Why I Built Two Offers at $1,000 and $10,000 a Month

Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings, all numbers are illustrative only.

Last month, my Inner Circle did $880,000 in recurring revenue. Jeremy AI added another $120,000. Add those together and I’m at $1,000,000 a month in recurring revenue, every 30 days, from two education products built at completely different price points. That’s $12 million a year in ARR, and both offers can realistically hit a million a month independently of each other.

I built these two products over seven years. One is Jeremy AI, an agentic clone of me, at $1,000 a month. The other is my Inner Circle, my private mastermind, at $10,000 a month. This took years to build, and the statistical probability of reaching this level is extremely low. I’m not suggesting you’ll replicate this. I’m walking through what the structure looks like and what lessons came from building it.

Here’s how these offers work, what the real cost structure looks like, and where I made mistakes.

Why My Real Payroll Runs $213K to $286K Monthly

My monthly payroll sits between $213K and $286K. That includes a fractional CFO and a lawyer I use regularly. It includes an in-house content creator at $10K monthly who makes shorts and carousels, plus a CTO and tech CSM who build and maintain Jeremy AI. Two marketing team members round out that side. One is at roughly $20K monthly and runs the Haynes Feed, the clip channel that repurposes long videos into short ones. The other creates one lead magnet a day, full time. Then there’s a CSM dedicated to Jeremy AI users, an in-person executive assistant, a full-time personal trainer who also works with my staff, and a driver so I can work from my Sprinter van. My entire YouTube team runs $8.5K monthly. My sales team ranges from $80K to $150K monthly in commissions, and a part-time blog agency runs another $5K monthly on jeremyhaynes.com.

Every person on this team is an A-player. I used to run 27 staff back in my agency days, and most of them were B and C players. Now my lowest-paid role is around $7K monthly. My highest-paid person makes $20K monthly, with individual salespeople earning $80K to $150K monthly. I break down why I’ll pay a premium for concentrated top talent over a larger team of average performers in the hiring pipeline that finds A-players at speed. The gap between average performers and concentrated top talent is significant.

Why YouTube Became My Primary Growth Channel

For over a decade, I believed I wouldn’t get my ideal marketing agency clients from content. Every agency client I ever landed came from direct video pitches with weekly value-driven follow-up or referrals. My type of client already does high six figures monthly. They need to spend immediately, and they have to be a charismatic leader. I never used ads or organic content for that reason.

In June 2024, I decided to test that belief against reality. I committed to twice-weekly YouTube videos for 90 days at about $4K monthly in costs. I wanted to validate or invalidate my thesis with real data.

Instead of getting agency traction, I got demand for my education products. YouTube created a three- to six-month sales cycle. People watch videos, try something I suggest, see if it works for them, then use those results to consider one of my offers. That organic sales cycle is completely different from our advertising sales cycle, which relies on lead magnets and webinars.

The channel now posts three times weekly on the main feed, once on Jeremy Haynes Lessons, plus daily clips on the Haynes Feed. I went from $4K monthly in YouTube costs to $8.5K monthly because the channel performs. Every clip on the Haynes Feed comes out of the same repurposing system I use for the rest of my content. I broke that system down in full in the content repurposing system that turns one recording into 50-plus posts.

Video content plays a real role in that sales cycle. HubSpot’s own research found that 93% of marketers report a strong ROI from video and call it central to their overall strategy. That lines up with what I’ve seen. Video is what carries someone from first exposure through the months-long consideration window before they ever apply.

Why Raising Prices at Capacity Creates More Room

This might be the most underappreciated lesson I can share. When you get close to being maxed out, you gain more positioning to adjust pricing for continued delivery.

My Inner Circle started at $1,500 monthly back in 2019. It went to $2K, then $3K, then $4K, then $5K, then $6K, then $10K where it sits today. Every time I thought I was at capacity for one-on-ones or masterminds, I adjusted pricing and suddenly found more capacity. Your capacity ceiling can shift when compensation shifts significantly. I go deeper on running a clean price test in how to test a price increase without losing your pipeline.

Results are not typical. Your results will vary and depend entirely on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our information, courses, programs, or strategies.

Nobody talks about this part. Every one-on-one call, every weekly group session, every DM, every voice note, every mastermind talk became training data for Jeremy AI. I get compensated to create the training data for a product that improves over time and generates its own revenue stream.

Why Advertising and Organic Traffic Work Differently

Organically, someone might read this entire piece, consume other content on my site, and take three to six months. They try something I teach, observe the outcome, then consider one of my offers.

Our advertising sales cycle works differently. That’s why I have an entire marketing team member creating one lead magnet per day. We use an AI agent inside our CRM that contextually communicates with leads, sending them relevant free content based on what they opted in for. If someone downloads a lead magnet on IG DM ads, the AI agent knows they’re interested in that strategy. It follows up with related videos, posts, and resources.

The AI agent’s job is working leads further down the pipeline to create sales opportunities. On the back end of each lead magnet is a scaling plan from Jeremy AI where people fill out an enrichment form. We collect data on their business, which the AI agent uses to send more relevant free value. This demonstrates the actual functionality of Jeremy AI and converts people.

Webinars are the other advertising mechanism that performs well for us right now. Call funnels don’t perform as well. My Inner Circle is a long-term organic play. Ads work better for our transactional offers like Master Internet Marketing and Jeremy AI.

Buyers now research most of the way toward a decision on their own before they ever want to talk to anyone. Gartner’s research on the modern B2B buying journey found that most buyers revisit the same set of buying jobs more than once before committing: problem identification, solution exploration, requirements building, validation. It also found that 75% of B2B buyers now prefer a rep-free purchasing experience. That’s exactly why our lead nurture sequences focus on delivering value long before any sales conversation happens.

Who My Content Is Actually Built to Reach

I don’t sell to people who are just starting out. I help established operators refine their systems. That’s my job.

You’re doing a couple hundred grand monthly or a couple million monthly if you’re in my target demographic. Every single piece of content I make talks to you. I don’t talk to people below that threshold, but they still pay attention. That’s the key most people miss when trying to sell to a higher demographic.

I help people outside my target market through my charity, the Haynes Family Foundation. We do toy drives where I contribute $20K to $30K annually. Staff go out with Penske trucks to buy out toy stores. We hand out thousands of toys to the local community, provide school supplies, and help mothers in need. I help people through charity and free content, but I never sell to them in business.

Every single Inner Circle deal has a word-of-mouth influence component. Nobody isolated and coming through on their own has ever closed. Single-digit people have watched videos and bought directly. Most people talk to someone about a problem, get pointed to me, watch my videos, then buy. Or they see my videos, bring them up to someone, and that person confirms they know someone working with me. Then the transaction happens.

Ryan Clogg is a good example. I’d never met him before he had me on his YouTube channel for a podcast-style conversation. We sat down, talked strategy and tactics, and people responded to it. I’ve been back on his channel several times since, and we’re genuinely good friends now. That single connection put me in front of an entire audience that already trusted him, and trust transferred faster than it would have if I’d tried to reach that same audience cold. The network is the moat, and that’s hard to replicate.

Why My Offers Align With Where the Market Is Now

Business owners are exhausted from getting burned by agencies. Nobody wants done-for-you work anymore from the type of operator in my demographic.

These business owners historically hired marketing agencies and had poor experiences with businesses claiming they could deliver outcomes. Then they tried hiring in-house, only to realize they don’t know enough to train or hold anyone accountable. They needed to download new data themselves. They needed to train.

That narrative aligns to my Inner Circle offer: twice monthly one-on-ones, weekly group calls, and an in-depth library of mastery-level content on every topic (YouTube is 10 to 20% of what I actually know). It also includes SOPs, an active community without any forced engagement, and four in-person masterminds per year in Miami where we do trophy ceremonies.

Results are not typical. Your results will vary and depend entirely on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our information, courses, programs, or strategies.

Jeremy AI aligns to what these same buyers want right now. They want an AI model to talk to instead of watching courses. They want something agentic that can actually execute tasks, not just answer questions. Connect it to your ad account, your CRM, your tools. It can build things. It can analyze data real Jeremy doesn’t have time to analyze and respond in minutes instead of hours.

McKinsey’s most recent State of AI research backs up what’s driving that shift. The companies seeing the most value from AI aren’t the ones running it as a bolt-on tool. Organizations that fundamentally redesign their workflows around AI are nearly three times more likely to report significant business impact than those who don’t. That’s exactly how we built Jeremy AI: embedded directly in the workflow, not a chatbot bolted onto the side of it.

Business owners want AI that answers questions in real time. AI Jeremy functions similarly to real Jeremy, which is both interesting and concerning from a technology standpoint. You can talk to it on the phone and it sounds just like me, or communicate via text.

How I Manage Morale During Sideways Periods

I watched Game 5 of the 2026 NBA Finals in person, Knicks versus the Spurs at Madison Square Garden, Knicks up three games to one in the series. Nosebleeds were going for $8,000 a seat. Courtside was $250,000 to $500,000. Coming into the third quarter, the Knicks were down by 30 points. In an NBA game, that’s the kind of deficit where you get up and leave. Nobody left, because of what they’d paid, but the arena went dead silent. The Spurs led for 99% of that game. The Knicks were only in the lead for less than 1% of it, in the final seconds, and they won. That’s morale management. Playing in your own building, dead quiet, nobody rooting for you, and you don’t let it touch how you play.

I had periods where I went sideways for months. The longest stretch was being stuck at a certain monthly recurring level for almost seven months. I broke down exactly this kind of stall for another operator, funnel by funnel, in the leak keeping this business stuck at $150K a month. I went through that same diagnostic process on my own numbers during that stretch.

I’ve endured difficult events where I thought I had too much financial responsibility to grieve or be sad. Those moments weighed on me. I hired better coaches, worked with my hypnotist more often, and read more books. I surrounded myself with great people. I never let anyone see me in a slump because I don’t get in slumps.

Putting intentional thought into what I actually need to do is critical. During periods where I went into autonomous mode, trying to ride momentum without proactively thinking or staying focused, I could slip into less productive patterns.

What Actually Held My Growth Back This Year

Inconsistency on the advertising side was a major issue. I wish I had run weekly live webinars sooner, then twice weekly, then moved to automated webinars staged once or twice daily. As someone who talks about advertising constantly, I didn’t implement it aggressively enough soon enough because organic had so much momentum.

I should have hired more people sooner. There were obvious revenue-driven roles that would have paid for themselves many times over. I’ve had this in-person facility for over a year and could have staffed it with great people much faster.

Tolerance was another problem. During that six- to seven-month sideways period, I eventually got fed up and realized I needed to take way more action. That’s when I launched new products and doubled YouTube content, from twice weekly to three times on the main channel plus once on the lessons channel. I introduced the clipping channel for the Haynes Feed, went hard on Instagram with five posts daily, and amplified everything from blogs to Twitter to LinkedIn. I hired more people and adjusted my approach as a result.

I was convinced I was trying things at the time, but I wasn’t trying significant enough things. I wish I hadn’t tolerated going sideways for more than two months in a row. I should have audited my behavior better.

There’s less than 10% of what I do that creates 90% of my results. There’s 90% of what I’ve done that creates maybe 10% of results. I always try to cut anything in that 90% category. Sometimes I take new actions hoping they’ll be a 10% action producing 90% results, but they end up being another 90% action. Through trial and error, I find what works.

Twitter, LinkedIn, and Instagram (though Instagram is growing and has the most potential of those three) have been 90% actions so far. Different staff roles over the years, different video topics, more podcasts versus fewer podcasts. I struggle with the same thing everyone struggles with when already generating revenue somewhere else while trying to bring a new channel to life. That period is when you need to push through most and be most consistent.

How Both of My Offers Are Actually Structured

Jeremy AI is an agentic clone of me at $1,000 monthly. It’s built for marketing and sales actions it can actually execute. You can connect it to over 10,000 different tools, softwares, and connections for real-time context into team chats, sales call transcripts, ad accounts, and CRMs. It can perform revenue-driven actions when you use it for those purposes.

The main growth driver is Instagram, with YouTube as the secondary channel. We get signups daily. I believe Jeremy AI can reach significant scale by itself because 1,000 people at $1,000 monthly sounds achievable.

My Inner Circle is $10,000 monthly (we offer fast action bonuses and annual prepay discounts). You get twice-monthly 30-minute one-on-ones and weekly group calls on Saturdays at 11 a.m. Eastern, where I cover topics at far greater depth than YouTube (which is 10 to 20% of what I know). It also includes four in-person weekend masterminds per year in Miami (January, April, July, October), an active group chat, a separate group chat for higher earners, 35+ SOPs, a massive course vault, DM access to me, and Jeremy AI included.

Results are not typical. Your results will vary and depend entirely on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our information, courses, programs, or strategies.

We also offer Jeremy’s Half Circle. It removes the in-person mastermind (you can watch remotely live or via recordings) and the one-on-ones, but you can still DM me anytime.

We’re capping my Inner Circle at 250 members. Right now we’re in the 230s. Once we hit that cap, it’s done.

Where My Focus Goes From Here Next

I’m not taking attention off these offers. We’re going to amplify them, maintain consistency, and ensure delivery quality. Both programs continue to improve as time passes. We keep reinvesting, improving our ability to turn investment into more investment.

Thank you to everyone who’s ever done business with me for any offer. We’ve safeguarded reputation and delivered at a high level while accumulating more responsibility. I look forward to the additional opportunities to help people refine their systems.

Just to be completely clear one more time: the statistical probability of reaching these numbers is extremely low according to research. The odds of hitting certain monthly thresholds are a decimal point followed by multiple zeros before a one shows up. I’m not making income claims. There’s no earning potential guarantee here. These offers provide information and community access. I can’t guarantee people make money with this. You have to actually do the work if you take the risk.

This was not overnight development. My Inner Circle originated in 2019. That’s seven years to get where it is today. Jeremy AI launched in March, so it’s only a couple months old with seemingly more momentum. But both required years of accumulated positioning, training data, network effects, and relentless execution to reach this point.

If you want to check out either offer, you can learn more about Master Internet Marketing, our 7-week live comprehensive training. Or explore my Inner Circle, my private mastermind. Otherwise, keep consuming the content. Every piece here talks about lessons from people who’ve built education products to significant scale.

Results are not typical. Your results will vary and depend entirely on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our information, courses, programs, or strategies.