The Updated S-Tier Funnel Power Rankings: 2025 Edition

The Updated S-Tier Funnel Power Rankings: 2025 Edition

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Author: Jeremy Haynes | founder of Megalodon Marketing.

The Updated S-Tier Funnel Power Rankings: 2025 Edition

Table of Contents


Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.


Watch the full video breakdown on this topic here.


Key Takeaways

  • Call funnels remain the single most reliable S-tier workhorse—provided you respect confirmation-page psychology, hammer-them retargeting, and value-dense email drips that melt no-shows into “Where’s the link?” action takers.
  • Live webinars have roared back to life thanks to a short-form-content culture that rewards immediacy; present live, present often, and watch ice-cold strangers morph into buyers at scale.
  • Auto webinars slipped to B-tier because roughly one-third of high-ticket buyers now watch multiple webinars before pulling the trigger—and they spot the replay trick instantly.
  • Challenge funnels deliver generational lump sums—$292K in ad spend returning nearly $4 million on the first dance—but the workload is colossal and frequency is limited.
  • Live events can weaponize atmosphere into nineteen-million-dollar weekends, yet they demand six-month planning windows, iron nerves, and arena-level logistics.
  • Low-ticket-to-high-ticket ascension models thrive when the “tripwire” produces a fast, high-impact win that dovetails into the flagship offer; sabotage that congruency and watch conversion rates hemorrhage.
  • DM ads plateau around $200K–$300K/month for most operators, thanks to platform restrictions, setter variability, and hard ceilings on outbound bandwidth.
  • The Hydra lead-form strategy is lethal—if your sales team is populated by hunters, not housecats.
  • Lead magnets and mini-courses slid to C-tier; they’re still viable, but friction and audience fatigue cripple their once-famous draw.
  • IG shout-outs and quiz funnels sparkle only under specific, narrow conditions, so treat them like exotic spices, not pantry staples.

Table of Contents

  1. Why Funnel Rankings Matter More Than Ever
  2. The S-Tier Champions
    1. Call Funnels
    2. Live Webinars
    3. Challenge Funnels
  3. A-Tier Workhorses
    1. Book Funnels
    2. Live Events
    3. Low-Ticket → High-Ticket Ascension
    4. DM Ads
  4. B-Tier Specialists
    1. Auto Webinars
    2. Quiz Funnels
    3. The Hydra Lead-Form Method
    4. Instagram Shout-Out Engines
  5. C-Tier Relics That Still Have a Pulse
    1. Lead Magnets
    2. Mini-Course “Trust” Funnels
  6. Zero Entries in D-Tier—And Why
  7. Choosing Your Weapon: A Strategic Framework
  8. Final Thoughts: Million-Dollar Months Are a Stepping Stone

Why Funnel Rankings Matter More Than Ever

Platforms evolve, consumer attention fragments, and tactics that once printed cash can turn to vapor overnight. Keeping a living, breathing tier list ensures you’re allocating capital to the mechanisms with the highest probability of conversion right now—not six months ago, not “back when CPMs were cheap,” but today. Consider this your freshly sharpened compass for 2025.


The S-Tier Champions

Call Funnels

If your offer commands a premium price tag—consulting, coaching, agency retainers, transformation programs—nothing beats a well-architected call funnel. Cold traffic hits a VSL-based lander, fills out an application, books a slot, and lands on a confirmation page that does 80 percent of the heavy lifting before your closer even says “hello.”

Why they convert:

  • Hammer-them remarketing waves keep no-shows feeling watched (in a good way).
  • Breakout videos on the confirmation page pre-handle objections, showcase social proof, and anchor price.
  • Sales teams armed with text follow-ups, trust assets, and clipped micro-case-study reels nudge the indecisive over the line.

Fix the show-rate problem—or die. Without at least 65 percent of booked prospects actually appearing on the call, you’re burning ad spend. Leverage time-zone reminders, calendar-sync links, SMS nudges, and animated countdown GIFs to get butts in virtual seats.

Live Webinars

A year ago webinars flirted with obsolescence. Short-form platforms (TikTok, Reels, Shorts) re-trained attention spans, but ironically that very change resurrected the live webinar. The novelty of an appointment-based deep dive now feels exclusive. Run them weekly, rammed with cold audiences, and let chat moderators stoke urgency.

Key upgrades for 2025:

  • Front-loaded tactical promise: deliver something usable in the first ten minutes.
  • Dynamic Q&A beats static slide decks.
  • Sales pitch transitions to a call—not a checkout cart—when ticket price exceeds $5K.

Challenge Funnels

The newest inductee to the S-tier hall of fame. They’re part gamified summit, part virtual bootcamp, and absolutely volcanic when executed correctly.

  • Case study: one client dropped $292,000 on ads, recouped 1.9× (≈ $600K) before kick-off, and closed $3.4 million in-challenge selling a $10K offer—nearly $4 million in total.
  • Reality check: production costs eat amateurs alive. Virtual studio builds, celebrity MCs, guest experts, and paid panels can run $90K–$120K before the first registrant clicks “Add to Cart.”
  • Cadence: Quarterly works. Monthly will barbecue your team. Annual means leaving cash on the table.

A-Tier Workhorses

Book Funnels

Free-plus-shipping or low-priced paperback that segues into higher AOV upsells. A recent campaign spent $43K, generated $322K in back-end revenue, and converted 7 percent of buyers into a $12K core program. Perfect for thought-leader brands; awkward for, say, bespoke wardrobe services where a “tell-all” book kills mystery.

Live Events

They’re the heavyweight champions of atmosphere. One joint venture raked in $19 million from a single weekend. Another operator toured monthly micro-events across the U.S. and overseas, stacking consistent million-dollar months. But coordination drags on for three to six months, vendor lists rival phone books, and speaker fees hover between $50K–$100K per head. Most teams tap out after two events a year—that’s why it sits in A, not S.

Low-Ticket → High-Ticket Ascension

Sell a bite-size solution that directly tees up your flagship. When done right, it liquidates ad spend and shortens sales cycles. When done wrong—by offering a random, time-sucking side project—it cannibalizes your own core offer. Use it to blend profitability into media budgets that otherwise burn cash on colder, broader funnels.

DM Ads

Slide into prospects’ inboxes and let setters (or AI bot replacements like BB9) triage interest. They scale fast until platform enforcement smacks you with 24-hour or seven-day message-response rules. Ceiling typically lands around $200K–$300K/month; break it only with industrial-grade AI or an army of high-integrity setters.


B-Tier Specialists

Auto Webinars

We used to love them. Now we merely tolerate them. Roughly one-third of high-ticket customers re-watch before purchasing. When they return and realize the “live” timer is theater, trust nosedives. Hybrid hacks (live open, automated core, live chat) can delay fatigue but seldom eclipse S- or A-tier ROI at scale.

Quiz Funnels

Great for multi-product suites where segmentation boosts congruency. Lousy for single-SKU operators hoping magic logic jumps sales. If your questions route prospects to the only offer you have anyway, skip it.

The Hydra Lead-Form Method

In-platform lead forms on Facebook, IG, LinkedIn, or TikTok that branch via conditional logic. They convert cheap, but only if your sales crew are hunters willing to chase raw leads until the earth cools. If your closers expect calendar-served filet mignon, forget it.

Instagram Shout-Out Engines

IG thematic pages blast your reels to niche audiences. Only a handful of agencies—Jeremy Moser & Jan’s shop is the gold standard—truly master the mix of virality hooks, account curation, and follow-through. Most copycats crib their client lists and deliver crickets, which keeps shout-outs corralled in B-tier.


C-Tier Relics That Still Have a Pulse

Lead Magnets

Once the gateway drug to email lists; now a friction-filled toll booth. High-net-worth prospects don’t want to “trade” an email for a PDF—they want immediate clarity or a concierge-level conversation. Exceptional lead magnets still work when they produce a measurable win inside an hour, but cold clickers smell gated bait from a mile out.

Mini-Course “Trust” Funnels

Sequential video unlocks hosted on platforms like Skool, Circle, or Kajabi. Attrition resembles Niagara Falls: each video scrapes off a fresh layer of viewers. Marketers using AI dubs (Descript, ElevenLabs) to iterate hooks can fight the drop-off, yet few commit to that relentless optimization. When it works, it really works; when it doesn’t, you burn production days for pennies.


Zero Entries in D-Tier—and Why

If a funnel sits in D, we don’t test it. Simple. Time, talent, and ad dollars are non-renewable. Everything above has produced million-dollar months somewhere in our lab; D-tier tactics never sniffed that air.


Choosing Your Weapon: A Strategic Framework

  1. Evaluate ticket price. Anything over $5K gravitates toward call funnels, live webinars, or events/challenges that shepherd prospects into human-led closings.
  2. Audit team capacity. Don’t schedule a live challenge if your best copywriter is already drowning in evergreen launches and your ops lead is on paternity leave.
  3. Match cadence to stamina. Weekly webinars? Great. Weekly multi-day challenges? Goodbye, pancreas.
  4. Layer profitability buffers. Low-ticket ascension funnels can offset ad spend for top-of-funnel beasts that merely break even upfront.
  5. Interrogate platform fragility. If Facebook messaging restrictions could nuke your DM strategy overnight, develop a parallel acquisition lane before growth flat-lines.

Final Thoughts: Million-Dollar Months Are a Stepping Stone

Whether your trophy shelf already groans under eight-figure plaques or you’re still chasing your first comma-stacking month, remember: ten million dollars is not the summit—it’s base camp. Every mechanism above is a tool, not a shrine. Scale it, squeeze it, and when the ROI curve flattens, pivot to the next tier-list champion.

The endgame isn’t the hardware. It’s the leveraged impact that deep pockets enable—funding MS research, tipping valets $200 for a ninety-second sprint, or underwriting cure-hunts that rewrite medical textbooks. Get richer, help faster, and keep climbing.

About the author:
Owner and CEO of Megalodon Marketing

Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.

Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.