I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.
Low ticket this, low ticket that. How about you let your courage show for once in your life and take some serious bets on ad spend?
The whole point of risking dollars on paid advertising is to turn it into far more dollars.
The only reason that you won’t do that, there’s really two. You either have other uses for the money that you are profiting from elsewhere that is preventing you from risking those dollars on paid advertising, or two, you don’t understand what paid advertising is.
Members of My Inner Circle are already scaling to $1M+ and beyond. This isn’t for beginners. It’s only for operators already at $100k+ per month who want proven strategies, speed, and focus. If that’s you, apply here.
Paid advertising, just like any other actual asset, is literally an asset.
Anything that by definition turns money into more money on a consistent basis in a stable and predictable way that also can accumulate equitable value – your business is an asset.
When you look at something as silly when it comes to the return side of things as real estate or as equities, which I just want to openly disclose, I still invest into equities and I still invest into real estate. That’s like a long-term wealth play. It’s a very consistent and low return, give or take what equities we’re investing into here.
But I digress.
Point I’m trying to make is paid advertising within a month can turn dollars into more dollars.
Give me any other asset class that can do that and add literal equitable value to the business at the same time of doing so.
We had a guy join into the inner circle. He was getting all of his deals organically and through referrals and word of mouth.
This guy was already getting exit offers – people literally willing to write him a check. Not valuations that are just made up. Literal people coming to him and saying, “I will give you $50 million for your business.”
Now, this guy said, “Well, if people are already offering me $50 million,” – he was literally right there watching me on YouTube – he said, “Wouldn’t it make sense for me to add a paid acquisition channel? I could realistically get to hundred million instead of 50 million on my exit.”
And that’s exactly what he started to do.
He joins into the inner circle program. He joins in because he wanted to add a paid acquisition channel to his business. He wanted to add a whole another place to generate customers. Research shows that adding paid advertising channels significantly increases business valuation during acquisition deals.
Now here’s the thing. This is really important you understand this.
Why does a guy who already gets checks written to him for 50 million say, “I’m going to gamble on creating a new acquisition channel by risking dollars to turn it into more dollars because that’s going to add a whole another $50 million to my exit potential.”
Why does he do that? And why are you holding back in comparison where you’re not willing to risk dollars to turn it into more dollars at a serious enough rate?
I’m on the phone the other day, one-on-one call with an inner circle member. He joins in and he’s like, “Hey, I want to get to a million a month.”
I’m like, “Okay, well, what kind of business you got?”
He goes over his offer, tells me about all the details, compares himself to literally another inner circle member who has a similar offer that was cracking upwards of 5 million a month with that same exact thing.
He goes, “You know, I want to be like that guy. If he can hit 5 million a month, I should be able to hit a million a month.”
I was like, “Cool. How much are you spending on paid ad spend right now?”
He was like, “$10,000 a month.”
I was like, “Okay, what’s your ROAS? What’s your return on ad spend?”
He said, “Well, I’m getting out a little over 3 to 1 currently.”
Meaning he’s turning a dollar into $3. A little more than $3 gross. This guy’s running an info business. His margins are huge. It’s pretty much the cost of ad spend, the cost of paid salespeople’s commissions, and then a little bit of software cost.
I don’t even think this guy has CSMs or any kind of delivery step. Everything’s just virtual courses.
Long story short, this guy is only risking $10,000. Meanwhile, he’s turning a dollar into $3 consistently.
Why wouldn’t he scale that?
That’s immediately what I then ask him. I’m like, “Why aren’t you spending more money?”
Again, it’s only one of two things. It’s always only one of two things.
You either have another use for those little bit of dollars that you’re collecting. If he’s spending 10 grand, that means he’s only turning it into 30 grand in that example, minus the commission for the closers, minus the ad spend, minus the other negligible cost.
He’s barely netting maybe 15-20 grand in a month.
What other use do you have for such a baby bit of money? Like, are you paying rent out of that? Are you paying for cars or other stuff out of that?
That money is the gambling money that should immediately be reinvested. That is the house money that you increase your risk profile with to gamble with on paid advertising to grow the 10k you’re spending into 20k the next month.
You want to see if it holds and you get a higher return on your dollars that you’re risking. And if you maintain that 3x ROAS, you can scale that all the way up and hit the million a month pretty easy is what I was telling this guy.
We start going through the mental side of things, which is a very important thing to address. This is one thing that most of you guys who aren’t risking any serious amount of money on paid ads struggle with the most.
Even the people who are risking somewhat of a serious amount of money – the reason you’re not spending that same amount in a day to scale it up comes down to all kinds of specific things.
This guy who I’m talking to on the phone, one-on-one call, inner circle, he says, “Well, there’s this other guy that hit a million a month with this offer recently.”
I’m like, “Cool. How much is he spending?”
The guy goes, “Oh, you spend about 300k.”
I’m like, “In a month?”
He goes, “Yeah.”
So I’m like, “Yeah, so the difference is $290,000 in thickness of courage. You understand? You have to be an individual who’s going to go from spending 10k to 300k.”
The difference there is like maybe another point something on your ROAS to spend the same amount and to be able to make the same amount as the other guy.
You have to break down what holds back not willing to reinvest those profits that you make back into ad spend to grow the overall number.
Most people try to pull too early.
If you look at it like what it is, which is an asset – think about what you do in a real estate deal.
If I wanted to buy a million-dollar property in some random city for arguably if it’s a big city, a pretty junker asset – a million, I’m realistically going to have to put down since it’s going to be a jumbo loan in that example, upwards of 20 to 30%.
That means I’m going to invest $200,000 to $300,000 just to start the deal.
Real estate deals are good for a few reasons. It’s like technically over a broad period of time, give or take the area, and hopefully this plays out in this way for you – you see equitable appreciation. You also see some cash flow. Usually the cash flow is relatively negligible.
Real estate people who have a ton of doors or a bunch of properties – that can be a great play. You can add value to it. You can end up flipping it for more money in a rather short duration of time. Short means compared to just holding the asset and waiting for it to appreciate.
You add value to it. You get out of the asset for more than what you ideally invested. You pay the bank back. You get into a mortgage. You start netting something on the cash flow. Make it worth it.
My point is you’re risking $200-300k in that example to buy a million dollar asset to make arguably like 5 to maybe 20% a year.
If you’re in a flipping situation, arguably you’re just trying to get those initial $200-300k back out. You’re still going into debt and you’re again just cash flowing like maybe a couple thousand, couple hundred bucks a month, give or take the property type.
When you look at paid advertising, we’re talking 30-day cash velocity cycles. Research demonstrates that paid advertising produces measurable positive effects on both firm performance and overall firm value.
This is what almost every single person I’ve literally ever worked with cares about. They care about turning that dollar into more than a dollar within 30 days.
If that is the case, they can front money on their credit card, they can pay that credit card off and they can pocket the difference.
Just like a real estate deal when I’m trying to go into a bank, refi after I’ve added value, get my initial cash out of pocket that I used to get the deal in the first place back into my pocket by refying it after I add value to it.
In this example, I can do the same thing, but I can put way more dollars in my pocket relative to the system that I’ve built.
If I have a fast 30-day or less cash velocity cycle, meaning I can turn a dollar into more than a dollar within that 30-day window, I am in a tremendous position.
From there, the only thing I must do is scale it up.
If I frame it this way and if I then break down and I ask myself the specific questions like what would be holding me back mentally from otherwise risking those dollars – usually the other thing at play is that the money that you are making from the profit has other uses.
This is really important to understand.
I had a whole video on my channel dedicated to the mindset of million dollar a month earners. The moral of the story is I broke down in that video – listen, when you have purpose for the dollars that you generate, you have to get those things out of the way. Otherwise, you never reach the point where you become a sophisticated gambler who can take the house money that you’re generating, up your risk profile, reinvest those dollars back into paid advertising and make the overall gross number that comes out the other side the next cycle far bigger.
The reason you don’t do that is because there’s other uses for the money that you are profiting that you have to justify those dollars going towards.
You don’t necessarily have to get those things out of the way first.
What you can do instead is just say, “I still have other uses for the money, but I’m going to delay using the money for those uses.”
What I’m instead going to do – maybe you want to buy a car. Maybe you want to get a nicer house. Maybe you just want to upgrade your life in some random way. Maybe you want to get an engagement ring for your girl, whatever you want to buy.
Wait. Just wait.
The better thing to do is to learn how to cycle risk upwards. You have to learn how to cycle risk upwards.
If you fail to cycle up on risk and you fail to increase your risk tolerance, you’ll never actually get to the point where you risk more dollars to turn it into even more dollars and then even more dollars the next cycle to turn it into even more dollars after that.
This is a critical part of advertising that most people fail with.
Some people don’t even get to the point where they’re willing to gamble some money on paid ad spend because they frame it wrong. They don’t view it as the asset that it is.
As a result of that, they aren’t willing to invest into it for its potential and turning it into more money.
Instead, what they do is they become frivolous. They bail extremely quickly on the cyclic process of getting paid ads profitable.
Maybe they’ll risk like a couple thousand bucks. They’re like, “Oh, it didn’t work. It’s never going to work for me. I’m going to stop advertising.”
When you go into a casino and you risk money, you have to be willing to completely vaporize it in order to have a good time.
The good news is with paid advertising, when you vaporize it, you’re learning what specifically was messed up that you need to fix to have a dramatically higher probability of success when you walk back into the casino again.
If I walk into the casino with five grand and I give Zuckerberg five grand over 30 days – a measly $5,000 over 30 days – and I have the problem revealed that my ads are getting a low click-through rate, or that my CPMs are extremely high, or that my page is converting poorly, or maybe all those things are phenomenal and maybe my show rate sucks, or maybe my show rate’s great and the front end’s great and my salespeople are terrible.
The point is I’m going to reveal the problem that I then need to pay an aggressive amount of attention to to solve for.
That way, when I walk back into the Zuckerberg casino again with $5,000 and I throw it onto the table and I say, “Mr. Zuckerberg, I’m ready. I’m going to do this time” and I start flooding traffic through that again and I do turn the dollars into more dollars – well, congratulations.
You made it to the other side that most people fail with.
They don’t even get to the point where they walk back into the casino again because they think that they’re a loser and that they’re forever going to lose.
They don’t assess what specifically is contracted within the bottleneck analysis that they can easily do.
That’s the coolest part. The data shows you how you got destroyed and why it vaporized and didn’t turn into more money. And then you can do something about it unlike gambling at a casino.
Then when you walk back into the casino again, the whole goal is let’s say I bet that $5,000 I gave you in the hypothetical example. I then get to the point where my whole initial goal is to just get the $5,000 back into my pocket and whatever amount of cash I’m left with, even if it’s less than $5,000, that’s the amount that I can gamble with with a higher risk profile adjusted to those dollars being house money.
The dollars that I risk out of my pocket are completely different compared to the dollars that I get from house money and how I’m going to risk those.
This is where most people really mess up. It’s genuinely this simple.
All you have to do is take the house money, grow the pile of cash by reinvesting more into the ad spend every cycle. And later on, once the pile is big enough, you’re easily going to be able to pull a little bit out of the pile and put it towards those other uses that you’re trying to justify the dollars need to go to instead in the short term.
Every time that you go gamble on paid ads and you take the pile of money that comes from it and you immediately use it for anything other than paid ads, you are consistently as a result risking the same money that you came out of pocket with again the next month.
That’s not the way to do it.
The way to do it is to risk enough money because it’s an asset.
You don’t just walk in with $5,000. What kind of real estate deal are you going to get with five grand? How much are you really going to make if you only throw five grand at a stock? How much are you going to get off a memecoin if you throw five grand at it?
My point is when you go to take a risk in equities, in real estate, you have to come correct with enough money to get an asset out of it that’s actually going to spit off enough cash for you to care to risk the money on the asset in the first place.
If you risk too little on paid advertising because you’re not thinking of it like the paid asset that it is, you’re going to get a little crappy asset and you’re not going to care about it and you’re not going to go through the process.
Think about this. If I invest $300,000 into a real estate deal and something starts to go wrong with it, I bet that you, if you did that, you would give a deep care about getting that real estate, that piece of property to the point where it needs to be at for it to be worth something so your investment isn’t just vaporized.
With paid ad spend, you’re risking too little to care about the deal. You’re risking too little to do the necessary high-effort things to make it work.
When you do finally risk money and you do get the money back, you’re using it for other stuff instead of reinvesting those dollars back into growing the pile as a whole, which then makes it far easier to take those little bit of dollars off the top of the pile and throw it towards those other little things you need to put money toward.
It’s such an easy game when you frame it as a paid asset. It’s such an easy game when you actually take a swing at this instead of just putting the negligible amount of money that you have at it now.
Another great example – we had an inner circle member and this guy, he was all organic. He was doing anywhere from like 5-600k a month for a pretty long time. Like pretty much since I’ve known the guy, that was about his revenue range.
He had never really punched up. Organic for him never really grew past a certain point.
Then all of a sudden AI came around. He was teaching a copywriting course. AI came around and this guy sold against AI as a trend. He was like, “Oh, no, don’t use AI. You need to learn the skill of copywriting. You don’t want to be in a position where you get outworked by AI.”
His revenue got cut in half. He went from 600k a month down to 300k a month.
He comes to me, we have a lunch together. I tell him, “Look, dude, you need to sell with the trend, not against the trend.”
He starts selling with the trend again. Gets right back to 600k.
From there, his organic revenue started to get a little shaky. His reach started going down. We weren’t sure if he got shadowbanned. Nobody really knew what was going on for what was holding back the revenue and what was holding back the reach.
All we knew was the revenue was going down. He had to risk money on paid ad spend at that point. High pressure scenario for the guy.
However, at this upcoming Q4 mastermind that we’re going to have, I’m giving him a million dollar a month trophy and barely a little like 200k a month out of that million a month now is coming from organic whereas the whole other 8 to 900k of that give or take the month now is coming from paid advertising.
That high pressure scenario that sometimes you unknowingly are seeking in order to perform – first of all, terrible place mentally to be. You don’t ever have to actually put yourselves in those situations to get the outcomes that you’re after.
But hey, in this case, whether this guy intentionally set that up for himself subconsciously or whether this was just the reality of his situation, he was forced to throw his courage on the table and take a bet on paid advertising. A pretty serious bet at that.
Naturally when you start, typically things don’t just go right right away. He started with a call funnel. He started with a webinar. He was able to get it to crack pretty fast. But he had to go through that cyclic process of improvement of identifying what specifically was messed up and what specifically need improved.
We helped him through that cycle. His advertising agency that he was working with that’s also in the inner circle helped him through that cycle. He helped himself through that cycle by doing anything and everything necessary to get it to work because that’s what it’s required to do.
Now he’s got an asset. Now that asset is kicking off $8 to $900,000 a month and still scaling.
By the way, just this literal last 30 days, he cleared a million a month. That’s the first time he cleared a million. Organic wasn’t doing that for him.
I want to be fair in saying some of you guys that come to me, you’re already crushing it organically. You’re already well past a million a month or your organic even if you’re at only a couple hundred thousand is still scaling.
I’m not saying it always has a cap. I’m just saying paid advertising is like nitrous. Paid advertising is the speed that you want. Paid advertising is the consistency, the predictability.
But at first, you got to invest into it. At first, you got to go through the necessary cycles and you got to have the right risk profile and you got to have the right frame of mind about how the risk needs to go up as you’re using house money and no longer the money that you pulled out of pocket.
If you do these kinds of things, you’re going to have a great time with paid advertising. If you don’t, you’re going to stay small forever.
I was just talking to a guy next door. He’s here at this local facility next door to me. There’s an awesome gym ran by a great guy, used to be a pro boxer fighting on HBO and stuff.
The owner over there introduces me to a guy and he’s like, “Hey, this guy does this and he’s considering risking money on paid ads.”
At one point in this guy’s story when he’s introducing himself to me, he tells me it’s been over a decade – it’s been over 10 years of him thinking about risking money on paid ad spend.
I’m like, “What is holding you back?”
He literally says it out loud. He goes, “Yeah, I just have a bunch of other uses for the money so I just haven’t really ever spent the money on it.”
Insane what I see sometimes.
It’s an asset. It needs to be invested into like an asset. It has to be treated as an asset.
You get a crappy deal in real estate if you invest too little. You get a great deal if you invest a lot.
If you invest too little in paid advertising, it’s going to be a crappy asset. If you invest enough, you’re going to take it seriously. You’re going to go through the necessary cycles of improvement. You’re going to turn it into the asset that it should be, and it’s going to spit out way more money than all these traditional equities, real estate deals could ever dream of kicking out.
But it has to be treated like an asset. It has to be invested into like an asset, both with time and money for the improvement cycle. Like adding value to a property, you want to add value to your paid advertising asset.
You frame it that way, you’re going to have a great time. If you don’t, you’re going to stay small forever.
Let your courage show. Throw them onto the table. Take a serious bet on paid ads. You will forever thank yourself if you actually take it seriously.
Just like anything else that you’ve done in life, anything that you’ve gone half-hearted with, you’ve gotten a negligible result from it. Anything that you’ve actually put your full-time, effort, and intention into, you’ve had a phenomenal time with because you’re a talented individual.
Yet, you constantly justify to yourself that you’re too busy to do this or that the dollars have other uses. As a result of that, you’ve never gotten the true benefits of what paid advertising can provide to you when it’s treated as the asset class that it is.
I sure hope you take it seriously because it has played out tremendously well for all the clients we’ve worked with over the years. All my inner circle students, even my master internet marketing students.
Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks — covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.
Go watch some of my other YouTube videos. My entire channel is dedicated to a lot of the specific problems that you’re going to experience on your path to million-dollar months or the next million a month that you’re looking to tack on.
I look forward to helping you through that process.
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Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
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