Money Makes Every Decision You Think You’re Making

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Money makes nearly every decision in your life. You know it. I know it. We all know it, but most people lie to themselves about it.

Before we go any further, let me be clear about my intentions. I’m not here to flex. I’m not trying to sound pretentious. Some of this might look terrible out of context, but my intention is pure.

Wealthy people hold a responsibility to help not only themselves but others. We have the speed required to materialize better conditions for the planet.

Your Financial Situation Controls More Than You Admit

My cousin’s dog needed emergency surgery. Five thousand dollars or the dog dies. She worked at Starbucks making about a thousand dollars a month and already carried medical debt from a gallbladder surgery.

The dog had to be put down.

Was it lack of love? No. It was lack of money. Money made that decision.

I have three wiener dogs. If they had a medical emergency, money wouldn’t be the issue. If my dog died, I’d clone them. Twenty-five to fifty thousand dollars depending on who you go with.

My dogs will be alive forever. I love that.

But that takes twenty-five grand. You’re not doing that without the cash.

What hotel did you pick for this trip? What room? How much did you gamble? Does dropping five grand on a blackjack table still hurt?

Your wallet makes your decisions. You think you do, but you don’t.

The Commercial Flight I Wish I Could Have Avoided

I took a commercial flight yesterday. I hate commercial flights. I don’t lie about it.

First class cost three grand for my fiancé and me round trip. A private jet would’ve been a hundred grand round trip for a forty-eight hour trip.

Do I have a hundred thousand I can freely swing on a jet right now? No, I don’t have that kind of cash I feel comfortable dropping on that.

Do I lie to myself about it and say I like commercial better? Absolutely not.

We sat on the tarmac in Miami heat in this hot metal tube for an hour. I legitimately came close to a heat stroke. I was taking ice cubes rubbing them on my forehead.

The entire time, the only reason I’m sitting here in this situation is because I’m still too poor. That makes me want to get wealthier.

It makes me ask myself objectively what do I need to change about my business model. What can I do to charge more. What can I do to make more people more money so I can get paid more money.

Instead of just saying “at least I saved ninety-seven thousand dollars.”

Most of you do this and it’s killing your progress.

Virtue Signaling Pulls You Away From Reality

Virtue signaling by definition is the action or practice of publicly expressing opinions or sentiments intended to demonstrate one’s good character or the moral correctness of one’s position on a particular issue.

This would be like the software guys who create a SaaS company to sell it for a forty times multiple for a hundred million so they can go on their spiritual journey. But what they tell the world is “I’m creating my CRM software so I can help people.”

Just tell us what you actually mean. Your true intent.

Virtue signaling is the act of lying. It’s the act of manipulating your internal model which takes you away from reality.

Reality is where the action is. Reality is where the truth is. Reality is where the money is.

Can you progress in your fantasy land you’ve created for yourself? No.

I hold myself, my peers, and those around me accountable to not lying about their intentions because they make more progress when they operate in a reality-based internal model.

Money Buys Access to Healthcare That Actually Works

My mom has multiple sclerosis. It’s a debilitating disease where your immune system fights against itself. She can’t walk anymore. She’s confined to one of those electric scooters.

There’s experimental stem cell treatments. Seventy-five hundred dollars per IV.

I bought my mom four of these. She comes down from northeastern Alabama to Miami, gets her first IV of thirty million stem cells. She goes back home and for the first time in her life she was able to stand up without having to hold on to anything.

Money made that possible.

There’s this new scanning technique called Q Bio out in San Francisco. Thirty-five hundred a year. You can scan yourself with an MRI top to bottom and see any potential tumors or cancers before they even start.

Thirty-five hundred a year and a trip to San Francisco though. You think every human being although beneficial is going to take up that offer?

This comes down to money.

I had my first migraine at twenty-five. Thought I was having a stroke. Turns out it was migraines with aura symptoms.

I hired a high performance coach. Five grand a month. Made all kinds of changes. Bought probably thirty thousand dollars in recovery related equipment. Got a cold plunge tub for ten grand. Was paying fifteen grand essentially once a quarter to go to this place called Infinity Sports Institute in Miami.

I’ve had two migraines in my life. Never had one since.

That’s because I was able to afford the solution.

I watched a YouTube interview with Rob Dyrdek. He’s flipped his way to multiple hundred million dollars. The interviewer asked what he attributes all his success to.

He said he got hypnotized for success by a guy named Dr. George Pratt.

I called Dr. George. Turns out what he actually does is scrub traumas from your brain. Any kind of trauma—emotional, physical, mental, sexual.

I flew out to La Jolla, California. Three appointments at about seven grand a session.

After that third appointment, that little voice in your head that talks all day and makes you unproductive? Eradicated. Nothing in my brain besides productive proactive thoughts.

I’ve attributed this more than anything else in terms of personal development and performance.

But once again, not everybody can afford this. If you have a traumatic experience, you have the ability to overcome it, but the resources you have make the decision.

The Mental Income Ceiling That Stops Most People

I know a lot of wealthy people who really lost their edge.

I see it most commonly in my students. They start making a couple hundred grand a month and they stall.

One operator has been stuck at three hundred thousand a month for two years. Why? He thinks he’s got enough.

On TikTok recently I saw people in Syria on live streams with no legs begging for money with four children in the video.

When you see something like that, what do you do? Do you just scroll past it?

There’s a lot we can do to help the world as wealthy people. But if you’re sitting here being selfish thinking you’ve made it because you got a decent sized house and some vehicles, you and I both know you settled.

You and I both know you made plenty of compromises up to this point.

Are you being honest with yourself about it or have you convinced yourself that you’ve reached the comfort plateau?

Another member had a mental cap at about eighteen to twenty thousand a month.

Everybody’s cap is different. It’s all relative.

On that plane I was on, the male flight attendant was talking to the female flight attendant. He said he had a hundred dollars a month to buy new clothes. He wasn’t saying it like it was a sad thing. He was saying it like he was proud of that.

For that client who messaged me, his cap was about twenty thousand a month. That’s two hundred forty thousand a year.

Think about how little money that is if you live in any major city. Think about how little you can do for the world. You’re very selfish if you stop at that level.

What can you do to help others with eighteen to twenty thousand a month at scale? Not a thing.

Everybody’s cap is personal. What is your cap right now? Where is your threshold where you think you’ve got it?

If you look back at your life and ask yourself where you got complacent, what do you need to be aware of that’s going to push up that threshold?

Get clear on what the number is. Get the clarity on what you need to push the number up.

It can always be more. You can always do more to help others.

So, how do you go from one hundred fifty million to saying I need a billion now?

I watched a presentation from Elena Cardone. She said she wants to make ten billion look like a cakewalk. You could see it in her eyes and feel it. She really wanted it.

Do you have the same for anything right now? Does anything get you up every day and just make you say I’m so excited I get to do this today?

Or are you complacent?

One student said he wanted to go back to broke to experience the drive that he once had that he lost.

Think about how unhealthy that is.

The drivers have to change to push you to that next level.

Think about how many assets you need to hand down. Think about those sophisticated trust structures you’d have to develop in estate planning to be able for generations to pass down that wealth and let it compound every year.

Think about the impact your children’s children will be able to have on the world positively from the lessons you’ll pass down and more importantly from the assets you’ll hand down.

I don’t need to go back to broke to feel I need to get wealthier. I’m very clear on why I need to get wealthier.

A lot of you get uncomfortable about being wealthy. You think you want to be wealthy but in public you try to conceal it.

Do you think concealing your intentions is a good thing to do when you’re trying to openly get wealthier? Absolutely not.

When you conceal your behavior, you’re hiding something.

I’m not talking about being flamboyant. I’m talking about are you willing to go around and say “I’m trying to get to a billion dollars right now” to the general public?

Are any of you fearful to go out there and just openly say it?

Have any of you changed the way you act on social media? Have any of you changed how you socially behave based on the pressures of the world right now?

When you see billionaires get criticized, how does it make you feel about wanting to be a billionaire? Could you take the heat?

When you’re open about it, guess where your money comes from? Other people.

Think about how much people like Elon Musk have helped the world. According to research from the Brookings Institution, entrepreneurial wealth creation has been a significant driver of innovation and economic growth. Think about how much Jeff Bezos has helped the world. Do these people deserve to be criticized the way they are?

What does it make you think of yourself if you got to that level? Does it make you fearful of getting to that level?

You can’t be afraid to get wealthy. You can’t conceal it. You can’t feel guilt. You can’t feel shame.

I rented a house for eighteen thousand a month. I need it for my flagship program where I get forty to fifty people every three months for masterminds.

Results are not typical. Your results will vary and depend entirely on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our information, courses, programs, or strategies.

The house was getting too small. The group is growing. I need to put about seventy-five people in there. I need to plan for a hundred.

I started looking in Miami. Found five acres. Costs about five hundred thousand in cash. I could swing that.

Within two days, Miami as a city announced they were going to rezone this entire agricultural area. Every hedge fund into development starts calling on all these property owners.

That same plot of land that was five hundred thousand? Now three million.

I couldn’t swing three to four million just on the land. So I went and bought fifteen and a half acres in Texas for three hundred fifty-six thousand.

But that’s a very unsettling feeling. You know why?

Compromise.

I set out to buy a plot of land in Miami, not Houston. Just because I got outpriced does that mean I should compromise on what I actually wanted?

That’s what most of you do. You say “I want this.” It goes above your head in terms of what you can afford. Instead of finding a way to afford it, you compromise.

I’m not going to compromise what I actually want in my journey of getting wealthier. When I say I want to build a mega palace in Miami on five acres, I’m going to find what it takes to get the money.

I ask you—how many times at this point in your getting wealthier journey have you made those little decisions one after the other? All of a sudden you have a completely different life.

It’s not hard to recalibrate. Get back to the root drive that you initially set out to accomplish and make it real.

If you’ve made a compromising decision, why not instead just say how can I get bigger than the decision I need to make so I can actually make it?

Your Beliefs About Money Shape Everything

How many mental frames—ways of thinking, beliefs—do you currently have stacked in your favor to help get you wealthier versus how many mental frames do you currently have that are keeping you anchored where you’re currently financially at?

One Inner Circle member came to work for me back in 2017 making about eighty thousand a month. I watched him through the years. Recently this year he started a completely different business.

By the month of April, that brand new business did a million dollars a month. Last month? Five and a half million dollars.

Within a year from zero to five and a half million dollars.

When you hear that, what comes up? Does that little voice congratulate him or does it say “I don’t know, that doesn’t sound sustainable. Sounds like a lot of liability. I don’t think it could be me.”

What comes up when you hear it? That little voice—is it holding you back or does it say “I want to talk to that guy. I’m going to find out what he did. I’m going to tap into that.”

You think it was random? No. He stacked mental frames that pushed him to get wealthier on top of each other.

His wife dated two billionaires before him. He loves talking about it. You know how much mental pressure he feels that drives him to continue to get wealthier just from that one relationship?

One relationship. A few different beliefs. Being honest about getting wealthier. It adds up fast.

Mental frames, beliefs, your personality type, all your characteristics—they’re fluid. You’re not a static person. You are not defined just by your past experiences.

It’s all fluid. All of it can change and it needs to change to serve you rather than hold you back.

How many people out there think that getting wealthy leads to unhappiness?

Research from Princeton University shows that income correlates with experienced well-being and life satisfaction beyond certain thresholds.

Getting wealthier makes you experience more life.

When I have a thought that I want to turn into a belief, I want to back it with data. I want to find data that reinforces I’m thinking the right way.

I had lunch with a member who does forty million dollars a week. He looked me dead in the eyes and said “when I’m about to do a deal, I always tell the person I’m not going to do this deal if it pays me anything less than a hundred thousand dollars an hour.”

Mental frames. Beliefs. Thoughts. All of these dictate how we do what we do when getting wealthier.

I also do this through environment. I have three playlists I play all the time. One is called Straight Money. One is called Thug Money Playlist. One is called Soft Money Vibes.

Just all tracks about money. I listen to them all day long.

My environment—I have like forty Sonos speakers in my house just thumping good music all day. I walk around feeling it. I’m in the zone all day.

Music plays into our ability to get money. Our environment matters.

Wealthy People Carry a Responsibility

You as a wealthy person are some of the most important people on planet earth.

Your ability to inspire others. Your ability with your money to materialize a better world. Your ability to do it with speed. You hold a serious responsibility on your shoulders.

Stop pushing it off. Accept the responsibility. Be bigger than yourself. Get bigger than all those problems you want to solve.

Embrace your responsibility in our global society to make the world better.

Stop focusing on material items exclusively. Reward yourself with those things, but do things to help the planet.

The speed in which you can do this stuff when you have more money—that’s the main thing.

If you’ve got a measly two to three million dollars a year you’re going to throw at a global cause, it’s not going to do much versus if you have a healthy five hundred plus million dollars you throw at a problem annually.

According to the World Economic Forum, philanthropic capital can address systemic challenges when deployed at scale with strategic focus.

The average human lifespan in the United States is seventy-five years old.

If you’re above the age of thirty-seven, congrats—you’re more than halfway done with your life.

Are you good? Have you done enough? Have you helped enough people? You satisfied that you got to eat good food and buy some clothes throughout your lifetime?

Push it. Expand the potential.

You all have different drives. I can’t say one message that’s going to get you riled up.

It might be your wealth for future generations like it is for me. It might be the fact you want to impact the world with a charitable cause. It might be that you just want to show yourself that you can expand on your potential greater than you are right now.

Whatever it is, you’ve got to tap into it and you’ve got to get excited.

Compare your current energy levels. When you talk about what you’ve got going on in life, do you really feel it? Are you tapped into it? Does it feel like you’re really pushing it or have you stalled?

I simply challenge you to get wealthier than you are today. Whatever your current net worth is, if instead of incrementally growing it throughout the next couple years, instead of whatever your cash flow is just incrementally expanding it over these next couple years—what if you exponentially grew it?

What would that take?

Is this just going to be another event where you leave and you just go home and say “well that was fun, I learned a lot, time to get back to it”?

Or are you going to go home and do the math?

A client has been trying to crack two million a month for the last three months and hasn’t done it. Every time I ask him why, he gives me all these logical reasons.

You know what I say back? That’s great. Those are awesome reasons and they’re for sure real.

But what’s it going to take?

Are you just going to live by the reasons defining you or are you going to define the reasons?

Take back control of your life.

If you’re ready to build the frameworks that support this kind of thinking, my 7-week live comprehensive training walks through the operational systems that support sustainable agency growth.

Results are not typical. Your results will vary and depend entirely on your individual capacity, business experience, expertise, and level of desire. There are no guarantees concerning the level of success you may experience. The testimonials and examples used are not intended to represent or guarantee that anyone will achieve the same or similar results. We don’t believe in get-rich-quick programs. We believe in hard work, adding value and serving others. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our information, courses, programs, or strategies.