The Ultimate Call Funnel Strategy: Scaling High-Ticket Offers to $1 Million a Month

Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.

Hello and welcome! I’m Jeremy Haynes, and over the past decade, I’ve been helping businesses across various niches scale to impressive heights—including reaching that coveted $1 million a month mark. One of my go-to strategies for achieving such growth, especially with high-ticket products or services, is the call funnel. Today, I’m going to dive deep into how you can leverage this powerful funnel to transform your business.

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The Foundation: Crafting a Great Offer

Before we delve into the mechanics of the call funnel, let’s get one thing straight: everything starts with a great offer. If your offer isn’t compelling, no amount of marketing wizardry or funnel optimization will save you. A weak offer creates friction at every stage of your sales process:

• Your sales team struggles to close deals because prospects aren’t genuinely interested.
• Sales cycles become elongated, sometimes stretching over weeks or even months.
• Marketing costs skyrocket as you spend more trying to convince uninterested leads.
• Conversion rates plummet, affecting your overall profitability.

On the flip side, a strong, irresistible offer smooths out these wrinkles:

• Marketing costs decrease because your message resonates immediately.
• Sales cycles shorten, leading to quicker revenue generation.
• Conversion rates improve, boosting your bottom line.

Action Step: If you’re grappling with high marketing costs, low show rates, or poor close rates, pause and reevaluate your offer. Make sure it’s something your target audience not only wants but needs.

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Understanding the Call Funnel

So, what exactly is a call funnel? In essence, it’s a strategic process designed to attract high-quality leads, qualify them, and then guide them towards scheduling a call with your sales team. Here’s how it typically works:

1. Lead Generation: Through targeted advertising, you attract prospects to your offer.
2. Application Process: Prospects fill out an application form, providing information that helps you determine their suitability.
3. Qualification: Based on their responses, you identify qualified leads.
4. Scheduling: Qualified leads are prompted to schedule a call with your sales team.
5. Setters and Closers: Your sales team, often comprising setters and closers, engages with the lead to move them towards a purchase.
6. Downselling: Unqualified leads or those not ready to commit may be offered alternative solutions.

This funnel is particularly effective for high-ticket products or services, generally priced at $5,000 and above. There’s no upper limit here—I’ve worked with offers requiring a minimum investment of a million dollars, and the funnel remains just as effective.

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Key Metrics to Monitor

To scale your business effectively, you need to keep a keen eye on specific metrics. These numbers will guide your decisions and help you optimize your funnel for maximum profitability.

Cost Per Call

This is one of the most critical metrics. It can vary widely—from as low as $50 to as high as $900—depending on your industry, offer, and target audience. Your goal is to reduce this cost without compromising the quality of your leads.

Show Rate

The show rate refers to the percentage of scheduled calls where the prospect actually shows up. A good show rate nowadays hovers between 50% and 80%. The higher, the better, as it directly impacts your sales opportunities.

Close Rate

This is the percentage of calls that convert into sales. Your close rate can tolerate some fluctuation, especially if you have a high Average Order Value (AOV). The key is to ensure that the revenue generated outweighs your marketing and operational costs.

The Financial Equation

Understanding these metrics allows you to create a financial model for your funnel:

1. Ad Spend: The total amount you invest in advertising.
2. Number of Calls: Determined by your cost per call.
3. Number of Shows: Calculated using your show rate.
4. Number of Sales: Based on your close rate.
5. Revenue: Number of sales multiplied by your offer price.
6. Expenses: Include ad spend, sales commissions, and operational costs.
7. Net Profit: Revenue minus expenses.

Action Step: Develop a spreadsheet or use financial modeling software to project these numbers. This will help you set realistic goals and adjust your strategy as needed.

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Direct Response Marketing: Attracting the Right Leads

Now that we’ve covered the foundational aspects, let’s talk about how to attract those high-quality leads into your funnel.

Crafting Effective Ads

When selling high-ticket items, especially to affluent demographics, your ads need to be sharp and to the point.

• Length: Keep your video ads between 60 seconds to 2 minutes. This is enough time to convey your message without losing the viewer’s attention.
• Content: Clearly articulate your offer, highlight the benefits, and include a compelling call to action.
• Tone: Be direct and confident. Your audience appreciates straightforward communication.

Understanding Your Audience’s Interest Levels

Prospects usually fall into different levels of interest:

1. Curious: They have a mild interest but aren’t ready to commit.
2. Generally Interested: They see potential value but need more information.
3. Highly Interested: They recognize the value and are ready to take action.

Your Objective: Move prospects from curiosity to high interest through your marketing and sales efforts.

Action Step: Align your marketing messages to address prospects at each interest level, guiding them smoothly through the funnel.

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Structuring Your Funnel for Optimal Performance

An effective funnel isn’t just about attracting leads; it’s about guiding them seamlessly towards a purchase.

The Landing Page

Your landing page is the first touchpoint after the ad. It should:

• Grab Attention: Use a compelling headline that speaks directly to your audience’s needs.
• Provide Value: Include a mini-webinar—a 5 to 15-minute video that delivers valuable insights and positions you as an authority.
• Encourage Action: Guide them towards filling out the application form.

The Application and Scheduler Integration

One common pitfall is the drop-off that occurs between the application and the scheduling of the call. To mitigate this:

• Use Typeform and Calendly: These tools integrate seamlessly, allowing you to embed the scheduler within the application form.
• Create a Logic Flow: Set up conditional logic so that only qualified applicants proceed to the scheduling step.
• Minimize Friction: By keeping everything on one page, you reduce the chances of losing prospects due to page loads or extra clicks.

Result: This integration can nearly eliminate the typical 50% drop-off rate, significantly increasing the number of scheduled calls.

The Confirmation Page

After scheduling, the prospect lands on a confirmation page. This is a golden opportunity to further engage them.

• Set Expectations: Outline what they can expect during the call.
• Provide Additional Resources: Include links to case studies, testimonials, or relevant blog posts.
• Encourage Engagement: Invite them to follow your social media channels or join a webinar.

Action Step: Review your current funnel and look for opportunities to integrate these elements, enhancing the overall user experience.

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High-Frequency Communication: Keeping Prospects Engaged

Securing a scheduled call is a win, but the battle isn’t over. Now, you need to ensure the prospect shows up.

The Importance of High-Frequency Touchpoints

Don’t shy away from frequent communication. When done right, it reinforces your value proposition and keeps you top of mind.

Email Strategy

• Frequency: Send 12 emails over 48 hours—one every 2 hours from 6 AM to 6 PM.
• Content: Each email should provide value. This isn’t about spamming; it’s about educating.
  • Educational Material: Share insights related to your offer.
  • Testimonials: Provide success stories from clients who’ve benefited from your product or service.
  • Objection Handling: Address common concerns proactively.
  • Expectations: Prepare them for the upcoming call.

Text Messages

• Purpose: Use SMS for timely reminders.
• Timing:
  • Immediate confirmation after scheduling.
  • 24 hours before the call.
  • 2 hours before the call.
  • 10 minutes before the call.
• Content: Keep messages brief and informative, including call details and any necessary links.

Why This Works: Prospects are busy. High-frequency, value-driven communication keeps them engaged and reduces no-show rates.

Action Step: Develop a comprehensive communication plan that spans from the time of scheduling up to the call itself.

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Leveraging Content Ads: The Power of Retargeting

In addition to emails and texts, content ads play a crucial role in keeping your prospects engaged.

Dynamic Retargeting Lists

• Create Custom Audiences: Upload a list of prospects who have scheduled calls into platforms like Facebook and Instagram.
• Dynamic Updates: Use your CRM to automatically add new prospects and remove those who have completed the process.

Ad Strategy

• High Frequency: Aim for an average of 11 ad impressions within 48 hours.
• Content Diversity: Prepare at least 25 different pieces of content to prevent ad fatigue.
• Exclude Viewed Content: Set up your ads so that once a prospect views a piece, they won’t see it again. This ensures they receive fresh information each time.

Types of Content to Share

• Framing Content: Position your offer within the broader context of their needs.
• Educational Videos: Share short clips that provide valuable insights.
• Client Testimonials: Real stories from satisfied customers build trust.
• Behind-the-Scenes: Give them a glimpse into your process or company culture.

Action Step: Collaborate with your marketing team to create and schedule these content pieces, ensuring they align with your overall messaging.

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Building a High-Performing Sales Team

Your funnel is optimized, your marketing is on point, but without a capable sales team, conversions will fall flat.

Characteristics of an Elite Sales Team

• Proper Training: Continuous education on sales techniques and product knowledge.
• Effective Management: Regular performance reviews and clear communication of expectations.
• High Morale: Foster a positive environment that motivates your team to excel.
• Accountability: Implement systems to track performance and address underperformance promptly.
• Competitive Compensation: Offer commissions and incentives that align with your business goals.

Sales Team Best Practices

• CRM Utilization: Ensure all interactions are logged for transparency and strategy adjustments.
• Personalized Outreach: Encourage the use of personalized videos or messages to build rapport.
• Follow-Up Strategies: Develop protocols for following up with no-shows or undecided prospects.
• Feedback Loops: Maintain open channels for sales to provide feedback to marketing, fostering continuous improvement.

Action Step: Invest in your sales team’s development, providing them with the tools and training they need to convert leads effectively.

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Scaling Strategically: Aligning Marketing and Sales

Achieving $1 million a month isn’t just about ramping up ad spend; it’s about scaling intelligently.

Synchronizing Efforts

• Capacity Planning: Understand your sales team’s capacity to handle calls.
• Proactive Hiring: Begin the recruitment process before reaching capacity limits.
• Training Periods: Account for the time it takes to onboard and train new salespeople.

Avoiding Bottlenecks

• Communication: Regular meetings between marketing and sales teams to discuss upcoming demands.
• Flexible Scheduling: Adjust call availability based on team capacity.
• Scaling Math: Use your key metrics to project when you’ll need to scale up staffing.

The Ideal Scenario

• Continuous Growth: No interruptions in scaling efforts due to capacity issues.
• Efficient Processes: Smooth transitions as new team members come on board.
• Maximized Revenue: Increased capacity leads to higher sales and revenue without compromising quality.

Action Step: Implement regular forecasting sessions to anticipate growth needs and adjust strategies accordingly.

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Conclusion: Bringing It All Together

Scaling your high-ticket business to $1 million a month is not just a lofty goal—it’s an achievable reality when you have the right strategies in place. Let’s recap the key elements:

• A Compelling Offer: The cornerstone of your funnel’s success.
• Optimized Funnel Structure: Minimize drop-offs and maximize conversions through seamless integration.
• High-Frequency Communication: Keep prospects engaged and informed, increasing show rates.
• Content Ad Strategies: Reinforce your messaging and keep your brand top of mind.
• An Elite Sales Team: Skilled professionals who can close deals effectively.
• Strategic Scaling: Align marketing and sales efforts to grow sustainably.

By meticulously executing each of these components, you’re setting your business up for predictable and exponential growth. Remember, the synergy between your offer, marketing, sales, and scaling strategies is what propels you toward that million-dollar-a-month milestone.

Now It’s Your Turn: Take these insights, apply them diligently, and watch as your business transforms. The path is laid out before you—it’s time to walk it.

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Ready to revolutionize your business and achieve unprecedented growth? Implement these strategies today and take the first step toward your $1 million month.

Action step: Consider joining into Jeremy’s Inner Circle program so you can get the help you need to scale up.