I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.
You’ve got the audience but not the buyers.
Tens of thousands of followers. Hundreds of thousands of impressions. Your content is getting seen. People are engaging. You’re getting likes, comments, shares.
But when you launch a high-ticket offer, crickets.
Maybe a few people inquire. Most ghost after hearing the price. The ones who do buy are few and far between. And you’re left wondering why all this attention isn’t converting into revenue.
Here’s the hard truth: mass attention and high-ticket sales are two completely different games. And most people never build the bridge between them.
They think “more followers = more sales.” It doesn’t work that way. Not for expensive offers.
High-ticket buyers need something different than your average follower. They need trust. They need proof. They need to believe you can deliver a transformation worth the investment.
And that requires a specific bridge – a system that takes someone from casual follower to serious buyer.
I’ve built this bridge multiple times. For myself and for clients. Taking audiences of varying sizes and converting them into high-ticket customers at rates that would make most marketers’ heads spin.
Let me show you exactly how to build that bridge.
Heads up, members of My Inner Circle are already scaling to $1M+ and beyond. This isn’t for beginners. It’s only for operators already at $100k+ per month who want proven strategies, speed, and focus. If that’s you, apply here.
Let’s start by understanding why your audience isn’t buying your expensive offers.
When someone follows you, they’re making a micro-commitment. “This content seems interesting. I’ll see more of it.”
That’s it. They’re not committing to anything else. They’re not saying they trust you. They’re not saying they have money. They’re not saying they need what you sell.
They’re just saying your content caught their attention for a moment.
Now compare that to buying a $10K, $25K, or $50K offer.
That’s a massive commitment. They’re trusting you with serious money. They’re betting that you can deliver a result worth far more than what they’re paying.
The gap between those two commitments is enormous. And most people try to jump that gap in a single leap.
They post content, build an audience, then say “Hey, buy my $20K program.” And they’re shocked when conversion rates are 0.1%. Research shows that conversion rates for high-ticket items typically hover around 0.5% to 1.5%, significantly lower than standard e-commerce rates of 2-5%, reflecting the extended decision-making process required for expensive purchases.
You can’t go from micro-commitment to massive commitment without steps in between. You need a bridge.
Here’s the framework that works. You move people through four distinct stages:
Stage 1: Attention (They know you exist) This is where most people stop. You create content. You get followers. You have their attention.
Stage 2: Interest (They care about what you teach) They’re not just scrolling past anymore. They’re actually consuming your content. Reading the whole post. Watching the whole video. Taking notes.
Stage 3: Trust (They believe you can help them) They’ve seen enough proof that they believe you actually know what you’re talking about. They think “This person could probably help me.”
Stage 4: Commitment (They’re ready to invest) They’ve made the decision that working with you is worth the investment. They’re not price shopping. They’re ready to move forward.
Each stage requires different tactics. Let me break down what you need at each level.
Not all attention is created equal. You don’t just need eyeballs. You need the right eyeballs.
If you’re selling a $30K program for scaling e-commerce brands, attention from broke college students doesn’t help you. You need attention from e-commerce founders who can actually afford $30K.
Here’s how to build attention from the right people:
Create content that filters:
Your content should attract your ideal buyer and repel everyone else. Be specific. Be polarizing if necessary.
Instead of: “Here’s how to grow your business” Try: “Here’s how we scaled our e-commerce brand from $500K to $5M in 18 months”
The second one attracts people who want to scale e-commerce. It repels everyone else. That’s good.
Talk about money openly:
If you sell expensive offers, don’t hide from talking about money. Discuss revenue. Discuss investment. Discuss ROI.
This self-selects for people who think at the level you need them to think.
People who get uncomfortable when you mention six-figure investments aren’t your buyers anyway.
Share your world:
Show what it looks like to operate at the level you operate at. The results you get. The clients you work with. The investments you make.
This attracts people who aspire to that level. Those are your future buyers.
Use the right platforms:
Different platforms attract different audiences. Choose wisely.
LinkedIn attracts professionals with budgets. Instagram attracts a younger, often broker audience. Twitter attracts builders and founders.
If you’re selling high-ticket B2B services, you should probably be on LinkedIn, not TikTok.
Once you have attention from the right people, you need to convert that into genuine interest.
This is where lead magnets, email sequences, and deeper content come in.
The strategic lead magnet:
Offer something substantial for free in exchange for an email address. But make it strategic.
Your lead magnet should:
For example, if you sell a $50K program on scaling Facebook ads, your lead magnet might be “The 7-Figure Ad Account Audit Framework.”
Someone who downloads that is likely running significant ad spend. They’re qualified.
The nurture sequence:
Once someone downloads your lead magnet, hit them with an email sequence that:
Day 1: Delivers the lead magnet with one quick win Day 2: Shares a case study of someone who got results Day 3: Teaches your core framework or methodology Day 4: Addresses common objections or mistakes Day 5: Shares your story and credentials Day 6: Makes a soft pitch for your paid offer Day 7: Makes a direct pitch with urgency.
This sequence transforms casual interest into serious interest. Research shows that lead nurturing emails get 4-10 times the response rate compared to standalone email blasts, and companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost per lead. They’re learning your approach. They’re seeing proof. They’re getting warmed up.
The ascension content:
Not everyone will buy after one email sequence. You need ongoing content that keeps them engaged.
Weekly emails that:
This keeps you top of mind. When they’re finally ready to invest, you’re the obvious choice.
The engagement filter:
Pay attention to who’s engaging. Who opens every email? Who watches your videos all the way through? Who comments on your posts?
These are your hottest leads. They’re showing interest through their behavior.
Tag them. Segment them. Treat them differently than passive followers.
Interest isn’t enough for high-ticket. People need to trust that you can actually deliver.
This is the hardest stage to build. And it’s where most people fail. Here’s how to do it right:
You need overwhelming proof that you get results. Not just testimonials. Real, documented proof.
Case studies:
Publish detailed case studies monthly. Show:
These should be substantial. 1,000-2,000 words. Video interviews if possible. Screenshots of results.
The more detailed, the more credible.
Before and after comparisons:
Show the transformation visually. Revenue graphs. Screenshots of accounts. Photos of results.
Seeing is believing. Data is compelling.
Client testimonials with specifics:
Not “Jeremy is great!” testimonials. Those are worthless.
Instead: “We invested $50K to work with Jeremy. In 90 days, we increased monthly revenue from $200K to $500K. ROI was 6x in the first quarter.”
Specific numbers. Specific timeframes. Specific ROI.
High-ticket buyers want to understand how you work before they commit.
Teach your framework publicly:
Don’t keep your methodology secret. Share it freely.
“Here’s our 5-phase scaling system. Phase 1 is X. Phase 2 is Y…”
This builds trust because:
Paradoxically, giving away your methodology makes people want to hire you more, not less.
Make it easy for people to verify you’re the real deal.
Share your background:
What’s your track record? What have you built? What results have you achieved personally?
If you’ve scaled businesses to eight figures, say so. If you’ve managed $10M+ in ad spend, say so. If you’ve done this 100+ times, say so.
Credentials matter for high-ticket.
Get external validation:
Speaking engagements. Podcast interviews. Press mentions. Industry awards.
These third-party validations signal that you’re legit.
Show your clients:
If you work with recognizable brands or successful people, showcase that (with permission).
“We work with X, Y, and Z companies” builds trust through association.
Give people a way to experience your expertise before committing to high-ticket.
Paid workshops or trainings ($97-$497):
Offer a low-ticket way to experience working with you. A 2-hour workshop. A 4-week mini-course. A strategy session.
This does two things:
A percentage of people who buy your $297 workshop will later buy your $30K program.
Free strategy sessions:
Offer free 30-45 minute calls to qualified prospects. During the call, provide real value. Solve a small problem. Give them something actionable.
Even if they don’t buy, they leave thinking “Wow, the free advice was that good. The paid program must be incredible.”
Webinars and masterclasses:
Host live trainings where you teach for 60-90 minutes, then pitch your offer.
This lets people experience your expertise in real-time. The ones who get value and want more will buy.
Now comes the actual sale. You’ve built attention, interest, and trust. Time to convert.
High-ticket sales require a different approach than low-ticket. You can’t just have a “buy now” button.
For anything above $5K, use an application process.
Why applications work:
They flip the script. Instead of you chasing buyers, buyers are applying to work with you.
This completely changes the psychology. They’re qualifying themselves to you, not the other way around.
What to ask on the application:
These questions qualify them AND give you information to use in the sales conversation.
How to handle applications:
Review within 24 hours. If they’re qualified, book a call. If they’re not, send a polite decline.
Don’t waste time on unqualified leads. Your time is valuable.
The application gets them on a call. The call closes the deal.
Here’s the structure that works:
Part 1: Understand their situation (15 minutes)
Ask questions. Get clear on:
You’re diagnosing before prescribing.
Part 2: Present your solution (20 minutes)
Based on what they told you, explain how your program solves their specific problem.
Connect the dots between their situation and your solution. Use case studies of similar clients.
Make it about them, not about you.
Part 3: Handle objections (10 minutes)
They’ll have concerns. Price. Timeline. Fit. Risk.
Address each one directly. Share proof that addresses that specific concern.
Don’t be defensive. Be confident.
Part 4: Close or next steps (5 minutes)
If they’re ready, close. Get the contract signed and deposit paid.
If they need to think or talk to partners, set a specific follow-up time. Don’t leave it open-ended.
“Let’s reconnect Friday at 2pm. Does that work?”
Not everyone will buy on the first call. That’s normal.
Have a follow-up sequence:
Day 1: Send the proposal and any promised information
Day 3: Check in, answer any new questions
Day 5: Share a relevant case study
Day 7: Make the final pitch, create urgency
If they haven’t bought by day 7, move them to long-term nurture. They’re not ready yet.
Now let’s talk about the systems that make this bridge work consistently.
Email is the backbone of the bridge. Every person should be on your email list and moving through sequences.
Segmentation is key:
Different segments need different content:
Don’t send everyone the same emails. Segment and personalize.
You need visibility into where people are in the bridge.
Track these stages:
This lets you see where people are dropping off and optimize accordingly.
Use paid ads to accelerate people through the bridge.
Audience 1: Website visitors → Show them lead magnet ads Audience 2: Lead magnet downloaders → Show them case study content Audience 3: Email openers → Show them application ads Audience 4: Application page visitors → Show them urgency/scarcity ads
Retargeting keeps you top of mind as people move through the stages.
You need to track the right metrics at each stage to know what’s working.
Stage 1 (Attention) metrics:
Stage 2 (Interest) metrics:
Stage 3 (Trust) metrics:
Stage 4 (Commitment) metrics:
Track these monthly. Identify where the bottleneck is. Focus your optimization there.
Let me save you time by pointing out what doesn’t work.
Mistake #1: Skipping stages
You can’t go from Stage 1 to Stage 4 in one step. Don’t pitch your $30K program to cold followers.
Build the bridge. Move them through the stages.
Mistake #2: Creating attention from the wrong people
1 million followers who can’t afford your offer is worse than 1,000 followers who can.
Focus on quality of attention, not just quantity.
Mistake #3: Not enough trust-building
One case study isn’t enough. One testimonial isn’t enough.
You need overwhelming proof for high-ticket. Build a library of it.
Mistake #4: Weak call-to-action
If people don’t know how to work with you, they won’t. Make it obvious.
“Ready to scale? Apply here: [link]”
Simple. Direct. Clear.
Mistake #5: Giving up too early
This bridge takes time to build. Usually 6-12 months before you’re really seeing consistent high-ticket sales from it.
Most people quit after 90 days. Don’t be most people.
Once you’ve built the bridge and it’s working, here’s how you scale:
Increase attention:
More of the right followers. Run ads. Do partnerships. Guest on podcasts. Whatever gets you in front of more qualified people.
Optimize conversion rates:
Small improvements at each stage compound. A 10% improvement at each stage might double your overall conversion.
Test everything. Improve constantly.
Shorten time in bridge:
Can you move people from Stage 1 to Stage 4 in 30 days instead of 90?
More touchpoints. More proof. More urgency.
Increase deal size:
As your proof and positioning improve, you can charge more. Your $20K offer becomes $30K. Then $50K.
Higher prices mean you need fewer clients for the same revenue.
If you currently have attention but not buyers, here’s your 90-day plan:
Month 1: Build Stage 2 (Interest)
Goal: Get 100+ qualified people into your email system
Month 2: Build Stage 3 (Trust)
Goal: Get 20+ people to consume deep trust-building content
Month 3: Build Stage 4 (Commitment)
Goal: Close your first 2-3 high-ticket clients from the bridge
By end of quarter, you have a working bridge. Now you scale it.
Here’s what happens when you build this bridge right.
Your audience becomes an asset, not just a vanity metric. Those followers turn into buyers systematically.
Your cost per acquisition drops dramatically. You’re not paying for cold traffic. You’re converting warm traffic you’ve nurtured.
Your close rate on high-ticket offers goes from 10% to 40%+. Industry data shows that outside sales professionals achieve an average 40% closing rate, while the average close rate across all industries is around 19-20%, demonstrating the significant impact of proper nurturing and relationship-building. Because people are pre-sold before they get on a call with you.
Your sales cycle shortens. Instead of 6-month sales processes, you’re closing deals in 2-4 weeks.
Most importantly, you’re not hustling for every sale. The bridge does the heavy lifting. Your content builds attention. Your nurture builds trust. Your system converts.
You show up for sales calls with people who already want to work with you. You’re just working out details.
That’s the power of the bridge.
Your competitors are stuck wondering why their audience won’t buy. You’ve built the system that turns attention into revenue.
Now go build your bridge. Start with the lead magnet. Then the nurture sequence. Then the trust content. Then the application process.
Stage by stage. Piece by piece.
Your high-ticket buyers are already in your audience. You just need to build the bridge that brings them across.
Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks, covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
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We don’t believe in get-rich-quick programs or short cuts. We believe in hard work, adding value and serving others. And that’s what our programs and information we share are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
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