Let’s Break Down What It Really Takes to Hit $1M-a-Month (And Why It’s Only a Stack of Stats Away)

Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.

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Watch the full video breakdown on this topic here.

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Key Takeaways (Read These Twice)

1. Big dreams die when you refuse to do small math. Reverse-engineering from the monthly number down to daily activities exposes the real levers you must pull.
2. Price and delivery model either bless your calendar or bury it. A hundred clients at $10 k will drown you; ten elite partners at $100 k will fund helicopters.
3. “Realistic” or “unrealistic” has nothing to do with talent and everything to do with math vs. bandwidth. When the numbers clash with life-quality they’re unrealistic—until you change the offer.
4. Every funnel is just a chain of percentages. Close rate, show rate, cost-per-call, cost-per-registrant—tweak them and revenue shape-shifts instantly.
5. Certainty is bought with conservative assumptions. Over-price your leads, under-assume show-rates, and you’ll still sleep at night while you scale.
6. Secondary revenue streams are not “shiny objects”—they’re probability boosters. Add consulting, masterminds, licensing—whatever is an obvious win—and the million moves closer.
7. Sell yourself first. You’ll never charge $20 k, $50 k, or $100 k a month until you can say out loud, “That’s cheap for what they get.”

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Table of Contents

1. Start With the Monster Number
2. Step 1 – Average Cash Collected
3. Step 2 – Clients Required
4. Step 3 – Realistic vs. Unrealistic
5. Step 4 – Reversing the Funnel Math
   • 5.1 Mason’s 430-Client Problem
   • 5.2 The Webinar Queen’s Grand-Slam
6. Step 5 – Conservative Assumptions, Aggressive Execution
7. Add Revenue Streams That Feel Like Cheating
8. Pricing Conviction: The $83 k Hypnotist Test
9. No-Brainer Action Items
10. Final Word: It’s Just a Stack of Stats

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Start With the Monster Number

When I plan, my pen lands on $1,000,000 cash-collected in 30 days. Not 250 k, not 500 k. I don’t water down the dream with “stepping-stone” milestones. That monster number sharpens every decision.

Migraines & Masterminds—Why Certainty Matters

Quick detour you’ll appreciate. Last quarter I prepped this very lesson while fighting a migraine so vicious the aura blinded half my vision. Why push through? Because successful scaling isn’t a motivational meme—it’s certainty born from clean statistics. When the numbers are undeniable, you keep going, blurred vision or not.

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Step 1 – Know the Actual Average You Cash-Collect

Most founders lie to themselves here. If you charge $5 k but after payment plans you collect $3,700, the $3,700 matters. Exaggerate this figure and the rest of your math is fantasy land.

Take 30 seconds right now. Write down:

Average monthly dollars that actually clear your account per customer.

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Step 2 – Calculate Clients Required

Grab the calculator:

javaCopyEditClients Required  =  Monthly Target  ÷  Average Cash Collected

My first pass:

• Target: $1,000,000
• Average deal (back then): $10,000

Clients needed: 100.

One hundred accounts at my then-current service model = a logistical nightmare—three offices, 27 staff, stress for breakfast. The moment I saw that, I knew I had to rewrite the offer.

So I flipped it: 10 clients at $100 k each. Same revenue, radically better life.

Write your trio of numbers now: big target, average cash in, required clients.

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Step 3 – Realistic vs. Unrealistic (and Why)

Circle one word next to that required-clients figure:

Realistic or Unrealistic

If it’s unrealistic, jot the reasons:

• Too many 1-on-1 calls?
• Staff constraint?
• Lead-flow?
• Price anchor stuck in your head?

Beside every Why, sketch a Solution. Can you raise price? Shift to group delivery? Hire closers?

Finally, pair each solution with the Reason it excites you. More freedom? Higher margin? Fewer employees? The reason sells you on making the change.

When I made the jump to $100 k retainers, the selling points were oxygen: less staff, richer clients, four-hour months, new supercars guilt-free.

Do your reasons peel the “unrealistic” sticker off the math? Good. Onward.

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Step 4 – Reverse-Engineer the Funnel Math

Big-picture targets become mundane when you walk them downstream through every conversion step.

5.1 Mason’s 430-Client Problem

Mason is a killer copywriter who needs 430 new buyers every month at roughly $3,500 cash-collected to land $1.5 M/month.

His funnel today: pure organic content kicking out ≈550 booked calls monthly.

Wanted outcome: 430 sales
Closer win-rate: 45 %
 → Calls with closers needed: 956
Show-rate: 60 %
 → Calls that must be scheduled: 1,593

Organic gives him one-third of that. The remaining 1,053 scheduled calls have to come from paid traffic.

We overshoot cost-per-call to be safe: $150.

Ad spend required: 1,053 × $150 = $157,950/month.

If his paid show-rate or close-rate droops even a hair, spend climbs toward $238 k. But with numbers this explicit Mason can decide, hire, and budget with both eyes open.

5.2 The Webinar Queen’s Grand-Slam

A different client runs a single monster webinar each month:

• Organic audience: 20–40 M impressions
• Paid ads (before I stepped in): $120 k spend → 5 k paid registrants, $10 CPL
• Revenue landed: $200–300 k (painfully low ROAS)

Her million-a-month dream required 25 k paid registrants.

I deliberately over-estimated CPL to $10, under-estimated show-rate to 15 % (she historically hit 20 %), and under-estimated close-rate to 5 % (she’d done 7 %).

Math:

• 25,000 registrants → 15 % show → 3,750 live attendees
• 5 % close → 188 sales
• Average cart: $5,500
   → $1.03 M (target smashed)

Budget? 25 k × $10 = $250 k. Within two weeks of launch we’d already booked 14 k registrants and were on pace for the full 25 k with nothing but retargeting—no cold traffic required.

Why did she wire the quarter-million happily? Statistics bring certainty; certainty neutralizes risk.

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Step 5 – Conservative Assumptions, Aggressive Execution

Notice the pattern:

• Over-price the inputs (CPL, CPC, cost-per-call).
• Under-state the outputs (show-rate, close-rate, AOV).
• Leave wiggle room everywhere.

If the deal still cash-flows under worst-case, you green-light it and stomp on the gas. If not, you tweak price, tweak offer, or add a revenue stream.

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Add Revenue Streams That Feel Like Cheating

I wanted my agency income alone to carry the million, but realism said “stack the deck.” So I added $200 k/month in consulting retainers.

• 10 consulting clients
• $20 k each
• 4 hours per client per month → 40 hrs/mo → 10 hrs/week → 2 hrs/day, Monday-Friday.
• Calendar stays light, freedom stays heavy.

Could you spin up a mastermind? License your proprietary systems? Build a high-ticket training for in-house teams? If the answer is “obviously,” that stream isn’t a distraction—it’s a probability boost.

Mason’s 500 k Delta

Mason could carve $500 k/month by charging businesses $10 k/month to train entire copy departments. He has 8 000 students already. Converting 6 % (just 50 buyers) fills the gap—and slashes his 5,160-sales-per-year burden down to 50.

That’s what stacking revenue streams can do to the math.

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Pricing Conviction: The $83 k Hypnotist Test

A Beverly Hills hypnotist bills $1 M a year—$83 k a month!—to whisper sweet affirmations into twelve rich minds. No trackable ROI dashboard. Pure intangibles.

If clients pay that for unprovable value, why would you flinch at $10 k, $20 k, or even $100 k when your service literally spikes their revenue?

Remember:

The only difference between $3 k and $30 k is the conviction in the seller’s voice.

Sell yourself first, then quote the number without a tremor.

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No-Brainer Action Items

1. Write the Monster Number on paper where you drink coffee.
2. Calculate true cash-collected average—payment plans, refunds and all.
3. Run the funnel math down to its first dollar of ad spend.
4. Tag each assumption as conservative or hopeful. Replace the hopeful ones.
5. List every reason the goal feels unrealistic; pair each with a solution and a self-selling reason.
6. Brain-dump “obvious” add-on revenue streams. Choose the quickest, cleanest, most lucrative and schedule its launch.
7. Pitch your next client at double your current rate—today—just to prove your voice won’t crack.

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Final Word: It’s Just a Stack of Stats

Whether you’re migraine-blurry at the whiteboard or sipping Brut on a boat, the framework is identical:

1. Target → 2. Average Cash → 3. Required Buyers → 4. Conversion Chain → 5. Spend Needed → 6. Reality Check → 7. Probability Boosters

Do the math conservatively, commit violently, and watch the month you crack seven figures feel downright inevitable.

No fairy dust. No rah-rah hype. Just math, margin, and the guts to charge what you’re worth.

Now go tighten those stats and claim your million.

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