Which Funnel Strategy Has the Highest Probability of Seven Figure Monthly Revenue

Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.

The question comes up constantly: which path to seven figures monthly has the best odds? The answer requires ranking every major funnel and ad strategy tier-by-tier based on actual probability.

This ranking comes from real experience managing millions in ad budgets and working with businesses at different stages. These approaches have been tested across hundreds of campaigns with measurable outcomes.

The ranking system: S-tier represents the highest probability. A-tier is strong. B-tier is solid but limited. C-tier has clear constraints. D-tier isn’t recommended.

For comprehensive training on these strategies, my 7-week live comprehensive training covers the frameworks in detail.

Results are not typical. Your results will vary and depend entirely on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our information, courses, programs, or strategies.

Each approach deserves examination on its own merits.

How Webinar Funnels Work for Direct Sales Versus Appointment Setting

Webinars straight to a sale represent a common approach. Businesses spend significant monthly budgets on ads driving traffic to opt-in pages for on-demand webinars. These presentations pitch mid-ticket products that people can purchase immediately after watching.

Webinars exhibit what could be called the pendulum effect. Periods exist where they work exceptionally well, followed by stretches where performance becomes inconsistent. A window occurred where webinars struggled across the board.

Current performance has improved significantly compared to recent years, according to research from MarketingProfs on webinar effectiveness trends.

That inconsistency over time places webinar-to-sale strategies in A-tier. When they work, they work well. The pendulum effect prevents them from reaching the top spot.

Webinars that lead to phone calls operate differently. One business runs a webinar strategy for a high-ticket offer with presentations lasting 1.5–2 hours depending on Q&A time.

Unlike webinars to direct sales, webinars to calls have performed consistently year after year with almost no drought periods. For high-ticket offers, this strategy earns S-tier status.

Many businesses rely on this single funnel strategy as a primary revenue source. Even when it doesn’t account for everything, it typically represents a significant portion of total revenue.

Why Content Distribution Works as Sustained Market Education

Content ad strategies rank among the most effective approaches, encompassing multiple methods under one umbrella.

Novice advertisers resist anything besides conversion-optimized campaigns. They only run direct response and dismiss everything else as inefficient. That resistance stems from not understanding sustained market education.

Content distribution effectively influences buyer behavior when executed properly. It’s a long-term approach to positioning.

A recent example: a sales agency reached out about a client running call funnels and webinars. Their leads showed up poorly, with low show rates and confusion about the offer.

A content strategy was implemented. This client already produced solid content, so minimal creation was needed. Between the opt-in and a few days after the webinar, that specific demographic received high-frequency content distribution within a week to a week and a half.

Showing someone multiple pieces of content after they’ve opted in and might book a call positively impacts the entire buying cycle, as HubSpot’s research on content marketing demonstrates.

That’s just one application. Different content ad strategies exist depending on your market and offer.

When pitching something people don’t have a frame of reference for yet, distribute content first to educate and position, then follow with direct response.

Content ad strategies earn S-tier status when executed properly. Understanding market education is required to make them work, but when they do, the results are undeniable.

How the Paid Leads Strategy Works for High Ticket Upsells

Many operators run low-ticket offers and intentionally sell inexpensive products trying to build a business off volume alone.

The focus here centers on selling to qualified buyers at higher price points. It’s pure math. Far fewer people are needed to hit the same revenue targets when selling high-ticket versus low-ticket.

But high-ticket businesses don’t have to completely ignore low-ticket potential. They just need to structure it properly through the paid leads strategy.

This isn’t an initial focus. It’s something to implement after higher-priority strategies are working.

The mechanism: sell something for a few hundred dollars, ideally break even or profit on it, then give that list of buyers to your sales team to pitch high-ticket offers. All that upsell revenue is pure profit minus sales commissions.

One client currently has a product in that price range they want to test. It’ll probably sell, but the entire business isn’t being built on that alone. However, breaking even on the low-ticket and upselling buyers to high-ticket could add significant monthly revenue.

The downside: selling low-ticket first sometimes slows down the high-ticket buying cycle. People want to get results with their initial purchase before they’ll invest more.

That keeps this strategy in B-tier. It can contribute to revenue growth, but the probability isn’t as favorable as other approaches.

When Lead Forms Work and When They Don’t

Lead forms receive extensive use in certain strategies. One ad approach called the Hydra uses Facebook, Instagram, and TikTok lead forms built into the platforms themselves.

Traffic drives straight from the ad into a lead form with conditional logic. These qualifying questions filter out unqualified people before they even hit the pixel. Only qualified leads come through.

With the right sales team, this performs well.

The catch: you need real salespeople, not what could be called fat cat closers.

Fat cat closers sit on their high horse saying they only want scheduled, qualified calls. They don’t want to do the real sales work of adding value and selling the appointment.

Real salespeople handle lead forms well. One business raising capital works with people at high investment minimums. They’re doing a large raise through lead forms.

But situations have occurred where lead forms completely underperform because the sales team isn’t up to the task.

It’s genuinely dependent on your sales team quality. When it works, it’s solid. That puts it in B-tier—worth testing to find out if you have the right sales infrastructure.

Why DM Strategies Have Scale Limitations

The DM strategy involves driving traffic from ads into a messaging platform, usually Instagram, sometimes Facebook Messenger or WhatsApp.

Setters message back and forth with leads, qualify them, then book qualified prospects onto closer calendars for sales calls.

This works well in certain contexts. It has also held businesses back at certain revenue levels.

The effectiveness depends on how good your setters are at scale. Few organizational tools exist for managing this efficiently, especially with chatbot restrictions that only allow messaging within limited timeframes of the last interaction.

Setters need to talk with all new leads daily AND follow up with old leads. That becomes challenging without proper systems.

This strategy works best with higher-ticket products. With offers in the few-thousand-dollar range, you’ll more likely reach certain revenue levels rather than others.

That makes it B-tier—effective, but with clear limitations at scale.

Why Straight to Sales Page Rarely Works Anymore

Very rarely does traffic get driven straight to a sales page to sell something, whether through direct response or content ads.

This really only happens with low-ticket offers now. No operator at high revenue levels appears to be doing this with paid traffic.

This working would save businesses money on sales commissions and give marketers more control to test and optimize.

But it’s such a rarity to see businesses reach seven figures monthly this way that it belongs in D-tier, as research from Unbounce on landing page conversion rates suggests most industries struggle with direct-to-purchase approaches.

Years ago, this was possible. Now it doesn’t even feel possible, let alone probable. Too many other effective strategies work better.

How the Setter to Closer Model Creates Qualified Appointments

Common question: should you drive traffic to closers directly, or use setters first?

It depends on your setting team’s effectiveness. From the business perspective, setters are meant to vet leads, identify who has purchase probability, and get those people onto closer calendars.

When incentivized properly, especially to get people to actually show up for calls, this is an S-tier strategy.

The downside: it adds a step to the process. As a marketer, fewer steps are preferable because each one reduces probability of conversion.

Setters can create a friction point. They’ve become a bottleneck that limits businesses when everything gets stuck at that stage.

But many businesses doing seven figures monthly use the setter-to-closer model. It’s effective when done right.

That puts it in A-tier. Not quite S-tier because of the added friction, but still very effective.

What the Deck Sales Letter Is and How It Works

The deck sales letter is an unknown, underutilized strategy that was originated with Josh Troy of Wires From Strangers, one of the top sales agencies.

One client had really low play rates on their VSL funnel. Strong ROI, but too many people hitting the page and not pressing play on the video.

The solution: take the presentation deck from the VSL and embed it directly onto the landing page using software that lets people swipe or scroll through it. Same information as the video, just presented differently at their own pace.

The statistics were notable. A high percentage of people got to slide five in the deck, far more than those who pressed play on a traditional VSL call funnel.

The process was documented and tested on other businesses. It worked best for busier, wealthier demographics that didn’t need a personality to sell them—capital raising businesses and straightforward offers that didn’t require a pusher or personality to promote.

Businesses have reached seven figures monthly with the deck sales letter.

The drawback: it can’t be used for every client. From a probability perspective, it doesn’t work when you need a personality to promote the product or service.

That keeps it out of S-tier, but it’s definitely A-tier based on experience.

Why VSL Call Funnels Have the Highest Probability for Seven Figures Monthly

The VSL call funnel deserves special attention.

Headline, VSL, application with conditional logic to filter out unqualified leads and only let qualified people through. This conditions your pixel on who to target next.

This approach has proven itself repeatedly. If a tier above S-tier existed where this could stand alone, it would go there.

The VSL call funnel has, in experience, the highest probability of reaching seven figures monthly with a proper sales team.

It’s the most common strategy among seven-figure monthly businesses. It’s the most common among students in the flagship program. It’s the most predictable. It typically has the least steps to get there.

Results are not typical. Your results will vary and depend entirely on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our information, courses, programs, or strategies.

Deep commitment to VSL call funnels is warranted. It would go above S-tier if possible, but since that’s the highest ranking, S-tier it is.

The VSL call funnel is one of the most effective funnels that exists for reaching seven figures monthly.

Why Low Ticket Funnels Without Upsells Have Lower Probability

This was separated from the paid leads strategy for a reason.

If you’re trying to hit seven figures monthly and you’re not upselling low-ticket leads to high-ticket offers, you mathematically have a much lower probability of getting there.

Selling something for a high price versus a low price when trying to hit a million monthly means so many more people need to buy the lower-priced thing.

Clients with large followings often think, “I’ll sell something inexpensive, and because I have so many eyeballs, I’ll make more money.”

That can be true. It’s not impossible. But here’s the reality:

Selling something at a premium price point monthly, structured as a premium offer with real value, has a higher probability of making more money on a recurring basis than selling that low-priced product.

It’s hard to convince people of this when they’re focused on their large audience size.

One operator with millions of subscribers was selling something inexpensive monthly, making modest revenue off it.

As soon as he switched to high-ticket, he reached seven figures monthly quickly.

Over a year working with different marketers, he couldn’t hit seven figures with the low-priced recurring product.

Low-ticket doesn’t make sense for seven-figure monthly revenue unless you’re doing the paid leads strategy with high-ticket upsells.

It still has higher probability than straight-to-sales-page approaches, so it’s not D-tier. But it’s the only C-tier.

How to Choose the Right Funnel Strategy for Your Business

All kinds of funnels and ad strategies exist. The key is understanding which ones have the highest probability for your specific situation.

From experience managing millions in ads and working with businesses at every level, the VSL call funnel remains the clearest path to seven figures monthly. Content strategies amplify everything else. Webinars to calls consistently perform for high-ticket offers.

The businesses that reached seven figures monthly fastest focused on high-ticket offers with proper sales systems, not volume plays with low-ticket products.

Your situation will vary based on your market, offer, and execution. But these probability rankings come from real data across hundreds of campaigns and millions in ad spend.

Focus on strategies in the S and A tiers first. Get those working before experimenting with lower-probability approaches. Always remember: the fewer steps between ad and revenue, the better your odds.

To learn how to implement these strategies properly, my 7-week live comprehensive training walks through the frameworks step-by-step. For operators already doing seven figures who want advanced implementation, the flagship program provides the systems and support.

Results are not typical. Your results will vary and depend entirely on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our information, courses, programs, or strategies.