The Correct Way to Use Marketing Data to Hit $1M/Month

The Correct Way to Use Marketing Data to Hit $1M/Month

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Author: Jeremy Haynes | founder of Megalodon Marketing.

The Correct Way to Use Marketing Data to Hit $1M/Month

Table of Contents

Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.

Unlock the secrets to scaling your business by mastering your marketing data. Learn how to remove randomness, find tipping points, and make data-driven decisions that lead to consistent million-dollar months.


Key Takeaways

  • Identify the tipping points in your data to drastically increase your probability of success.
  • Remove randomness as a variable by focusing on key metrics that drive results.
  • Understand the importance of data volume in achieving consistent outcomes.
  • Invest strategically in your marketing efforts to cross critical thresholds.
  • Leverage proven strategies like webinars and call funnels to scale your business.


Introduction: The Power of Data-Driven Decisions

I’m Jeremy Haynes, and if you’re new here, welcome. My mission is simple: to help you hit million-dollar months. Over the years, I’ve helped over 38 businesses achieve this milestone, and today, I want you to be the next.

One of the most critical lessons in scaling to a million dollars a month is removing randomness from your marketing efforts. By increasing your certainty levels through data analysis, you can make confident decisions, allocate your budget effectively, and achieve consistent success.


Case Study 1: Cracking the Webinar Code

Recently, I was on a call with a consulting client who was struggling with their webinar performance. They noticed dramatic fluctuations in success rates, and we dove deep into their data to find out why.

Finding the Tipping Point

We discovered a critical metric: the number of webinar registrants. There was a clear tipping point where the probability of a successful webinar jumped from 20% to 80%.

  • Above 1,500 registrants: 80% chance of netting over $25,000.
  • Below 1,500 registrants: 20% chance of netting over $25,000.

This wasn’t just an arbitrary figure—it was a consistent pattern that emerged from their data.

Analyzing the Data

We analyzed their webinars from July 28th to September 26th:

Webinars with over 1,500 registrants:

  • August 4th
    • Registrants: 1,991
    • Net Revenue: $39,821
    • Pay in Fulls: 17
  • August 11th
    • Registrants: 2,243
    • Net Revenue: $51,523
    • Pay in Fulls: 19
  • August 29th
    • Registrants: 1,595
    • Net Revenue: $32,000
    • Pay in Fulls: 14
  • September 5th
    • Registrants: 1,554
    • Net Revenue: $50,002
    • Pay in Fulls: 17

Webinars with under 1,500 registrants:

  • August 22nd
    • Registrants: 1,123
    • Net Revenue: $17,995
    • Pay in Fulls: 9
  • September 19th
    • Registrants: 1,069
    • Net Revenue: $8,394
    • Pay in Fulls: 9
  • September 26th
    • Registrants: 1,086
    • Net Revenue: -$8,921
    • Pay in Fulls: 3

The data was irrefutable. By ensuring they had over 1,500 registrants, they dramatically increased their chances of a successful webinar.


Case Study 2: Maximizing Call Funnel Efficiency

In another instance, a client was perplexed by the underperformance of their call funnel. They were close to hitting a million-dollar month but fell short. We needed to find out why.

Understanding Call Volume Impact

We compared their call volumes and revenues for August and September:

  • August:
    • Qualified Calls: 22
    • Return on Ad Spend (ROAS): Just under 2:1
  • September:
    • Qualified Calls: 15-17
    • ROAS: Only 0.2

A difference of just 5-7 calls led to a 32% gap in call volume and a significant drop in revenue.

Implementing the Strategy

We realized that increasing the number of qualified calls was essential. The tipping point was somewhere between 15 and 22 calls. By mapping their data month over month, they could identify the exact number needed to maintain a profitable ROAS.


The Importance of Removing Randomness

At low volumes, randomness can skew your results. Small sample sizes lead to unpredictable outcomes. By increasing data volume, you reduce randomness and find consistency.

  • Low Data Volume: High randomness, low predictability.
  • High Data Volume: Low randomness, high predictability.

Finding your tipping point allows you to make data-driven decisions, ensuring your marketing efforts are both effective and efficient.


Actionable Steps to Scale Your Business

  1. Identify Key Metrics: Determine which metrics have the most significant impact on your success.
  2. Collect and Analyze Data: Gather data over time to find patterns and tipping points.
  3. Remove Randomness: Focus on increasing data volume to reduce variability.
  4. Invest Strategically: Be willing to allocate more budget to cross critical thresholds.
  5. Monitor and Adjust: Continuously monitor your metrics and adjust your strategies accordingly.

Join My Inner Circle

If you’re serious about scaling your business and need guidance, consider joining my Inner Circle program. Here’s what you’ll get:

  • Quarterly In-Person Masterminds: Connect with like-minded entrepreneurs.
  • Weekly Group Calls: Stay accountable and get your questions answered.
  • One-on-One Coaching: Receive personalized advice tailored to your business.
  • Active Community: Engage with other high-achievers in our Telegram group.

Conclusion: Take Control of Your Marketing Success

Don’t let randomness dictate your business outcomes. By understanding and leveraging your marketing data, you can remove uncertainty, make confident decisions, and scale your business to new heights.

Remember, sometimes the key to success is as simple as crossing a critical threshold—like increasing your webinar registrants or call volume. Find your tipping points, and watch your business soar.


Ready to make your million-dollar months a reality?


Go out there and make some money!

— Jeremy Haynes

About the author:
Owner and CEO of Megalodon Marketing

Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.

Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.