How to Repel Skeptical Low Quality Buyers Before They Destroy Your High Ticket Business

Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.

One of the worst things that can happen to an incredible offer is scale.

Silly as that sounds, huh?

Scale is both incredible because we’re obviously going to make significantly more money, help a lot more people, ideally profit a lot more.

But the downside of scale is skeptics.

Skeptics can ruin an incredible offer momentum.

So what we’re going to do here is we’re going to talk about how to deter skeptics at scale.

Because like any great piece on this site, all we talk about is cracking million-dollar months. Whether it’s the first million a month or the next million a month, that’s all we talk about around here.

We simply hand down lessons from people that have been there, done that.

Of course, there are no income claims. Absolutely not.

Are we sitting here telling you you’re going to read content and go out there and make any amount of money? You could be ineffective for all we know and not capable of turning money into any more money.

After all, the US Bureau of Labor Statistics claims that 0.1% of any business on Earth ever achieves $10 million a year, let alone the even smaller quantity of those businesses on Earth that would achieve million-dollar months or even a couple million bucks a month.

You don’t stand a shot in hell, buddy.

But at the end of the day, you can learn some great lessons from the people who have been there, done that.

If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.

Without further ado, let’s dive in.

Why Scale Attracts More Skeptics and How Many Haters You’ll Have at Volume

Deterring skeptics is a mandatory action that you must take.

And I’m going to show you a few different examples of how you can do so at scale.

Here’s one of the first things that you have to consider which is called the stadium effect.

There’s an incredible website. It’s called like Live Link or Lime Link or something like that. The stadium effect is visualized quite well.

All you have to do is go to Google and you type in crowd size visualizer.

And what you’re going to get is an incredible set of visuals that show you different sizes. Yeah, this Lime Link website.

So look at this. Here’s what 50 people looks like. Next to nobody.

Here’s what a couple hundred people look like. It’s starting to pick up a little bit visually, huh?

And then you work your way eventually down to some big numbers where you have upwards of 100,000 people.

This is usually where I like to stop because I think it’s very comprehensible for the human brain to understand this level. A lot of the things beyond this one start to get a little bit rocky.

So the Michigan Wolverine Stadium here in the United States can hold 100,000 people in peak attendance.

100,000 people ain’t that much, but again, visually, it sure looks like it, huh?

I want you to imagine something real quick.

Let’s use the example you only had a million people that actively pay attention to you in a month and you have 10% of those people that absolutely hate you.

Or more importantly, they just sit aside on the sidelines skeptical as anything.

You have to ask yourself the simple question, how many skeptics actually exist? What percentage of skeptics are in the total market that you’re selling into at a given time?

I’ll tell you confidently, it’s a lot more than 10%.

But nonetheless, they’re quiet people until they start to grow in numbers.

If 10% are haters, you end up obviously in that example with 100,000 people that hate your guts.

Now, let’s use the example real quick that you’re standing smack in the middle of this arena here. You have whatever piece of content you’re thinking about putting out or whatever ad you’re thinking about putting out and you imagine it smack in the middle of this arena with 100,000 people that absolutely hate your guts that are going to watch the whole thing.

That’s going to happen to you at scale.

Now, here’s the even crazier part. The numbers are actually exponentially greater than a measly million people.

As a great example of this, we had a client, this is back a couple years ago at this point. We were spending upwards of $200,000 a month on content. For context, the average cost per thousand impressions (CPM) on Facebook ranges from $7-15, meaning this level of spend generates tens of millions of impressions monthly and attracts significant attention from all buyer types.

Out of the total quantity of impressions that we would get per month, it exceeded about 100 million people.

Let’s round it down to 100 million just for the sake of visualization.

If again, we have that same 10% that just absolutely hate the daylights out of this business, that is 10 million people.

Can you really visualize that? How many 100,000 person arenas full of people who absolutely despise you would that be?

A whole lot of arenas, right? Probably pretty incomprehensible to actually consider, but that’s how it works.

Why One Vocal Skeptic Can Trigger Hundreds of Negative Reviews and Kill Your Momentum

Now, here’s the good part about skeptics.

Like I said, they’re generally very quiet people. They don’t really have a large social network.

After all, they’re skeptics. They’re pessimists. They’re cynics.

But all it takes is one.

All it takes is one of those people.

You ever seen a zombie movie where there’s one zombie that all of a sudden appears and then there’s like a ton of them that just start pouring over the walls in mass?

That’s sometimes all it takes.

All it takes is one Reddit thread. It can take one Trust Pilot review. It can take one little comment on an ad. Research shows that 94% of consumers say negative reviews have convinced them to avoid a business, demonstrating how a single vocal skeptic can trigger cascading reputation damage at scale.

You understand where I’m going with this?

It takes one little skeptic to all of a sudden have all the other skeptics feel comfortable enough because skeptics don’t move individually.

Skeptics move in packs. Skeptics are group thinkers.

They do not operate in isolation.

There’s occasionally one of those people with enough courage to try to step up and vocalize their hate towards you.

But I can’t stress this enough, and this is very important you understand this. Once one of them does, it’s like out of nowhere, there’s a whole bunch of them that do.

Now, if you’ve seen one of the greatest pieces on my channel, in my opinion, where I talk about the risk spectrum, I lay out the fact that I believe there’s four types of buyers.

What Are the Four Buyer Types from First Movers to Cynical Skeptics

I think the buyer type number one is typically the person who takes the highest risk.

These are the first movers.

These people do not care about somebody else having already been there, done that before they choose to do something. They just do it.

They go out of their way, take risks all the time.

These would be those of you that are already inside of programs like mine, like my Jeremy’s Inner Circle program, or those of you that have swung the bat and joined into my Master Internet Marketing offer, which there’s links for available.

Now, here’s the thing. There’s a lot of people that are in group number two.

These people are still technically high risk, but they’re not nearly as high risk as movers number one.

Movers number one, those first movers, boy, do they not care about what anybody else thinks.

Second movers, they require the first movers to have already taken an action to prove that it works.

Second movers feel comfortable doing something when somebody’s already done it. Somebody’s already taken the risk. Somebody’s already proven it.

Why? Generally, it comes down to money.

The people who take the highest risk generally have the most cash. Studies on innovation adoption reveal that early adopters typically have higher income levels, better education, and greater financial security, enabling them to take calculated risks that later-stage buyers cannot afford.

The people who take the second higher risk, they don’t have as much cash. They’re still willing to take risks, but because their bank balances are smaller and their total recurring revenue and monthly revenues are smaller, they just can’t swing the bat as often or nearly as hard.

So therefore, they have to move. It’s like walking in the snow. Somebody else already walked in front of them.

Person type number two would take the steps of the person who went first. They’d follow in the footsteps.

Again, they have to do that because they require certainty.

Then you get down to person type number three.

Person type number three doesn’t have nearly as much money. These are absolutely by all means low-risk people.

These low-risk people, they are the group thinkers.

These people are those who you would look at as like one of those pods of fish. You know what I’m talking about? The ones in the ocean that just all swim together at the same time.

No matter which direction they move, they all collectively do the exact same thing.

Group thinkers generally have slightly higher skepticism as well.

Their skepticism all comes from their lack of income. Their small bank balances.

When you talk about person type number two and person type number one, just keep in mind they just have more money, so they’re willing to take more risks.

Person type number two requires person type number one to already have done it.

Person type number three requires a ton, and I mean a ton of positive, already been there, done that, people to be actively talking about it in ways that are believable to them to take an action.

And this is also something to really consider in terms of the separation of markets, right?

You can get B2B and B2C people in both of these quadrants here undoubtedly.

But one thing that’s always really funny to me is like when somebody for the first time starts selling B2C, usually who they realize they start to attract is a bunch of third and fourth stage movers.

Third and fourth stage movers, super high levels of skepticism, super distrusting, such low amounts of money that they have to have something that they’re considering putting money into already be proven to work at an exponential rate.

Why Scaling Attracts Third and Fourth Stage Buyers Who Waste Your Time

And again, when you’re operating at scale, here’s the thing, just to tie all this together for you.

When you’re operating at scale, you have all that social proof. You have gotten word out there that you’re doing well.

You have started to get people incredible results with your high ticket product or service. You’re doing awesome.

And as a result of doing awesome, you reach a point where people in the third stage and unfortunately the fourth stage start to consider buying from you.

And that might sound good because it opens up a new market, but it opens up a market that behaves completely differently.

These people behave in a way that you will hate.

And most of your systems right now are not built for person type number three and person type number four.

Let me tell you real quick before we move on about person type number four.

Person type number four absolutely is terrible.

These are the worst of the worst.

These people are not only skeptical, these people are cynical.

These people absolutely hate everything.

If this type of person comes through your sales process, they are not there to consider buying. They are there to prove themselves right that you are doing something wrong and are not worth investing into.

These people clog your pipelines. These people waste everyone’s times.

These people are just draining people. They’re like Eeyore in Winnie the Pooh.

They are just down and mopey and sad and just honestly the lowest level people amongst us in society.

They’re pessimistic as well. They hate everything and they do it from a perspective of having such little money.

Generally, these people are in debt. Generally, these people don’t have any real incomes. Generally, these people’s lives just aren’t great when you look at it.

There’s not a lot going on for these people at all. And that’s the world view that they participate in.

So instead of actively trying to go out there and find the good in the world seeking opportunity, what they do instead is they validate that the world is terrible.

It’s all they do. They just go out of their way and they try to find every little nitpicky thing that would let them know that their world is bad.

The world they live in is bad, you’re bad. That’s all they’re looking for. They’re just trying to validate that.

How to Use Messaging to Actively Deter Skeptical Buyers from Your Funnel

So again, here’s what happens.

At scale, you’re going to have some problem.

The ideal pocket to stay in is the person types number one and the person types number two.

Soon as you get to the point where you start to have awareness from person types number three and person types number four, you have to start what we call active deterrent.

Active deterrent is critical.

It’s kind of like if you had the Batmobile and someone’s coming up behind you and you want to press that little button for the oil slick or you want to drop some spikes on the ground and pop their tires and spin them out so they can’t catch up to you.

You need an active deterrent. You have to have a switch that you can flick and a button you can press that gets those people out of your pipeline.

You want them out of your world.

So what do you do?

I’ll give you a great one. I’m going to give you a literal example of something I do so you can see it yourself in action.

So again, I constantly talk about cracking million-dollar months.

One thing that I’ve never done, I’ve never shown my own revenue numbers. I crack million-dollar months. I’ll tell you that confidently.

But I’ll tell you this too. I won’t ever share those revenue numbers because that caters to the skeptics.

Everybody who’s in person type number one and person type number two when they consume my content, they already know.

They’re like, “No, this person absolutely knows their stuff. It’s not a doubt in hell that this person knows what they’re talking about. They’ve clearly been there, done that.”

Look at all the people that you can go around and ask that are high level about me. They all validate exactly what I’m sitting here talking to you about.

I don’t need to show my numbers. Only caters to the skeptics. Only cater to those ineffective people.

We’re not trying to do that.

Why Income Claims and Guarantees Attract Broke Skeptical People Not Rich Buyers

I’ll give you another one.

Anytime that somebody asks, because we’ve had, believe it or not, I’ll give you a perfect one.

Between October 17th of 2025 and December 2nd of 2025, we had eight, not one, not two, not three, not four, not five, not six, not seven, but eight people that cracked a million dollars a month for the first time in Jeremy’s Inner Circle.

Now, am I sitting here telling you you’re going to join into that group and crack a million dollars a month? Absolutely not.

Here’s another example. Income claims.

Income claims attract the broke people because income claims, you have to remember, they validate that there’s certainty in risking the dollars.

No, it’s the exact opposite.

When you join Jeremy’s Inner Circle, all I do is provide you incredible information, resources, access to that type of person in a tight-knit networking group.

I provide certainty. I give you answers. I validate what you think you need to know. I give you new information you need to know.

I tell you everything in all different forms. SOPs, training content, one-on-one calls, DMs, group chats, group calls, you name it.

It’s a significant amount of information in there.

But it’s high risk. You have to consume the information. You have to go apply the information. You’re going to obviously take financial bets to get that money back.

We don’t guarantee anything because if we did, we’d attract ineffective people in the third and fourth category.

We don’t want those people.

We actively do exactly what I’m sitting here doing now and tell those people to get lost.

My content is for rich people trying to get richer.

My content is for people ideally like you already making a couple hundred grand a month or already making a couple million a month just trying to take that next leg up aggressively.

You don’t care, you’d be deterred by an income claim as you should because it would increase your skepticism because it’s not how you talk and it’s not how you behave.

It’s not what you seek. You seek risk because you understand how getting richer works.

They don’t. The skeptics don’t understand that.

Why You Should Never Hide Risk Because It Attracts People Who Need Certainty

So when you do something as simple and as nuanced as making income claims or providing them the additional certainty that they desperately seek, let me be clear when I say this, just to get back to my point.

I have helped at this point just with the most recent eight I just pointed out, upwards of 60 people now hit million-dollar months.

We’ve had four people crack $5 million a month that we’ve given those trophies to.

I’m never going to name those people.

There’s never going to be a piece that’s like, “Oh, hey, here’s the exact name of every single person we’ve ever helped crack a million dollars a month.”

You know why? Because again, person type number one and person type number two doesn’t care.

Are they curious? Yeah, I’m sure they are.

But here’s the thing. You join Jeremy’s Inner Circle and you can talk to them in there. They’ll reveal themselves in there.

They’re never going to get revealed on my public platforms. Why?

Because those people value privacy. Those people don’t want little people copying their offers and trying to just leech on their success.

You get what I mean? You have to know how to play the game.

If I sat here and I just actively revealed every single one of those people and their exact model, who does that really cater to?

So again, when you think of active deterrence, one of the number one deterrences that exists is messaging.

It’s the classic marketing example. Who it’s for, who it’s not for.

You have to vocalize that all the time. And you have to do it in creative ways, like the examples I just provided to you here.

You have to understand this kind of stuff.

I’ll give you another great one. Constantly putting the risks I take on display.

That’s a great one because what it does is it creates uncertainty in those financially inferior people. And it shows the people who are in a financially secure position what type of risks they can take.

It appeals to person type number one and person type number two.

And I never make a risk sound cozy. There’s never a risk that is safe. It is a risk.

It has upsides. It has plenty of downsides.

When you hide the risk, you are naturally communicating more towards a person type number three and a person type number four.

Messaging is one of the number one variables that people mess up.

It’s one of the number one ways, especially at scale, that they start to cater towards that kind of individual and start to get all of that type of person to come through their funnels.

And as a result, the sales team is like, “Dude, these leads are poor quality. They’re not closing.”

Why Wrong Customers Add Irrational Pressure to Your Organization to Deliver Results

You’re going to see the quantity of people doing financing deals kick up an exponential amount. Consumer credit data shows that Americans now hold over $1 trillion in non-mortgage consumer debt, with buy-now-pay-later services growing 230% between 2020-2023, indicating increased reliance on financing for purchases.

And those people, I can’t stress enough, if you sell to those types of people, you’re going to relate to exactly what I’m about to say.

Those people apply pressure to your organization. You need to deliver.

I deeply believe in delivering. I deeply believe in getting the result.

Not in any way, shape, or form trying to say you shouldn’t be out here getting people great results.

But I will say this, those people, they have to get a result. They need the result. They can’t risk not getting the result.

And so when I say they add pressure to your organization, oh boy, you have no clue.

It’s an irrational pressure. It’s a completely different type of pressure compared to the good pressure that comes from wanting to deliver for the right people.

It turns into needing to deliver for the wrong people.

Needing to deliver for the wrong people is terrible, man.

You’re going to be out here stressing. They’re going to have like a week go by. They didn’t get the product yet. You didn’t start getting them results yet.

Whatever you sold them, they’re not seeing any action that they have an unrealistic expectation to have already started receiving.

And then boom, they’re going to go online, they’re going to talk on Reddit about you. They’re going to write you a Trust Pilot review.

They’re going to go and they’re going to make some YouTube content about you trashing you.

And all of a sudden, that one skeptic just kicks the door wide open. And then a whole bunch of other people who never even bought your stuff.

That’s the thing about skeptics. That’s the thing about the people in person type number three and four.

They don’t even need to have bought your stuff. They’re going to start leaving reviews too. They’re going to start jumping into those Reddit threads.

It’s kind of the craziest part about most Reddit threads that talk poorly about businesses. There’s usually like one to maybe two people that actually bought this and then everybody else didn’t even buy it.

What Information Gets Withheld from Free Content to Avoid Attracting Skeptics

There’s a whole bunch of stuff that I’d like to talk about, but I won’t talk about it here in free content because I don’t want it to rank inside of search engines or inside of AIs.

I don’t want it inside of any LLMs.

It’s all kinds of stuff that I withhold from my programs like Jeremy’s Inner Circle and my Master Internet Marketing Group, both of which there’s links for available.

I will tell you this though, the amount of information that I talk about in free content is about 10% to 20% of what I could actually sit here and talk at you about.

And everything that I talk about is intended from the same perspective to help you get rich.

I look forward to the day where you make enough money with my free content to turn around and spend that house money on some of my paid programs.

And if you already have, shame on you if you haven’t pulled the trigger yet, because imagine I help you this much for free.

How much more am I going to help you when you actually pay me?

I take my job quite seriously.

I would encourage you to join into my Jeremy’s Inner Circle offer if you make our minimum at the very least of a couple hundred grand a month.

We want you in there. We want you a part of the network if you’re the right person.

We do twice a month one-on-one calls, weekly group calls.

We have the Half Circle now which is half the cost. No one-on-one calls though and no mastermind access.

The full Inner Circle we do four times a year right over at our office here in Miami, Florida. And then right here on the penthouse balcony for day two, four times a year we do our masterminds.

Like I said, we got eight people right now getting million-dollar trophies at the upcoming Q1 2026 mastermind.

We help people get richer. We’re real good at our jobs.

No matter which program you get from me, I promise you this, you’ll be very satisfied. You’ll get everything that you’re looking for and then some.

I hope that you like today’s piece. Follow along on the site. Go check out some of my other content and leave a comment with what you pulled out of this one or a lesson that you would like to share on the same topic for others.

Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks, covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.

Talk soon.

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