I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.
After 11 years in this game, I’ve seen what absolutely destroys people and what actually helps on the path to million-dollar months.
There are many things that help and many things that can harm you. You’ve got to be aware of all of them.
Let me give you the brutal, honest feedback from what I’ve witnessed over my career. These aren’t theoretical lessons – these are real observations from people who have been there, done that.
If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.
No earnings potential here, no income claims. We have no idea who you are or if you have any potential to hit million-dollar months. All we’re doing is passing down lessons from people who’ve actually achieved this.
This is really important to understand – you have to know when to adjust your risk profile upward.
Adjusting up is one of the most important things that helps make a lot more money.
When to adjust your risk profile can be determined by when you’re able to successfully pull the money you initially risked out and put it back in your pocket. From that point forward, you’re playing with house money.
Let’s use a concrete example.
I have $50,000 in ad spend that I want to put into Facebook over the following 30 days. Whether it’s a webinar test, call funnel, whatever it is. I give Zuck $50,000 of my own money – $50,000 that I risk by pulling it out of my bank account.
That’s technically the highest risk scenario because it’s our money we’re risking.
Once we get to the point where the webinar goes well or the call funnel goes well and we generate a return on that cash, the most important thing we need to acknowledge is this:
The money we profit – that’s the money we can more aggressively gamble with moving forward.
I’ll give you a simple analogy.
If I invested $10,000 into Bitcoin and it returned $50,000, then I sold $10,000 of it and put that back in my pocket after capital gains taxes, now I’ve got $40,000 free and clear.
That would be a great time to take that 40k and invest into some much higher risk cryptocurrency. The reason I would do that is because I’m technically playing with house money.
When you walk into a casino and bet $5,000 of your own money, then you win and get it back on a blackjack hand and put it back in your pocket, you’re still left with winnings. You aggressively gamble what’s left in an attempt to turn it into far more money.
The best part about business and advertising is having a true profit center funnel that consistently turns your dollars into more dollars. You have the ability to be in control of it and increase the probability of outcomes being in your favor compared to crypto or literal gambling.
This is one of the best times and technically the most safe times to reinvest and take more aggressive actions.
That’s the part most people really miss that either helps them a lot if they do it successfully or really holds back their revenue potential.
It’s about disassociating from the idea that the profit you initially generate should have another purpose. It shouldn’t initially. It should be about taking greater risks.
As a great example, let’s say you’re phenomenal with call funnels and you consistently do extremely well there, kicking out tens of thousands or maybe even hundreds of thousands of dollars in profit per month.
You don’t have to risk literally all of it, but siphon off a good chunk and throw it towards webinars, challenge funnels, low ticket to high ticket, or even just reinvesting it into generating far more calls and maxing out your closing team’s calendar availability.
There are far greater ways to make far more money in far shorter durations of time by simply adjusting your risk profile.
It’s a mandatory characteristic. I’ve seen it play out so well when people do it and also seen it hold back potential when they don’t.
You have to avoid split testing your way to poverty.
I had a guy in the inner circle who was at like a 40% margin. He had comparison bias and was comparing his business to 80% margin businesses.
He said, “I don’t really want to scale until I hit an 80% margin.”
I was like, what are you talking about? You’re netting 40%. That’s above average for any traditional business that exists.
Comparison bias can hurt you so hard. It’s damaging to participate in comparison bias and prevent scale solely because you want to split test your way to an 80% profit margin instead of spending more money to make more money while you’re still profiting 40%.
Another way this lesson presents itself is when you’re in the process of turning dollars into more dollars and you’re profiting.
I’ve seen people with phenomenal ROAS – like 17 to 1 ROAS – and they do this thing where they start to scale and their ROAS goes from 17:1 to 14:1, so they stop scaling.
They actually pull back and try to split test their way back to 17:1 ROAS so they can scale again.
That’s just not how it works.
Most people never do math. You obviously have to do math – financially modeling out whatever funnels you’ve got, your ads, your sales process.
That reveals how truly counterproductive it is to be at 17:1 ROAS, drop to 14:1 ROAS, and just stop spending more money.
If you did basic math, you’d reveal that if you spent way more money, you’d still make way more money. Even if you were at 10:1, you’d still make way more money net if you were actually able to spend more cash.
Another big thing that can really help or hurt somebody is credit line access.
Whether it’s Facebook invoicing, literal credit cards, or just having access to more capital in real time when necessary.
I’ll give you a perfect example that literally just happened last month.
We have a client who had a million-dollar Facebook invoicing credit line. They spend about $500-600k a month. When you have Facebook invoicing, it operates on net 30.
They accumulated about $995,000 of debt. I woke up one day and the ads manager showed $0 was being spent. I navigated to the billing section and found a $995,000 bill on a Saturday.
The only way you can pay that is via wire. Wires won’t process until Monday, and they generally take 2-3 days to post to your invoicing amount.
Something as simple as not paying attention to the total amount owed meant no ad spend going out for upwards of five full days.
Five full days when you’re spending $500-600k a month is tens of thousands of dollars in ad spend lost and hundreds of thousands in revenue loss based on their ROAS.
The salespeople’s morale goes to near zero because they wake up Monday, Tuesday, Wednesday with literally zero calls in their calendar. Only follow-ups.
Having access to credit lines is crucial. Sometimes you’ll get a financial audit from American Express, and unless you have Chase backup cards, City cards, whatever credit line cards you can make available to yourself, you’re in trouble.
If you get financially audited by Amex and you’re currently with no preset spending limits, then they give you hard credit limits on every single card, you’re in a tough spot.
You’re either going to have to cycle cash from your account to pay down those Amex cards in a much shorter cycle, which could really harm your cash flow and scale potential.
Make sure you have credit lines – a lot of them. Credit lines give you the freedom to scale and expand, especially when you have favorable terms.
Time and time again, one thing I see – and you’ve heard me say this if you’ve been a repeat viewer – is a very central belief that has benefited me tremendously over the years as a marketer.
I do not want to be right. I just want to make money.
That’s it. I just want to get results. That’s all I’m here to do.
I have opinions. I have beliefs. I have things that I’ll project onto what I’m doing that I believe are going to make things more probable to work.
But when they’re not working, I will detach from them and do literally anything else that makes it more probable for me to get a result and outcome.
I will not stay attached to things that are inhibiting my potential and expansion. I will change what I’m thinking in real time.
Beliefs cause wars. Beliefs are what lead to all conflict. You can have conflicting beliefs that drive yourself into a terrible position when you stay attached to specific beliefs.
Over the last 11 years, this is more of a philosophical lesson, but it’s so true when it comes to marketing.
You must practice the art of detachment.
When you become attached – and there are all kinds of things – I’ve seen people that have a very profitable webinar funnel that they’ve automated and it’s worked year in and year out. This attachment to failing strategies contradicts established business risk management principles.
Then all of a sudden there are many months in a row where it’s no longer working. Every conversion rate optimization thing they’ve done under the sun isn’t having any positive effect on it. It just dies.
Instead of rotating away from it, doing something else, becoming profitable elsewhere, they stay attached. That attachment pulls a lot of the profit they’ve been able to accumulate right back into Zuckerberg’s pocket.
The art of detachment comes in many ways in advertising. It also comes with ad creatives.
I’ve seen people that have killer ad creatives. So much so that they will never run an ad without that specific creative.
I come in and teach them about ad fatigue. I’ll say, “Look, I think a great idea for you would be to have completely different creatives than what you’ve historically had. Go film videos like this. Make image ads like this. When you relaunch your campaign, pull out every historical creative that ran and launch with these completely new ones.”
The people who do that, who practice the art of detachment, typically see phenomenal results from overcoming ad fatigue in that specific way.
This is also what Meta Andromeda – the new step one of the creative recommendation process in their algorithm – requires. That alone requires you to have creative diversification.
If you choose not to have well-diversified creative assets, you have to increase the quantity exponentially of whatever creatives you currently have. They cite an example of 50 creatives a week – 200 creatives a month.
In either scenario, whether it’s the ad fatigue protocol or dealing with Meta Andromeda best practices, if you practice attachment and stay latched onto specific creatives that are inefficiently spending your dollars and driving up your cost per result, you’re self-inflicting financial loss.
It doesn’t make any sense.
What you must do when I say practice the art of detachment, you have to let go of the opinions.
Try what you think is probable to work. Sure, I’m all for that. I do it all the time.
But when something I’m attempting doesn’t work, I detach from it.
When I’m running something for a long duration and it’s causing my spend to be inefficient, I detach from it.
When I have a funnel that’s losing money for a sustained duration with so many different tests and best practices applied and it’s still not working, I’m not going to continue losing money. I’m going to detach from it.
When I have somebody who was a core part of our business for a long time that all of a sudden is no longer helping the business drive more revenue and move forward, I’m going to detach from them.
The art of detachment is what enables you to progress at a faster rate.
The speed at which you solve problems directly dictates success. It dictates the speed of success. This is a critical, mission-critical lesson. Research shows that decision-making speed is a key differentiator for high-performing organizations.
I’ll give you a direct example with this facility I’m sitting in right now.
We acquired this about 3 weeks ago for our Jeremy’s Inner Circle mastermind venue and office for the other 361 days of the year.
I had to install a sound system, redo floors, buy 150 chairs, put up wall graphics, get a ping pong table, pool table, four branded arcade machines, furniture, coffee machines. I had to get permitting issues resolved with the city for bathroom violations. I had to get the roof redone, paint everything, hire a mural guy, repaint doors, clean up the lot, probably refence the lot, run power to the gate, redo the finish of the lot, pay for a dumpster – so many little things.
Here’s the situation: every single one of those problems was there for me to face either way. It was inevitable for me to come across every single one of these problems.
It’s a self-determining approach to decide what pace I want to deal with those problems at.
They’re all there no matter what. I do not want to deal with them over a broader duration of time. I’d rather stack them all up and deal with them in an extremely short duration of time.
Every contractor coming in for repeat work, even my neighbors in fellow businesses alongside me were like, “What’s going on over there? You guys are going crazy. There’s rapid speed – you’re just speeding through this stuff.”
I’m over here thinking to myself, I could go faster. I could get more things done. I’m upset that a specific contractor couldn’t come on a day when I had a bunch of other people over here doing work.
Here’s the point I’m attempting to make: it’s a choice to move at a faster pace. It’s a choice to deal with all the problems in a shorter duration of time and just blitz through them and solve every one so I could get to the other side where it’s usable.
I can’t stress enough in marketing – one of the silliest things is thinking that by choosing to deal with a specific problem at a very slow pace, you’re just not going to have the other problems to deal with that follow up right afterwards.
The problems are all there. They’re inevitable. Once you solve one, the next one immediately presents itself. The next quest is available to start.
Why not quest stack? Why not just blitz through a bunch of stuff at once?
It is what dictates success, speed, and potential. It’s why there are kids that are 20 years old running circles around you. They solve the bigger problems that you’re choosing to go slow with.
The people who have made so much more than you that continue to sweep you – they’ve just overcome the things and become aware of the things and problem-solved the things that are currently holding you back that you’re tolerating.
You’ve got to shorten your tolerance fuse.
Emotion is a tool. When you have whatever you’re currently facing and you become intolerable of it, being fed up is an emotion in itself.
It’s this feeling of “I’m better than this. I should be beyond this. This little thing shouldn’t be holding me back. I deserve more.”
That almost disgust – that feeling you can generate and hold in your chest – drives the action cycle.
The inspiration, the positive emotions, the desire for more and better conditions can be leveraged and held in your chest and used to create more momentum, more energy, more movement, faster cycle speeds.
That’s what’s critical – cycle stacking and rapidly moving through those cycles. It dictates a lot.
During the 9/11 attacks in America, there was a CIA director who got up in front of journalists. They asked a point-blank question: “How did we not know this was going to happen?”
The CIA director answered with this: “In life, there are three things. There are known knowns – the things we know that we know. There are known unknowns – the things we know that we don’t know. And then there are unknown unknowns – the things we literally don’t even know that we don’t know.”
He went on to say this was essentially an unknown unknown.
In scaling up a business, treat yourself like a computer – update your software, consume more data, and the right data at that.
This unlocks new ways to think. You don’t know what you don’t know. Don’t overcomplicate it further than that.
When you know more stuff, you have a higher probability to think with more solutions and better solutions. You have the ability to go into a group of people and get perspective.
Try to get a set of views that either validates what you’re thinking is accurate, true, and a great decision, or give you additional information and insights you’re not thinking with currently.
I’ve seen over the years from all the people we’ve worked with that have cracked million-dollar months and beyond – these people relentlessly pursue new data in all shapes, forms, and sizes.
Nowadays, a lot of it is through LLMs and AI tools. There’s a lot consumed through traditional mechanisms like books, YouTube videos like this, courses, masterminds, mentors, conversations with great people, industry events.
The pursuit of additional information loads you up with new ways to think and gives you new creative options.
Here’s a big hack and pro tip I’ve seen over the years.
Other people have accumulated data for very specific things and compounded it to a point where you likely will never catch up to all the specific things they’ve chosen to learn.
No matter what you spend in terms of time, you likely won’t catch up to certain people that you can bring into your business to provide insights and perspectives.
One hack bigger people use is they hire people who are experts who have spent that time, who have accumulated that experience doing things they want to do themselves.
They hire these people for the perspective they can provide, even if that perspective does something as simple as validating what they’re currently doing or what they currently know.
Most of the time though, it’s far more than that. Most of the time it’s all the things you don’t know. The other person can look, analyze quickly, and deploy information that makes very rapid results in a great direction possible for you.
These lessons come from 11 years of watching what works and what destroys people on the path to million-dollar months.
The people who succeed adjust their risk profiles intelligently, avoid split-testing into poverty, maintain multiple credit sources, detach from opinions that don’t work, solve problems at lightning speed, and relentlessly pursue new knowledge.
The people who fail stay attached to things that don’t work, move too slowly on problems, get trapped by comparison bias, and think they already know enough.
This isn’t theory. It’s the exact playbook my team has used to build multi-million-dollar businesses. With Master Internet Marketing, you get lifetime access to live cohorts, dozens of SOPs, and an 80+ question certification exam to prove you know your stuff.
Speed wins. Detachment wins. Smart risk-taking wins. Continuous learning wins.
Everything else is just noise that holds you back from where you want to be.
Watch the video:
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
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