I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.
You’re creating content wrong.
I know that sounds harsh, but hear me out. You’re probably spending hours every week scrambling to post on LinkedIn, Twitter, Instagram, your blog, your newsletter, and maybe even trying to keep up with TikTok and YouTube.
You’re exhausted. Your content feels scattered. And honestly? You’re not seeing the returns you should be getting for all that effort.
Here’s what nobody tells you: The most successful content creators aren’t working harder than you. They’re working smarter. Way smarter.
They’ve built what I call a content engine – a system that takes one piece of core content and turns it into dozens of high-performing assets across every platform. And the crazy part? It all starts with just one weekly recording.
I’m going to show you exactly how to build this engine. Not theory. Not fluff. The actual system I use and that my clients use to generate millions in revenue from their content.
Let’s get into it.
Members of My Inner Circle are already scaling to $1M+ and beyond. This isn’t for beginners. It’s only for operators already at $100k+ per month who want proven strategies, speed, and focus. If that’s you, apply here.
Before we build your engine, you need to understand why your current approach isn’t working.
Most people treat each platform as a separate job. They think, “Okay, I need to post on LinkedIn three times this week, write a Twitter thread, record a YouTube video, and send my newsletter.”
So they sit down and create each piece from scratch. Different ideas. Different formats. Different everything.
This is killing you in three ways:
First, you’re wasting massive amounts of time. Creating original content for five platforms means you’re essentially doing five full-time jobs.
Second, your messaging gets diluted. When you’re creating different content everywhere, you’re not reinforcing your core ideas. Your audience sees disconnected posts instead of a cohesive message.
Third, you hit a ceiling fast. There’s only so much original thinking you can do in a week. You run out of ideas, the quality drops, and you start to hate content creation altogether.
The solution isn’t to work harder or post less. The solution is to build a system that multiplies your effort.
One recording. Multiple platforms. Maximum impact.
Here’s the fundamental shift you need to make: Stop thinking in posts. Start thinking in pillar content.
Your pillar content is the one substantial piece you create each week. This is your source material. Your raw footage. The foundation everything else is built on.
For most people, this should be either:
I prefer video because it gives you the most options. You get audio, you get visual, you get transcripts, you get quotes, you get everything. Industry data confirms this advantage, with 93% of marketers reporting that video marketing delivers good ROI, and 87% stating that video has directly increased their sales.
But here’s the key: This pillar content needs to be substantial and valuable on its own. You’re not recording fluff. You’re delivering real insights, strategies, frameworks, or stories that could stand alone as premium content.
Think of it like a raw diamond. It’s valuable as-is, but when you cut it properly, you can create multiple gems from that one stone.
That’s what we’re building.
Let me walk you through exactly what this looks like in practice.
Every week, you’re going to record one piece of core content. I do mine on Monday mornings, but pick whatever day works for your schedule.
Block off 60-90 minutes. Not for a 60-minute recording – you’ll probably record for 20-30 minutes. The extra time is for prep and setup.
Here’s your process:
Step 1: Pick Your Topic
Choose one topic you could teach or talk about in depth. This should be something your audience actually needs to know, not just something you feel like talking about.
Look at:
The topic needs to have depth. You should be able to talk about it for 20-30 minutes without running out of valuable things to say.
Step 2: Create a Simple Outline
Don’t script it. That’ll make you sound like a robot reading a teleprompter.
Just jot down 3-5 main points you want to cover. Bullet points. Not sentences.
Example outline for a video on “How to Close High-Ticket Clients”:
That’s it. Five bullets. You can riff on each one for 5-7 minutes easily if you know your stuff.
Step 3: Set Up Your Recording
For video, you don’t need Hollywood production. Your laptop camera or phone is fine. Just make sure:
For audio-only, just make sure you’re in a quiet space with a decent microphone.
Position your outline where you can see it without looking away from the camera (or just glance at it occasionally if audio-only).
Step 4: Hit Record and Talk
This is where most people overthink it. They try to be perfect. They restart fifty times. They edit as they go.
Don’t do that.
Just press record and start talking like you’re explaining this to a smart friend who needs your help. If you mess up, keep going. You can edit later, or honestly, small mistakes make you more relatable.
Talk for 20-30 minutes. Cover your main points. Give examples. Tell stories. Share specific tactics.
Done.
That’s your pillar content. One recording, once per week. Now comes the magic.
This is where one recording becomes dozens of content pieces.
I’m going to break down the exact framework, but first, understand the principle: Different platforms require different formats, but the underlying value can be the same.
Your 25-minute video about closing high-ticket clients contains:
All from that one recording. Research shows that 94% of marketers already repurpose their content across different channels and mediums, with 46% identifying content repurposing as the most effective strategy for generating engagement, leads, and conversions.
Here’s exactly how to extract all of it.
Your original recording becomes your long-form content with minimal editing.
YouTube Version: Upload the full video. Clean up any major mistakes in editing, add a simple intro/outro, maybe some b-roll or graphics if you’re fancy. But don’t overthink it. Upload it.
Podcast Version: Extract the audio from your video. Do the same light editing. Boom, you’ve got a podcast episode.
Blog Post: Get your video transcribed (use tools like Otter, Rev, or Descript). Then edit that transcript into a blog post. You’re not rewriting from scratch – you’re cleaning up the spoken word into readable text, adding some structure and headings.
This blog post also becomes your newsletter content. Maybe you edit it slightly for email, but it’s essentially the same piece.
Three major pieces of long-form content. One recording. Already, you’ve covered YouTube, your podcast, your blog, and your newsletter.
Now we’re going to chop that recording into bite-sized pieces for social media.
Video Clips (5-7 pieces): Go through your recording and identify the 60-90 second segments that are:
Cut these out. Add captions. These become Instagram Reels, TikToks, YouTube Shorts, LinkedIn videos, Twitter videos.
Same clip, posted across all platforms. That’s five platforms per clip. If you cut seven clips, that’s 35 pieces of content right there.
Written Posts (LinkedIn, Twitter, Facebook): Pull out the key insights, frameworks, or quotes from your recording and turn them into text posts.
For LinkedIn, you might take one framework and write it up in 150-200 words with line breaks for readability.
For Twitter, you might create a thread breaking down your main points into 8-10 tweets.
For Facebook, similar to LinkedIn but maybe a bit more casual.
You’re not making up new content. You’re reformatting what you already said in the video.
Quote Graphics: Pull 5-10 powerful one-liners from your recording. Turn these into quote graphics (use Canva templates).
These work great for Instagram stories, Pinterest, LinkedIn image posts, everywhere.
Here’s where it gets really powerful for business growth.
Take your pillar content and break it into an email sequence.
Email 1: Intro to the topic, tease the framework Email 2: Deep dive into part one of your framework
Email 3: Part two Email 4: Part three Email 5: The call-to-action
That’s five emails from one recording. These go into your automation sequences, your launch sequences, your nurture campaigns.
People join your list and immediately start getting educated through content you recorded once but is working for you on repeat.
Now here’s where most people get stuck: “This sounds great, but I don’t have time to do all this repurposing.”
Correct. You don’t.
That’s why you delegate it.
Here’s the minimum team you need to make this engine work:
Video Editor: Someone who can take your raw recording, clean it up, and cut the short clips. You can find solid editors for $500-1,500 per month depending on volume.
Writer/Content Manager: Someone who can take your transcript and turn it into blog posts, social posts, and email sequences. Again, $1,000-2,000 per month for someone good.
Graphic Designer: Someone to create quote graphics, thumbnails, and other visual assets. This can be part-time or project-based. Maybe $500 per month.
That’s roughly $2,000-4,000 per month in total costs to have a full content engine running.
Sound like a lot? It’s not when you consider the alternative is you spending 20+ hours per week trying to do it all yourself.
Your time is worth more than that. Way more.
And if $4K per month feels like too much right now, start with just one person – probably the video editor – and do the rest yourself until you can afford to expand the team.
Having the right people isn’t enough. You need systems so everyone knows what to do and when.
Here’s the workflow I use:
Monday: Record pillar content (that’s my only content creation task for the week)
Monday afternoon: Upload raw recording to shared drive, video goes to editor
Tuesday: Editor delivers edited long-form video + cut clips
Wednesday: Writer gets transcript and edited videos, creates written content
Thursday: Designer creates graphics based on writer’s content
Friday: Everything gets scheduled for the following week using a scheduler (I use Later, but there are tons of options)
The next week, your content rolls out automatically while you’re recording the next pillar piece.
One week behind. Always producing. Always posting. Never scrambling.
To make this work smoothly:
Create Templates: Give your team templates for everything. Blog post structure, social post formats, thumbnail styles, everything. This maintains consistency and speeds up production.
Use Project Management: We use ClickUp, but Asana or Trello work fine. Each pillar content piece is a project, with tasks for each team member and deadlines.
Build a Content Library: Keep all your assets organized in a shared drive (Google Drive, Dropbox, whatever). Video files, graphics, written content, all categorized and easy to find.
Have Weekly Check-ins: 15-minute call with your content team to review what’s working, what needs adjustment, and plan for special projects or launches.
Systems eliminate confusion. Your team knows exactly what to do, and you’re not fielding constant questions.
Creating all this content is pointless if nobody sees it.
You need a smart distribution strategy, and here’s what works:
Post Consistently: Your repurposed content should hit every platform multiple times per week. Aim for:
That sounds like a lot, but remember – it’s all from one recording. Your team handles the execution.
Optimize for Each Platform: Don’t just copy-paste everywhere. Your team should adjust the format, caption style, and hashtags for each platform’s algorithm and audience.
Engage With Your Audience: This is the one thing you can’t fully delegate. Spend 20-30 minutes daily responding to comments, DMs, and engaging with other creators’ content. This amplifies your reach more than posting alone.
Repurpose Older Content: After 60-90 days, you can repost high-performing content. Most of your audience didn’t see it the first time. Your team should track what performed well and add it back into the rotation.
Cross-Promote: Mention your YouTube in your newsletter. Link your blog in your LinkedIn posts. Drive people from wherever they find you to wherever you want them (usually your email list or a lead magnet).
You’re creating a lot of content now. You need to know what’s working.
Track these metrics weekly:
Reach Metrics:
Engagement Metrics:
Business Metrics:
Most people obsess over vanity metrics like follower count. Who cares if you have 50K followers if none of them buy?
Focus on the metrics that connect to business outcomes.
Review these weekly with your team. Double down on what’s working. Kill or adjust what isn’t.
Here’s where this gets really interesting: This system scales.
When you’re doing $50K-100K per month, one pillar recording per week might be enough.
But when you’re pushing toward seven figures monthly, you can scale this up:
Record Multiple Times Per Week: Go from one to two or three pillar recordings. Now you’ve got 2-3x the content output.
Add Team Members: Bring on additional editors, writers, or designers to handle the increased volume or improve quality.
Create Premium Versions: Turn your best pillar content into paid products. That 30-minute video on closing clients? Expand it into a $497 course with worksheets, templates, and deeper training.
Collaborate With Others: Bring guests onto your recordings (interviews, conversations, debates). This gives you fresh content angles and expands your reach through their audiences.
Launch Content-Based Products: Your pillar content proves what topics resonate. Create info products, coaching programs, or services around your most popular content themes.
The content engine isn’t just marketing. It’s market research, product development, audience building, and sales all in one.
Companies doing $1M+ per month in revenue aren’t guessing what to create. They’re letting their content performance guide their entire business strategy.
Let me save you some pain by pointing out where people usually mess this up:
Mistake 1: Making It Too Complex
Start simple. One recording, basic repurposing. Don’t try to implement everything at once or you’ll get overwhelmed and quit.
Mistake 2: Forgetting the Quality of Pillar Content
If your original recording is weak, everything downstream will be weak. Spend 80% of your effort making that pillar content valuable. The repurposing is the easy part.
Mistake 3: Trying to DIY Everything
You cannot scale a content engine alone. You need help. Delegate the execution so you can focus on the creation and strategy.
Mistake 4: Ignoring Engagement
Posting content is half the game. Engaging with your audience is the other half. Don’t ghost your comments and DMs.
Mistake 5: Not Tracking Performance
If you’re not measuring, you’re just guessing. Track what works, do more of it.
Mistake 6: Being Inconsistent
The engine only works if it runs consistently. One pillar piece per week, every week. No excuses. Build the habit.
Let me give you a realistic roadmap for implementing this.
Month 1: Foundation
Week 1-2: Record your first two pillar pieces. Repurpose them yourself to learn the process.
Week 3-4: Hire your first team member (video editor). Train them on your brand and style.
Month 2: Expansion
Week 5-6: Add a writer to your team. They start creating social posts and blog content from your recordings.
Week 7-8: Bring on a designer or use templates. Now you’re producing full-spectrum content weekly.
Month 3: Optimization
Week 9-10: Review what’s working. Adjust your content themes, formats, and distribution based on data.
Week 11-12: Scale up. Maybe go to two recordings per week, or invest in better production quality.
By day 90, you should have:
And you’re only spending 60-90 minutes per week actually creating content.
That’s the power of the engine.
Stop trying to be everywhere at once by working yourself to death.
Start building a content engine that multiplies your effort.
This week, do this:
Pick your recording day and time. Block it on your calendar. Non-negotiable.
Choose your first topic. Something you know well and your audience needs.
Set up your recording equipment (even if it’s just your phone and a quiet room).
Hit record. Talk for 20-30 minutes.
Then start repurposing it. Even if you’re doing it yourself for now, go through the process. Cut a few clips. Write a blog post. Create some social posts.
See how one recording can become ten, twenty, fifty pieces of content.
Once you see it work, invest in the team to scale it.
In six months, you’ll have more content published than most people create in five years. Your audience will grow. Your authority will skyrocket. Your revenue will reflect it.
The creators winning right now aren’t the ones working hardest. They’re the ones who built systems that work for them.
Build your engine. Let it run.
That’s how you get to $1M months with content that works while you sleep.
Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks — covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
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