How To Plan For $1M Months In 2026 (Full Year Roadmap)

Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.

2026 could finally be your year where maybe, who knows, a million-dollar month is possible.

Although the US Bureau of Labor Statistics claims that 0.1% of all businesses on Earth hit $10 million a year, let alone the even smaller percentage of those people that would ever go on to crack million-dollar months, aka $12 million a year.

Hey, who knows? Maybe you follow this plan, you’ll at least have some more potential.

But again, very low odds, just to be rather direct.

No income claims, no earning potential. Just handing down lessons for what my clients that already do a million dollars a month are planning for, what their 2026 looks like, because of course they’re already planned out for the entire year.

And hopefully you are too. But if not, here’s some great perspective for you to help.

Today, 25+ members are doing over $1M per month, and two have crossed $5M+. If you’re ready to join them, this is your invitation: start the conversation at My Inner Circle.

Why You Should Start the Year with a Three Day Virtual Event in February

A lot of these people, they start off the year with a huge revenue event.

So just for starters, let’s go month by month here so you could really see how this looks.

In February, they do one of those 3-day virtual events.

Whether you frame it as a challenge funnel or whether you frame it as a 3-day virtual event, I don’t care. Neither do my clients.

They schedule this 3-day event for February.

People in February are still hyped up on new goals, new initiatives, self-improvement, and just buying stuff and improving their overall circumstances.

It’s an incredible time starting literally now all the way through February to start the promotional cycle.

We have an entire playlist, that’s right, not just a single piece, an entire playlist on this site dedicated to 3-day virtual event challenge funnel best practices.

It’s got about six, maybe even more pieces inside of it that are incredibly in-depth and insightful. Make sure you go check that out if you’re interested.

These virtual events usually crack a few million bucks.

Again, I have no idea who you are. You could be ineffective for all I know who can’t turn any money into more money.

I’m not saying you’re going to crack a few million bucks. I’m saying my clients have a high probability to crack a few million bucks because they consistently do.

Usually when they do these things, they’re charging for it.

Most of them go into the event profitable just from ticket sales, a few upsells in between. And obviously they aren’t too profitable. You know, they’re a little bit above break even in most instances.

And if they’re not, they’re a little bit below break even, but they liquidate a lot of that spend.

And they sell something high ticket at the event.

Most of them sell something for like $10K. We have some clients that sell stuff all the way up to $50K.

Simply put, they sell something that’s a lot of money. But it’s justifiable for whatever they do because they help typically in most instances make or save people a lot of cash.

So they start the year in February with a big old lump sum event. And they promote it from again about right now all the way through that February time frame.

60-day promotional cycles are very common for this type of event at scale.

The mistake that a lot of people make when they run those types of events is they promote them for very short durations of time.

Therefore, they don’t really have a probability to become a significant revenue event. They’re more so just like a couple hundred grand event comparatively.

My clients when they take actions on these things, again, usually they are going for a couple million bucks at one time.

3-day virtual events, challenge funnels, whatever you want to call them or how you want to execute it, they’re exhausting—but webinars have an average conversion rate of 56% and 73% of B2B marketers rate webinars as their best source of high-quality leads, making the effort worth it for scaling businesses.

Take a lot of effort, take a lot of coordination, take a lot of planning, and obviously it’s a lot of execution on top of that.

It’s got to be worth it.

For a lot of these guys who are already so rich, a couple million bucks is what makes it worth it.

What Daily Lead Flow Funnels to Run Every Day While Planning Big Events

Now, usually in January, they have what we call daily lead flow running in the meantime.

Daily lead flow is a combination of a few different funnels.

Usually it’s a call funnel. In some instances, they have low ticket to high ticket.

Low ticket to high ticket is an awesome series as well that we have here on this site. We have several pieces dedicated to literally every type of funnel that I’m going to tell you about.

Call funnels, low ticket to high ticket, and usually they also have some DM ads.

Now this is a combination give or take the client. Some of them run just one or the other of these.

We have plenty of clients that crack million-dollar months that are just call funnels. We have plenty of clients that are just something like low ticket to high ticket or just DM ads.

Very rarely though do DM ads get to a million dollars a month to be clear.

Usually when you incorporate DM ads, it’s what we call the chunk method where they’re contributing to the million-dollar a month but they’re not the thing that’s getting them to a million dollars a month.

Usually there’s a significant amount of other funnels that are helping and contributing to that.

Outside of daily lead flow, the other thing that they do is what we call one-off revenue drivers.

One-off revenue drivers look like a few things, but usually the main one is very simple.

It is webinars.

And just to be clear, I’m referring to live webinars.

Very rarely nowadays are evergreen webinars cracking nearly as well as live webinars are—live webinars typically have a conversion rate of around 33%, while on-demand webinars see a lower conversion rate of about 25%, proving that live formats significantly outperform automated alternatives.

We think that’s mainly due to market sophistication, but I won’t make this entire piece about webinars. We have entire resources already on this site dedicated to webinars.

How Often to Run Live Webinars for Cold and Warm Audiences to Stay Consistent

So anyway, January usually starts off with a bang.

They have their daily lead flow running. Call funnels, low ticket to high ticket, DM ads, live webinars.

They usually operate on a schedule.

The schedule for the live webinars, depending on who it is and how busy they are, can be as simple as a once a month webinar.

Most of the people are doing weekly live webinars—85% of marketers consider webinars vital to their marketing strategy, and 57% of surveyed marketers said they would host more webinars this year, demonstrating that frequent webinar schedules are becoming the norm for scaling businesses.

The people that are willing to truly execute the recommended strategy with webinars, they’re doing weekly cold audience webinars and then they’ll have a once a month warm audience webinar—webinar attendance rates range from 35% to 45% of registrants, with the ideal length being 30 to 45 minutes, making strategic scheduling and frequency essential to avoid audience fatigue while maintaining high attendance.

You only do the once a month warm audience webinar because you’re going to fatigue your warm audience otherwise.

Cold audiences are excluding all warm audiences. They’re true cold when I say cold audiences.

And also, you crank the difficulty level up a little bit when you start doing cold audience webinars.

So you become a lot better. You execute a lot easier if you then crank down the difficulty for your warm audience webinar.

Most people kind of do the exact opposite. They go from organic to warm to cold and the difficulty level increases each time they do that.

The absolute top performers out there, they’ll do cold at the highest frequency. They’ll dial that in. They’ll make it work.

They’ll become true masters at webinars and then they crank down the difficulty level and they do a once a month warm webinar and that’s like a layup.

It’s like a Kobe to Shaq alley-oop. You get what I mean?

And then obviously they pepper in organic when they do the warm as well. Again, just to not exhaust the warm audience and fatigue it so they can continue to make a good couple hundred grand every time they do them.

So webinars are awesome. Call funnels are awesome. DM ads are awesome, but again DM ads are usually a little smaller.

You can get low ticket to high ticket to crack. And again, I’m not talking in the context of a challenge funnel or a 3-day virtual event.

I’m talking like something you could sell to somebody. There’s a fast result and then on the other side of that fast result, your setters are involved in holding those people accountable to activate the customer to ensure that they go out and get that result that they’re after.

And then moral of the story, it leads to the setter then being able to put them onto a call with the closer to upsell them to something higher ticket.

Ideally, at least a few thousand bucks, if not far more than that.

And even more ideal, you’re breaking even or profitable or liquidating a majority of the spend with a short sales cycle for that low ticket to high ticket funnel.

That’s what most of these people run.

How to Navigate Q4 Ad Spend and Testing When Costs Inflate During Holidays

And usually here’s how the end of the year typically looks.

In most instances, like in November, they may have had a Black Friday, Cyber Monday sale.

A lot of them won’t because they don’t discount their high ticket stuff, so they don’t really care about that.

They’ll just have a slightly lower quantity of calls that come in around the Thanksgiving to Cyber Monday time frame.

Show rates are a little lower, so usually pull back their spend.

After they get out of that period of time, they front-load a lot of December’s ad spend for the beginning of the month.

Then they get into the holiday time frame. They start to again pull back spend a little bit around Christmas, New Year’s time frame.

But it really depends on the business.

Some businesses they actually crank up during that period of time because a lot of people are going for write-offs for the end of the year and it’s still a priority for them to get those deals done.

Or two, they’re dealing with a cycle that relates to creating momentum going into the new year.

So again, it’s very business-centric for whether somebody’s cranking down or cranking up.

But come January, especially after the first couple days into January, usually right around the 3rd to the 5th, everybody cranks their ad spend through the roof and they start milking the opportunity where everybody’s back into the chair, everybody’s locked in, scrolling on their phones again, everybody’s working again, everybody’s back into the groove.

And more importantly, everybody’s also, in most instances, trying to improve themselves and their circumstances and make their lives better.

So no matter what kind of high ticket product or service you sell, in most instances, as long as it helps people, there’s a high probability you’re going to get more buyers and more responsiveness going into January.

So all these businesses take advantage of it.

And rather than just having one funnel, this is where they have a lot of funnels.

The other kind of detrimental thing that happens in Q4 that’s rather unspoken about is testing fails during Q4.

It’s really hard to read what test worked and what test did not work during those three months of October, November, and December.

And hey, I don’t know about you, but I mean, this year really wasn’t that bad. This Q4 specifically wasn’t terrible.

I mean, it’s been going rather well. There’s not that excessive of inflation. It’s not an election year, so it’s not like a black swan event in terms of the extreme cost that we’d otherwise endure.

And most of our clients are still rather normal in terms of their general range of cost per results.

They’re not feeling the negative impact of it as much. Show rates are still down during those times of year I talked about, but again, it’s not nearly as bad.

My point though is whatever tests you run during Q4 are generally inconclusive is how you want to chalk them up.

You do want to go back and you do want to have the opportunity to retest things again in Q1 because all the ad inflation pulls back, cost goes back to normal, CPMs typically drop again and people are back in, locked in, working, ready to buy stuff.

So you know, some consumers, give or take what you target, they may be a little tapped out from the holidays.

Hopefully, you’re targeting rich people and you figured that out by now.

If you haven’t, we have an entire playlist on my site dedicated to selling to rich people, marketing to rich people, creating offers for rich people, all kinds of rich people lessons.

I’d encourage you to go check those out if you haven’t done so already.

How to Reinvest Revenue into Ad Spend to Scale from Profitable to Million Dollar Months

Anyway, back to my point.

Obviously, in February, all of this same daily lead flow typically carries over to every subsequent month.

So February, you just have that one-off event of the 3-day virtual event or the challenge funnel, whatever you choose to do, but you’re typically still running your standard daily lead flow at the same time.

Now, in addition to that, usually what happens during the same period of time is most of these businesses are obviously focused on excessive growth.

And so the main thing that they do throughout the year is they reassess budgets by taking a percentage of the ROI that comes in and siphoning off a little bit of that and putting it into ad spend.

So in order to scale, the money’s got to come from somewhere.

In most instances, obviously, when you first start something, you’re fronting the cash.

Once you get to the point where it’s profitable, the cost of growth has to be factored in.

And that’s where they look at the total amount that they’re returning. They look at how much they can sacrifice off of that total amount that they’re returning and they start the process of reinvestment and scaling.

Give or take the business, usually scaling can start as soon as January depending on how well things are going.

But a lot of the times February is where you really start to see, all right, how’s the year going? What’s working? What’s not working?

It’s also very important to note one really interesting thing that happens that can put you in somewhat of a reactive position is a difference in how people behave.

Look, markets change. Consumers become more sophisticated. Consumers become more aware.

A lot of the times when you go into the new year, there’s a lot of moments of reflection for change and what behavioral patterns people no longer want to fall into or what new things they potentially want to do or what they want to cut out.

So what you have to understand about that is sometimes your messaging needs to adapt and so therefore in January and February you may be going through a testing environment where you’re testing ad variations in messaging.

You’re testing differences in funnels and conversion mechanisms and attraction models.

You may be testing people in your sales staff as an example or beefing up the team to be able to handle more capacity.

Whatever it is, a great time to figure it out is January and February.

Once you get to the point where you’re positive ROI, you need to start determining your reinvestment strategy into growth.

Why March Through September Is the Best Time to Scale Ad Spend Aggressively

At that point, usually once you look at March all the way through September until you get to Q4 again, you want to milk the living daylights out of that gap.

You want to shoot the gap because that period of time is generally the best period of time.

Some people, this is a really silly belief that I don’t want to in any way, shape, or form make you think is true.

It’s true for Europeans to be clear because Europeans check out in the summertime.

So as an example, if you’re selling to European markets, which to be fair to a lot of you who consume my content, I have a ton of Europeans, and again, respectfully to you, you’ve got to shoot the gap between March and maybe late June to July.

Because you know how it is out there. You guys don’t do anything in July and August, mainly August.

You start summer and completely disengage and disconnect.

Probably not you to be fair, but the people that you sell to.

So your gap is a little shorter if you’re selling to European markets.

Here in America, we don’t care about any of that.

Sure, if you have kids, your kids might be out of school and you might go on some summer trips or you might change locations because it’s hot where you live or whatever it is that the consumer you’re selling to may do.

But the point I’m trying to make is if you’re selling to Americans, you have from March all the way through September to just milk the living daylights out of those audiences.

There is no real slowdown.

If you’re in Europe, you have until about July at the latest to milk the daylights out of it. And then you start to deal with some turbulence in August.

September, you’re fully back. Usually October, you’re fully back. And then again, you’re in Q4 by then. So you deal with the same Q4 problems.

What a Complete Year Schedule Looks Like for Million Dollar Month Businesses

I want to be clear when I say this.

Most people who do a really consistent amount of big revenue numbers, here’s their schedule.

So they do weekly webinars.

The weekly webinars, I’m going to reiterate it again, are cold, and then they do a once a month webinar.

And that once a month webinar is for their warm audiences. Very critical.

In addition to that, typically once per quarter, they’re running these three-day virtual events, these challenge funnels.

Again, depending on what audience you have really dictates which one kind of makes more sense for you, but again, 3-day virtual events slash challenge funnels are awesome to do on a quarterly basis.

They’re big, massive revenue drivers.

And then daily, they’re running daily lead flow.

Daily lead flow is really simple to be clear. It’s call funnels. It’s everything that we talked about above. It could be DM ads. It could be low ticket to high ticket.

All these are on the table when you’re looking at what to do on a day-to-day basis.

And this specific routine is really what they do throughout the entire year.

The only real variations to it are in some instances having to go through messaging pockets where they test and exploit new messaging.

And the other thing that sometimes happens is certain funnels hit plateaus and then a new funnel type has to be launched or one of the funnels that they’re already running needs to become prioritized for scaling.

Other than that, it’s a pretty consistent routine and most of these people already have without exaggeration their literal entire schedule booked out for that entire year coming up.

They allocate for some travel opportunities, some speaking gigs that may come up.

And by the way, some of them, and this is typically more of an annual, sometimes give or take the client that we work with, it can be semi-annual, they’ll do a live event.

Live events can be huge revenue drivers if you have the courage to swing that amount of cash to be able to pull that off.

But again, usually once a year, sometimes twice a year, give or take the client, they’re also doing that.

Why Weekly Webinars Plus Quarterly Events Plus Daily Lead Flow Hits Million Dollar Months

This specific plan works really hard.

This is an incredible strategy. This is an incredible approach.

This is year in and year out now for a very consistent amount of time, the exact approach that all our million-dollar a month clients take.

We hand these kinds of lessons down to people in Jeremy’s Inner Circle.

We’re already going through the process right now with helping them with more in-depth calendar examples of all of these things, SOPs for all these things.

Way more in-depth trainings than what you’d ever find here.

But here’s the cool thing.

Whether you choose to join into that or not, whether you become a Master Internet Marketing student or a Jeremy’s Inner Circle member to get the training that you deserve, that’s far more in-depth than what I’ll ever talk about here.

And that’s not exaggerated, by the way, unlike all these other people that have disappointed you time and time again when you’ve bought something from them.

A lot of these people just sell courses.

We take our education company extremely seriously, and we will take good care of you.

I’m not lying to you when I say you will learn a tremendous amount more from my paid programs than you ever would from my free content.

But here’s the cool thing. My free content is far better than almost everybody’s paid courses.

So you’ll still learn a tremendous amount here from me without the cost.

I would encourage that you do this. If you’ve already made money with my content, it’s time to spend some of that house money on one of my programs so you can get the real training that you need.

If this maybe is your first piece you’re ever consuming from me or one of the first and you haven’t really taken action on all the things that I’ve talked about, my goal and my intention with why I am here talking to you right now is to help you earn the house money that you need with the free things that I teach.

So you can easily justify paying me. It’s as simple as that.

Go take action on everything that I discussed. Go choose to consume significantly more of my content and take action on them afterwards so you can generate that house money and get to the point where you and I can work together at a much higher level than we are right now.

Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks, covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.

Either way, thank you so much for being here.

I truly hope that you have an incredible 2026 and that you get way richer than you are right now.

And I look forward to the opportunity and helping you on that journey.

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