The Power of Exclusivity When Scaling to Million Dollar Months

Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.

The power of exclusivity is undeniable when you’re scaling up. You can take the path of keeping your prices the exact same the entire time you’re pushing up when you’re trying to make more money.

Or you can take the path of exclusivity where you have limitations on the offer that allow you to drive up the price through time.

All the big businesses out there, mainly high-ticket product businesses do this. Research shows that luxury brands rely on scarcity and exclusivity to maintain premium pricing, with brands like Hermès limiting production to create incredible demand and waiting lists that drive up prices.

 There’s plenty of high-ticket service-based businesses that do this exact same thing.

We have a lot of clients over the years that have leveraged this same tactic, the power of exclusivity when scaling.

It’s a true honor to be able to break down this topic for you here today as it is a powerful one.

All we talk about around here is scaling up to million-dollar months. We don’t make income claims. We just take all the top lessons from the businesses that we’ve worked with over the years that we’ve been there, done that with, and scaled up to these million-dollar-month levels.

There is a point one percent probability that you ever hit ten million a year, let alone the big twelve million a year that represents million dollar months. So again, no income claims, just simply handing down the lessons of the people that have been there, done that to you right here for free.

If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.

Why Business Founders Should Do Sales Calls Before Hiring a Sales Team

Let me start at the base level for how this works and then we’ll work our way up to where you officially get the option and have the leverage to really be able to pull this off.

We commonly see this the most inside of call funnels. Let’s use the example that you are going to start the path and launch your call funnel.

Once you officially get a call funnel launched, here’s where most people really mess up right away. They immediately have a bunch of brand new salespeople that they’ll dispatch onto the offer, which instantaneously messes up the odds of being able to gain leverage in the process and speed the game along faster.

Most business owners naturally do not want to be in the trenches and doing sales calls. Yet they need to do that when they are very first launching a call funnel.

And here’s why.

Unless you have extremely articulate salespeople or unless you’re smart enough to be leveraging LLMs and AI to be able to analyze sales calls and turn around and give sales manager level feedback and insights to you as the business owner to then turn around and tweak front-end messaging to attract more qualified people, you are likely just going to need to jump on the phone and take a handful of calls.

The reason being, you have the most liability at the very beginning of the game when you’re very first starting off and just launching something.

So when you first launch, that’s when you are most exposed to getting hurt and lighting your dollars on fire and never seeing them return.

Simply put, either have really good articulate feedback that is messaging based feedback into what is missing, who is coming on the phones and whether the front end is aligning you with the right people on the back end who are actually showing up to these calls.

There’s all kinds of leverage in your statistics when you very first get started.

As an example, if you have very base level assets in place for back-end selling, you have no confirmation page videos like breakout videos, you have no value dense email sequences, you just have some reminder emails and maybe a reminder text, your sales people aren’t even doing anything that would be considered a best practice when it comes to manual outreach and you still have a remarkably high show rate, my friend, that is a phenomenal sign.

That means that you likely have a hot offer and or that you have in-market demographics that you are successfully appealing to on the front end that are coming onto these calls where they need to buy whatever it is that you’re selling.

Whenever you first launch, if you have a poor show rate and or you just get people on the phone who seem very entry level in their frame that they have on the interest spectrum, then you have some change that is going to need to occur to enter the later stages of scaling.

Four Stage Interest Spectrum from Curious to Convicted Buyers

Let me be clear when I say this. The interest spectrum is very simple.

It starts off with curious. You then move up to general interest. From there you have a high level of interest. And from there you have convicted, meaning sold.

Generally when you get leads that are in the more curious phase, these leads are considered early in the sales process. Your sales people are going to articulate them as cold.

They could be qualified. They very likely will be qualified. But due to their interest being so entry level, it’s a very low probability that they’re going to show up.

And if they do show up, it’s a very high probability that they’re going to be an education call instead of a sales call, which is going to frustrate your sales people.

And with most sales people, you’re going to get extremely poor feedback as a result of having interested leads at only a curious level of interest.

So to be clear, general interest and of course highly interested, these are generally where you see more of your in-market audiences at or just your well-framed audiences.

When you get these two types of people on the phone, these are going to be considered good. These are going to be people that work through the pipeline that actually close.

This is what your marketing ideally appeals to either through a combination of front-end selling tactics and back-end selling tactics. But even then, with the right front-end messaging alone, you can attract very qualified people through the game.

Now I want to be very direct when I say this. The reason that I encourage that at the base level when you first launch something, you get in the trenches and you figure out who you’re attracting and or you leverage the power of the proper sales management or just AI nowadays to be able to get the necessary feedback to you regardless to be able to turn around and make change with, you get out of this phase faster.

Because this phase is where most people fail. This phase specifically is where you have again the highest probability to just light your dollars on fire, incinerate them, and never see them again.

Now once you get to the point where you get some good feedback and you’ve made the necessary changes on the front end, you’ve tweaked the messaging a bit and you’ve started to see what specifically in terms of pain points, buying motives, just reasons people actually prioritize doing a deal with you, those are the things that you in turn want to leverage both on the front end to attract those people in the first place and then of course you want to follow all the back-end selling systems that we encourage you to do.

When to Hire Salespeople After Attracting Qualified Leads Consistently

Now you get to the point where you officially start getting good people on the phones.

Once you officially start seeing a consistent amount, this is the key, a consistent amount of good people showing up and booking, and the main thing, again I can’t stress it enough, is that it’s consistent, it’s a majority of the time that this is occurring, this is when the game transitions to phase three extremely quickly.

Generally in phase two here with this good people officially start showing up at a high rate, this is when you can actually get some salespeople onto the phones.

This is when you can generally start the process of taking yourself off the calls because you now know from being in the trenches what you need to do to actually train your people to represent the business the right way, close people at a high rate and just overall turn dollars into far more dollars.

This is where you officially get return on ad spend positive and this becomes where you start the scaling process.

How Being Near Maximum Capacity Creates Pricing Leverage

Once you get here, this is when the leverage starts to build to eventually be able to start deploying exclusivity tactics, but you still don’t have enough leverage at this phase to actually be capable of doing this.

You’ve got to get to the point where you have almost a full pipeline and you’re close to being maxed out. That’s the key.

Once you get close to being maxed out, that is when you officially hold the cards. That’s when you have the leverage.

So I’ll give you a great example of this. In our inner circle program that you consistently see me promoting, there are many pieces of qualification criteria that you must pass for us to even consider letting you in there.

Number one, we literally will not let you in if you do not prove to us that you are making one hundred thousand dollars a month consistently and in the most recent month.

We don’t care at all if you’ve done one hundred thousand once in your life and you think that makes it so you qualify. Absolutely not.

This is a costly, not expensive, costly offer that we don’t want you to blink at when that charge comes along to get yourself in the door into the program.

We also need to know that you have enough dollars to actually be able to go out there and deploy and take risks because a lot of the things that we’re going to encourage you to do, not all of them, but a lot of them are going to encourage you to put yourself on the line, take a financial bet, and try to turn dollars into more dollars.

Some of those bets aren’t going to work out. Some of them are going to work out handsomely well. You can’t get essentially financially hurt in the process. You got to be comfortable when you’re making these bets.

We have seventeen current people in there that do more than a million dollars a month. Average member joins in around two to three hundred thousand a month.

We have people do extremely well in there. I won’t sit here and make any kind of income claims associated with what you’re going to have as an experience when you join in.

However, the people that have joined in have done phenomenal and they’ve done really well and they’ve been able to pay for what it costs for the entire year in most instances within the first like thirty to ninety days, give or take the person.

Why Minimum Time Commitments Protect Your Program Reputation and Results

Now outside of just having a minimum amount that you have to make, we also have a minimum time frame that we need a person to commit to.

Generally, every single person who joins into that offer wants to make a huge sum of money. Now to be clear, we don’t guarantee they’re going to make that sum of money, and we make that extremely well known.

However, we understand the game. We’re not naive. You want to turn money into more money and you want our help to do it and that’s what we do inside of that program and we do it extremely well.

However, it’s very important to note that in order for us to help actually achieve a big result that you want and that we want for you too, it takes time.

So we have people commit for a minimum, a minimum of one year to be inside of that offer.

So right away, as you can start to see, if you’re not making a certain amount, you’re not getting in. If you’re making a certain amount but you don’t want to commit for that time, again, you’re not getting in.

We don’t want people who aren’t serious in the program.

Let me be clear when I say this so you understand why I’m articulating this as an example because I’m not just sitting here pitching you and telling you about the offer.

Trying to articulate that once you get close to being maxed out, you get to start to do things that are exclusivity tactics. And these are a few examples of it.

So with the one year thing, hear me out. We have a reputation to safeguard. We play the game at a big level and are very well known for helping people get substantially richer.

Do you think I do that in a month of working with somebody? No.

Sometimes, yeah, but a lot of the times it can take a longer duration of time, like a year, to really get some serious results out of an individual, right?

And that’s the type of person that I want being in that group going out there and saying they were in it or a part of it.

I want people who get big, monstrous, juicy results, large sums of money to be able to go out there and say, “Yeah, I was a part of Jeremy’s inner circle.” Or, “Yeah, I’m in Jeremy’s inner circle. It’s awesome.” You know, I made this out of being in there.

That’s what I want.

So again, I need time for those people to actually be a part of it to help increase the probability dramatically that they actually do those things and align with what we want and align with what they want too.

Now does that sound like something that’s unfair? No.

How Qualification Requirements Protect Community Quality and Member Experience

Both of these safeguard the product. They safeguard many things. They safeguard the reputation. They safeguard the reputation of the program and me.

They safeguard the person who’s joining in actually having a high probability to achieve what they want to do.

In addition to that, it safeguards the community itself, the product.

We don’t want a bunch of really rich people interacting with people who aren’t at that level. That’s not what this is about.

This is a place where people who are extremely rich and rich trying to get substantially richer in both scenarios go to openly talk about it.

If you have ever been in a situation as a rich person, I’ll give you a great example. Just most recently on my Instagram stories, I was posting about traveling home.

How I chose to travel home in this case was on a little Lear 60, which is a midsize private jet. I was traveling from Virginia where I visited Mr. Tai Lopez and I came back home here to Miami.

I didn’t sit there and take a photo on the plane. I didn’t post like a little clip of me walking into the jet. I literally filmed two YouTube pieces, which were phenomenal by the way, and likely already posted on the channel by the time you’re reading this, of me just on the jet filming content and flying home with the marketing helper and content person that I have here behind the camera and my fiance.

Just pretty base level stuff.

What do I have happen while I’m on the jet? I start to get absolutely attacked by negative followers.

Why does that happen? Because people who don’t like me in general hate to see success.

So as an example of that, it’s like, how do you think that works inside of a community where you’re trying to openly post about, “Hey guys, I’m spending like thirty thousand dollars a day right now and I’m making three million dollars a month. Does anybody have any insights on this kind of problem?”

You don’t want a bunch of base level people around you that are like, “Oh dude, like that’s insane.”

No. You want people that are actually going to be at your level or above your level or pretty close to your level that can lend good, genuine perspective to you to help you with your problem.

And you want to know without having to do it yourself that the people that are going to contribute advice to you in that example are already vetted by the people who run the community.

You understand?

So as an exclusivity tactic, think about that. It’s like sometimes base level people who go to places like clubs and they dress poorly or they go to a nice restaurant and they’re dressed poorly.

The restaurant doesn’t want somebody wearing a Hawaiian shirt, open toed flip flops and cargo shorts walking into their restaurant when it’s a two-star Michelin restaurant and everybody else is having date night and dressed extremely well.

They have a visual standard to upkeep that plays into the vibe and the culture and more importantly the exclusivity of who’s going to be there and feel comfortable being there.

You understand?

How to Increase Prices as Demand Grows Without Losing Customers

When you get to the point where you actually do these things, you get to jack up the price. Studies show that luxury brands maintain exclusivity through strategic pricing, with research indicating that higher prices are perceived as guarantees of quality and craftsmanship, reinforcing elite status and desirability. 

You get to jack up the price because it becomes more valuable to the people that are a part of it.

And of course, it becomes more valuable to the people who wants to join into it.

And what also more than anything else, when you actually do things like that successfully, when you’re also close to being maxed out, which in my case with the inner circle, I do one-on-one calls in there.

You can go join into any lower quality mastermind out there and get to show up however many times a year they do their little group thing and they have a relatively inactive mastermind that they’ll let anybody into that’s not at a high level.

Not in my world. I want to hold your hand to make substantially more money.

I care about you making substantially more money because I want to go out there and get richer by helping other people get substantially richer too.

And when I do one-on-one, can I do that for a whole bunch of people? No.

At my masterminds, I like to do them where I live. I think the vibe of going to the person that you’re learning from, going to their place, right here in my penthouse. This is where we currently do our masterminds.

The last four places that I’ve had from the original penthouse I had over on a little island here in Miami to the beach house that we had during the pandemic to the farm mansion that we had out in West Miami to now the penthouse here in Miami, the newest penthouse, we do them in the space.

Downstairs we have a great large venue where we can fit about one hundred fifty people. That’s why the group is limited to about one hundred fifty folks.

Now this is very important to understand. We with those two components alone are already pretty close to capacity on the amount of people I can do one-on-one with and the amount of people that can show up to a mastermind.

The scaled things in that offer are being a part of the community and doing the weekly group calls. Those are obviously scaled things.

But what makes the offer have exclusivity tactics beyond the few that I’ve already peppered into you is the fact that I have limited availability to do one-on-ones and limited availability with the quantity of people I can fit and allow into my homes for the masterminds.

So hear me out. What does that do to the price?

When I get more demand, which we get more demand literally every month, without exaggerating to you, every month we get more people that fit that criteria that we get to be more strict with about who we allow and who we don’t allow in.

I can’t even quantify how many price increases we’ve had with the inner circle since its origination. It’s been a lot and we continue to drive it up and it continues to make sense to buy into because the people that continue buying into it are more financially qualified, more probable to make the money back because they’re more financially qualified.

And on top of that, the group becomes more valuable due to that cyclic process I just articulated.

You understand?

It is something that I don’t need to deploy more closers for. It’s something that I can just turn up the price on on a perpetual basis due to the exclusivity components that I just articulated.

But again, these things are strategic. They’re intentional.

Why Scalable Group Programs Don’t Need the Same Exclusivity Tactics

In comparison, I have a very scaled offer. It’s a one-time price. It’s called master internet marketing. It’s a giant group class. AI Jeremy’s included with it with some limitations to be clear since it’s a onetime price.

And we do live classes typically on an annual basis, sometimes every other year. It depends on how much changes in marketing.

We got our next one coming up at the end of summertime. We’ll announce the date soon and everybody in the master internet marketing program, of course, they’ll be the first made aware.

Now I want to be extremely direct when I say this that doesn’t need to have exclusivity components to it.

We still qualify and vet who we allow into there because we still want to allow people who are actually probable to get results into there.

We never ever want to put people into debt to get that program. We don’t want to be in a position where somebody’s on their last dollars and making their final bet on joining into that thinking they’re going to make all the money in the world after being a part of it.

Although to be fair, some people have actually had that happen. But again, that’s no way, shape, or form what we want to allow to occur. That’s not somebody that we’d ideally want to sell. People have done that to us. They’ve hid it from us and then they’ve later revealed their win to us with their extremely high-pressure scenario. They essentially misrepresent their situation. But anyway, that doesn’t require us to limit the quantity of people that buy it.

That specific offer, we can sell as much as possible.

But let me be extremely clear when I say this. If I did want to jack up the price on that, first of all, the easiest way to do it is just looking at the results of the people who go through it, seeing that they make a tremendous amount more than what they’re paying, which is consistently true, and just starting the process of adding some of these exclusivity components.

I can always just raise the price relative to the fact people are getting more results with it. And if that’s the case, regardless of all the other exclusivity components that could be added, literally just based on the fact people are making more than what they’ve invested, that is the easiest justification to just start increasing price.

Which is the point I’m trying to make in this entire blog.

How Exclusivity Tactics Reduce the Need to Hire More Salespeople

A lot of people, they really struggle to go out there and get new closers. They struggle with the process of hiring people.

They don’t really have a lot of desire to go out there and just consistently at the rate in which they’re scaling hire, train, manage, fire, and just ongoing manage all these people within a sales organization.

There’s also a lot of people that we’ve worked with over the years that have challenging experiences with salespeople. And rightfully so. I mean to be fair, there’s a lot of inconsistencies in people, period.

So when you can add systems and processes and tactics like exclusivity tactics in this case, it is much easier to still make a lot more money by choosing to leverage other places in the business in comparison to leveraging people as you continue to scale up and just drive up more calls.

What if I told you as a result of generating far more calls, you didn’t need to hire more salespeople. You needed to increase qualification criteria.

And as a result of increasing qualification criteria, just as I did with my inner circle offer, you dramatically change the quality of person that’s going to come through as a result, which in turn gets a lot better people in there, which in turn gets a lot better results for the people who join in, which in turn allows you to jack up the price more.

You see, and then that cyclic process continues on.

How Ferrari Uses Purchase History Requirements to Create Exclusivity

Have you ever heard that if you want to go buy like that new Ferrari that just came out? I don’t even know the name of it because I personally wasn’t a fan of it, but it’s the LaFerrari successor.

That new Ferrari that just came out, there has been word in the streets, in the Ferrari world, and as a person who has two Ferraris myself over the years, I can’t stress this enough. This is actually insane to hear out loud.

They want you to have bought an F40, which is like a low couple million dollar car. They want you to have a LaFerrari, which is like give or take the mileage, like three to five million dollars, and whether it’s an Aperta variation or not.

They want you to have a handful of purchases, which means more than two, a handful of purchases from the Ferrari dealer that you ideally want to get this LaFerrari successor from.

And on top of that, they have very strict rules and criteria that they want to see in terms of who they’re selling the cars to. And they don’t want you to be a reseller.

They want you to have a collection that you’re going to maintain.

One of the people that I’ve looked up to over the years passively is a guy that’s from a very similar area of mine in Ohio. His name’s Rob Dyrdek.

Rob Dyrdek initially started off as a skateboarder, signed with DC, if you remember that skateboarding company. Rob then got the opportunity to have a TV show with MTV called Rob and Big.

Rest in peace to Big.

He then got an opportunity to have what’s called Fantasy Factory, which was another show with MTV. At that point, he had a rather large warehouse, a handful of other endorsement deals, was still professionally skateboarding.

And with the success of Rob and Big, the TV show, this Fantasy Factory show was like his next big bet. That one worked out too.

He then had another TV show, which is the one that has been the biggest of them all, which is called Ridiculousness, which I’m sure you’ve likely seen or heard of. And if not, go look it up.

Anyway, Rob at the same time of doing all this was also creating and investing into different companies. And right now today, he identifies as a venture capitalist.

Rob’s goal is to be a billionaire. And he’s likely well on his way to do that.

I, as an example, when I see Rob do what he does, and again, we’re from a very similar city within the same state, and I’ve seen the level that he’s grown to. We use the same hypnotist, Dr. George Pratt, who I originally went to as a result of seeing Rob’s testimonial for it.

You look at a guy like this and you think, “Okay, wow, that’s impressive, right? The guy’s extremely wealthy already worth more than one hundred million plus.”

And what kind of content do you go and see on Rob’s profile one day on Instagram? You see Rob standing in a Ferrari dealership and there’s a Ferrari in front of him and there are, listen to this, there are posters on the wall of the handful of Ferraris that this man has purchased over the years with a letter and a number paired with each one of them.

And they represented the number in which he purchased it and the letter was just the specific letter that he chose to pair with it.

And he’s sitting here in this content and I’m like, “Oh, wow. Maybe Rob did a collab with Ferrari or something like what’s this?”

No, this man is absolutely praising two Ferrari salespeople. Not like managers at Ferrari, not people who work at Ferrari’s corporate dealership.

Literally just two Ferrari salespeople who worked in one of the local Los Angeles divisions. I’m sure it’s very probable to be the Beverly Hills division specifically.

Just praising them, talking about how he’s so grateful for the opportunity to have bought the Ferraris that he has over the years. Talking about and making it extremely clear he’s building a collection that he’s going to hand down to his children one day.

He never intends to sell them. Praising how amazing the Ferrari heritage and brand is as a whole.

And you can tell in this, the point of what I’m trying to articulate to you here in this example is here’s a man who’s worth a hundred plus million dollars that essentially has to get down on his knees and praise these Ferrari sales guys just for the opportunity to go and buy that LaFerrari successor to be able to have the opportunity to get a car like a Daytona SP3 from Ferrari and who knows what else.

I’m sure all future variations of cars that they come out with he’ll have a high probability to be able to purchase.

Why? Because Ferrari leveraged him into a position through exclusivity tactics of being able to get a great man, a big man just like that to go out and not just do it privately, but to publicly post.

Go look it up yourself. Go to his Instagram. You’ll see what I’m talking about.

There’s a bunch of Ferrari colors and it’s Rob standing there, posters on the wall, two guys standing off and the content is cutting from like Rob to like these two guys in the back smiling and kind of laughing and being like yeah these guys are loving this.

It’s comical to watch.

But the point is people do this every day as wealthy people to get things that they want.

Real World Examples of Exclusivity Tactics from Luxury Brands

This is why country clubs have multi-hundred thousand dollar a year initiation fees and then tens of thousands of dollars in annual dues.

This is why, as an example, even I joined a beach club for low tens of thousands of dollars with even lower annual dues, just to have the opportunity to go to a somewhat exclusive hotel, hang out with other wealthy folks, and go to the beach in a nice place.

This is why with even things like watches, you’re not walking into Richard Mille and buying this watch. You’re not.

They’re going to sell you a ladies watch first. They’re going to sell you a more entry-level watch and they’re going to make you wait months in between.

And then they’re going to give you the opportunity to buy the nice watch that you actually want to buy.

And even then, the watches that you might actually want to get that are one of those limited of fifty watches, they’re not going to sell to you. Even if you’ve bought like four or five watches from them.

You know who they’re going to sell them to? The guys who have bought like ten or fifteen, twenty, thirty that have already been a part of their game for a long time.

Those are the people. And you’re going to get the opportunity to buy from one of those guys secondhand so they can make a profit. And Richard Mille is going to help facilitate the deal.

You understand?

These things have existed in both modern society and all historical variations of society for the longest time.

I ask you this, why aren’t you choosing to leverage some of these exclusivity tactics in your business?

You don’t think just a decade ago if you go and you shop as an example in the Miami Design District or the Bal Harbour shops or some local place where you have a good relationship with some of those designer stores and you ask them like hey do you remember when Hermes like they were just begging you to buy one of those bags like nobody cared about Hermes like a decade ago.

But now you’re probably sitting here thinking what? Nobody cared about Hermes? What are you talking about?

It’s like, yeah, as a matter of fact, down here in the design district, there’s a Loro Piana directly across from Hermes. And you might not even know what Loro Piana is. I’m sure a lot of you who are the right target audience do, but still, there’s probably a few of you have no idea what I’m talking about.

Either way, it’s a nice designer brand. It’s one of those like old money brands is how it currently is framed, but it’s pretty nice.

Anyway, right across from Loro Piana in the Miami Design District is an Hermes store.

And one of the women who works there, she’s one of my sales reps. She goes, “Yeah, I remember a decade ago like these Hermes people, they were begging people to take the bags. Now it’s like you can’t go in there and beg for a bag.”

They make you buy all kinds of things. You can go on TikTok as a great example of this or Instagram or even YouTube where there’s women who will and men, a lot of people, but still just people in general that are going to post strategies to put you on game on what you need to buy first, how to develop a strategic relationship, what location you might need to fly to to have a higher probability be able to buy a bag, just to be able to buy a bag.

You understand?

That’s all just exclusivity tactics.

How to Strategically Limit Capacity to Increase Demand and Pricing Power

Again, I ask you as simple as this. Why do you think Hermes a decade ago wasn’t able to have that leverage and why do you think they are now?

It all starts with being close to being maxed out.

So what Hermes likely did in that example and what Ferrari does too in this case is they just strategically pull back the amount of production on their products.

With services as an example, it’s the same kind of concept. We’re just going to strategically pull back the quantity of people that we allow ourselves to deliver to and as a result immediately we’re going to increase demand.

You see, think about this. I’ll give you a great example. I remember I watched this one piece of content, one of those little short form clips that the guy does and he said he was giving tips about the best agency owners to work with.

And I thought it was really relatable because I had a lot of these tactics.

One of the tactics that I want to highlight is he goes the best agencies are always maxed out. They have a waiting list. When you actively want to work with one of these really good marketing agencies, they’re probably going to tell you to wait and just put you on a list and you’re going to have to wait.

That’s leverage. That’s leverage. That’s because they strategically have a limit.

It’s like, I could work with more clients, but I don’t want to work with more clients. I don’t like working with a bunch of clients. I like working with the best possible people I can work with that I can make substantial money with.

So if somebody strategically comes along and they fit that criteria, absolutely will let them in the door.

One of my buddies lives across the street here, Brandon Carter. The big guy. He says that one of his favorite things to do, right? He has a Richard Mille, I think it’s the RM10 if I’m not mistaken.

And he’s like, “Dude, I think it’s so funny. I can go to the Rolex store and if I wear that watch, they’ll go to the back and immediately pull out some heavy hitters for me that somebody else literally right next to me might be begging for the opportunity to buy and they’re getting told they’re getting put on a wait list.”

Well, why does Brandon get the opportunity to walk in there and they offer him a watch that somebody else is getting put on a wait list for?

It’s because he’s the right type of person that they want to have buy and they also know that he’s going to be able to buy. It’s not going to be a stretch for him and they know he’s going to represent the brand well.

You get what I mean?

My point being, I have a limit in the quantity of deals that we do as a marketing agency and due to the fact I’m at capacity, I have the leverage in that example.

What’s different in your world?

All you really got to do is pull back the amount of people that you’re going to give the opportunity to service or give the opportunity to sell to and then boom.

Restaurant Reservation Scarcity Tactics That Command Premium Prices

You ever seen one of those little six-person omakase sushi experiences? There’s one here in Miami. One of my favorite little places to go to, a literal closet turned into a restaurant.

Has six seats. It’s called LC Reto. It’s inside of the Fina in Miami Beach.

A literal closet. I’m not exaggerating. An actual closet turned into a restaurant. Six people.

I don’t even remember the price per person that it is to go. But I’m pretty sure it’s over one thousand dollars per person to go and sit there and have sushi and omakase experience.

Why do they get to charge that much? Because there’s six seats and two serving times a night.

You don’t even get to choose when you get to go eat. They just say, “Yeah, we got this at five thirty and we got this at nine thirty. Take your pick. It’s up to you.”

If you want to come another time, tough luck. And if they get booked out for like weeks at a time, you guys have probably all heard of Carbone, right?

Carbone’s got a little location over here at Miami Beach. Carbone has enough, there’s people strategically pumping out content that tell you, hey, on the first of every month at this specific time, that’s when the reservations refresh for the following month.

Go in there at that exact time and try to book a reservation.

There’s people who sell reservations. That’s how exclusive those specific reservations are.

They themselves could go and just book themselves out. It could be a strategy that none of us are even aware of that allow them to be perceptually so in demand.

And then when you get the opportunity to go and eat there, you feel blessed. You’re like, “Oh my god, I can’t believe I get to go to Carbone.”

There’s also an app. It’s called Dorsia. I love Dorsia because then you can get around all the little things that they put you through with those kind of places and you can just agree to pay a high dollar value per person and skip that whole process.

So essentially from there what they chose to do through that Dorsia app is get a guaranteed amount per table in revenue.

It’s unbelievable. I love exclusivity tactics.

Why Exclusivity Makes Scaling Easier by Attracting Better Clients Who Pay More

Products, services, doesn’t matter. They are one of my favorite things to do.

And yet a majority of the people that I work with, both clients, inner circle members, master internet marketing students, doesn’t matter, remarkably, a very small quantity of people actually leverage exclusivity tactics.

And it’s because in most instances, they think that it prevents scale when in reality it makes scale easier.

It makes scaling and making more money easier to deliver on because there’s far less people that you’re delivering for.

And you also get to work with far better people every single time you increase the exclusivity standard that you operate with.

A remarkable tactic, very undermined, something you should actively consider when you’re in your pursuit to million dollar months.

Exclusivity isn’t about being difficult or pretentious. It’s about strategic positioning that allows you to scale without burning yourself out, without hiring armies of salespeople, and without sacrificing the quality of your product or service.

When you’re close to capacity, you hold all the cards. You can increase prices. You can add qualification criteria. You can create waiting lists.

All of these tactics work together to create a cycle where better clients pay more, get better results, which justifies even higher prices, which attracts even better clients.

Ferrari does it. Hermes does it. Richard Mille does it. High-end restaurants do it. Country clubs do it.

The question isn’t whether exclusivity works. The question is why aren’t you using it yet?

What I can teach you isn’t theory. It’s the exact playbook my team has used to build multi-million-dollar businesses. With Master Internet Marketing, you get lifetime access to live cohorts, dozens of SOPs, and an 80+ question certification exam to prove you know your stuff.

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