Why You’ll Never Hit Million Dollar Months If You Keep Making These Mistakes

Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.

There’s a tremendous amount of patterns, lessons, and mistakes that people consistently make that keep them under a million-dollar a month.

And we’re going to jump right into it.

For all those unaware, all we do here is pass down lessons from the million-dollar month earners that we’ve worked with, help get there, and help keep there. Pass them down to you inside of these pieces.

If you’re already following along, welcome back. I’ve got another piece for you here today. Pay attention.

If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.

Why You’re Not Actually a Risk Taker Even Though You Think You Are

Number one, and this one is one of the most underlying fundamentals to people who make decent amounts of money that fail to make the big money.

It’s the fact that they get convinced that they are a risk taker.

There are varying levels of risk.

There are people who jump out of planes without a parachute on, have somebody else skydive down with them with the parachute for them, link up in the air, give it to the person, they put their chute on, and boom, they pull it.

That is extreme risk. That’s an example of risk that doesn’t really pay off in any way, shape, or form financially.

In order to get to like $100K to even upwards of $500K a month, you’re taking risks. But you’re not taking the necessary risks in order to hit the big million-dollar months and keep them consistently there.

The thing is, and I know that you can reflect on your own life as a high earner and think to yourself and convince yourself, look, I take risks all the time.

I always like to joke around saying we live in the pressure. My whole life is just pressure. And I take risks literally every single day.

But again, you can look around at the people who make far more money than you. And when you ultimately just reflect on what they do, it doesn’t just boil down to massive consistent action and keeping themselves surrounded with top talent.

It’s every single individual decision they make having a strong backing of risk associated with it.

Let’s just use the A player thing as a great example.

You probably haven’t worked up the courage yet and started paying somebody like $20K to $50K a month. Because you don’t have anybody in your current team that you can pay $20K to $50K a month to.

You don’t have an incentive program that can get them there. You don’t even have a business that can financially support that kind of player and that kind of payroll right now.

Every time you stroke your payroll checks currently, it doesn’t even make you nervous because again, you’re not putting everything on the line here.

You’re not truly hiring A players. A players cost a lot.

But again, every single time you hire true A player talent, they drive the business forward tremendously to make room for the amount of money that they otherwise want to make.

You see, again, it’s a risk to take them on initially by overpaying them whatever their base is. And it feels uncomfortable. It will make you nervous. It will not feel good.

But doing it always pays off.

Why Playing It Safe with Ad Spend Keeps You Stuck Under Half a Million Monthly

There are differences as well when it comes to ad spend.

Some of you are so risk-averse in your core. You just don’t have any willingness to put the amount of money on the line to actually make a lot of money in return—startups in their first 1-2 years typically need to allocate 12-20% of gross revenue to marketing to build brand awareness from scratch, with venture-backed companies often spending 30-40% during aggressive growth phases to capture market share, demonstrating that true risk-taking requires substantial financial commitment.

You have to understand this is like a good gambler’s mindset.

As an example, if I go in and I gamble on bets, and that bet has a certain win to loss ratio that’s favorable for me, and in order to avoid losing money when I am going to take a loss, and in order to technically win when I do win, I have to gamble enough to make the wins worth winning.

If I gamble too little just to avoid the financial downsides of the inevitable losses, when a win eventually does come around, it’s not going to actually be enough to feel something.

It’s not actually going to give you the level of reward that you’re looking for.

When you’re too cautious with the bets, the risk that you put on the line for the ad spend, you’re not going to win big when you do finally win.

There are periods of time in any business’s lifespan that you have to milk the daylights out of. And there are other times where you have to fix things and improve things and get the business to a point where it can enter into the phase where you get to milk the daylights out of it.

You have to know when it’s one versus the other.

Surprisingly, a lot of the businesses that stay stuck in that sub-million-dollar month range, they generally just choose to stay stuck.

They don’t pivot what time it is. They don’t recognize when there are certain instances where they need to do one thing over the other.

And so that ends up limiting their revenue by a tremendous amount because again, they aren’t gambling enough. They don’t know when to push the chips into the middle of the table and go all in.

They can’t recognize when certain cards are presented to them that it’s time to go all in.

Why You Need a Reinvestment Budget to Scale Past Your Current Revenue Plateau

We had a guy recently sitting at a little over a 9:1 return on ad spend. Joins into the Inner Circle stuck right around $400K a month.

He’s been at $400K a month for a little over 2 years at the time he joins in.

And again, this guy’s got a 9:1 return on ad spend. And I ask him as soon as he joins in, I’m like, how much money are you spending on a month-to-month basis?

He tells me and I’m like, why in the world are you not spending more money?

And he breaks down this whole investment plan that he has. And he talks about that out of that amount of money that he has each month, a certain percentage goes towards tax, profit, investments, staff, expenses, operating accounts, this, that, and the other.

And I’m like, all right, well that’s great, but I mean, when are you going to get more money out of the current money you’re making to be able to reinvest? Like where’s the reinvestment budget? High-growth companies spend approximately 20% more on sales and 40% more on marketing compared to lower-growth companies, demonstrating that aggressive reinvestment into revenue-driving activities separates scaling businesses from those stuck at plateaus.

He had no reinvestment budget.

The reason the revenue stayed stuck at a 9:1 return on ad spend is because the guy wasn’t scraping money off the top and putting it right back into the ad spend to consistently grow the business.

That was the one specific revenue expense that he just failed to account for.

So again, my point is generally people even with really good returns can end up staying stuck because they’re not focused on their risk-taking profile.

That’s the whole point I’m trying to make in this first emphasis to you here.

They have low risk tolerance even though they’ve convinced themselves they take risks relative to comparing themselves to the general population.

Of course when you compare yourself to the general population of workers, you’re a risk taker. But again, we’re not comparing ourselves to skydivers jumping out of planes without parachutes.

We’re just trying to take smart, calculated money decisions.

You ultimately have to understand you are a gambler. You are a gambler—companies allocated an average of 13.6% of their total budgets to marketing spending in 2023, but high-growth SaaS companies prioritizing rapid expansion often spend 30-40% or even higher on customer acquisition to capture market share, demonstrating that calculated risk-taking separates million-dollar businesses from those playing it safe.

You have an edge in your business that’s gotten you to the point where you’re turning money into more money. And you have to recognize when it’s time to just go all in.

Most people who stay sub-million-dollar month, they just never reach that mindset of, I’m going to go all in. I’m going to put everything on the line here and just go all in.

Why Fast Cycle Management Separates Million Dollar Months from Being Stuck at $400K

Two, you have to know when to take your chips off the table.

You have to recognize when it’s time to not just convince yourself you’re being overly cautious, but to recognize, all right, I’m in a fix-it mode now.

I had this piece on my site where I talk about these phases of growth. And I demonstrate, all right, look, along your path, I gave this Ray Dalio visual that he talks about in the book Principles.

Where you generally start off by figuring out something that works. You start scaling that something that works. Something inevitably breaks that you’ve got to fix.

Then you get back to the point where you’ve got to scale the daylights out of it again. Then something breaks and you’ve got to fix it. Then you scale it again. Etc.

Most of you, you’ll end up being in a position where you got something that works, you scaled it up a little bit, you hit some plateau, and you find a problem that just boxes you in.

And your inability to solve that problem quickly stunts your growth. It just stunts you immediately. It puts you in such a difficult position because you don’t have any ability to go beyond the problem that’s currently preventing your growth.

And your failure to recognize that the speed in which you move through these cycles, these problem-solution cycles, dictates reaching the next problem inevitably on the other side and/or the next scaling window inevitably on the other side.

You see, in certain instances, let’s use a car as a metaphor in this case or an analogy.

If I have a vehicle that I just purchased and there’s absolutely nothing wrong with it and I take it straight to the track, let’s say I get a GT3 RS and I’m out there ripping it around.

Now I take it off the track. Almost every single time you take a car off the track, you might need to go back and just check things like fluids. Simply put, there’s just all kinds of stuff that right after you take it off the track you have to resolve.

And you just go one after the other. Refill the car’s gas, check the fluid levels, check if you need new tires, get new tires on the car, test out the vehicle again, maybe do the paint correction, maybe get the new PPF, do whatever little things that you need to do.

And then guess what you can do right after? Take it back on the track and rip it around again.

Some of you get to the point where you scaled up, you hit the wall, and it takes you so long, like so long, in order to overcome whatever problem it is in front of you.

We call this cycle management.

You have to move through cycles aggressively.

You cannot sit on problems. You must attack the problems with aggression.

You have to have an organization that wants to push cycles to completion as fast as possible, optimized for the results and efficiency.

How to Tell the Difference Between Pebble Problems and Boulder Problems That Matter

You can’t get caught up on things.

I can’t remember the author’s name, purple book, yellow accents, has a chapter in it called Pebbles versus Boulders.

One of my mentors who sold two businesses, Mr. Judge Graham, now that I said his name I can’t say the exact amount of revenue that he sold it for, but it was mid-range eight figures and low nine figures that he sold the two different businesses for.

And long story short, Judge, one of my favorite personal mentors that I have, he put me onto this book and that specific chapter. And it changed my life.

Pebbles versus Boulders.

There are little problems that pop up that are just the equivalent of a pebble. Pebbles are easy to just pick up, flick out of the way, and you’re on to the next thing.

But there are a lot more pebbles in most instances when you come across them comparatively to a boulder.

A boulder is a massive problem. It’s something big, something that takes significant time, resources, just effort. It just takes a lot to move boulders.

And you have to recognize there are a few great points that this book makes.

Number one, there’ll be certain problems that present themselves that although appear as a problem are actually meaningless to resolve.

They literally have no revenue impact. They have no real implications that would otherwise prevent the business from moving forward if left unresolved. And therefore you can ignore and neglect them.

You don’t have to put any time, effort, attention, and/or resources into those things. Sometimes you can just get them out of the way and you just keep on going forward.

That’s the beauty of some problems. You have to learn and your staff has to learn when to neglect what.

There are certain little things that are going to present themselves as pebbles that you have to be attentive to. And that you do have to resolve.

And if too many of these little problems overwhelm you and are left unresolved that do actually have an impact into your ability to move forward, they will hinder your progress.

You can get buried in pebbles.

One pebble thrown your way doesn’t really do much. You get a whole village of people throwing pebbles at you, it could hurt and potentially cause serious problems.

So you need people to be able to resolve all the pebble stuff. This is that common quote of, hey, if it takes less than two minutes to do, just knock it out now. That kind of thing.

But again, you ignore the stuff that’s not a revenue-driven action.

And then the boulders. Boulders are like week-long projects, month-long progress, sometimes multiple months of progress have to be made on a boulder to technically get it to the point of completion.

But the organization as a whole has to monitor all these cycles that everybody’s actively participating in. And they have to be revenue-driven cycles.

That’s the thing. They have to be revenue-driven cycles.

Why Big Projects Like Building AI Tools Can Kill Revenue If You Ignore Daily Drivers

I’ll give you a great example of this.

So just recently, my organization undertook creating AI Jeremy.

First thing in order to do this entire project was getting all of the training material put into cloud storage. We had to export every single message from every single platform that I’ve ever sent messages on.

iMessage, social platforms, Telegram, Slack, like we had to export and clean the data too. We had to clean it of personal things that didn’t need AI Jeremy trained on. We had to clean it so it was good data.

That alone, just messages, took forever.

We had to do voice notes. Every single voice note I’ve ever sent over my professional career, same logic. Somebody had to listen to it, determine if it was worth training on, throw it into the training library.

We have just shy of a thousand course videos. We had to take all of those and we had to organize it in ways that your brain is organized where you have data that you think with top of mind that you most commonly reference, secondary data, and third-order data.

Third-order data as an example in this case for training an AI model would be things that it needs to know but aren’t necessarily the things it needs to reference most often. These are more niche things that could be talked about but again not going to be top of mind.

Layer one and layer two are much more frequently referenced when people ask it questions in the varying questions that they’ll ask.

We had to get every single individual podcast, YouTube content, speaking gig, mastermind talk, literally everything for an entire decade of time of my professional career into a clean set of data, uploaded and organized.

And then we had to build the infrastructure for this monster, which in itself was a huge undertaking with significant costs and more time associated with it.

Now although yes, AI Jeremy is and will be an incredible revenue-driven action, it is a boulder in its finest form.

Takes a lot of time to get it to the point where it can actually make money. And it just costs money and a lot of organizational effort in the meantime.

However, we’ve officially started rolling out AI Jeremy and the impact has been insane.

It has been equal, honestly probably blown out our expectations for what I think myself and everybody who’s experienced it so far expected of it.

It is incredible. And again, it started the process of returning some of those dollars that I’ve already put into it.

It’s helped out with our Inner Circle members where we do our twice a month one-on-one calls, weekly group calls, quarterly in-person masterminds, and a group full of rich people trying to get richer.

And by the way, just on that note, this is another good example. You have to be able to determine what’s actually good for you and what’s not.

We don’t allow ineffective people into the Inner Circle. We don’t allow people who don’t take risk into the Inner Circle. We don’t allow people who are below revenue thresholds that we tolerate into the Inner Circle.

It is a true group of high standards and we don’t compromise those standards for anybody.

We maintain a group of excellence and it’s something unlike anything else that’s out there because all these other people out there just want your money.

You have to be able to differentiate when something is more valuable than the other things out there. And this comes down to all forms.

This comes down to the staff you’re going to hire. The mastermind groups you’re going to participate in. The day-to-day decisions you make, like food quality as an example.

There are differences in the level of gyms you could go to, cities you could live in, cars you could drive, relationships.

The people who make the least money and generally get stuck try to convince themselves that they’re around A player talent. And in reality, they’re around poor performers.

They’ve surrounded themselves with poor performers and they’ve convinced themselves, they’ve gaslit themselves into this idea that they’re actually around valuable people.

In reality, once you’re actually in something or around people or even a person that actually has high standards and is a true A player, they will shatter, truly shatter, your expectation of those around you that you’ve otherwise convinced yourself are great.

And it’ll demonstrate to you the real standard that most of those people operate with.

That’s some of the great value as an example of being a part of something like the Inner Circle.

But back to my point, we’ve rolled out AI Jeremy specifically to that group first because again, they’re the highest level people I could possibly roll it out to and they deserve it.

Those people provided such great feedback on what it’s done for them. And like I said, it went far above and beyond whatever I thought was otherwise going to do.

We’ve since rolled out beyond just the text functionality with it, voice and video calls.

Beyond rolling it out to the Inner Circle members, we have since also rolled it out to our Master Internet Marketing members.

There’s a high probability that eventually you’ll see me promote AI Jeremy in a standalone offer as well. For now though, it’s only included in those two different things which you can find links for.

My point being, Jeremy AI was a boulder. It was a significant problem that quite literally took months. And it’s not done.

It will continue to get trained on a daily basis. Everything that I document today gets uploaded into it tomorrow morning. It is literally trained 7 days a week because 7 days a week I have newly documented material that can go into it.

It’s remarkable. And again, there are ongoing efforts to continue to produce the necessary value from it that we want to extract from that resource.

Most organizations, what happens when they get projects like that, they take all of their time, energy, and attention of their business. They get sidetracked.

The revenue from the other things that are currently driving the revenue go down instead of up because they don’t as an organization understand cycle management for pebbles and boulders.

You as a company and every great company that does more than million-dollar a month has mastered being able to have departments responsible for the different boulders that they are currently tackling.

Different team members that are responsible for the pebbles along the way. And revenue drivers. People and daily actions that are taken that still push the revenue up in the meantime.

Most of you get stuck sub-million a month because you’re terrible at cycle management.

You get too caught up and too invested into big things along the way that you need to hand off to somebody or that you need to focus on while you’re also continuing the daily revenue drivers.

Why You Need Daily Sales Activity Like Breathing or Your Business Will Die

Which leads me to point three: hyper-awareness on what drives revenue.

This is critical.

Most businesses that stay stuck do not have habits, routines, or any consistency into the key revenue drivers that they’ve discovered.

They don’t turn them into repetitive behaviors.

A good example of this, generally I have to have this conversation with people who are sub-$300K a month, but surprisingly I’ve even seen it with people beyond that recently, which has been rather shocking to me.

These people, they get to a point where they recognize something that works.

Sometimes it’s the equivalent of, let’s just simplify it all down to sales activity. Could be marketing, could be pitching people, could be going to events, whatever they’ve done to drive the revenue into the business to get them to where they’re at.

And what happens is they might have some level of attention on it, but it’s not like a hyper-focused level of attention that then also leads to amplification of that specific activity.

That’s what’s critical to understand about this specific point.

You have to master this sales activity and expansion-oriented thinking is like breathing.

You sit here right now and read this without paying any mind to it at all and you haven’t missed a breath. You’ve been consistent.

Maybe you’re at the gym and you’re breathing a little harder than normal. Maybe you’re just sitting here eating lunch and you’re breathing, whatever pattern you’ve got, you aren’t paying attention to it. It just happens.

And when you stop breathing, your life ends within a few minutes max.

Sales activity in a business is the exact same.

It’s not rocket science. If you don’t see your revenue consistently going up and to the right, it’s because you are not focused on sales activity and/or you’re not focused on the amplification of that sales activity.

It is the equivalent of breathing. When you stop breathing, you will die.

You will die. That is the shortest possible instance of death in most instances. Just stop breathing.

You can go a couple days without water. You can go almost a month without food. But breathing? You’ve got a couple minutes.

It’s the same thing with sales. You will die fastest. You will stay stuck when you do not focus on maintaining habituation and having consistency followed by amplification of any and all sales activity within your organization.

It has to happen. It’s a mandatory thing.

When you just reflect on your organization’s time, look at everybody. Look at the team. Look at yourself. Look at every habit that carries through on a daily basis and just think about it.

What’s easier for most people is just to focus on some random projects. You introduce randomness into a business.

That’s okay for some departments and some people because again, once certain cycles are closed, that’s it. No more attention needs to go towards them.

But my goodness, if you don’t have some department within your team that’s just every single day, day in and day out, literally all they do is just focus on sales activity and amplifying it, no wonder you’re stuck.

No wonder you’re under a million dollars a month.

It’s not rocket science. To scale revenue, you have to be focused on amplifying the activities that bring revenue.

Simple enough, right? But yet you get sidetracked on all the things that come up that take your attention far off.

Who Should Join Jeremy’s Inner Circle and Who Should Start with Master Internet Marketing

Now listen, there are so many more things I could talk about and I do inside of my programs.

Like my Inner Circle offer. There’s a link available for it.

Let me make this clear. Some of you like to identify as rich people but you’re not.

The minimum for that group is $100,000 a month. You do not get into the group if you’re not making more than $100,000 a month.

And it’s not like you had a one-off $100,000 month. You have to prove consistency.

If you’re even remotely close to that minimum, this is a group for the rich people consuming this content. This site that you’re on right now is ideally for a person that’s around a couple hundred K a month.

We’ve had people on this site that are already at a million a month trying to tack on the next million.

And that group is perfect for you if that’s the case.

It’s you in a group full of people that are radically transparent and honest. They all share with one another what’s working, what’s not.

We meet up four times a year and we talk about how to get a lot richer than we are right now.

It’s one of the only things that I’ve ever found, and I know this sounds biased because I have two biases in this case. Number one, I get financial benefit if you join in. And two, I run the group.

But let me be extremely clear when I say this and set my biases aside.

I haven’t been a part of anything like this in my decade-long plus career at this point. There’s not a single mastermind group that I’ve been a part of where I genuinely feel like every person involved cares about me.

There’s not a group that I feel a part of or that I’ve been a part of that’s made me feel like I’m a small fry, no matter the level of revenue I’m at.

You do not get the feeling. We’ve had people join in there that are at a million a month already. Well, they get dwarfed right away by the person doing $5 million a month in the group that’s active almost every couple days.

My point being, you have to recognize this. This is an opportunity for those that are at that benchmark or above that actually want to be a part of something that you’ve probably been looking for your entire career up to this point.

The Inner Circle’s perfect for those that are rich trying to get a lot richer.

Those of you who are consuming this content that don’t meet that threshold yet, that’s fine. There’s nothing wrong with you. Not trying to pick at you. But that offer specifically is just not for you.

My Master Internet Marketing group is perfect for those that aren’t at that level yet.

It’s seven weeks of extremely in-depth classes on doing just that, mastering internet marketing. Each class has a different theme. They are three to five hours in length. There are dozens of videos in between each class.

I structure that entire program for retention. There are worksheets throughout the live classes where we take pauses and ensure that you retain the information that you’re learning.

It’s a very active community and that community as well gets access to AI Jeremy in varying forms.

I look forward to helping you one way or the other get richer. Whether it’s here just reading content like this for free, where although yes, the information is limited and held back just like what I’ve done to you today.

I can do a session like this inside of the Inner Circle or put a training like this inside of the Master Internet Marketing class that has 10 to 20 points. I can just talk about it live in real time to the community.

But if you get enough value from these things and you continue to find yourself making more money, that’s awesome. It’s my exact intention with this content to continue to help you earn while getting you to the point where you can spend house money on one of my offers whenever you’re ready to do so.

And again, if you feel like it’s finally your time, pull the trigger. The links are available. And I look forward to helping you in one of my paid offers.

Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks, covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.

Go check out some of my other recent content that you may have missed.

Thanks so much for being here. Talk soon.

---

Watch the video: