Adjust the inputs to model your funnel economics.
Inputs
Results
Total Calls
200
After 1st Show
140
Booked 2nd
140
Showed 2nd
140
Sales
42
Revenue
$210,000
CPA
$714
ROAS
7.00x
Sales (commissions)
$42,000
Total Cost
$72,000
Net Profit
$138,000
Net ROAS
2.92x
How to use this calculator
Enter your ad spend and funnel metrics to project revenue, profit, and key unit economics. All inputs default to realistic benchmarks — swap in your real numbers or test scenarios. Results update instantly as you type.
Key terms
| Ad Spend | Total amount you're investing in paid advertising for this funnel. |
| Cost Per Call [WORST] | Your worst-case expected cost to get one qualified call booked. Using the worst case helps you stress-test profitability before spending real money. |
| Show Rate 1st Call | The percentage of people who book a first call and actually show up. No-shows are a real cost — this accounts for them. |
| Book 2nd Call | Of those who attend the first call, the percentage who agree to a second call. In a two-call close model, this is a critical conversion point. |
| Show Rate 2nd Call | The percentage of second-call bookings that actually show up. |
| Close Rate | The percentage of calls (final stage) that convert into a paid sale. |
| Cash Collected Per Sale | The upfront cash collected at point of sale — not the full contract value. Use this if clients pay in installments or pay plans. |
| Fixed Costs / Team Costs | Monthly overhead and payroll expenses to factor into the profitability calculation. |
| CPA (Cost Per Acquisition) | How much it costs in ad spend to generate one sale. |
| ROAS (Return on Ad Spend) | Revenue divided by ad spend. A 7x ROAS means you made $7 for every $1 spent on ads. |
| Net ROAS | Revenue divided by total costs (ad spend + commissions + fixed + team). A more accurate picture of actual profitability than ROAS alone. |