I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.
Your competitors are testing one thing per month and wondering why they’re not growing faster.
Meanwhile, you could be running 10-20 experiments in that same timeframe and compounding your learning at a rate they can’t match.
The difference between businesses that scale quickly and those that stagnate isn’t luck. It’s not having better ideas. It’s how fast they can test, learn, and iterate.
Most companies treat experimentation like a special project. They carefully plan one big test. They run it for weeks. They analyze the results. They debate what to do next. Then they finally launch another test a month later.
That’s way too slow.
High-growth companies have a completely different approach. They’ve built an experimentation cadence – a system that cranks out test after test, learning faster than anyone else in their market.
And the crazy part? It’s not more work. It’s just structured differently.
Let me show you exactly how to build an experimentation system that finds winners 5-10x faster than your competitors.
Today, 25+ members are doing over $1M per month, and two have crossed $5M+. If you’re ready to join them, this is your invitation: start the conversation at My Inner Circle.
Before we get into the solution, let’s talk about why most companies are terrible at experimentation.
The typical approach looks like this: Someone has an idea. “We should test changing our homepage headline.”
Great. So they schedule a meeting to discuss it. They debate what the new headline should be. They get buy-in from stakeholders. They finally make the change two weeks later.
Then they wait. And wait. And wait for “statistical significance.”
Four weeks later, they look at the results. Maybe it worked. Maybe it didn’t. The data’s murky.
They have another meeting to discuss next steps. Eventually they decide to try something else. The whole cycle repeats.
In three months, they’ve run maybe 2-3 tests. They’ve learned a little. But not nearly enough to move the needle.
Here’s the problem: they’re treating each test like a big deal. Like it needs to be perfect. Like it needs committee approval.
That’s not experimentation. That’s paralysis.
Real experimentation is fast, messy, and high-volume. You’re testing constantly. You’re learning constantly. You’re moving constantly.
The first shift you need to make is mental, not tactical.
Stop thinking about experiments as “projects” and start thinking about them as a pipeline.
You’ve got a constant flow of hypotheses coming in. You’re running tests every single week. You’re analyzing results quickly. You’re making decisions fast.
Some tests win. Most tests lose. That’s expected. You’re not trying to bat 1.000. You’re trying to maximize your learning rate.
The team that runs 20 tests and gets 3 winners will beat the team that runs 3 tests and gets 1 winner. Even though the win rate is worse.
Because volume matters. Learning compounds. And the only way to find outsized wins is to test a lot.
This mindset shift is critical. If you’re still treating experiments like special events that need perfect execution, you’ll never move fast enough.
Here’s the framework that works: you operate on a weekly experimentation cycle.
Every Monday, you identify what you’re testing this week. By Friday, those tests are live. The following Monday, you review results and launch the next batch.
This creates a rhythm. A drumbeat. You’re always testing. Always learning. Always moving forward.
Let me break down each piece.
Monday: Hypothesis Generation and Prioritization (30 minutes)
Start the week by reviewing your backlog of test ideas. You should always have 20-30 ideas queued up.
Pick 3-5 tests to run this week. Base the decision on:
Don’t overthink it. You’re not committing to these tests forever. You’re just deciding what to try this week.
Tuesday-Thursday: Build and Launch (ongoing)
This is where the work happens. You’re building out the test variations. You’re setting up tracking. You’re launching the experiments.
The key is to keep scope small. You’re not redesigning your entire funnel. You’re testing one specific element.
Change one headline. Test one new ad angle. Try one different pricing approach.
Small, focused tests that you can launch quickly.
Friday: Quick Review (15 minutes)
Look at what’s live. Make sure everything’s tracking correctly. Note any early signals, but don’t make decisions yet.
Most tests need at least a week to generate meaningful data. Some need longer. But you’re checking to make sure nothing’s broken.
Following Monday: Results Review and Decision (30 minutes)
Review the previous week’s tests. Based on the data:
Then repeat the cycle. Pick your next 3-5 tests. Launch them this week.
This weekly rhythm means you’re running 12-20 tests per month. Compare that to the 1-2 most companies run.
That’s 10x more learning. 10x more chances to find winners. 10x faster growth.
The weekly cadence only works if you have a constant flow of ideas to test.
That’s where the hypothesis backlog comes in.
What it is:
A running list of every test idea anyone on the team has. Could be a spreadsheet, a Notion doc, a Trello board – doesn’t matter.
What matters is it’s centralized and everyone can add to it.
What each hypothesis includes:
How you build it:
Pull from multiple sources:
Everything goes in the backlog. Don’t filter yet. You’re just capturing ideas.
How you prioritize:
Every Monday when you’re picking tests, sort the backlog by:
This system ensures you never run out of things to test. And you’re always working on the highest-leverage experiments.
Not all tests are created equal. Some categories of experiments have way higher upside than others.
Here are the test categories I prioritize:
Acquisition tests (getting more people in)
These tests impact the top of your funnel. When they win, they scale revenue fast.
Activation tests (getting people to take action)
These tests impact conversion rate. Small wins here compound across all your traffic.
Monetization tests (making more per customer)
These tests impact average order value. They’re often the highest-leverage tests you can run.
Retention tests (keeping customers longer)
These tests impact lifetime value. They’re harder to measure but incredibly valuable.
I try to have at least one test running in each category every week. That way I’m learning across the entire customer journey, not just one piece.
Here’s an approach I use with clients that dramatically increases testing velocity: run two tracks of experiments simultaneously.
Track 1: Quick wins (1-2 week tests)
These are high-velocity, low-effort experiments. You’re testing simple changes that can launch fast.
Examples:
You can run 5-10 of these per week. Results come fast. Most will fail, but the winners are easy to implement.
Track 2: Big bets (4-8 week tests)
These are lower-velocity, higher-effort experiments. You’re testing major changes that take time to build and measure.
Examples:
You only run 1-2 of these at a time. They take longer to show results. But when they win, they’re game-changers.
Running both tracks means you’re getting quick wins constantly while also swinging for the fences on bigger opportunities.
Most companies only do track 2. They’re always working on big projects that take months. They’re not getting enough at-bats.
Do both. Get quick wins to maintain momentum. Take big swings to find breakthrough growth.
You can’t run experiments fast if your infrastructure is slow.
Here’s what you need to move quickly:
Tools that don’t require dev work:
For most tests, you shouldn’t need to involve developers. That slows everything down.
Use no-code tools:
When you can launch tests yourself without tickets and sprints, you move 10x faster.
Clear decision frameworks:
Before you launch a test, know your decision criteria. What metric are you measuring? What constitutes a win? How long will you run it?
Don’t figure this out after the test runs. Decide upfront.
I use this simple framework:
Having this documented prevents analysis paralysis later.
Fast analytics setup:
You need to be able to check results quickly without digging through complicated dashboards.
Set up simple reporting:
The easier it is to check results, the faster you’ll move.
One of the biggest bottlenecks in testing is decision-making. You run a test, you get results, then you spend two weeks debating what to do.
Kill that bottleneck with a simple decision matrix.
If winner is clear (95%+ confidence, >20% lift):
Implement immediately. Don’t debate. Don’t wait. Roll it out.
If winner is marginal (90-95% confidence, 10-20% lift):
Implement if it’s easy. Skip if it requires significant work. The juice isn’t worth the squeeze.
If results are inconclusive (below 90% confidence):
Kill it and move on. Don’t let tests run forever hoping for clarity. Your time is better spent on new tests.
If loser is clear (control is winning significantly):
Kill it immediately. Don’t let losing variations keep running. You’re wasting traffic.
This matrix removes emotion and politics from the decision. The data tells you what to do. You just follow the framework.
Most of your tests will lose. That’s expected. But you should be learning from every loss.
After each failed test, ask:
Why did we think this would work?
What was our hypothesis? What assumption were we making? Was that assumption wrong?
What does this tell us about our customers?
If they didn’t respond to this, what does that say about what they actually want?
What should we test next based on this?
Does this failure point us toward a different approach worth testing?
Document these learnings. They inform future hypotheses.
I keep a “test learnings” doc where I note key insights from every major test. Over time, this becomes an invaluable resource.
You start to see patterns. You understand your customers better. You get better at predicting what will work.
That’s the real value of high-velocity testing. Not just finding winners. But building deep customer understanding that informs everything else you do.
“But Jeremy, won’t running tons of tests at once mess up my data? Won’t tests interfere with each other?”
Valid concern. Here’s how you handle it:
Segment your tests:
Don’t run two tests on the same element at the same time to the same audience. That creates interaction effects.
But you can run:
All simultaneously without interference. They’re testing different things with different people.
Use proper traffic allocation:
If you’re testing on the same page or audience, use proper A/B testing tools that split traffic randomly and track exposure correctly.
Don’t just change something and eyeball the results. That’s not a valid test.
Watch for interaction effects:
Occasionally, two tests will interact in weird ways. Your analytics will show something off.
When that happens, pause one test, let the other finish, then run the paused test separately.
But honestly, this is rare if you’re segmenting tests properly.
Start small, scale up:
If you’re currently running 1 test per month, don’t jump to 20 immediately. Build up.
Go to 1-2 per week for a month. Then 3-5 per week. Then 5-10 per week.
As you build the muscle and systems, you can safely increase volume.
Let me save you time by pointing out what not to do.
Mistake #1: Testing too many variables at once
If you change the headline, the image, the CTA, and the copy all at the same time, you have no idea what caused the result.
Test one thing at a time. Or use multivariate testing if you have the traffic volume.
Mistake #2: Calling tests too early
“It’s been three days and variation B is winning! Let’s roll it out!”
No. You need statistical significance. Usually at least a week of data, often more.
Patience. Let the test run.
Mistake #3: Ignoring sample size requirements
If you only have 100 visitors per week, you can’t reliably test a conversion rate change. The sample size is too small.
Know your required sample size before launching the test.
Mistake #4: Testing in isolation
Your ad team tests ads. Your landing page team tests pages. Nobody talks to each other.
Tests should inform each other. Winning ad angles should influence landing page messaging. Winning page elements should influence ad creative.
Break down the silos.
Mistake #5: No systematic documentation
If you’re not documenting what you tested, why you tested it, and what you learned, you’ll retest the same things repeatedly.
Document everything. Build institutional knowledge.
The experimentation cadence only works if your whole team embraces it.
Here’s how to build a culture of testing:
Make it safe to fail:
If people get punished for tests that don’t work, they’ll stop suggesting tests. Or worse, they’ll only suggest “safe” tests that won’t teach you much.
Celebrate good tests whether they win or lose. A well-designed test that fails still generated valuable learning.
Share learnings publicly:
Every week, share test results with the whole team. Not just wins. Everything.
“We tested X. It lost. But we learned Y. That informs our next test.”
This keeps everyone aligned and learning together.
Let anyone suggest tests:
Don’t make testing the domain of one team or one person. Anyone should be able to add to the hypothesis backlog.
Your customer service team probably has great test ideas based on what customers complain about. Your sales team knows what objections to test against.
Crowdsource ideas. The best ones come from everywhere.
Set testing goals:
“We’re going to run at least 10 tests this month.”
Having a target creates accountability. It pushes you to maintain the cadence even when things get busy.
How do you know if all this testing is actually worth it?
Track these metrics:
Tests per month:
Are you maintaining velocity? If this drops, it’s an early warning sign that the system is breaking down.
Win rate:
What percentage of tests are producing improvements? If it’s above 30%, you’re probably being too conservative. If it’s below 10%, you might be testing random things without good hypotheses.
15-25% is a healthy range.
Cumulative impact:
Add up the impact of all your winning tests. If you found a 10% improvement here, a 5% improvement there, and a 15% improvement somewhere else, what’s the total impact?
This compounds. Small wins add up to massive improvements.
Learning velocity:
Harder to measure but important. Are you understanding your customers better? Are your hypotheses getting more accurate?
This is the meta-game. The faster you learn, the better your future tests become.
If you’re not currently running a systematic experimentation cadence, here’s how to start.
Week 1: Build your backlog
Gather your team. Brainstorm 30-50 test ideas. Don’t filter. Just capture everything.
Document them in your hypothesis backlog with the format I described earlier.
Week 2: Launch your first batch
Pick 3 easy tests from your backlog. Launch them. Get them live.
Don’t worry about perfection. Just get them running.
Week 3: Review and iterate
Look at your week 2 tests. Make decisions. Launch 3 more tests.
You’re establishing the rhythm now.
Week 4: Scale up
Launch 5 tests this week. You’re getting faster. The process is becoming natural.
By end of month, you’ve run 11 tests. Compare that to the 1-2 you probably ran last month.
That’s the power of cadence.
Here’s what happens when you run this experimentation cadence for 6-12 months.
You find 2-3 big winners that each improve a key metric by 20-50%. Those alone transform your business.
You find 10-15 small winners that each improve things by 5-15%. Combined, these create another massive lift.
You eliminate 5-10 things that weren’t working but you kept doing out of habit. This frees up resources and removes friction.
Most importantly, you develop a deep understanding of your market. You know what resonates. You know what doesn’t. You can predict with decent accuracy what will work.
Your competitors are still guessing. You’re operating from knowledge.
That’s an insurmountable advantage.
They might copy your current tactics. But they can’t copy your learning rate. By the time they implement what you did, you’re already three iterations ahead.
The businesses that win long-term aren’t the ones with the best initial idea. They’re the ones that learn and adapt fastest.
Build your experimentation cadence. Test constantly. Learn faster than everyone else.
That’s how you compound your advantage and leave competitors in the dust.
What I can teach you isn’t theory. It’s the exact playbook my team has used to build multi-million-dollar businesses. With Master Internet Marketing, you get lifetime access to live cohorts, dozens of SOPs, and an 80+ question certification exam to prove you know your stuff.
Now go build your hypothesis backlog and launch your first test this week. The learning starts now.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
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