I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.
Low ticket to high ticket is back. It’s a phenomenal time.
I love direct response strategies like call funnels, DM strategies. I love the Hydra which is a lead form based strategy. And one of my other favorite direct response strategies is selling people something for low ticket pricing first to help liquidate the ad spend, ideally be profitable on the front end, and then upsell them heavily on the back end with something that’s high ticket to make pure profit.
I absolutely love low ticket to high ticket.
Unfortunately there was a good couple year period of time where it just didn’t do exceptionally well. Market data shows that during 2020-2022, direct-to-high-ticket models saw increased adoption as consumer buying behavior shifted, with 73% of buyers preferring self-service research before engaging sales teams.
Now today, right here right now, it’s back. Fully back and doing really, really good.
It’s a very exciting piece today.
My name is Jeremy Haynes for all those unfamiliar. Welcome in first of all. All we talk about around here is hitting million-dollar months.
We take all the lessons from the 40 plus different business owners that we’ve currently helped get there over the years, hand down the top lessons from them to you in content just like this.
We don’t make any income claims. Your probability of hitting a million-dollar a month is less than 0.1%.
The US Bureau of Labor Statistics says that your probability of getting to a million a month is technically less than 0.1%. That’s right, to get to $10 million a year they say that there’s a 0.1% probability of that.
So obviously getting to $12 million a year, it’s less than that.
If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.
If you are already following along, welcome back. It’s a pleasure to have you here. I’ve got a great piece for you here today. Let’s dive in.
So when I say low ticket to high ticket is back, let me just first lay the groundwork here for what we’re talking about.
Ideally here’s how this works.
I’m just going to make up a number and say that I have a $20 cost per purchase. A cost of acquiring somebody. And ideally then the number that it costs to acquire somebody.
Some of you are going to be willing to, of course which makes perfect sense to be clear, front a little bit of cash and technically lose money on the front end.
I don’t like doing that. I like being pure profit on the front end. That way I can make as much as humanly possible on the back end with the upsell to the percentage of people that buy the low ticket that are probable to buy the high ticket thing.
So I am going to lay out a set of key lessons that we’re currently seeing in a handful of different businesses that we’re working in that are already past the million-dollar a month mark where the low ticket to high ticket is a bulk of the revenue that they’re actively making.
That’s right, a majority of the revenue in certain businesses that we actively work with is coming from this.
As an example, we have a business right now that’s doing about $1.6 million a month and again, a majority of their revenue, literally if not all of their revenue is coming from low ticket to high ticket ascension.
Industry research indicates that businesses using tripwire and ascension strategies see average order values increase by 30-50% compared to single-offer models.
There are a few key things that you must have in place in order to make this work.
First, really good low ticket offers.
They have to be truly valuable. Generally they solve very specific problems.
Those very specific problems, like if you took the main offer that you’ve got and you just created like a little branch system for all the different things that your specific higher ticket thing currently solves for, I doubt it’s just a singular thing.
As an example in my Inner Circle program that we constantly promote here where we do the twice a month one-on-one calls, weekly group calls, quarterly in-person masterminds, and our group chat full of rich people trying to get a lot richer, there’s a link for that available.
We don’t just solve one problem. We help people with their paid advertising. We help people with their sales team challenges. We help people with all kinds of mindset challenges that prevent them from scaling up aggressively.
We help people with staffing problems. We help people with just general operation constraints. We help people implementing aggressive tech solutions to make them more efficient.
We help them in an extremely well-rounded way. Funnels, organic strategies, I mean you name it, there is a very high probability that we help solve those kinds of issues when it comes to just scaling in general.
It’s not just there’s one main thing. It’s there’s a bunch of main things that collectively make up the value of being able to easily spend the money to get into that offer if you’re qualified and make that money back consistently.
That’s the whole point of it.
So if I wanted to take something specific that comes as a problem solution scenario from my main offers, I would just pick one specific problem that’s really valuable to the audience that I want to sell to.
I’ll give you a great example historically, and we don’t do this anymore. This is not for sale what I’m about to describe.
We would take my content advertising strategies and we would break them out. Each one of them comes with SOPs, comes with training content, and it comes with a bunch of examples of the content that’s created supporting the sales processes and marketing systems for the clients that are making a significant amount of money with them.
And with those SOPs and those courses we would sell them as standalone low ticket offers.
My sales team, specifically my setters and closers, would then work a system where they would contact those buyers and they would upsell them to offers that were more appropriate for them.
And we’d get all kinds of people that would buy the low ticket offer like that.
We’d get individuals who aren’t even business owners yet that are trying to learn advertising. Maybe they work a marketing job as an example and they’re just trying to skill up.
For that type of person we could sell them our Master Internet Marketing program. Seven weeks of live classes, extremely dense amounts of information, intermediate and advanced, really good stuff.
In addition to that, dozens and dozens of content pieces for each one of the training libraries, worksheets that come along with it to help with information retention, just again a really well-rounded course that we put together.
That we don’t even necessarily like to frame as a course. It’s more so a training, a very immersive and high-level training that gets you to the point where you truly come out the other side mastering internet marketing.
We could take that same type of offer and we might get somebody who’s a business owner that buys it that’s already spending money on ads, that has a marketer in-house, and they’re buying it for their team to implement and execute.
Same kind of thing, we’re going to call that person, we’re going to see who they are, and we’re going to try to pick an offer that might be better best for them.
If they’re making a significant amount of money already and they want to get a lot richer and they meet the minimum requirements of $100K a month currently, could be more by the time you’re reading this to be clear, to qualify for something like our Inner Circle offer, we will actively pitch and promote that to them.
We’ll pitch and promote whatever offer is best for them, not what makes us the most money, what is best for the person on the other end of the phone.
And that’s not a virtue signal or some thing, that’s something you really have to implement when you do the low ticket to high ticket thing.
You have to let the person know on the other end of the phone, I genuinely do care about finding something for you that makes the most sense for you to purchase comparatively to just selling you some random thing.
So most importantly there might be occasional instances where we can sell them the ultimate high ticket thing that our organization has, which are our consulting services and obviously our hands-on services as a marketing agency where we do full-blown rev shares and technically have unlimited earning potential for those people.
There’s few and far between that we can technically sell it to. However, when appropriate they can still go from that type of low ticket offer and ascend their way up to the high ticket offer if appropriate.
My point being, it all starts though by taking low ticket products that actually make sense to create the right type of buyers that our high ticket things are appropriate for.
It all starts off with us taking something that’s truly valuable for our high ticket audiences and breaking them out as low ticket products.
If I just sell random things that’s low ticket, I’m not going to get the right type of people for my high ticket offers because that’s the whole point of selling low ticket.
The whole point, the giant intention, the underlying this is why we do this, is to get high ticket buyers from the low ticket products and services that we sell.
So again, these things should be breakout problems that you’re already catering to in the high ticket solutions that you sell.
It’s also very important to note these have to get people results fast.
The main reason being we have to get people results quickly. If we fail to deliver a result in a tight time frame, here’s what’s going to happen.
The person’s going to say, “Oh, I’d rather go through this first before I buy the other thing.”
And they’re right for saying that.
Your ability with the low ticket offer that you have to help get the person a result quickly is going to determine the sales timeline for how fast they’re probable to go from low ticket to high ticket.
You see what I mean?
It becomes very problematic when you sell something low ticket that takes somebody a tremendous amount of time to consume and then do something with in order to get the result.
If that’s the case, you’re going to have a bad time because to be clear, you’re going to delay your own ability to upsell the individual because like I said, they’re just going to give you that classic, not even excuse, like a genuine reason, ‘Oh, I’d rather get results with this first.’ Studies show that 86% of buyers are willing to pay more for a great customer experience, and quick wins are a critical component of that experience.
And rightfully so.
Just as you sitting here, if I tell you a bunch of stuff that takes you a long time to go and implement in order to see that the things I’m talking to you about will help you make more money, what’s the probability of you eventually converting on one of my offers that you can find links for?
You’re not going to do that. You see, you’re going to take a long drawn out duration of time in order to casually try to execute some of these things and then it’s just going to delay the ultimate decision of you getting yourself the help that you truly need.
Which is getting into my paid product where I can make you some real money instead of just this free content where I hold back a tremendous amount of information.
But again, I digress.
My point being, we have to be able to get people results quickly. So our speed to result matters for when we’re picking what we’re going to low ticket sell that leads to the high ticket upsell.
Need I not say, you need a really good sales team.
Let me tell you some of the worst people to have execute a strategy like this.
There’s one particular sales organization, as a matter of fact there’s more than one. After I made a post recently about an extremely unethical sales agency, there were many of you that reached out to me trying to figure out who it was and you made me hyper aware how many really poor unethical sales agencies exist out there.
The one in particular that I’m talking about in this example, they are so violently bad at closing people with ethical sales tactics.
I’m not exaggerating when I say this. You’re trying to overreach in how I articulate this. They lie to people directly.
As an example, there’s a real estate info product offer that this particular sales agency works with where the salespeople, not isolated to a singular person, three different salespeople on recorded calls when this poor business owner that scaled up to $600K a month wanted to work with us, we started reviewing their sales calls.
And oh my goodness. The salespeople would all just lie.
They’d be like, “Oh dude, I partner with the business owner and we make millions of dollars together. I’ve done so many real estate deals.”
It’s like these are sales reps that haven’t done a single real estate deal in their life, creating a pure FTC liability for this business owner in particular.
It was insane. Just a steaming hot pile of liability is what these salespeople created for this business owner.
The sales reps would then say, “Oh, we have a 100% success rate with every single person who buys. We on average within 90 days are making people $3K a month. You should go into credit card debt in order to buy this offer. You don’t even need to make the payments for several months and if you’re going to get a deal that pays $36K a year in 90 days anyway, why not buy now?”
And just, “Yeah, you’ll accumulate a little credit card debt, the interest rate will be high, but you’ll be able to start paying it off with ease.”
It’s like dude, there was one sales agency that one of you reached out to me about when I articulated this specific scenario I just told you now, where a different sales agency was having people who are buying their program, let’s say it’s a $4,000 offer in this scenario.
They’d put $1,000 on Afterpay, $1,000 on Affirm, $1,000 on Klarna, $1,000 on some other financing company and they would do it all at once that way all of them would push through for the measly thousand.
It was insane to be clear to hear some of these stories.
But to be clear, that type of sales team, first of all, outside of the fact that it is a straight up liability and unethical operation that businesses like that run, these types of people end up in prison and barred from doing business in the countries they operate within and countries all around the world.
But I digress.
Point I’m trying to make is that type of sales agency or just sales team period is terrible. They don’t stand a chance to close people without super unethical tactics.
The other type of sales team that’s going to do really, really bad with this are sales teams that are full of lazy closers.
If you have a sales team that only wants scheduled qualified calls, they just want to be a cashier. Their dream is to work in a grocery store and get paid more than a grocery store cashier does.
They only want people who they can take a credit card from, barely have to sell to, and are going to get a commission on.
That is not good. You do not want that type of person.
Why? Because they’re not going to do anything with what’s required to make this type of strategy work.
This type of strategy is obviously going to require your sales team to have a setter and a closer or some closers with some downtime that are willing to act as a setter freely where they’re going to have to reach out to these types of leads and do some selling.
They’re going to have to attempt to transition the person from what they’ve currently bought into the main thing.
Look, I’m a marketer at the end of the day but I’m also a great salesperson. I want to be really clear when I say this.
Yes, there’s plenty of ways that marketing can help aid this process of increasing how far along somebody is in the sales process to being willing to purchase the high ticket thing.
But there’s only so much that can be done. At the end of the day you have to have real salespeople that can work a lead to close with this type of model.
Data reveals that it takes an average of 8 touchpoints to close a sale, with top-performing sales teams using multi-channel follow-up strategies to nurture leads through the buying journey.
So as an example for the business I articulated that was doing about $1.6 million a month mainly with this type of strategy, they are exceptional setters and closers.
They’re a real sales team. They know how to work a lead to the point where they might have a handful of calls, the first few being education based, demonstrating value, giving the person more resources beyond what they’ve already helped them with and moving them further along in the sales process.
And that same business also has exceptional marketing automation, does content remarketing campaigns to help aid in that process too.
But I want to be clear in saying again, they’re a real sales team and they’re really good.
If you’ve got a bad sales team, I would not encourage that you execute this strategy because they will do poorly, very poorly.
If you’ve got a sales team that’s either in the unethical bucket that we talked about or in the bucket where they exclusively do well closing highly warmed up leads that are already on their calendar, you’re going to have a bad time.
These types of lessons and many more lessons just like it we cover in depth inside of my Inner Circle offer.
Twice a month one-on-one calls, weekly group calls, we do quarterly in-person masterminds. The next one’s coming up here real soon. We do them right here in good old Miami, Florida.
And we have a group chat that’s exceptional. It’s unlike any other community or mastermind that you’ve ever participated in and I don’t say that lightly. I mean that genuinely.
It’s extremely good for people that are already at, again low range, couple hundred grand. We have 15 people in there currently doing more than a million a month.
We have some people that join in already at about half a million to $750K but a majority of the group currently sits around $200K to $300K a month.
They all strive for the same thing, to get a lot richer than they are right now.
It’s a very transparent place to share your current woes, your problems, the issues and circumstances that hold you back, the things that work, the things that you want to share and demonstrating your expertise to also in certain instances get some deals when appropriate.
It’s a great place to be and operate freely when you’re rich trying to get a lot richer.
There’s a link for it available. I’d encourage you to apply or at the least check out our Master Internet Marketing program.
Seven full weeks of live classes. If you join during a time frame where there’s no live cohort you get immediate access to the last cohort’s recordings.
Each one of the seven weeks of live classes is about 3 to 5 hours a piece. There’s also dozens of homework libraries in between each one of those live classes and there’s worksheets to help with information retention.
It is extremely well-rounded, a very immersive and high-level training program to put yourself through or put your staff through if you want to master internet marketing.
Also there’s a link for it available if you would like to apply and there’s also an opportunity to get access to the first week free which you can check out to get a preview of my teaching style and the level of information that we discuss.
What I can teach you isn’t theory. It’s the exact playbook my team has used to build multi-million-dollar businesses. With Master Internet Marketing, you get lifetime access to live cohorts, dozens of SOPs, and an 80+ question certification exam to prove you know your stuff.
I look forward to helping you get richer either way. Thank you for taking the time to read this.
Talk to you soon.
Watch the video:
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
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