I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
Watch the full video breakdown on this topic here.
(Strap in, because we’re going deep. This is designed to be thorough, so you can absorb and implement every detail in your own climb to a million-dollar month.)
Hitting $1 million a month is an audacious milestone. Plenty of folks gather around the entrepreneurial water cooler, envisioning that dream: “I can’t wait for the day I’m clearing a million in monthly revenue!” But in practice, that dream can feel like bashing your head against a glass ceiling once you get serious about scaling. You might notice you’re stuck at $30k a month, $200k a month, or maybe even right around $2 million a month. Regardless, you can’t plow further without running into the dreaded plateau.
I’m Jeremy Haynes, and in my experience—whether working on my own businesses or guiding clients in industries from marketing agencies to software to coaching programs—the same cyclical pattern emerges every time you want to push revenue higher:
This repeat-until-you’re-rich cycle is unstoppable when you understand it. The issue is, most people either panic and contract at the first sign of trouble or wait endlessly for the “perfect” ROAS to reappear before taking the next leap. That’s a surefire way to sabotage yourself.
I want you to understand exactly what the million-a-month path looks like, minus all the fairy-tale nonsense that leads you to believe it’s a straight line. You’ll spot these mini cliffs (plateaus), handle them rationally, and keep stacking. Let’s dive in.
One of the most lethal self-inflicted wounds I see in entrepreneurs of all levels is the hyper-fixation on an impossibly high ROAS. Maybe you’re that person who tested an ad at $500/day for a week, hit a glorious 25x return, and got addicted to that number. The moment you scale beyond $2,000/day, that 25x shrinks to a 15x or a 10x—still making money hand over fist—and you freak out, slowing or stopping your spend.
Stop. Don’t hold your business hostage to an unrealistic ratio. Profitability is profitability. If you can still turn a tidy profit at 10x ROAS or even 3x (depending on your margins), it’s time to press the gas. The real question is:
Obvious, right? Smaller ROAS at higher ad spend often dwarfs the net profit you pull at low spend with a “perfect” ratio. I’ve advised folks who literally stunted their next leap because they’re “only” getting a 15x now—tragically ignoring that 15x on a bigger budget is a far higher net gain.
A good mantra: done is better than perfect, and profitable is better than idle. Accept a healthy but lower ratio so you can grow. That’s how real scaling works. If you keep scrounging for that mythical “foolproof” ratio, you may never step on the throttle. You’ll tinker away your golden windows of opportunity, watching competitors expand aggressively while you remain stuck.
You’ve probably heard me say it before, and I’ll say it again: don’t tinker your way to poverty. A ton of business owners get something that’s profitable and immediately tear it apart in the name of optimization. Now, optimization is crucial, yes—but you cannot let your entire campaign revolve around endless micro-tests that prevent you from raising your ad spend.
I’ve met entrepreneurs pulling in $200k per month, still itching for the “perfect” funnel elements, spinning in circles with 20 active tests every single day, pausing them so quickly that nothing gets enough data to confirm. They remain in a permanent “tweak mode.” Meanwhile, they never actually go bigger. They never chunk away at a real, consistent $1 million monthly target. They’re too lost in the micro details to see the macro gains.
Here’s the real talk: you can fine-tune your conversions after you start scaling. The vital step is deciding, “We’re profitable now—so let’s turn up the budget.” If you wait for every pixel and piece of copy to be 100% tested (spoiler: it never truly is), you’ll watch months pass without hitting your next major revenue threshold.
Tinkering is a booby trap. The moment you see that you’re profitable, you should move. You can keep the tests going on the side, letting them improve your results, but never let them anchor you in place. The sooner you learn that, the faster you’ll see real leaps in your revenue.
It absolutely blows my mind how many profitable companies forget to set aside money to scale. They might have an explosive month. Instead of plugging a meaningful slice of that profit right back into ad spend or marketing expansion, they siphon it off—maybe increasing their personal lifestyle or dropping it into a brand-new project that diverts focus away from the proven funnel.
Then they stare, confused, when they can’t maintain or grow beyond that initial spike. You have to feed your marketing machine. You already discovered what’s working—now you water it like a prized plant.
Here’s what I love to see: pick a set percentage of your monthly net profit—let’s say 30% (the exact figure can vary based on your margins)—and earmark that for ad spend or funnel expansions. Nothing else. No random uses. No “maybe I’ll get a new car.” Keep it for scaling. That discipline ensures that when the next golden window appears, you’re ready to exploit it.
One pro tip: if you experience a big month, you might temporarily increase that reinvestment percentage. Aggressively fueling a working funnel can produce insane compounding effects. At the same time, have a system to track each wave of scaling so you see if your metrics remain stable. That’s the sweet spot: you’re doing bigger budget leaps without tossing money into the bonfire if the funnel metrics slip. With your KPI thresholds in hand (more on that soon), you can confidently accelerate.
Allow me to be super direct: if you don’t know your numbers, you don’t know your business. And if you don’t know your business, you can’t scale. I’ve met countless agencies, coaches, and e-commerce players who rely on “instinct” or “the vibe” of their ads. That’s not how you build a million-a-month monster.
Instead, you want to create—and actually reference—a financial model that breaks down your funnel from top to bottom. Identify your “good,” “great,” and “intolerable” thresholds for every critical KPI. Let’s say you have a call funnel:
Maybe your funnel uses VSLs, or webinars, or direct-to-sale pages. The concept is the same: you define the specific benchmarks so you know, at a glance, whether you’re in the green, you’re borderline, or you’re drowning. That’s your “dashboard light” analogy. If your show rate dips into “intolerable,” guess what? The check engine light is on, and you better address it now. If you’re still in “good” or “great,” keep your foot on the pedal.
This approach is rocket fuel for your confidence. Instead of panicking over a single bad day or an outlier weekend, you evaluate the trends over an appropriate time window (which we’ll talk about next). Then you say, “Alright, let’s see if the KPI is still within the good or great range. If yes, I’m pressing on.”
Business owners who don’t do this end up paralyzed by day-to-day swings. For instance, if cost per call jumps from $50 to $90 in a single day, but then it drops back to $60 the next day, you’re probably fine. If you’re referencing your thresholds, you’d see, “We’re still good.” Without these thresholds, you might freak out and slash your spend.
Let me highlight one of the biggest reasons businesses stall out: they judge campaigns by time windows that are way too short. Let’s say your average prospect completes the buying decision in seven days after coming into your funnel. That means if you only look at your last seven days of ad performance, you’re effectively getting a partial snapshot. The leads that arrived on Day 7 might not have closed yet—so you’re undercounting the true revenue that will come from them.
Proper lens: twice your average sales cycle. If it’s a 7-day cycle, you want at least 14 days of data to see how leads from Day 1 performed, how leads from Day 2 performed, all the way through Day 7, and how they matured. By Day 14, you’re capturing the full buyer cycle for that entire first week. If your cycle is 14 days, aim for 28 days of data, and so on.
Business owners short-circuit their own growth by fixating on daily or 48-hour spikes in cost. They instantly assume everything is doomed, then whack their budget down. Imagine slamming on the brakes every time you hit a small bump in the road, even if you’re driving an all-terrain vehicle designed to handle it. That’s precisely what too many entrepreneurs do. The bigger your goals, the more you must embrace the reality of how your sales cycle works.
Now that you know how to keep your head about you when costs fluctuate, let’s talk about a practical day-to-day scaling approach. One proven method is to raise your ad budget by 10–30% each day, step by step, verifying that your cost per lead or cost per call or cost per sale remains aligned with your good or great thresholds.
Why not raise it 100% or 200% in a single shot? Because the platforms (Facebook, Instagram, YouTube, etc.) may not handle that big jump gracefully, sending your costs skyrocketing. Sure, you can occasionally scale harder if you see everything is locked in. But it’s riskier. A 10–30% daily bump is a more controlled approach, letting you catch any sudden cost inflation quickly and adjust course.
If your cost per result stays in the sweet spot, raise it again. Rinse and repeat. This can mean multiple increases in a single day if the data is extremely stable, though you have to monitor carefully. This is how you scale confidently instead of shotgunning your budget and praying for a miracle.
Now, does that mean you never do big leaps? Absolutely not. There are moments—like if you have a limited-time promotion or you test a new creative that’s absolutely crushing it—where you might push a bigger chunk of spend all at once. But the default daily approach is more incremental, reducing wild variations that can blow up your funnel if you’re not careful.
In the climb to bigger revenue, guess what? Something will inevitably break. That’s just a given. Maybe you scale and your sales team falls apart under the new volume. Maybe your cost per call doubles due to competition or fatigue. Maybe your show rate plummets because you tweaked your booking page. The result is always the same: you stall. No more upward momentum.
When the wheels come off, the typical response is panic. But if you treat it like a mechanic diagnosing a car, you’ll systematically figure out which part needs repair. Then you either fix it quickly or fix it methodically—depending on the scope. In most businesses, these breakdowns happen in three main categories: sales, marketing, or operations. Let’s talk about that in detail shortly.
Think of marketing knobs as levers you can flip relatively quickly to see an immediate result shift. For example:
You can generally knock these out in days (sometimes hours). If you’ve got a decent creative team or a straightforward funnel, changing out an ad can happen fast. If you see your cost per result creeping too high due to ad fatigue, you might just kill the old campaign, launch fresh creatives, and be back on track by tomorrow.
Then we have people problems, which I’ve watched drag businesses out for weeks—sometimes months—if handled poorly. Classic examples:
People problems simply take more time. There’s no instant fix for a brand-new hire. They need context, training, and oversight before they become an asset. This is a big reason you see some businesses stagnate for multiple months—the main bottleneck is the sales team or an operational hire, and the owner can’t patch that hole overnight.
I keep mentioning ad fatigue because it’s so common. Here’s the usual storyline: you run ads that crush it for a few weeks or even a few months. You feel like you’re floating on clouds, unstoppable. Suddenly, cost creeps up. You might see your cost per call or lead rise by 10%, 15%, 30%, and you think, “It’s a bad day. Let’s just keep going.” Another week passes; it’s gotten worse. You realize your once-legendary creatives are getting stale.
This is a prime marketing knob scenario. You film or design new ads, maybe test a new headline or angle, then launch them to the same or a broader audience. Within days, you’ll know if you’ve hit a new sweet spot. If you wait too long to do this, you burn money every day you prolong it. So watch those KPI thresholds. When your cost per result crosses from “good” to “intolerable” for more than a brief blip, you know it’s time to spin up a fresh campaign. Problem solved, upward climb resumes.
Sometimes, the inverse of ad fatigue is also true: businesses sabotage themselves by overhauling too much. I had a client who ran a webinar, spending $43k in ads and pulling in $248k in revenue. Huge success. Then they decided to do it again—but changed 80% of the entire funnel, from the ads and copy to the content of the webinar. Shockingly, the results tanked. They actually lost money on the second webinar.
Once we hopped on a debrief, it was obvious: They had a proven system that worked. They should have repeated it. Instead, they got “creative” and gutted the key elements that made them money. The fix? They essentially reran the original webinar with small tweaks, ended up back at profitable territory, and resumed scaling from there. If it isn’t broken, do not fix it. Slight refinements are wise, but a giant overhaul can sabotage your best funnel.
One major point I hammer home is that plateaus hit everyone, from $10k/month up to $2 million/month and beyond. There’s no magical revenue bracket where it’s all smooth sailing. You’ll have moments of explosive growth, then you’ll stall for weeks or months due to a new problem:
The biggest mistake is thinking that you messed up irreparably. In reality, that plateau is just part of the next cycle. If you see a minor dip, it doesn’t mean you revert to zero. Usually, you simply cling to your current level (like holding at $300k/month) while you fix what broke. Then you confirm that the fix is legit and push onward.
The key is mindset: everyone from the smallest business to the big guys hustling to clear 8-figure years faces these cycles. It’s not personal or a sign your funnel is doomed. It’s the nature of scaling. Once you internalize this, you’re calm in the face of challenges and can resolve them faster.
When a breakdown occurs, it almost always falls into three core pillars:
It’s not unusual for a business to fix one category only to have the next cycle highlight the next category as a weak link. For instance, you might solve ad fatigue (marketing knob), start booking calls like mad, then realize your closers are out of bandwidth (sales problem). Or maybe you scale, your closers are crushing, then your on-boarding and fulfillment meltdown is right around the corner (operations problem).
You keep going, systematically patching these holes. That is the unstoppable spiral upward: fix, confirm, scale, fix, confirm, scale. Each plateau fortifies your entire machine for the next rung on the ladder.
A big misunderstanding is that you always have to “scale down” if something breaks. That’s not necessarily true. Often, you simply hold at your current spend level and fix the issue behind the scenes. Let’s say you ramped from $5k/day to $10k/day in ad spend, discovered your cost soared (like from $80/call to $130/call), and realized your creatives are tired. You don’t have to cut your daily ad budget back to $2k or $3k overnight. You could hold at $5k/day (where your cost per call was previously stable), fix your new ad angles or your funnel glitch, and then test again at higher budgets.
That’s a far cry from slashing your entire monthly marketing budget in a panic. By holding steady, you keep consistent lead flow and maintain your monthly revenue at a respectable level while you repair the problem. Once you see evidence the new approach is working—and your KPI thresholds say you’re good or great again—you can re-accelerate. Think of it like you’re on a long road trip: you might slow down from 80 mph to 60 mph if you see hazards ahead, but you don’t park on the side of the highway unless it’s an absolute emergency. You keep moving, solve the issue, and then you speed up again.
After you fix the issue that caused your short-term stall or plateau, you enter the “make sure it works again” phase. For example, you overcame ad fatigue or introduced a new batch of closers. Great. Now confirm profitability on a moderate ad spend that matches your latest stable baseline. If you see you’re still hitting your “good” or “great” KPI zones, congratulations—you have the green light to scale further.
This might mean repeating your last winning webinar structure or your last winning sales letter with only minimal modifications. Or you might keep your funnel identical and simply raise your daily ad spend in increments. The overarching principle is: confirm the fix is valid and returns you to consistent profitability. Then scale. That’s how you avoid repeating the same meltdown that got you stuck in the first place.
This is precisely what leads to the upward spiral described in Ray Dalio’s Principles. You climb until you identify a new weakness, you solve it, you stabilize, and then climb again. That pattern is the unspoken truth behind every “overnight success” story you see in marketing. The difference is, the best entrepreneurs expect the problems, handle them fast, and get right back to expansion mode.
Let me keep it as straight as possible: if you truly want to crack $1 million months in record time, you need to plug into a community, a mastermind, or a circle of people with real experience doing exactly that. It’s not that you can’t solve these scaling challenges on your own—it’s just that you’ll save yourself an unbelievable amount of guesswork (and lost money) by tapping into proven expertise.
Ever see a business that stagnates for six months simply because they had the wrong approach to call funnels? Or they used the wrong bid strategy and got hammered on ad costs? Meanwhile, in a good circle, they’d pop in a question or jump on a call, get the winning tactic, implement it that same week, and skip the entire half-year fiasco. That’s the difference. Speed, clarity, and proven methods.
I’ve personally watched clients who were stuck at $200k–$300k a month for nearly a year transform their results after a few strategic tweaks: better ad angles, a simplified funnel, or a structured hiring protocol for closers. Suddenly, their cost per lead slashed by 20%, their show rates soared, and they were no longer bottlenecked by incompetent sales reps. They rocketed to $500k, $700k, and beyond. It’s not magic. It’s applying tested solutions quickly instead of reinventing the wheel or flailing in guesswork.
When you join forces with others committed to going from “already making money” to “making an insane amount of money,” you see a synergy that pushes everyone forward. You surround yourself with a crowd that’s as hungry for expansion as you are, and you all share the same end game: continuous leaps in monthly revenue. Surround yourself with people who want to get a hell of a lot richer, and watch your own pace accelerate.
Look, scaling to $1 million a month and beyond isn’t some exclusive, mystical outcome reserved for a privileged few. It’s a matter of repeatable strategy, laser focus, and consistent action. Let’s recap the essential cycle:
Then rinse and repeat. This cyclical framework applies if you’re pushing from $30k to $100k months or $500k to $2 million months. Every level brings new challenges. The main difference is your ability to spot them early, correct course swiftly, and keep your eyes locked on that next plateau.
Wherever you stand right now—whether you’re flirting with six-figure months or bashing your skull against a multi-seven figure ceiling—the entire road ahead is paved with cyclical expansions and mini setbacks. That’s the unstoppable spiral that leads to the kind of numbers that make your accountant do a double-take.
So put your foot on the gas when you see profitability, don’t get spooked by short-term variations, keep refining your funnel in the background, and treat every plateau like a sign you’re on the brink of something bigger. Because you are. That’s how you ascend from “stuck” to “scaling like clockwork” and claim the million-dollar month as your new normal.
Remember: No perfect ratio is worth shelving your entire growth strategy over. If you’re in the green, it’s time to step up. Tinker less, spend more—then tinker smarter at scale. Keep your eye on the real prize: building an unshakeable, unstoppable revenue machine that feeds you, your family, your team, and your bigger vision.
All that’s left to do? Implement these principles—relentlessly—and watch your top line explode. Make the process your own, and show your industry exactly what you’re made of. Then, once you’ve locked in that million-a-month dream, realize it’s only a stepping stone. There’s another rung after that, and you’ll be more than prepared to tackle it using the same exact cycle of profitable growth.
Go get richer. You’ve got the blueprint right here. The rest is up to you.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
This site is not a part of the Facebook website or Facebook Inc.
This site is NOT /endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
We don’t believe in get-rich-quick programs or short cuts. We believe in hard work, adding value and serving others. And that’s what our programs and information we share are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated and driven clients have done and should not be taken as average or typical results.
You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business. By virtue of visiting this site or interacting with any portion of this site, you agree that you’re fully responsible for the investments you make and any outcomes that may result.
Do you have questions? Please email [email protected]
Call or Text (305) 704-0094