The Key Strategies It Takes to Build a $1M/Month Business

Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.

Key Takeaways

• Extreme focus and conviction are essential to scale a business to $1 million per month.
• Focusing on high-impact tasks (“boulders”) rather than minor details (“pebbles”) accelerates growth.
• Understanding and leveraging momentum is crucial for sustained success.
• Mathematics should guide your business decisions; selling high-ticket items to affluent clients often makes scaling easier.
• Maintaining high standards and constantly pushing for more is a common trait among million-dollar-a-month entrepreneurs.

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Introduction

Scaling a business to $1 million per month isn’t just about tactics and strategies; it’s about embodying a mindset that’s laser-focused on growth and excellence. I’ve helped 38 businesses make the leap from $1 million per year to $1 million per month, and there are key differences that set these high-achieving companies apart. In this blog post, I’ll break down the essential strategies and mindset shifts required to reach that monumental milestone.

The Mindset Shift: From $1M/Year to $1M/Month

First off, let’s put things into perspective. A business generating $1 million a year is bringing in about $83,000 a month. While that’s commendable, it’s a far cry from hitting $1 million in a single month. The leap isn’t just in revenue; it’s in how you think, operate, and scale your business. Only about 0.1% of businesses ever reach this level, and it’s not by accident.

Embracing “Tweaker Mode”

What separates the $1 million per month businesses from the rest is what I call “tweaker mode.” These entrepreneurs have an obsessive focus and deep conviction that they deserve substantial success. They see obstacles as temporary barriers to be obliterated, not insurmountable walls. This level of intensity might seem irrational to some, but it’s this relentless drive that propels them forward.

• Extreme Focus: They’re not just working hard; they’re working with an intensity that’s laser-focused on high-impact outcomes.
• Deep Conviction: They believe, without a shadow of a doubt, that they are deserving of monumental success.
• Relentless Execution: No obstacle is too big; they either find a way or make one.

The Power of Momentum

Momentum is an invisible force that can either accelerate your growth or hinder it. High-achieving entrepreneurs are masters at controlling and leveraging momentum.

• Momentum Management: They take immediate action to correct any shift that could negatively impact their trajectory.
• Invisible Force: They recognize momentum as a universal law, much like gravity, and use it to their advantage.
• Constant Acceleration: They focus on actions that continually push the business forward.

Focusing on Boulders, Not Pebbles

In business, it’s easy to get bogged down by minor tasks—the “pebbles.” However, entrepreneurs scaling to $1 million per month concentrate on “boulders”—the big, high-impact tasks that significantly move the needle.

• High-Impact Tasks: Mastering organic and paid advertising, optimizing sales processes, and improving key performance indicators.
• Delegation: They hire great people to handle smaller tasks, ensuring their focus remains on strategic growth.
• Avoiding Distractions: Minor issues are either delegated or ignored if they don’t contribute to substantial growth.

The Mathematics of Scaling

Scaling isn’t just about hard work; it’s about smart work. The math has to be in your favor.

• High-Ticket Items: Selling higher-priced products reduces the number of sales needed to hit revenue goals.
• Affluent Clients: Targeting clients with more resources increases the likelihood of larger sales.
• Probability of Success: Aligning your business model with favorable math makes reaching $1 million per month more attainable.

For example:

• Selling a $2,000 product requires 500 sales to reach $1 million.
• Selling a $50,000 product requires only 20 sales to reach $1 million.

Selling to the Right Audience

Your target audience plays a pivotal role in scaling.

• Affluent Market: Selling to wealthier clients often results in less friction and more substantial profits.
• Serious Buyers: High-ticket items attract clients who are serious and committed.
• Better Experience: Working with clients who value your offerings makes the business journey more enjoyable.

Real-Life Examples

Case Study 1: The Low-Ticket Struggle

A client with millions of eyeballs on his content wanted to sell a $29/month product. Despite the massive audience, he only made about $30,000 per month.

Case Study 2: The High-Ticket Pivot

After advising him to switch to higher-ticket offerings—a $5,000 course and a $50,000 mastermind—he scaled to $1 million per month in less than 90 days. The key was aligning his offerings with the right audience and price point.

Case Study 3: The Near-Miss

Another client hit $948,000 in one month, just $52,000 short of the million-dollar mark. Instead of celebrating, they were dissatisfied and sought immediate solutions to bridge the gap. This high standard and refusal to accept anything less than their goal is a hallmark of million-dollar-a-month businesses.

Maintaining High Standards

Entrepreneurs at this level set exceptionally high standards and refuse to lower them.

• No Complacency: Near-misses are not acceptable; they strive for complete success.
• Continuous Improvement: They’re always seeking ways to enhance their business processes.
• High Expectations: They demand excellence not just from themselves but from their teams.

Conclusion

Reaching $1 million per month is not an unattainable dream; it’s a goal that requires a specific mindset, strategic focus, and relentless execution.

• Embrace Tweaker Mode: Develop an obsessive focus on high-impact activities.
• Leverage Momentum: Use the invisible force of momentum to your advantage.
• Focus on Boulders: Prioritize tasks that significantly move the needle.
• Do the Math: Align your business model with favorable mathematical probabilities.
• Target the Right Audience: Sell high-ticket items to clients who value them.

By adopting these strategies, you’re not just aiming for a financial milestone; you’re transforming how you approach business and success.

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If you’re serious about scaling your business to $1 million per month and want to dive deeper into these strategies, feel free to reach out or check out more resources on my YouTube channel.