If You Want To Blow Up Your Organic With Paid Ads, Read This

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So you found yourself wanting to make a ton more money. That’s a great place to be at.

If you get stuck with having an organic only traffic source, listen, that’s great, right? It’s awesome to have that type of deal flow. That’s why you focused on it for as long as you have. It’s grown month over month, year over year.

Let’s be honest, it’s a tremendous asset to have that you’ve built, that you’ve spent a lot of time on. But what you recognize is paid advertising is more like nitrous oxide being injected into the engine of a fine supercar. It just makes it rip a whole lot faster.

It’s very important to note. You’re absolutely right in thinking that paid advertising typically generates a faster speed to the revenue that you’ve likely climbed your way up to now.

In this blog, I’m going to be discussing the best ways to transition from an organic only couple hundred thousand or couple million dollar a month business who wants to crack that next million a month. I’ve got you covered. We’ve seen this time and time again. We’ve helped people through this time and time again.

My Inner Circle has members already scaling up to $1M+, and it isn’t for beginners, it’s for those already at $100k+ a month, who want clarity, speed, and proven strategies to scale. If that’s you, let’s talk. Be a part of My Inner Circle.

I’m going to go through the specific things that you need to make sure you execute to make the transition successful. And I’m not talking about going from organic to paid only. I’m talking about introducing paid traffic to what you do so you can benefit from everything that paid advertising provides.

Common Paid Advertising Challenges for Organic Marketers

First thing I want to make really clear – paid initially is going to suck in all kinds of ways.

The ways that it sucks, this is a big reason that the people who have tried paid advertising that are used to organic only fail and stop and then revert back to doing organic by itself. They’re either not aware that they’re going to come across these things. They deal with them for too extended duration of time and therefore they can’t endure it any longer. They just don’t have the right frame going into it.

So the ways that paid can suck.

The overall traffic is just going to be colder. Typically, when you get started with paid advertising, you have something that’s called a warm audience.

How to Build Warm Audiences for Paid Ad Campaigns

A warm audience is very simple. First of all, you could do 180 days worth of web traffic. You have to obviously have your pixel on the website from your ad account.

If you don’t have that, then you don’t get the benefit from that audience. If you’ve had your pixel on your website, even if you’re not doing paid, all that traffic still accumulates and becomes retargetable.

In the instance that you have Instagram, Facebook, you can also do this on TikTok, YouTube, LinkedIn allows you to also do the same thing. 

You have the opportunity to retarget all of your social interaction. For complete details on setting these up, check out Facebook’s official custom audience documentation.

Social interaction comes in different forms. So, let me articulate those to you.

First of all, you can do all these for 365 days that I’m about to articulate. You have people who sent a DM. You have people, and obviously it doesn’t apply to YouTube to be clear. You have people who sent a DM. You have people who saved posts.

Specifically to YouTube. You have people who watched specific videos. You could do that on Facebook, Instagram, YouTube, LinkedIn, and TikTok as well. But YouTube also allows you to have playlist viewers that you get the opportunity to retarget and put into a specific bucket.

So, save posts, profile visits. In addition to that we have specific post interaction and then we also get the opportunity to do people who follow you of course or like your post like your pages etc.

And then in addition to that we have the buttons on the ads themselves which obviously you’re probably not going to have initially when you first get started but you want to create it anyway because it becomes a retargeting audience.

So outside of that you also have all of your customer lists that you can upload. So this would be email list, just lists you have in general that have like email, phone, first name, last name, etc. And those you can do indefinitely. There is no technical time frame in terms of your ability to retarget those.

But all the social interaction stuff, all that, to be clear, is typically going to be 365 days.

And then you also have video views. So video views are pretty cool. You can do 3 seconds, 10 seconds, and then they go up to percentages after the 15-second threshold. You have 25%, 50%, 75%, typically 95%, and then in addition to that, you also have 100%.

Very important to note, if you’re going to retarget short form content, make sure to do higher view thresholds. If you’re going to retarget long form content, you get the benefit of doing shorter view duration thresholds.

Also, one very important note, pretty much everything above this red line is a literal warm audience. Video views can be a little colder. I just want to point that out.

So, if you launch initially with this entire list for a warm audience, just to be clear, you potentially want to remove video viewers unless you have very high view thresholds factored in. Super important pro tip just time and time again from testing to be a little more articulate on that. We’ve just seen that they can overall be colder, much colder in comparison to all these other warm interactions.

So, once you get the actual audiences created, this is called a warm audience. So, the warm audience is very important as a starting point because they’re a little more forgiving since they have some familiarity bias with you. They might not have a lot, but they have some familiarity with you. And as a result of that, they’re typically going to be a little more responsive.

And again, they’re a little more forgiving. I can’t stress that enough.

Most of the big reasons that people stop trying paid advertising when they’re transitioning from organic to paid. Very simple. The sales team just constantly is saying like, “Hey, these leads are too cold. Like, they’re not ready to buy. They’re too early in the sales process.”

So, very important to note. The other big way that this whole thing can really suck is just sales team performance is going to be terrible. It’s just going to start off so bad in most instances regardless of enthusiasm, regardless of optimism levels going into the whole thing.

That’s just kind of a matter of fact. I’ve seen it so many times over.

The main thing that you have to understand with what you’re going to pick, this is also typically something that can suck, is you pick the wrong conversion mechanism.

How to Replicate Your Organic Sales Process with Paid Ads

So, usually whatever you have working on your organic side of things is what you want to roll over to paid advertising.

So, as an example, like I’ll use the Instagram guys who are constantly making posts trying to get some virality, maybe doing shoutout campaigns, and they’re driving traffic to their DMs in most instances in whatever specific mechanism they’re getting them there. They’re getting people in the DMs. They have setters that are communicating back and forth with people. They’re trying to get people on sales calls and trying to get people to buy.

In that example, the best strategy to roll over to paid advertising would be DM ads, right? You can optimize a campaign to literally drive people into your DMs. Wouldn’t make any sense to just all of a sudden introduce a call funnel.

You know, would it make that much sense to just put your nuts on the table and do a challenge funnel for the first thing you’re going to do?

You know, whatever’s working organically is what you want to replicate with paid ads first. That’s extremely important to point out.

The other main thing, and this is also like a pro tip, this is something that you have to do is you have to replicate the organic sales process with paid ads.

So, if you fail to do this, you have to replicate the organic sales process via paid ads, you have to put some actual thought into this one because if you don’t, you’re going to fail. You have a very high probability to fail if you do not replicate the organic sales process with paid advertising.

And so, what I mean by that, you have to really look at like what’s actually working. What are people doing that makes them buy?

The one thing that we see time and time again is there is an unknown amount of content consumption. Like all you and I know is that yes, like technically it’s for sure happening. We know that undoubtedly. But how much content is consumed, unknown.

How long it takes on average for somebody to consume until they convert. You think you have an idea, but you probably don’t. You’re probably just operating on a very small amount of data that’s made you conclusive about whatever things that you do believe.

And again, just to point this out, you have general awareness about what works though. Like you know it’s content consumption. And as a result of that, when you start paid advertising, the worst thing that you can technically do is just straight direct response.

Because the content is what has driven the sales on the organic side of things. So why would you not replicate the organic sales process via paid ads by using content advertising strategies?

This is one thing that I’ve done for over a decade now. I’ve created these strategies. What you’re about to hear about, I have literally created and spent so much money on seeing it work across not just info businesses, but across all types of high ticket product and service-based businesses.

It is highly effective, but you have to pick the right one, and there’s so many that you can technically pick from. So, it’s very dependent upon what is actually working in the organic side of things right now to get somebody to convert.

Venus Fly Trap Content Ad Strategy for New Markets

The very first ad strategy I ever came up with, it was called the Venus fly trap. And again, you’ll find a whole video breaking down the original Venus fly trap on this channel. Eventually, I came out with the 2.0 strategy, which was actually earlier in this specific year. I found a lot of effectiveness with the 2.0 strategy in modern times.

And I still find that myself and plenty of others have great effectiveness with the Venus fly trap, the original one, not even the 2.0 one. But anyway, I digress.

Point I’m trying to make is very simple. This leads with content. It leads specifically with a sequence of content and then it hits people with the direct response ads and that is a great example of replicating the organic sales process.

I typically see time and time again in niches where they’re not necessarily familiar with what you’re going to sell or it’s not a thought that’s already in their head. A great example of when direct response can be very appropriate in some of these other content strategies that we’ll talk about become better examples. You need to understand things that are already in people’s head don’t typically need framing content to hit them first before seeing direct response ads.

They already have awareness. They already have thoughts and opinions about it. They already know about it. So, simply put, you don’t really have to spend the extra money and add the extra friction to the funnel by putting content first. You can just start with direct response and then follow up with content. You can do content after the direct response.

So, the Venus fly trap specifically is best when you’re typically doing something that people do not know about. That’s a very important distinction of when I typically deploy this type of strategy.

I’ll give you a great example. We had a new niche that came into existence in the most recent two years and it was popping. This specific niche to be fair to the niche has been around for ages and ages, but it’s just advanced to a point where it’s so big and it’s a specific supplement.

Now, the supplement industry obviously been around forever, but you’ll notice like why does supplements continue to sell at the level that they do time and time again? It’s because new supplements and new research comes out that proves that like supplements you may have been taking are bad and like new supplements are better or just a new supplement has no some new specific benefit relative to what people care about.

So I’ll give you a great example of this with two things. Number one, methylene blue and two NAD. Not saying these haven’t been around for a long time, but they’ve really been popping off in the most recent like one to two years. Now NAD is an example. You can do IVs, so therefore it’s gotten into this like high ticket realm. You can also just do standard like oral supplementation of it.

Methylene Blue is typically a lot cheaper, but there have been people who have also been taking IVs of that. I just want to be really clear and pepper this in. I don’t endorse literally either one of these things. I don’t use either one of these things. These are just examples.

Moral of the story is, as a result of people not necessarily having an awareness about what these two things are, content, promoting what they are first, making people aware of what they are first, demonstrating the benefits, and maybe even showing different people who use them. Because there’s a lot of like really crazy people like Tony Robbins, he uses NAD regularly. He wrote about it in his book called Life Force.

In addition to that, methylene blue that’s actively being taken on a private jet by our new health secretary here in the United States, Robert F. Kennedy Jr.

Moral of the story is like there’s big people who are taking these kinds of things. But once people become aware of that, what does that do to their probability of actually buying it when the direct response ads inevitably follow up? Right? There’s a much higher probability of response.

Comparatively, if people have zero awareness about what either one of these two things are, the direct response ads are probably not going to work that well. The direct response ads can have the awareness components and the direct response ads can have the authority bias components of leveraging those two characters in the examples I provided.

But if those same pieces of information are presented through content, even though it’s being paid to distribute in front of them, they have a much higher probability to be responsive. So my point being, if I lead with content in that example, my direct response, even though I added friction prior to the direct response, is technically arguably going to be more cost-effective, drive more buyers, have lower cost per purchases, etc.

If I am going to use a Venus Fly Trap or the Venus Fly Trap 2.0 towards a demographic that’s already aware of what I’m going to sell, all it does is just add additional cost and I’m not probable to see a reduction in my cost per purchase compared to standard direct response. You understand?

So those two differences are when this is typically most appropriate. So if you as an example are some niche creator and your specific offer that you’ve been selling organically for years has arguably worked best because of the amount of content that people have consumed to become aware of what you’re selling. That could be a great example of a strategy that you could leverage.

Content Marketing After Direct Response Ad Strategy

Now to be clear as I mentioned sometimes it’s best to follow with content. So instead of doing it first, you do it after the direct response. Big difference is relative to what I just discussed with the awareness.

So in this example, these would be strategies like my hammer them strategy. These would be strategies like the reverse fly trap as an example. And you could also just leverage what we call in my world content cycle bins. And these content cycle bins, these are typically just full of a bunch of content and you can place them at different stages in your remarketing process and in your sales process to keep content in front of people and help with framing or dealing with objections relative to where they’re at throughout the whole process.

Hammer Them Campaign Strategy for Sales Cycle Support

So anyway, I am a big advocate and I’ll give you an example here in this video of the hammer them strategy of that specific strategy right now. I absolutely love the hammer them strategy. It’s sick.

So to be clear, you can use it in many different ways. Let’s use the example that you have people DMing you. As soon as they DM you, they’re obviously talking to the setters and the setters are then trying to book a call and that’s with a closer. And then from there, your closer might have a little bit of follow-up. Ideally, it’s a one call close and the person’s doing a piff, but if not, it’s like you still got some follow-up in there.

Typically, what we’ll do as soon as the person DMs us. So, the moment that occurs is we are going to run the hammer them campaign. And we will keep the hammer them campaign on for the duration of the sales cycle.

So, in that example, if I have a lot of DMs, I could set up hammer them campaigns specific to each one of these buckets. But if I do not have a lot of DMs, then I’m going to make sure the hammer them timeline is for the entirety of the sales process rather than just limiting it towards, people who just DM’d us for the most recent 3 days or people who just DM’d us for the most recent 7 days.

I’m going to do it arguably for whatever the full sales cycle timeline is. That way, the content that I put in front of people continues to support them throughout the sales process.

When you have a lot of people DMing you and therefore you have a lot of people that are being set into closing calls, all you need to know is that when that occurs, it’s smarter to create specific hammer them campaigns relative to where somebody’s at within the sales process. And that content that you’re going to remarket to them caters to them based on where they’re at in the sales process.

So people who just DM’d that are still talking to a setter, they need more awareness content. They need content that helps show all the authority figures that do business with you, the results that people are generating with you, the features and everything that is a reason like the urgency reasons, the motives, the buying motives, every single thing that you could think of that would be more appropriate to put in front of somebody at the beginning of the sales process.

That’s what you’d want to put there. And it could be short form content, it could be long form content, etc.

So once you get to the point where the person gets on a closing call, there are different pieces of content that just make more sense. Sure, flood the person with a bunch of testimonials, but hit them with the specific things that are actually going to come up on the closing call.

That’s the most appropriate time to talk about things like making sense of the money, making a finance video talking about why it makes sense to get funding when necessary. That’s when it makes sense to talk about things like involving your partner in all the decisions you make and having them show up to things like calls.

You know, there’s a lot of indirect content that you can put in front of people during that specific part of the sales process that’ll make a tremendous difference.

Believe it or not, another really effective piece of content that you can put in front of people while they’re about to piff is your backstory, the information about the business in general. The people who work there, your customer service processes, your expectations. You can go through a lot more stuff that people will actually give a care about knowing after they’ve actually gotten to the point where they’re having a closing call, not a setter call. You see?

So, at that point, once you reach a scale, break the hammer them campaigns down into specific buckets that are different. If I have somebody that had a closing call and they didn’t buy and let’s say that I have 30 days worth of an audience where I could put a good couple hundred people in there. Again, I could use a hammer them campaign for that if I wanted to reach a specific frequency goal.

Because that’s the big thing you have to understand about when we use the words around here, a hammer them campaign that has a frequency target, meaning we’re trying to put a tremendous amount of content in front of an individual in a tight time frame to justify its effectiveness.

Comparatively, we have also what’s called a content cycle bin. And this example of somebody who had had a closing call, failed to close, and let’s say they’re in a 30-day window after the closing call, that specific demographic, you could just call that a content cycle bin if you don’t want to spend as much on that audience to keep content in front of them.

Because when you’re doing a content cycle bin, your only goal is to try to keep content in front of them, but you’re not trying to achieve a specific frequency target where you put x amount of pieces of content in front of them in x amount of days. You’re just in general trying to keep content in front of the person to keep them warmed up, make the responsiveness probability higher on your sales team.

Using Paid Ads to Condense Your Sales Cycle Timeline

Now again, here’s my point of why I say all this. Just back to my original conversation with you here today. When you transition from organic to paid, these little examples that I’ve just talked about, this is how you condense the sales cycle.

This is very important in the organic sales process. There is a lot of content consumption that occurred prior to the sales call and after the sales call occurred or even right before the sales call. And that is what you have to replicate via these content ad strategies.

That’s one of the most important things. So, just to reiterate, I just want to be really clear on this. You have to roll over the existing conversion mechanism strategy, the DM ads, the call funnels, the webinars, like whatever’s actually working right now for you. You have to roll that over via paid ad. If you need a refresher on how sales funnels work, HubSpot’s comprehensive sales funnel guide breaks it down perfectly.

Ideally, you start with warm audiences. I’m going to talk a little bit about cold audiences here in this next part of the video. But let me be clear, you ideally start with warm audiences. But keep in mind, really, really good tip. You will not be able to scale into your warm audiences unless your warm audiences are huge.

And in addition to that, let’s say like you’re a big YouTuber and you don’t do really anything on Instagram or Facebook. Well, you’re obviously only going to be limited to remarketing to people on YouTube and search engine ads and display ads through Google Adwords because all that audience didn’t correlate to being able to retarget them via the warm audience insights.

These audience types that I’ve given you over here to use, that’s not going to be available to you if your entire audience is on one channel and you’re going to attempt to run ads on another. You see?

So you also have to consider the ad channel that’s most appropriate for you is probable to be the one where your audience actually is retargetable. Really important distinction to make.

So when we look at the replication of the organic sales process via paid ads, usually it involves all these content ad strategies that I’ve discussed. And by the way, there’s many others outside of the ones that I’ve discussed here. We have the forester as another example of a phenomenal content ad strategy.

We also have a very scaled ad strategy, but this typically wouldn’t be best for when you’re first getting started. It’s called the harvester. It involves multi-stage content cycle bins, huge cold audience types. It’s typically a mass market strategy is what it’s best for.

We also then have the tornado. The tornado is a tornado actually has the hammer them within it, but it’s kind of like the forester campaign, just a little different than it. And as I mentioned, it also involves the hammer them strategy. And I think there’s actually several others that I have too, but these are the ones that are coming top of mind right now.

Anyway, point I’m trying to make is if you want to have and this is where most organic to paid audience people, they fail. They have an issue with the sales cycle and they have an issue with the sales team feedback.

Backend Selling Systems for Higher Conversion Rates

So the hammer them strategy is one component of what we call back-end selling systems. So typically, and by the way, if you haven’t noticed this yet, let me just point this out. You obviously are learning a lot of stuff that you’re going to have to do that you don’t do now.

And that’s a big difference. That’s typically what makes paid advertising work are all these little things that I’m talking about. And there’s plenty more little things that actually support the process and stack the probabilities more in your favor. And I’m going to try to discuss as many of them with you right now as I can.

So anyway, let me go into this next one. Backend selling systems. So it’s really made up of four key things.

The first one are confirmation page best practices. So after somebody typically does something, that’s when their interest is generally the highest to consume a lot of content. So, when you look at getting as much information in front of somebody that you can in a tight time frame to shorten a sales cycle, confirmation pages are a great place to start.

We’ll typically put these things, we call them breakout videos. If you typically embed YouTube videos onto the confirmation page, like it can have effectiveness, but it I don’t know, it’s just not interpreted the same as videos that are made specifically for the confirmation page.

 Confirmation Page Optimization to Increase Show Rates

And you can listen to what’s happening in the sales process. Gear out what your sales people are complaining about, they have to talk about or that people don’t know and work it into the confirmation page. The illusion of paid advertising is that most of the consumption occurs on the front end and then people should just come through to the qualified call ready to buy.

That’s just not how it works. Usually on the front end, people are in what we call scanner mode. And what they’re looking for is is this right for me? Is this not right for me? And they’re trying to justify the effort and energy they’re expensing to either continue or just leave.

And as soon as they make the conclusion like, “Oh yeah, this is for me.” Sure, like maybe a few of these people, it’ll be a minority for sure, will consume some of the VSSL and like passively scroll on the page that you’ve built for them. But most of the real consumption, like the high intent consumption that’ll actually stick and have an influence on the sales process happens on the back end.

So that’s why we call these backend selling systems. They just have tremendous effectiveness.

So, moral of the story, confirmation page best practices, all these breakout videos, they’re all just simply put like Q&A style question videos where, this is the thing I want people to know. I’m going to put it into a little 1 to 5 minute video. Bam.

And we have some of these pages, as an example, that have like 19 videos on it, as crazy as that sounds. We’ll typically include some testimonials on these pages as well.

There’s three other things that are part of the back-end selling systems besides confirmation page best practice. Number one is what we already discussed above with the hammer them strategies. And by the way, there are videos on my YouTube channel here that you can go and watch that are specific to the hammer them campaigns. I believe I have a playlist on my YouTube homepage that’s called propaganda campaigns and that’ll discuss a lot both in-depth tactical videos like showing you examples of content that would work for it and videos going through like how you’d set it up.

So again, the hammer them campaign specifically is a big part of the backend selling system because here’s the cool part about the hammer them campaign. People don’t opt out of watching content, right?

You’ll have whatever email rates you get. You’ll have whatever responsiveness you get to sales people manually reaching out. You’ll have whatever consumption you get on the content that’s on your confirmation page. And at the end of the day, the content that you just pay to distribute in front of somebody and keep it there in front of them prior to that key conversion event occurring like a call or a webinar or just going through the DM process, it has so much effectiveness and consumption and it also establishes a really strong familiarity bias which has a tremendous effect on people’s willingness to buy in a shorter time frame because it heavily influences trust.

Value Dense Email Sequences for Better Lead Nurturing

So anyway, moral of the story, the hammer them campaign is a very critical part of this process. We also have what we call valued dense email sequences. Again, we have entire videos here on this channel dedicated just to this specific topic.

Value dense emails are awesome. We take a lot of what’s covered inside of the confirmation breakout videos and we put it in the emails. I know this sounds a little ridiculous, but we can send up to six of these a day. We typically start with like two to three, maybe sometimes three to four. We look at the open rate trend.

So, if the open rate remains the same for each email, we’ll add another email. As soon as we see the open rate drop, that’s when we know we took it a step too far and we’ll roll back to however many we had prior to where it dropped.

Anyway, value dense emails are not just the basic like, “Hey, make sure you show up.” Of course, those are included in there, too. But those ones are perceived as just exactly what they are, like reminders. They’re pretty annoying and they have no value at all. They’re essentially very one-sided.

Value dense emails are things that when people read, it’s stuff that they’d actually want to know as it relates to potentially being a buyer for you, right? These are like the genuine questions. That’s where most people really get this wrong and don’t see effectiveness with it.

Versus the people who get this right, they see upwards of like 30% lifts in show rates. Without exaggeration, the average lift in show rate, by the way, on all these backend selling systems specifically is about 17% in terms of the lift. So anyway, highest is about 30 32.

And by the way, another crazy thing, you can see that level of lift from just implementing one of these things. Like we had a guy, he implemented, we actually had two guys do this. Two guys implemented the back-end selling system confirmation page best practices, only the confirmation page, and they saw 32% and a 30% lift in their show rate. Pretty good.

Anyway, moral of the story, the value dense emails and the confirmation page videos, like you have to actually discuss things that people give a care to know. Like, you can’t talk about things that people don’t care about. You can’t just say like, “Oh, here’s why your spouse needs to show up to a call.” Like, “Oh, here’s how to make sense of the money.”

Like, you have to actually make videos with the questions that people actually want to know from you.

Sales Development Representative Best Practices for Pre-Call Engagement

The last thing are SDR best practices. And this specifically relates to a lot of the manual outreach that either the setters or the closers can do prior to the call that help with pre-call consumption.

So when closers specifically are upset, this is typically the best time to leverage this and get them to actually do it. There’s all kinds of things that they can do. And again, we have entire SOPs on this dedicated in our paid programs, but some of them, just to be clear, selfie videos, having a closer with a list of all your company resources, just load it up with sales assets and trust assets organized for them to be able to efficiently look and read an application and then look at the resource doc and send it off to a person.

Here’s the best part, and this is really important you understand this. The manual stuff that they do when sent from an iPhone specifically is interpreted as, this person like really just spent the time to do this. When you attempt to automate this, although yes, it’s efficient, it gets such a low response comparatively to being sent from an iPhone and like actually having a closer take the time to do some of these things because you can tell a difference.

I want to be really clear on that. So although yes, I want to be very fair in saying like there’s these automated systems you could use. Like yes, there’s like these blue text message things that can integrate to go high level in different CRM nowadays.

Tried and true, just time and time again. I don’t want to be right. I just want to make money when I say this. When those things exceed the impact on show rate that sending a text from an iPhone does comparatively, I will absolutely and immediately start endorsing them wholeheartedly.

But time and time again, I’ve seen that iPhones and manual texting from the setters or closers to the lead prior to the call has double-digit impact on show rates comparatively to what I’ve seen when people use like the blue text services or attempt to automate any of it.

So that’s the only reason I’m telling you what I’m telling you. These four things make up back-end selling system and they have a huge effect, very positive effect on show rate, close rates, shortening sales cycles because again really important you understand this.

The underlying intent of being able to replicate the organic sales process via paid ads is understanding the right information leads to action. The wrong information or no information leads to inaction.

So think about this. The organic sales process, there’s just so much information that comes through content consumption, willful content consumption. And at some point you say some hot stuff that makes them say, “This is for me. I’m buying from this guy.”

In comparison, via paid ads, you generally lack the information or you put the wrong information. So, you either don’t put any information or you put the wrong information. And therefore, you just get a tremendous amount of friction on the sales call. It doesn’t turn into a sales call. It turns into an education call. You get a long drawn out sales process. You’re losing money. It becomes a tough time.

Paid Advertising Budget Strategy and Risk Management

So, anyway, make sure you really focus on these two. I’m going to give you another pro tip. This one’s really awesome. When it comes to budget, I have a few videos on my page. I think they’re actually some of my most undermined videos because they’re a tremendous mindset video when it comes to advertising and how it works.

Ads are gambling. It’s just sophisticated gambling with better odds. That’s the moral of the story. That’s how I always describe it. It is.

And when you go into the casino, first of all, there’s no crying in the casino. Second of all, you have to go into the casino with a specific budget in mind. You cannot walk into the casino with an undefined budget because you’re going to spend a certain amount of money on you do have a number.

Simply put, when you spend a certain amount, you lose a certain amount and you’re like, “Forget this. I’m leaving the casino.” Right? It’s better to know that number ahead of time so you can plan around the number.

What I can teach you isn’t theory, it’s the exact playbook we’ve used to build multi-million-dollar businesses. My Master Internet Marketing course gives you lifetime access to live cohorts, dozens of SOPs, and an 80+ question certification exam to prove you know your stuff. If you’re ready to invest $5k into yourself, you know where to go.

If I only want to spend like $500 in the casino, it’s like to really have a good couple hours of fun, I’m not just going to be able to sit down and go go play like $500 blackjack games, I’m going to have to change my approach for what I choose to do relative to my budget and like how long I want to be there.

So a lot of the times what makes the people who try to pivot from organic and include paid advertising into their revenue channels, they have no defined budget. They have no time frame in which they want to survive in the casino. And as a result, like they just die out super quick because they don’t have the right expectation.

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