Opportunity Cost: The Silent Killer of Your $1M/Month Potential

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Key Takeaways

• Opportunity cost is the unseen barrier between you and exponential wealth.
• Focusing on high-impact activities accelerates your journey to making $1 million per month.
• Eliminating distractions and low-value tasks is crucial for maintaining momentum and achieving massive success.
• Watch the full lesson on this topic here on Youtube.

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Introduction: The Path to Extraordinary Wealth

Welcome, high achievers and future millionaires. I’m Jeremy Haynes, and over the past 11 years as an agency owner, I’ve had the privilege of helping businesses break through the million-dollar-a-month revenue ceiling. Our most significant contribution was to a client scaling up to $5.5 million per month. We’ve even worked with companies managing billions in assets under management (AUM), and these experiences have armed me with insights that can catapult your business into the stratosphere.

Today, I want to share a critical lesson that, if overlooked, can silently erode your potential to reach those astronomical revenue figures. This lesson isn’t just for you but for every member of your team. It’s about opportunity cost—a concept that, when understood and applied correctly, becomes a powerful tool in your arsenal for wealth creation.

What Is Opportunity Cost and Why It Matters

Opportunity cost is more than just an economic term you might have skimmed over in a textbook; it’s a fundamental principle that governs every decision you make, consciously or unconsciously. At its core, opportunity cost is the value of the best alternative forgone. It’s what you’re missing out on when you choose one option over another.

In the context of scaling your business to a million dollars a month, understanding opportunity cost is crucial. Every minute you spend on low-impact activities is a minute you could have invested in high-impact, revenue-generating actions. The same goes for your team. When you and your organization fail to recognize and act upon this principle, you not only slow down your momentum but also potentially derail your entire trajectory toward massive success.

Personal Anecdotes: Trading Up for Greater Gains

The Move: A Catalyst for Change

Let me paint a picture for you. I’m standing in a new filming location—a penthouse that we’ve just secured with a three-year lease. This isn’t just a change of scenery; it’s a strategic move. My previous residence was a 12,000-square-foot farmhouse mansion on five acres of land. It was a beautiful place, but as I prepared to move, I realized I had accumulated assets that no longer served my goals.

Letting Go of the Slingshot

Take, for instance, my Polaris Slingshot—that eye-catching, three-wheeled motorcycle. I had poured about $70,000 to $80,000 into modifying it, making it perhaps the most tastefully customized Slingshot around. But here’s the kicker: I hadn’t driven it in over two years. Miami’s relentless heat made it impractical, and it sat dead in my garage, collecting dust.

I could have sold it, sure. Maybe I could have recouped $20,000 in a fire sale. But think about the time and effort required: advertising it, dealing with potential buyers, haggling over prices, and managing the paperwork. All that for $20,000? My time is far more valuable than that.

The Big Candle Business: A Lesson in Focus

Then there was my Big Candle business—a venture selling luxury candles priced between $300 and $500. Over two years, I invested around $60,000 into this project. The candles were exquisite, designed for people with large homes where regular candles just wouldn’t suffice. Despite the investment, the business never took off because it lacked one crucial element: my attention.

Could I have sold the business? Possibly. Maybe for $100,000 if I went through the rigmarole of finding a buyer, negotiating terms, and handling due diligence. But again, the opportunity cost was too high. My focus needed to be on ventures that would yield exponentially greater returns.

Empowering Others While Freeing Yourself

So what did I do? I called Jay, a staff member who has been with me since 2018. I offered him everything: the Slingshot, the ATVs, the Big Candle inventory, and more. He could keep or sell them; it was entirely up to him. The only condition was that he wouldn’t involve me in any of it—no updates, no questions, nothing.

For Jay, this was a golden opportunity to make tens of thousands of dollars—an amount that could significantly impact his life. For me, it was about freeing up my time and mental bandwidth to focus on activities that could generate hundreds of thousands, if not millions.

And guess what? While Jay was busy monetizing those assets, I was able to concentrate on my core businesses, leading to the generation of several hundred thousand dollars in that same time frame.

Outsourcing Low-Value Tasks to Maximize Time

The True Cost of a Haircut

Let’s talk about something as mundane as getting a haircut. Most people don’t consider the real cost involved. If I were to go to my barber’s shop—located about 30 minutes away—it would cost me:

• 30 minutes driving there
• 30 minutes driving back
• Time spent waiting and getting the haircut

Even if we exclude the actual haircut time (since that would be the same whether at home or at the shop), that’s 1 hour of commuting per haircut. If I get a haircut four times a month, that’s 4 hours monthly, totaling 48 hours a year—two full days wasted just on driving.

Instead, my barber comes to me. I eliminate the commute, reduce stress, and reclaim those hours to focus on income-generating activities.

Automating Daily Necessities

The same principle applies to other areas of my life:

• Cleaning: I have three maids who keep my living space immaculate. My time isn’t spent scrubbing floors or doing laundry.
• Grocery Shopping: I haven’t set foot in a grocery store in eight years. Services like Instacart bring everything to my doorstep.
• Medical Needs: I don’t sit in waiting rooms. Doctors, chiropractors, and even mobile X-ray services come to me.

Each of these decisions might seem like a luxury, but they’re strategic choices to buy back my time.

Investing in Convenience for Greater Returns

Some might argue that these services are expensive or that they prefer to pick out their own produce. But think about it: What’s the cost of an avocado compared to an hour of your time that could be spent closing a six-figure deal?

By investing in convenience, I’m not being extravagant; I’m being efficient. I’m ensuring that my time is allocated to activities that have the highest return on investment.

Opportunity Cost in Business Decisions

The High-Ticket Advantage

Now, let’s translate this mindset into business strategy. When aiming for a million dollars a month, the type of products or services you offer can significantly impact your ability to scale.

Consider these scenarios:

• High-Ticket Offers: If you’re selling a service or product for $100,000, you only need 10 clients to hit $1 million.
• Mid-Ticket Offers: Selling at $10,000 means you need 100 clients.
• Low-Ticket Offers: At $1,000, you need 1,000 clients.
• Subscription Models: Charging $50 a month? You’ll need 20,000 clients to reach $1 million monthly.

It’s clear that high-ticket offers simplify the path to massive revenue. They allow you to focus on a smaller, more targeted client base, reducing overhead and increasing profit margins.

Case Study: Eric’s Franchise Empire

Let me share a real-world example. One of our clients, Eric, sold franchises priced at $1.2 million each. Utilizing Facebook’s advanced targeting (back when you could target net worth, liquid assets, and credit scores), we honed in on qualified prospects.

Over six months, we helped Eric sell nine franchises, totaling over $10 million in revenue. That’s $10 million from just nine clients. The efficiency and profitability of this high-ticket model are undeniable.

The Pitfalls of Low-Ticket Offers

Contrast this with another individual who approached me. He was charging $50 a month for his service and had built up to $155,000 in recurring revenue. While that’s commendable, scaling to $1 million a month would require 20,000 clients.

Not only is acquiring 20,000 clients a monumental task, but the low price point also leaves little room for customer acquisition costs, especially in paid advertising. You’re competing with others who can afford to spend more to acquire each customer, effectively outbidding and outmarketing you.

The opportunity cost here is the time, effort, and resources spent chasing a high-volume, low-margin model when a low-volume, high-margin model would be more efficient and scalable.

Maintaining Momentum: The Universal Law of Motion

Physics Meets Business Strategy

An object in motion stays in motion. This isn’t just Newtonian physics; it’s a principle that applies directly to business growth. Momentum is a powerful force, and maintaining it requires focus and consistent effort in the right direction.

When you divert your attention to low-impact activities or new ventures that aren’t aligned with your core goals, you disrupt this momentum. It’s akin to applying brakes while trying to accelerate—you won’t get far, and you might even stall.

Focus: The Driver of Exponential Growth

In one of our client scenarios, the business was on track to hit $1 million a month, up from $300,000 to $400,000 just a couple of months prior. They started contemplating introducing low-ticket offers, thinking it would diversify their revenue streams.

But here’s the problem: Diverting organizational focus to develop and market a low-ticket product could slow down the momentum they’ve built with their high-ticket offers. The opportunity cost is the lost potential of scaling their existing, successful model to even greater heights.

By staying focused on what’s working and pouring more resources into scaling those efforts, they increase the probability of not just maintaining but accelerating their growth trajectory.

Implementing the Opportunity Cost Mindset in Your Team

Aligning Organizational Effort

Opportunity cost isn’t just a personal mindset; it’s an organizational one. Every member of your team should understand the value of their time and how their actions contribute to—or detract from—the company’s goals.

• Executives: Should be making strategic decisions that align with high-impact objectives.
• Managers: Need to allocate resources and guide their teams to focus on activities that drive the most value.
• Individual Contributors: Should be empowered to identify low-impact tasks and either eliminate or delegate them.

Cultivating a High-Performance Culture

Creating a culture that recognizes and acts upon opportunity cost involves:

• Education: Regularly discuss these principles in team meetings or training sessions.
• Transparency: Share company goals and how each role contributes to achieving them.
• Accountability: Set expectations and hold everyone accountable for focusing on high-impact tasks.

When your entire organization is aligned in this way, you create a powerful force that propels the company toward its ambitious targets.

Conclusion: Trade Up to Scale Up

Opportunity cost is the silent killer of your million-dollar-a-month potential. It’s not the obstacles you see that hinder your progress; it’s the unseen costs of choosing low-impact activities over high-impact ones.

By adopting a mindset that constantly evaluates the best use of your time and resources, you position yourself—and your business—for exponential growth. This means:

• Letting go of assets and activities that don’t serve your highest goals.
• Investing in convenience and efficiency to maximize your productive time.
• Focusing relentlessly on high-ticket offers and scaling what’s already working.
• Aligning your team to ensure everyone is pulling in the same, profitable direction.

Remember, wealth isn’t just about making money; it’s about making the right decisions with your time and resources to create exponential returns.

Join the Inner Circle: Elevate Your Success

If you’re serious about scaling your business to new heights and surrounding yourself with like-minded achievers, I invite you to join my Inner Circle program.

Here’s what you get:

• Quarterly Masterminds: Deep-dive sessions with industry leaders and high performers.
• Bi-Monthly One-on-One Calls: Personalized coaching to tackle your specific challenges.
• Weekly Group Sessions: Collaborative discussions to share insights and strategies.
• Exclusive Community Access: Join a network of entrepreneurs and business owners who are already making $100,000 to $5 million per month.

This isn’t just a program; it’s a launchpad for your exponential growth. We’re talking about real people achieving real results—people who are not just making money but are on the fast track to massive wealth.

Ready to trade up and scale up?

Click here to learn more and apply to the Inner Circle.

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Thank you for investing your time with me today. Remember, the journey to extraordinary wealth isn’t about doing more things; it’s about doing the right things. Eliminate distractions, focus on high-impact activities, and watch as you accelerate toward that million-dollar-a-month milestone.

Let’s get richer together.