How to Write Marketing Messages That Actually Convert Customers into Buyers

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Messaging is one of the most important variables that you can master in marketing, period.

Whether it be paid advertising with your literal ads, the funnels, the copy that you write, the email sequences, even the things that your sales team says out loud on sales calls – all these are different variations of a place that messaging can occur.

One thing that is very important to master when you are trying to get even better at converting more people, especially at scale on paths to million-dollar months is successfully mastering what we call amplifiers.

If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.

Why Your Marketing Claims Fall Flat Without Amplifiers to Back Them Up

And today, not only am I going to teach you about how it works so you can take these lessons and implement it inside of all of your current sales and marketing assets, in addition to that, I’m going to give you a literal example.

I’m going to pitch you on the fact that we are a thousand percent going to become a multi-planetary species.

My name is Jeremy Haynes and if you’re new here, all we talk about around here is cracking million-dollar months. Whether it’s the first million a month or the next million a month, these are all lessons from people who have been there, done that.

So if you’re new, welcome in. That’s all we talk about.

But of course, it’s no earning claims. There’s no income potential.

The US Bureau of Labor Statistics claims that there’s a 0.1% probability that you ever reach $10 million a year, which isn’t even a million a month. So there’s obviously an even smaller probability than that that you would ever crack a million a month and an even smaller probability than that that you’d ever go beyond even that level.

So again, just lessons that we’re sitting here handing down from people who have already been there, done that.

Welcome in and of course, if you’re already following along, it’s an absolute pleasure to have you back. This is going to be a great one.

Let’s jump straight into it.

How I’ll Convince You We’re Going to Mars Using Amplifier Techniques

So as I said, we’re a thousand percent going to go to Mars. We’re going to become a multi-planetary species.

You get what I’m trying to say.

Anyway, long story short, I don’t even think it stops there. As a matter of fact, I think that we’re going to go exponentially beyond that. I think that we’re actually going to become a multi-solar system species.

I guess I should learn how to say that by the end of this piece, huh?

Anyway, long story short, we already right now supposedly have bases on the moon.

Most people don’t know things like how many times we’ve landed rockets successfully that are officially being repurposed and reused.

And simply put, I’m going to act as though I’m going to try to sell you on this concept so you can understand the concept and practicality first of what an amplifier can successfully look like when it’s weaved into a specific set of messaging.

Why Making Bold Claims Without Proof Makes People Think You’re Full of It

Now, when you first hear this claim, which is where most people stop in their messaging, they just make claims. You leave people with whatever doubts they have.

And you might think that you’re addressing those doubts by saying some random things. But in a lot of instances, if you don’t have enough supporting data that you weave in successfully, data that doesn’t just come from you, the other person doesn’t really believe you.

They think you’re full of it.

Especially if you reached them through a random piece of content like this one or maybe through an ad or through a random post piece of content on Instagram, wherever it was.

The moral of the story is I have to amplify what I’m attempting to say to actually get you to walk away after you conclude this part that we’re definitely going to Mars, and a thousand percent we’re going to go beyond that.

So without further ado, let’s jump into it.

How to Use Timeline Narratives to Make Your Message Impossible to Argue With

First things very important to understand. How was life not even that long ago?

A little over about a hundred-ish years ago, arguably all the way up to 200-ish years ago.

Back in the 1800s, the 1800s was a very rural time. There wasn’t much going on in terms of technology. As a matter of fact, we weren’t even necessarily in the agricultural revolution back then.

A lot of people were congregated into little pockets. Obviously, we had already come across the Atlantic Ocean from Europe and started to explore the good old United States.

States out of all our current 50 states in the United States were still being established back then.

Life that you live right now and the maps that you look at, they would have looked completely different back then.

As an example, Mexico owned most of Texas. France owned Louisiana. Pretty sure California was owned by Mexico back then. We had the United States technically, but there weren’t 50. The map looked completely different.

As a matter of fact, in most people’s lifetimes, they only think of the context of humanity within that given lifetime. And when they study history, they don’t necessarily comprehend it.

The good news is in our day and age, we have Google and we can literally look at some photos that some of the richer people who had cameras back then would have been able to capture for what life looked like.

Think about a sided house back then. That would have been a luxury.

Most houses would have looked like this – a little shack. Who knows what this is made out of? Maybe mud. A lot of homes looked like this – little log cabins, things like roofing, as an example, those were huge technological advantages that they had.

Everybody dressed a lot more formal back then. The lifespan of somebody in the 1800s was also exponentially shorter.

I don’t necessarily remember when a car first came out. I think that was the early 1900s. I could be mistaken, but moral of the story is most people were traveling around by horse.

You can imagine how small their lives were.

Well, if you fast forward to today, in today’s day and age, we are currently in talks of doing things like going to Mars.

And today, most people don’t actually comprehend even just about 40, 50 years ago when we had first done things like apparently gone to the moon, those rockets would blow up. They wouldn’t be reused. They’d fall into different parts of the oceans. Maybe they were salvaged, maybe they weren’t.

Long story short, though, they definitely weren’t repurposed and reused.

Why SpaceX Landing 530 Reusable Rockets Proves Impossible Things Become Possible Fast

In today’s day and age, literally as of the day that I sit here and write this, Elon Musk and his company SpaceX have successfully reused his Falcon Heavy and his Falcon 9 boosters, which are parts of the rocket that help it take off because the majority of the fuel is used during takeoff – 530 times.

Meaning just a little over 200 years ago, at the very early part of the 1800s and a little under 200 years ago towards the late 1800s, people were living in mud shacks.

They didn’t have the maps that they have today. They didn’t have cars. They didn’t have technology. Who knows if they even had like thermometers?

Most people lived until they were like 35, maybe at best like somebody made it to 50.

You understand? It’s like very important for you to get how fast technological progression has occurred over that short period of time.

Landing a rocket. Have you ever seen one of Elon Musk’s rockets land itself?

What It Feels Like to Watch Technology That Seemed Impossible Actually Happen

I witnessed several in person. During COVID I lived in a little area called Ponce Inlet full of boomers and a little bit north of the Eastern Florida Space Center. I believe it’s called Kennedy Space Center if I know it correctly.

I watched that rocket not only take off, I watched it come back down and land.

I almost cried.

It felt like magic. It’s hard to describe it. Just the technological progression that humanity’s made and the things that we’ve been able to accomplish again over a rather short period of time.

200 years is like a fart in the wind.

Sure, life feels slow to you. How long have we been around for? There’s different arguments about how long we’ve technically been around for, and give or take what beliefs you subscribe to may dictate how long you genuinely believe we’ve been around.

But there’s arguments that we’ve been around for a very long time.

How long’s the Earth been around?

Simply put, if we haven’t been around that long, isn’t it even more impressive that we’ve accomplished what we’ve accomplished over this short period of time?

And not only are we landing rockets in this day and age, no, no, we do much more than that, too.

As a matter of fact, we have moon bases that we’re in the process between the good old United States, NASA, which is a government organization here that’s responsible historically for our space programs, I guess you’d call it, and China.

And we’re talking about building moon bases.

If you subscribe to the belief, which maybe you do, that the military is typically substantially ahead of whatever they publicly talk about, usually by a couple decades, my bet would be there’s already moon bases.

As a matter of fact, keep in mind, we can only see half the moon. There’s the dark side of the moon that we don’t even have visibility of.

Sure, with a telescope you can see a lot of the front of the moon. We already had moon bases. Where do you think you’d put it? On the part that any person can see or maybe on the back side or maybe people have already been seeing moon bases up there and maybe that’s why they’ve started to officially put out the idea that there’s going to be a joint moon base.

You understand the severity of this?

We’re already in the position where that little thing that orbits around us, we’re going to put a base on it.

How We’re Already Putting Data Centers in Space and Why That Changes Everything

I don’t know if you’ve seen this where we’re putting data centers into space officially, but with all this talk with AI recently, one thing that we’ve successfully been doing has literally been taking data centers and putting them into space.

One of the number one, if not literally the number one most valuable company on Earth right now is Nvidia. And Nvidia is currently how StarCloud is bringing data centers to outer space.

Think about this. We’re putting data centers where you’re literally reading this on this magical little piece of glass that used to be a rock and who knows what else.

Think about this. How does Wi-Fi work? Have you ever even thought about that?

Have you ever just gone and looked at like a mountainscape with grass and random animals and been like, “Huh, I’m going to invent computing and somehow make a little magic piece of glass that can transmit a dude in Miami, Florida straight onto my phone to teach me about making more money.”

You know, have you ever thought about this kind of thing? Probably not.

Here’s the point, though. We are technologically progressing at an extreme rate.

And a lot of people, they can’t comprehend it. They subscribe to things like this where they say things every single time some new technology comes out.

Do you think in the 1800s when they invented something like, I don’t know, a till maybe or some other form of agricultural revolution, a technological progression that blows some people’s minds away and they say, “Oh, that’s just a fad. Like, no way that’s going to adapt.”

Do you think that the people in the 1800s could ever possibly conceive what a rocket even is?

Let alone I don’t even think that a plane was flying until the early 1900s with the Wright brothers or whatever their names are.

Why More People Are Getting Rich Right Now Than Ever Before in History

My point is a lot of people mainly skeptics and pessimists and cynics believe that the random technological progressions that are made are something that’s not actually going to stick around, something that’s not going to exist over a broader duration of time.

They don’t actually understand what’s going on.

As a matter of fact, what is going on is really important to understand and this is a great visual of it. This is GDP.

GDP over a period of time from the early 1800s. As a matter of fact, 1820 is the origination date of this chart up to very very early 2025.

And this data, what it does is it visualizes the current exponential growth curve that you see on the far right there.

That exponential growth curve is literally what you are living in right now.

Do you notice how hard it feels in some instances depending on who you are and how hard you try to keep up?

Think about the differences between when you were a young child and how the world was at that given time and what kind of technology existed.

I remember as a great example when I was younger my parents having like a massive camcorder to film very short low-quality looking videos with VHS tapes inside of the camera and a little thing would pop out the side so you could take the tape out.

I remember going to Blockbuster and renting movies and having to literally rewind the movie with like a physical device that was used just for VHS tapes.

I remember, and I’m not even that old. I’m not old. I’m at mid-age right now with the current age.

And by the way, as you’ve noticed, the early 1800s, people would be like, “Y’all are living to mid-70s or 80s.” You have people that live to a 100, they’d probably think we’re witches.

You understand?

Here’s the point, though. In reality, what’s happening is we currently live in the technological growth curve.

Yeah. Have they printed some more money through this same period of time? Sure. But is that really all that accounts for GDP? Is that really all that’s making this curve go up into the right?

Obviously not. Because you can see the physical differences in your world.

Do you notice how many more people are getting richer than ever before? Do you notice how many more people are having larger sums of money that they report making?

I know some actual not-so-smart people that make some serious money. And I know some average people too that are making some serious money.

And of course, there’s a lot more than it’s ever felt like of very smart people that are also making a ton of money.

And you know why? Because we’re living currently right now in the technological growth curve, the exponential wealth curve where GDP literally is at an exponential growth rate mainly due to the technological growth rate that’s currently occurring.

So first of all, if you couldn’t even comprehend what a rocket was, because you probably couldn’t even think of how that would work because planes didn’t even exist back then. Cars didn’t even exist back then in the 1800s.

And that’s a measly less than 200-year difference.

How Fast Technology Moves and Why We’ll Probably Have Bases on Jupiter’s Moons

We have guys right now such as Bryan Johnson where their whole thing is not dying. And a majority of people sit there and they pick at him and they try to use all kinds of justifications, whether it be religious or just personal beliefs. Death is a part of life.

If he’s not wrong and he does end up living substantially longer than everybody else and everybody else who picked at him ends up dying and he also has a great quality of life as he ends up living longer, I don’t know who necessarily would want to be right.

Again, it’s personal beliefs. But personal beliefs aside, one thing’s clear.

We have a man right now amongst us that’s not selling snake oil that’s actively measuring each independent test that he does to attempt to extend his lifespan and reduce his overall biological age.

We’re witnessing things right now on these pieces of glass that transmit signals that were made out of all the raw materials that are around us. Just go look at a natural scape of land, a beautiful piece of nature with nothing built on it.

And just remember, we built Wi-Fi out of that.

Now, here’s the point I’m trying to make. Is it really that hard to comprehend that obviously within our lifetimes, we’ll likely land on Mars and have a Mars base, let alone multiple moon bases.

I wouldn’t be surprised if different countries on Earth start fighting and literally have battles on the moon. Maybe that becomes a new battleground that we witness. Who knows which war that will be, but I’m sure that there’ll be some kind of dispute over certain land territories because there’s got to be a better piece of land on the moon than others.

And I would bet the same thing for Mars.

And not only would I bet that Elon Musk currently being the only person that has that initiative, is going to subside. I bet there’ll be many people within the end stages of our lifetimes that are actively pursuing the same things because it takes one person.

How One Person Proving Something Is Possible Makes Everyone Else Jump In

It takes one individual to do something to make a ton of other individuals immediately feel like it’s possible.

Stage one versus stage two people. Stage two people require stage one people to take the massive risks first.

It’s also important to note it’ll arguably be a lot more cost-effective to have the stage two people try to go to Mars, too, because Elon Musk will have already proven the cost effective ways to get there, such as reusing rockets.

Now the question becomes at this point obviously you have a high probability to believe we’re going to be on Mars by the time you likely die assuming you get to the average span of where we currently get to and assuming that span doesn’t extend as you continue to age which would also be kind of silly to think that it wouldn’t – but regardless think about this.

Now you’ve likely heard that subtle propaganda here and there if you’re in any way shape or form attentive to what we do with space exploration where they say that there’s a certain moon orbiting Jupiter specifically I believe it’s called Titan that they claim also could be another place that we could inhabit.

The question is by the end of our lifetime, could we realistically land on Titan and maybe have a Titan base?

There’s all kinds of technology that doesn’t exist yet that will exist just like rockets. Just like rockets. Just like rockets that land themselves.

Just like back in the 1800s, they probably couldn’t even conceive an airplane. Probably couldn’t conceive some of the food that we have today. Let alone what Titan is and that it orbits Jupiter. They probably didn’t know what Jupiter was.

Here’s my point. Are we going to be able to break the speed of light? I would say so.

Look at the curve. You think the curve stops?

You know how exponential growth curves work. Even if you don’t, it doesn’t slow down. It gets faster and it compounds on itself and it just keeps going up and to the right at an exponential rate and pretty much vertically at certain points.

As you can see here, the point I’m attempting to make is very simple for you to understand.

I deeply believe not only will we become a multi-planetary species, I deeply believe that we’re going to go beyond our solar system.

I believe that we’ll go beyond the universe and potentially find things that just don’t even make sense to our physics currently.

There’s all kinds of stuff that simply put I think deeply we’ll figure out and I deeply believe we’ll figure out because all the data is right in front of us that if we thought like somebody who’s in the 1800s about all the things that happened today and we fast forward to you and I being here today and we think to ourselves about what’s going to exist 100-200 years from now, it’s very easy to project that there’s a lot of different things that can make you very optimistic and considerate about what technology could exist and where we’re likely going to be.

Why Third Party Data Makes Your Claims Credible Instead of Just Marketing Hype

And I think at one of the highest probable outcomes, we’re going to be multi-planetary. We’re going to have a lot of people all over the place within our existing solar system. I think that’s easy to believe.

Now, back to the point I’m attempting to make with you as I sit here and talk to you about messaging amplifiers, there’s a very important consideration to make, which is third-party data. Industry research shows that 92% of B2B buyers are more likely to purchase after reading a trusted review, and 43% of buyers actively seek out proof points to verify a vendor’s claims before making contact, which is why weaving credible external sources into your messaging is non-negotiable for conversion.

So as you try to spin up a narrative, if it’s just you sitting here like me, Jeremy Haynes, in a warehouse in Miami, Florida, sitting here telling you that we’re going to be a multi-planetary species – like we’re going to have people on Mars, the moon, we have moon bases, you know, we’re going to be on Titan. It’s like we’re going to be able to break the speed of light. It kind of sounds ridiculous because I’m a marketer, you know? 

I’m just a dude. But here’s the thing: people are 22 times more likely to remember a story-based fact than raw statistics alone, which is exactly why the timeline narrative I anchored to the 1800s with supporting data makes the claim about Mars exponentially more believable and memorable.

It kind of sounds ridiculous because I’m a marketer, you know? I’m just a dude.

Comparatively, when all of a sudden we weave in a bunch of third-party data and I remind you and I spin a certain narrative, this is very important.

The narrative that I specifically chose to use here was what’s called a timeline narrative.

The timeline narrative that I anchored to was the 1800s. And all the data I used, I would anchor back to the 1800s.

What do you think the people in the 1800s thought about rockets that could land themselves? This data for the GDP originated in the 1800s. Did you ever think they’d reach an exponential growth curve?

I also want to be really clear when I say this. All that data came from third parties.

Google pulls from all kinds of different sources, but they’re credible sources in this case. And these credible sources, you can go yourself and you can look these things up and you can audit them to sell yourself further on them.

Where to Actually Use Amplifiers in Your Ads, Sales Calls, and Email Sequences

And I don’t need to dig into those things here. But like any presentation, I can make those sources known below this piece itself or I can make them known on the next page that people click through to.

Or if I’m on a sales call, I could just make it known by literally showing them the sources if they ask. I could drop them into the Zoom chat while I sit there and talk about these things.

That way, nobody’s left with a specific objection that was left unaddressed.

If a question goes unaddressed, the brain stays focused on that unanswered question and most of the following data is negated. This is backed by conversion rate optimization research showing that credibility and addressing objections upfront are essential—when potential customers don’t trust a website or brand’s claims because questions remain unanswered, they’re significantly less likely to take the desired action, which is why every claim needs immediate substantiation with third-party proof.

So as an example, if I did a good job with the presentation I just provided to you, you would have followed along and kept track the entire time.

If there was a specific question that was left unanswered, you’ll have noticed that your brain kind of stopped at that part of the presentation and you didn’t really hear or comprehend much that I would have said after.

So it’s very important to note you also have to make claims and then immediately support those claims. But rather than supporting those claims from one perspective, you want to provide multiple perspectives.

So ideally, you have multiple sources of truth.

Now, if I wanted to take it one step further in all of that, I’d also want to prove credibility of these things because as an example of what I just said, that could be something that comes up that, well, where’s this guy pulling this from? Right?

And again, if I don’t talk about that within the piece itself, that can leave you in a position where you’re like, yeah, but I mean, I don’t know, that guy might be full of it.

How to Support Every Claim You Make So Objections Never Stop Your Conversion

It’s also important to note that rather than just making a claim, which is what a majority of people do, you have to substantiate the claim.

And that’s essentially the whole point of what I’m attempting to make here.

An amplifier in a nutshell of explaining it to you is rather than just talking about the general best practices of messaging like problems, circumstances, and outcomes, we amplify the power of those specific things. Research shows that storytelling can increase conversion rates by up to 30%, and 62% of B2B marketers find storytelling effective in content marketing, proving that narrative-driven messaging with supporting data dramatically outperforms basic claims alone.

And we amplify it typically through third-party data, through stories, through anchoring techniques.

This is arguably one of the most powerful things that you can incorporate into what you do. And it’s perfect for your ads. It’s perfect for your VSLs. It’s incredible for emails.

It’s also really important that you teach your sales team how to use these things, too.

Amplification leads to a dramatic increase in the overall conversion rates that you’re going to experience and the stats going up and to the right.

It’s very important you master this.

What You Need to Remember About Using Amplifiers to Boost Conversion Rates

Now, this is all I’m going to leave you with today. I feel like I’ve given you enough for a free piece here.

What I would encourage you to do, of course, if you want even more of this information, first of all, check out a few of my other pieces. There’s plenty of great stuff, and I’d encourage you subscribe and go check a few out.

But if you’re ready to really step it up and get the true sauce, because I want to be very transparent and saying I withhold a good 90%. Sometimes I withhold about 80% of what I know and I only give you 10 to 20% of what I actually know.

And I promise you this, my paid programs work very hard. They’re awesome. And there’s links for them down below.

How to Get Access to the Advanced Marketing Strategies Jeremy Doesn’t Share Publicly

We have Jeremy’s Inner Circle, which is an incredible program if you’re rich trying to get a whole lot richer. I have one-on-one, weekly group calls, quarterly in-person masterminds, access to Jeremy AI, which is trained on all my material.

I always think it’s funny – we get people occasionally that are like, “Oh, Jeremy, I threw all your YouTube content into like Claude AI and I got like a mini version of Jeremy AI now.”

And again, it’s very important to note I literally withhold a majority of what I could sit here and talk to you about publicly.

Whereas our actual Jeremy AI is trained on calls that people don’t even have access to, like one-on-one calls, client calls, consulting calls, literally every single message I’ve ever sent, including voice notes and actual things I’ve typed out.

Of course, all my training material that you don’t have access to unless you give us money and no, they’re not available through some pirate on the internet and all kinds of other training material.

Jeremy AI is awesome. We get really good feedback from the people who go through the group and they’re very high level people who go through that.

We have a very active group chat full of rich people trying to get a whole lot richer.

There’s also a massive course.

Lastly, we have what’s called Master Internet Marketing. It’s a seven-week class. It’s extensive. Each class is about two and a half to upwards of five hours per class. There’s homework libraries in between each one.

Each week covers a completely different topic of the digital marketing landscape – things that you must know to be able to get some serious results in the current landscape of marketing.

And yes, of course, it’s updated with everything that’s modern. We update the class annually to be clear. So anytime that there’s something significant that changes, we go back and we update literally the entire class or whatever is appropriate to update.

And in between those annual updates, we of course give new SOPs, new training materials, have an active community, and answer questions in between those live classes.

If you join in between one of the live classes, you get access to the most recent up-to-date cohort of information that you can go through immediately upon joining in.

We’re very excited to help you out one way or the other – whether it’s for free here ongoing or whether it’s through one of our paid programs.

What I can teach you isn’t theory. It’s the exact playbook my team has used to build multi-million-dollar businesses. With Master Internet Marketing, you get lifetime access to live cohorts, dozens of SOPs, and an 80+ question certification exam to prove you know your stuff.

Subscribe. Thank you so much for being here and go out there and get richer.

Talk soon.

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