Why Your Call Funnel Sucks (And How to Make It Wildly Profitable)

Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.

Hey there, it’s Jeremy Haynes. If you’re new here, welcome aboard. We’re all about hitting million-dollar months using high-ticket products or services. If you’re a returning reader, welcome back—you know we’re about to dive deep.

Let’s cut to the chase: Your call funnel sucks. Yeah, I said it. But don’t worry—we’re going to fix that. Today, I’m pulling back the curtain on why most call funnels fail and how you can turn yours into a revenue-generating beast.

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Key Takeaways

• Master the Art of Framing: Without proper framing, your prospects are lost.
• Understand Organic vs. Paid Traffic: They’re not the same—stop treating them like they are.
• Do the Math: Numbers don’t lie; ignorance will cost you.
• Optimize Your Sales Team: Different strategies for different leads.
• Maximize Lifetime Value: Upsells and high-ticket offers are your golden tickets.
• You can watch the full video breakdown on this topic here.

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Understanding Why Your Call Funnel Sucks

Let’s be real—if your call funnel isn’t printing money, it’s costing you money. There are specific, common reasons why most call funnels fail miserably. I’ve seen the patterns, the tactics, the strategies that people fall victim to. But here’s the deal: I’m going to help you break free from those chains.

First off, let’s make sure we’re on the same page about what a call funnel is. It can take several forms:

• DM Ads Funnel: You’re running ads that prompt direct messages, usually handled by setters who schedule calls with closers.
• Webinar Funnel: Live or pre-recorded webinars where you generate leads, get them to attend, and then encourage them to book a call.
• Direct Response Funnel: You’re driving traffic straight to a funnel with a Video Sales Letter (VSL) or mini-webinar, an application form, and a scheduler.

The most common—and often most problematic—is the Direct Response Call Funnel. You’re pushing traffic to a page, maybe with a VSL, they fill out an application, schedule a call, and you or your team try to close the deal.

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The Critical Role of Framing

Organic vs. Paid: The Fundamental Differences

You suck at framing. Yeah, I said it. Most people fail to recognize the massive difference between organic and paid traffic. Sure, you know there’s a difference, but you don’t adjust your strategies accordingly.

• Organic Traffic: Higher intent, more awareness. These people have consumed your content over weeks or months. They’ve watched your videos, read your blogs, engaged with your posts.
• Paid Traffic: Lower intent, less awareness. They might have seen one ad and clicked out of curiosity.

The mistake? Treating paid traffic like organic traffic. You can’t expect someone who saw one ad to be as warmed up as someone who’s been following you for months.

The Four Quadrants of Content

To fix your framing problem, you need to master the Four Quadrants of Content. This isn’t just some fancy concept; it’s a practical framework to pre-frame your prospects before they hop on a call.

1. Questions:
   • What are the most common questions prospects have?
   • These are basic queries about your offer, your process, your results.
   • Example: “What exactly does your program entail?” or “How does your service work?”
2. Questions from Questions Getting Answered:
   • New questions that arise after the initial ones are answered.
   • This digs deeper into specifics, often unveiling hidden objections.
   • Example: “Wait, so this is a real estate offer?” or “What do you mean by ‘it’s all about the water’?”
3. Expectations:
   • Setting realistic expectations about what it takes to succeed with your offer.
   • Time commitment, financial investment, risks involved.
   • Example: “What kind of commitment is required from me?” or “How soon can I expect results?”
4. Objections:
   • Common barriers or hesitations prospects might have.
   • Addressing these head-on increases trust and lowers resistance.
   • Example: “I don’t have enough time,” or “I’ve tried similar programs before and they didn’t work.”

Here’s the kicker: You need to create content that addresses each of these quadrants. This content should be blasted to your prospects before they get on the call.

Implementing the “Hammer Them” Strategy

We need to be propagandists here. We’re talking about a full-on blitz of content that frames your prospects effectively.

• Email Frequency: Send up to six emails a day. Yeah, you heard me right.
• Content Saturation: Aim for a frequency of 15 to 20 touchpoints between the time they book the call and the actual call.
• Channels: Utilize emails, retargeting ads, SMS—whatever it takes.

Why? Because we need to condense the organic experience into a much shorter timeframe. If someone spends months consuming your content organically, we need to replicate that in days or even hours for paid leads.

Leveraging Long-Form Content

Don’t sleep on long-form content. It’s a powerful tool in your framing arsenal.

Example: I did a podcast with the Fresh and Fit boys—shout out to Myron and Fresh—that was an hour and 55 minutes long. This podcast historically increased our organic sales.

• Strategy: I ran a Facebook video view campaign targeting my ideal prospects.
• Cost: It cost me $1.17 to get someone to watch the entire hour and 55 minutes.
• Result: Deep engagement and better-framed prospects.

Would you pay $1.17 to get someone to consume nearly two hours of your best content? Of course, you would. And you should.

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Sales Framing: Adjusting Your Team’s Approach

Training for Different Lead Sources

Here’s another area where you might be dropping the ball: sales framing. You can’t roll your organic sales team over to handle paid leads without adjusting their approach.

• Organic Leads: These are layup deals. The prospects are already warmed up and require less convincing.
• Paid Leads: These require a different touch. Your team needs to be prepared to build more rapport, handle more objections, and provide more information.

Solution: Train your sales team to recognize the difference.

• Switch Flick: They need to flip a switch in their approach depending on the lead source.
• Customized Scripts: Develop different sales scripts for organic and paid leads.
• Role-Playing: Practice scenarios with your team to prepare them for the different types of conversations.

Separate Teams for Separate Streams

Sometimes, training isn’t enough. You might need to have separate teams for organic and paid leads.

• Avoid Comparison Bias: If your sales reps handle both types of leads, they might start favoring organic leads because they’re easier to close.
• Specialization: Dedicated teams can specialize and become experts in handling their specific lead types.
• Performance Tracking: It’s easier to track and improve performance when teams are focused.

Bottom line: Whether you adjust your training or create separate teams, you need to ensure your sales process aligns with your lead sources.

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The Importance of Doing the Math

A Real-Life Example: Missing the Million-Dollar Mark

Let’s talk numbers. I had a guy in my Inner Circle program—let’s call him Daniel. He pulled in $800,000 in one month. Impressive, right? But I asked him, “Why didn’t you hit a million?”

He hadn’t done the math. He didn’t know:

• How many more calls he needed to hit $1 million.
• How much additional ad spend was required.
• What his cost per call was.
• His show rates or closing rates.

We broke it down:

• Cost per Call: Let’s say it’s $100.
• Closing Rate: Maybe 20%.
• Additional Calls Needed: He needed 200 more calls to make that extra $200,000.
• Additional Ad Spend: At $100 per call, that’s an extra $20,000.

Are you willing to invest $20,000 to make an additional $200,000? I think the answer is obvious.

Financial Modeling: Your New Best Friend

You need to do the math. It’s non-negotiable.

• Key Metrics to Track:
  • Ad Spend
  • Cost per Call
  • Show Rate
  • Closing Rate
  • Average Transaction Value
  • Gross Profit

Create Financial Models:

• Two-Call Close Model: More steps, higher close rate, but compounded losses at each step.
• One-Call Close Model: Fewer steps, potentially lower close rate, but higher overall profitability.

Example:

• Ad Spend: $100,000
• Cost per Call: $100
• Show Rate: 68%
• Closing Rate (Two-Call): 30%
• Closing Rate (One-Call): 20%
• Average Transaction Value: $5,000

Results:

• Two-Call Close Gross Profit: Around $177,000
• One-Call Close Gross Profit: Around $344,000

Do you see the difference? When you remove unnecessary steps, you can significantly increase your profitability.

One-Call Close vs. Two-Call Close

Every additional step in your sales process compounds against you.

• Two-Call Close:
  • Pros: Higher close rate due to more touchpoints.
  • Cons: More opportunities for prospects to drop off.
• One-Call Close:
  • Pros: Streamlined process, fewer drop-offs.
  • Cons: Requires more skilled sales reps to close on the first call.

You need to decide which model works best for your business, but make that decision based on data—not guesswork.

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Focusing on Lifetime Value

Upselling to Boost Revenue

Now, let’s talk about squeezing more juice out of the lemon. Focusing on lifetime value (LTV) can dramatically increase your profitability.

Example:

• Client Offering: Teaches people how to buy businesses.
• Standard Offer: $10,000
• Premium Offer: $35,000

Strategy:

• Identify Big Dogs: Not every prospect is a fit for the premium offer, but for those who are, you need to have it ready.
• Upsell Effectively: Train your sales team to recognize opportunities and pitch the premium offer.

Impact:

• Even if only 10-20% of your clients upgrade, the additional revenue can be substantial.
• Increased Average Transaction Value: This boosts your overall profitability without increasing your ad spend.

The Impact on Your Bottom Line

Let’s plug this into our financial model.

• Previous Average Transaction Value: $5,000
• New Average Transaction Value: Let’s say it averages out to $7,000 due to the upsells.

Results:

• Ad Spend: $100,000
• Gross Profit with Upsells: Significantly higher than without.

**This additional revenue gives you more cash to reinvest in your business, scale your operations, and, most importantly, make more money.

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Conclusion: Turn That Sucky Funnel into a Profit Machine

Listen, your call funnel doesn’t have to suck. By addressing these key areas, you can transform it into a wildly profitable machine.

Recap:

1. Master Framing:
   • Understand the difference between organic and paid traffic.
   • Use the Four Quadrants of Content.
   • Implement the “Hammer Them” strategy.
   • Leverage long-form content.
2. Optimize Your Sales Team:
   • Train them differently for paid leads.
   • Consider separate teams for organic and paid leads.
3. Do the Math:
   • Track your key metrics.
   • Use financial modeling.
   • Choose between one-call and two-call close models based on data.
4. Focus on Lifetime Value:
   • Introduce premium offers.
   • Upsell effectively.
   • Increase your average transaction value.

Action Steps:

• Audit Your Current Funnel: Identify where you’re falling short in framing, sales approach, and metrics.
• Implement Changes: Start applying the strategies discussed.
• Monitor Results: Keep tracking your metrics to see improvements.

Remember: Success isn’t about wishful thinking; it’s about taking action. The strategies I’ve laid out aren’t theoretical—they’re proven methods I’ve used and seen work time and time again.

Now, go out there and make your call funnel the profit-generating machine it deserves to be.

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P.S. If you’re serious about hitting those million-dollar months and want more in-depth strategies, consider joining my Inner Circle program. It’s packed with rich people trying to get even richer, and we’d love to have you on board.