What I Would Do in the First Thirty Days If I Took Over Your Business to Make More Money

Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.

If I took over your business for a full 30 day duration of time, I want to go over exactly what I would do first.

Whether you’re trying to crack your first million dollar month or you’re already cracking million dollar months and you’re looking to tack on that next million, I got you covered with this perspective I’m going to provide you here.

The US Bureau of Labor Statistics claims there’s a 0.1% probability that you ever hit $10 million a year, let alone the even smaller probability you’d ever crack 12 million a year or more, or the even smaller probability of that.

This is just simply lessons. I’ve come into businesses, a little over 50 at this point, and helped them crack million dollar months. Seen it up close, helped either do the marketing, helped with consulting, helped with perspectives exactly like what we’re talking about here.

But again, the odds are still just as low for me coming in and helping a business as they would be for you going out there and doing it yourself.

If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.

So just be mindful of that. Again, no income claims, no earnings potential, just perspective here for you.

How to Find Your Key Revenue Levers by Looking at Where Most of Your Customers Come From

Here’s the first thing that I would really consider. This is always what we do.

We look for what we call the key levers.

There’s always some specific drivers of revenue. A lot of the times there are very, very large percentages of customers that come through that are very specific types of buyers that also come through very specific ways that you are currently advertising.

Whether it be organic, whether it be paid, whether it be a specific funnel type, whether it be again demographic traits and characteristics.

I’ll give you a perfect example.

A guy joins the Inner Circle just recently. His name is Kay. Kay gets referred to us by a guy that already does a million bucks a month. Kay does about 1.3 to 1.5 million bucks a month already.

He comes into the Inner Circle, pays us 10K a month to do so, by the way.

I jump on a call with Kay within the first 24 hours. I just ask him. I’m like, “Look, this is a perspective I try to carry when I help anybody. What would I do if I were you? And if I only had 30 days to do it, because people have to pay us every 30 days. Where would I attack? What would I try to do to make more money? Where would the revenue come from? Where could savings come from?”

And it always starts with, “Okay, where’s the revenue coming from?”

So Kay tells me, he goes, “Okay, so it’s all pretty much coming through DM ads.”

And these DM ads are not traditional DM ads in the way that you may consider them. These specific ads are all boosted posts, just regular content on his profile that’s already there.

He doesn’t get a lot of organic traction is what Kay justifies. He’s like, I’m not really getting a lot of followers. It’s all like value talking head content there. Not a lot of organic that comes from that.

He claims he’s getting about $8 on his cost per follow. His CPF.

Again, out of all the new followers he gets, he does blend them together with organic and paid, but he knows he gets very little organic. So again, $8 cost per follow.

And he’s spending, listen to this, he’s spending about $400 to about 500K a month on this specific model that we got here.

Just posting content, talking head content, taking 4 to $500,000 a month in ad spend and putting it towards these boosted posts of this regular content towards the people he ideally wants to convert into followers from there.

How Kay Closes Three Thousand Dollar Deals in DMs Without Sales Calls Using Boosted Posts

This gets crazy too, and this is really important you understand. This is why I’m trying to break this down in terms of the drivers.

He has a setter team. They reach out to all activity, engagement, follows, all attention that comes to the profile. Setter DMs.

And once that happens, this is actually really cool. A 3K offer. And this is a majority of the time, about 90% of the time is happening through the DM.

Meaning there is no call.

There’s nobody being pushed to a phone call with a closer or the setter. They’re just doing it right there in the DMs and then selling the person right then and there for 3K in the DMs.

Now obviously there’s a whole strategy there that I’m not going to talk about for free here, of course, but anyway, whole strategy there that this guy uses in terms of what the setters say and the content system that they use.

Long story short, he confidently spends that 4 to 500K a month in ad spend to generate about 1.4 to 1.5 million in revenue off of this, this exact strategy.

Now here’s the other thing that’s very important to understand. I asked him, I’m like, “How long does that take? How long on average does it take for somebody to follow you and then turn into a buyer?”

Four months. Takes four months.

So from that perspective, now you’re starting to get an idea where you’re like, “All right, this is good data to know, but you’re still missing a lot of data to make a lot of key decisions. There’s still a lot more to this driver that you can clarify.”

So I start to ask these types of questions.

Next, I say, “Who buys on average? What do these people look like? What do they sound like? What’s their race? What’s their age?” All that kind of stuff.

So he says about 90% of his buyers are 24 to 40 in terms of the age. He said about 10% of his buyers are others, meaning just people that are either younger than that or a little older than that.

Now I then ask him a very simple question at this point.

I ask him, okay, out of the total spend that you have in the lifetime of your account, right? If you go into the ads manager, even though you’re boosting all these posts and you’re doing it from your phone, go into the ads manager, let’s look at the total spend.

Let’s do a breakdown by demographic and by age, and let’s see where all the spend went to.

Did a majority of the spend go towards this specific 24 to 40 year old age demographic and that’s why 90% of them are buyers? Or did a lot more spend go towards this 10% of the other buyers, aka an extremely small 1 out of 10 buying pool? Did we still have a lot more spend than a 90/10 ratio that went towards that demographic?

How Kay Wasted Two Million Dollars on a Demographic That Only Produced Ten Percent of Buyers

The answer was insane.

So out of this, listen to this. There was a total of about $6 million USD that was spent between these two demographics.

Out of that, listen to this, $4 million was spent on the 90% of people that were aged 24 to 40. Whereas you had $2 million that were spent on the demographic of people where only 10% of people came from.

You know how insane that is as a ratio?

That’s a 66/33 percentage. So when you break that down as a ratio, you just got to ask yourself a simple question. Really think about this.

Does it make any sense at all to spend 33% of your total ad spend on where only 10% of your customers come from? 

No. 

Research shows that marketing audits commonly uncover quick wins with immediate payoff, including cutting wasted ad spend by 20-30% within weeks by pausing underperforming campaigns and reallocating budgets. 

Additionally, studies reveal that around 23% (approximately $20 billion) of online ad budgets are wasted each year, demonstrating that Kay’s $2 million spending inefficiency is far from unique—it’s a widespread problem that proper data analysis can immediately solve.

So Kay and I, after he spent his 10K with me on joining Jeremy’s Inner Circle, he saves himself immediately a $1.8 million giant gaping hole that shouldn’t even have ad spend going towards it at all whatsoever.

And he can move that budget right away over here to where 90% of the total customers come from.

Now ask yourself this too because this isn’t just a savings play right here. This isn’t just a savings thing.

This is also a revenue amplifier.

How to Find Leaks That Waste Money and Revenue Multipliers That Make You More Money Fast

We have two things that we want to look at when we first come into a business.

We want to look for leaks and we want to look for revenue multipliers. The revenue multipliers are key because this is the difference here and this is really important you understand this. 

Quality management research by Joseph Juran found that most businesses waste 25-40% of their budget finding and fixing problems, with the Pareto Principle revealing that just 20% of business activities cause 80% of delays, defects, and lost profits. 

This validates the critical importance of identifying “leaks” (wasted resources on low-impact areas) versus “revenue multipliers” (high-ROI opportunities), as even small budget reallocations from the former to the latter can dramatically improve overall business performance.

Leaks is like that example I just provided to you.

The revenue multiplier example is actually one and the same here because I save this amount of money, but I’m not actually going to pocket that. I’m going to take that same amount of money and just move it over here.

So it turns from a leak to a multiplier immediately. You see?

Now the question is, this demographic here is going to make a ton more money than this demographic ever would.

I have not done the math on the exact amount that would come from taking this spend and putting it here. I didn’t do that part of the equation. I’m not going to make it up for you here right now. Nor will I do the math.

But I’ll tell you this. Here’s what I do know.

That extra $2 million being spent on where 90% of the customers come from instead of where 10% of the customers come from is going to make a ton more of a multiple than it would be if it was spent on where 10% come from. 

Research from digital marketing audits demonstrates that after identifying and improving underperforming areas, conversion rates can increase by 28% without increasing ad spend, simply by reallocating budget to high-performing channels. 

Additionally, companies using comprehensive marketing measurement frameworks to eliminate wasted spend see improvements of +10.3% in income without raising overall spend, proving that strategic reallocation multiplies revenue far beyond simple budget cuts.

So leaks and revenue multipliers, these become critical.

Now in this story and in this example I provided to you, this is just the start. This is a couple minutes into Kay and I’s 30 minute conversation.

A lot of times people tell me things like that. When you join into Jeremy’s Inner Circle, you get twice a month one on one calls and you’d think they’re 30 minutes each. You’d think like, is that enough time to talk to this guy? Like an hour a month.

You forget the fact we can obviously DM at any point, which is what rich people actually do. But regardless, we talk on the phone.

Dude, that’s all within minutes. That’s what I want you to understand.

This whole thing is a within minutes thing to figure out. This ain’t a long time to figure this out. This is within minutes.

Kay’s immediately set in terms of the results that he’s going to get now as a Jeremy’s Inner Circle member. He’s going to make a ton more money. And also he’s going to stop losing a lot of money.

So anyway, back to my point.

You start looking for key levers.

How to Map Your Entire Revenue System Instead of Just Looking at One Channel or Tactic

Then I start asking questions back to Kay’s story. I start saying, is that where a majority of the revenue comes from?

And then you want to put a percentage to that too. How much of the total revenue is coming from there? How much of the total revenue is coming from other channels?

Now you probably heard this in your life. This is very common in the entrepreneurial world. It’s the good old rule of 80/20. This rule, I think it’s called Pareto’s law if I’m not mistaken. 

Research confirms that the Pareto Principle is consistently observed across industries—companies routinely find that 80% of revenue comes from 20% of customers, with some situations showing even more extreme distributions like 90/10 or 99/1. 

In fact, when you apply the principle recursively, studies demonstrate that 64% of business typically comes from just 4% of customers (80/20 squared), meaning a tiny fraction of your customer base drives the overwhelming majority of your revenue.

It doesn’t matter. It’s the 80/20 rule.

They claim that about where 20% of your efforts go, you get 80% of the results. Where 80% of your efforts go, you only get about 20% of your results.

There’s all kinds of different things that apply this same rule to it and concept and plenty of examples we can talk about otherwise.

But here’s the thing I want you to understand.

Sometimes it’s not as clean as this simple rule makes it sound to be. Sometimes it’s like 99/1, meaning where literally 99% of your effort go is where 99% of your money comes from. Sometimes it’s where only 1% of your efforts and your time and your resources go is only where 1% of your revenue comes from.

I don’t necessarily subscribe to the concept of the 80/20 principle as strictly as what I feel like older demographics do.

I like to just simply find out the reality of the situation.

How much actual revenue is coming from this organic channel, that organic channel, this organic channel from the paid ads?

Because it’s very important to note, technically in this example here, Kay’s making a lot of his money from Instagram and through DMs, right? But it’s not in any way, shape or form like the organic Instagram is completely disconnected.

It’s the driver of what allows him to go boost these posts. It’s the setter team in reality that drives a lot of that revenue if not all that revenue. And you got to look at the system in its entirety.

So when you look at all of this together, you have the entire system that you want to see and you want to see all steps of the process, little ones, big ones. Every single thing is a part of the system as a whole.

It’s not just one thing or the other.

Technically the IG that’s just organic doesn’t do a lot, but it’s a part of the broader system. The setters are absolutely critical. The content and the filming of that content might seem insignificant by itself.

This is a big thing that people mess up. They never map the entirety of the system. So they don’t have visibility into all of what matters.

And then in addition to that, once they map it for the first time and they see how it actually looks, there’s a very simple rule that we generally look for after.

How to Decide What to Amplify What to Duplicate and What to Kill in Your Business

Which is what can I amplify?

What is right now something that clear as day we could put a ton more money, ad spend, time, resources, effort into?

Outside of amplification, sometimes it’s an effort of duplication.

And sometimes it’s an effort of taking one thing, copy and pasting it over here to do it somewhere else.

This is where the organic guys usually mess up. They make all their money from like YouTube in a call funnel as an example. So they think to themselves, my call funnel is what’s working.

So they take a piece, they take a piece of the system and they duplicate it.

And when they duplicate it, they’ll take just the call funnel, they’ll take direct response ads and they’ll go run on Meta and they’ll spend some money on driving traffic to that specific call funnel.

And bam, the thing’s stuck. It does awful. It doesn’t in any way, shape or form perform.

And they learn the reality of their situation. Their salespeople only close deals that are layups. The content is a required part of the process.

And then they fail to have an ad strategy that duplicates the organic sales process via paid ads.

That’s where a lot of my content ad strategies come into play, by the way, which I have some incredible resources for you right here. You can go consume more of my content after reading this.

But here’s my point.

You got to know the entire system because if you go to amplify it, you may only amplify a part of it and it’ll become lopsided and fail.

You may duplicate only a part of it and by duplicating only a fraction of what actually needs duplicated, it’ll fail and then you lose money, you lose time, you lose resources as a result.

You have to learn how to make proper decisions. You have to learn how to come in just like what I’m teaching you here right now.

I’ll give you a great way to think about it so you can try this on your own.

Treat yourself like a computer that’s in need of a software update. You only can think with the data you got in your head. More data you load up, the more you have in terms of opportunities that you can think with and exploit, be able to generate more revenue.

When you look at this and you think of these types of frameworks, and by the way there’s plenty more. There’s a lot more that we actively think with when we come into businesses.

When we come in there and we sit there and we think to ourselves, what would we do in these first 30 days to drive the heck out of some revenue, save some money, cut some cost, add key people?

This is what I want you to really consider.

How Changing Your Perspective to Think Like a Consultant Unlocks New Revenue Opportunities

Think with that question. Change the perspective that you think through to unlock new ideas.

It’s not just the new data that you need that’ll help you with unlocking new opportunities. It’s also just a simple reframe.

Take the existing data that you’ve got. Take the existing view that you have and just look at the same thing from a different perspective.

Take that question.

If you came into your business right now and you only had 30 days to make a huge change that would positively benefit the revenue of your organization, what would you do if you just came in today as a consultant, as a new operator in your business?

What would you change? What would you do?

Give yourself the outside perspective because what that’ll do is it’ll also unlock new ideas for you without having to seek new data.

But I’m going to tell you this. New data is the fastest way to be able to rip through this thing and get yourself some better results quicker.

Check out some of the other content around here if you haven’t done so already. I only drop bangers. I’ll never fluff you. I’ll never let you down. You’ll always walk away with one golden nugget from my content. I promise you that.

Be intentional when you consume my content. Not one of these people out here that’s copy and pasting other people’s stuff. I’m a unique thinker, very proven guy.

We have a lot of great things we can teach you around here and I sure hope to do so both for free and of course in our paid opportunities that you can find links for.

Whether it be Jeremy’s Inner Circle, twice a month one on one calls. We do weekly group calls. We do quarterly in person masterminds. Huge training vault. We can DM each other whenever you need. We got Jeremy AI. We just rolled out Utari.

Utari is our agentic AI that we officially have added in our offer stack. You can go check out Utari by itself as well. It’s like a clone of Manis, but only Manis’s agent mode. That’s the best way to articulate it.

We love it. We created it because Manis had stripped the ability to use their agentic mode by itself. So we wanted that functionality. We beefed it up. We made it more powerful. I added an incredible CTO to that specific organization.

Again, we added it as a value stack with unlimited credits inside of our Jeremy’s Inner Circle offer.

We also of course have our Master Internet Marketing program. 7 week extensive class, all things marketing, each week with a different topic. You can go check it out, see what each week’s topic covers. You can even get a preview of week one if you’d like.

So you can see if you like my education style, the information that we cover, and all of the in depth topics that we go through inside of that program.

Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks, covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.

Either way though, go consume some of my other content. Thank you so much for being here. I really respect your time. Hope you got a lot out of this.

Go get rich.

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