The Step-by-Step Guide to Turning Organic Success Into Paid Ads That Scale

Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.

---

Watch the full video breakdown on this topic here.

---

Key Takeaways

• Paid ads are like nitrous oxide for your business—fast, powerful, but only if you know how to handle them.
• Most entrepreneurs fail with paid ads because they don’t replicate their organic sales process.
• Warm audiences are the starting point, but cold audiences are where the real money lives.
• Strategies like the Venus Fly Trap, Hammer Them Campaigns, and Content Cycle Bins shorten sales cycles and improve show rates.
• Paid ads are gambling with better odds. Without the right budget, expectations, and sales team alignment, you’ll lose.

---

1. Why Paid Advertising Feels Like Strapping Nitrous to Your Business

If you’ve built your business on organic traffic alone, first of all—congratulations. That’s not easy. You’ve spent years stacking bricks, building momentum, compounding attention, and generating consistent deal flow. That organic growth is a tremendous asset, no doubt.

But here’s the truth: organic alone can only take you so far. Paid advertising is like injecting nitrous oxide into the engine of a supercar—it makes everything rip faster.

Paid ads create a faster speed to revenue. You’ve worked your way up with grit, consistency, and organic trust. Now, you’re sitting at a few hundred thousand per month, maybe even a couple million. But to crack your next million a month? That requires learning the paid ads game.

---

2. Why Paid Ads Suck at First (And Why Most Quit)

Let’s cut through the hype. Paid advertising sucks at first.

And that’s why most who try it—especially those who are used to the consistent wins of organic—end up quitting.

Here’s why:

1. The traffic is colder. These leads don’t know you yet.
2. Sales team performance tanks. They’re used to warm, ready-to-buy leads. Paid ads test their patience and skills.
3. Wrong conversion mechanisms. People roll out the wrong funnels instead of replicating what’s working organically.

When you expect the same effortless conversions from paid as you’ve been enjoying with organic, you set yourself up for frustration.

---

3. Building and Leveraging Warm Audiences

The first way to win at paid advertising is to start with warm audiences.

Warm audiences = familiarity bias. These people already know you, follow you, or have engaged with your content. They are more forgiving and responsive.

Warm audiences can include:

• Website visitors (via pixel tracking—up to 180 days).
• Social media engagers (DMs, post saves, profile visits, likes, followers—up to 365 days).
• Video viewers (3 sec, 10 sec, 25%, 50%, 75%, 95%, 100% view rates).
• Customer lists (emails, phone numbers, uploaded to ad platforms—indefinite).

Pro tip: video viewers are often colder. Unless they’ve watched a high percentage of a video, they’re not as responsive as people who DM, save posts, or visit your profile.

This is why your warm audiences are the starting point, but not the endgame.

---

4. Replicating Your Organic Sales Process With Paid Ads

Here’s the biggest mistake entrepreneurs make: they roll out a completely new funnel when they start paid ads.

Don’t do that.

What’s working organically is what should roll over to paid ads.

• If you drive leads through DMs organically, run DM ads.
• If you close through webinars, run ads into webinars.
• If your setters convert call traffic, replicate that exact process.

Paid ads are not about reinventing the wheel. They’re about adding gas to the wheel you’ve already built.

---

5. Content-Driven Ad Strategies That Actually Work

Content drives sales organically. It needs to drive sales in your paid advertising too.

Here are a few proven strategies:

The Venus Fly Trap

This strategy leads with content first—a sequence of content ads—and then hits with direct response. It’s perfect when selling something new or unfamiliar to the market.

Example: Supplements like NAD and Methylene Blue. Without awareness content first, direct response ads flop. But when you educate people with content and then follow up with direct response? That’s when the sales start flying in.

Hammer Them Campaigns

This strategy floods your leads with content throughout the sales process.

• Just DM’d? They get authority, results, and urgency content.
• Booked a call? They see testimonials, finance breakdowns, and partner involvement content.
• On the edge of buying? They see your backstory, team culture, and service processes.

The Hammer Them Campaign condenses the sales cycle and keeps your leads warm until they close.

Content Cycle Bins

Think of this as your always-on content drip. It doesn’t aim for frequency like Hammer Them but ensures that people who didn’t close keep seeing you. This increases responsiveness probability over time.

---

6. Backend Selling Systems: The Secret Weapon

Most people fail with paid ads because they lack what I call Backend Selling Systems. These shorten the sales cycle and boost close rates.

They include:

1. Confirmation Page Best Practices – Put breakout videos answering objections, testimonials, and key value points. Some of our clients have 19+ videos here.
2. Hammer Them Campaigns – Already covered, but crucial for keeping buyers engaged.
3. Value-Dense Email Sequences – Not just reminders. Real, valuable answers to buyer objections, sent multiple times a day. (Yes, sometimes up to six per day!)
4. SDR Best Practices – Manual, personal touches from setters/closers. Selfie videos, resource drops, iPhone texts. Nothing beats authenticity.

These four components alone have produced 17–30% lifts in show rates for clients.

---

7. Paid Ads Are Gambling—Here’s How to Play the Game

Here’s the mindset shift you need: ads are gambling.

It’s sophisticated gambling with better odds, but gambling nonetheless.

• There’s no crying in the casino.
• You need a defined budget before you step in.
• You need to know your “walk away” number.

Too many entrepreneurs walk into paid ads with no budget defined, no time horizon, and no math. That’s suicide.

---

8. Avoiding the Wrong People and the Wrong Sales Process

Another landmine: the wrong people.

The wrong agency or marketer will absolutely tank you. How do you spot a donkey?

• They don’t do financial modeling.
• They set unrealistic expectations.
• They suggest funnels that don’t match your organic process.

But even with the right people, you can still screw yourself if your sales team sucks.

Hundreds of qualified leads mean nothing if your closers can’t close. Paid ads magnify weaknesses.

---

9. Budgeting and Surviving the Paid Ad Timeline

Here’s the harsh truth: paid ads take longer than you think.

One client doing $2M/month organically rolled into paid webinars. Each webinar required $25K in ad spend. First one broke even. Second lost money. Third made $129K. Fourth dipped again. After a vacation and consistency? $200K revenue webinars.

But that was after 3 months and $300K spent before scale truly kicked in.

Moral of the story: budget for the long game. Don’t expect instant wins.

---

10. The Transition From Warm to Cold Audiences

Warm audiences will get you started. But the real scale is in cold advertising.

• Warm audiences are limited. They decay over time (365-day cap).
• Cold audiences = endless scale, but no familiarity bias.
• Cold ads require every tool we’ve discussed—backend systems, content, hammer them campaigns, and the right expectations.

This is the ultimate goal. Warm audiences make you money. Cold audiences make you rich.

---

11. Final Thoughts

Transitioning from organic to paid ads is not about abandoning what got you here. It’s about replicating your organic sales process, supercharging it with content strategies, supporting it with backend selling systems, and approaching it with the mindset that ads are gambling with better odds.

Do this right, and you’ll stack your next million a month on top of what you’ve already built. Do it wrong, and you’ll burn budget, burn your team out, and run back to organic-only.

But if you stick it out, replicate what’s proven, and commit to the grind? Paid ads will turn your already successful business into a scalable machine.

Now you know the playbook. The only question is—will you play the game?