HOW TO CRAFT OFFERS THAT REACH MILLION-DOLLAR MONTHS: THE UNFILTERED PLAYBOOK

Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.

Key Takeaways

1. Sell to the Affluent First: Position your product or service in a way that appeals to those who have the resources—and drive—to invest. Targeting this audience shortens your route to $1M+ months because of bigger spending power and more serious commitment.
2. Use the “You’re F***ing Me” Scale: The second someone pays you, they’re hoping your product or service gives them a huge advantage. As soon as they get the result, the scale flips, and they’re effectively “f***ing you” because they’ve reaped more benefit than what they paid. The faster you flip that scale, the more satisfied they’ll be—and the more you can ultimately charge for your offer.
3. Differentiate Between ‘Costly’ and ‘Expensive’: An expensive product is overpriced for the value it delivers. A costly product has a higher price tag that still gives a return far surpassing what the buyer paid. Always aim to make your offer “costly” but not “expensive.”
4. Structure Offers in Three Tiers: Done-On-Your-Own (lowest cost), Done-With-You (mid-tier), Done-For-You (highest cost). Each tier correlates to different levels of service, pricing, and speed of outcome. These three tiers ensure you never miss potential buyers.
5. Use Math to Reverse Engineer $1M+ Months: When you know how many calls, show-ups, closers, or ad spend you need, scaling becomes systematic rather than guesswork.
6. Speed to Result Is King: If you can deliver massive wins quickly, you’ll have happier customers, powerful testimonials, and a business model that can climb to seven figures a month with fewer client headaches.

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1. Introduction: Why Selling to the Wealthy Changes the Game

Think about what it takes to generate a million dollars in revenue every month. You might imagine you need tens of thousands of customers or the world’s biggest social media following. Yet in truth, you can get there with fewer, better-paying clients. The key is to design offers specifically with rich people in mind. This strategic choice saves you from needing a massive volume of sales because a small number of big-ticket transactions can match (or exceed) what you’d get from thousands of low-priced purchases.

That’s the first step: letting go of the assumption that “the masses” are your best audience. The less money someone has, the more likely they’ll approach your product with hesitancy or fail to implement whatever you teach because they lack the capital to see it through. In my experience helping multiple clients reach million-dollar months, the fastest leaps always come from those who deliberately target affluent customers.

Picture an influencer with three million followers, all drawn by content on real estate investing. This influencer originally priced a membership at $29 a month. Thousands joined, but only a fraction actually executed on the lessons, leading to poor testimonials, negative feedback, and limited monthly revenue per person. By upping that offer to $50,000—an enormous jump by most people’s standards—he attracted a serious subset of followers who had deeper pockets and the seriousness to act on large real estate plays. Suddenly, he only needed 20 buyers to crack $1M a month. That, in a nutshell, is why you aim high.

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2. The Power of the “You’re F***ing Me” Scale

One of the best mental models for understanding how to build winning offers is what I like to call the “You’re F***ing Me” Scale. The moment someone forks over cash for your product or service, you have that money, and they have promise—but not yet a result. So in that very moment, **you are f***ing them** because they just paid, and they don’t have the ROI or transformation yet. This is why so many people hesitate before clicking “buy.” They have to trust you.

The clock starts ticking the second they complete that purchase. The question is: How fast can you flip it so that they feel they’re the ones “f***ing you”? That shift happens the instant your product or service delivers tangible, meaningful results in excess of what they paid.

For instance, if you charge someone $5,000 a month to be in a high-level program and within a single week, they make $60,000 off the strategies you gave them, the scale instantly flips. They hand you five grand, but in return they make an extra $60,000. Who got the better deal? They did. They’re effectively “f***ing you” now because they gained more financial benefit than they spent. When that happens consistently, guess what? You get stellar testimonials, you stack up case studies, and that perceived value grows. The next time you charge five, ten, or even fifty grand, buyers won’t blink because they’ve heard how quickly you produce success.

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3. Why Price Must Reflect Your Actual Results

If there’s one lesson I want you to remember, it’s this: Price correlates directly to the result you can generate for your clients. Let’s break down why.

When you advertise a certain price—say $10,000 for a real estate mentorship—wealthy clients won’t recoil if they believe they can plausibly earn many multiples of that ten grand once they implement your training. They’ll say, “You’re charging me $10,000, but if I just follow the steps, I might make an extra $100,000 or more over the next year.” That’s a 10x potential, which is a powerful ROI story to tell yourself.

Conversely, if your results only enable the average person to make, say, $500 more per month, you’re not justified in charging $10k. Anyone with half a brain would say, “That’s expensive.” So you need to align your price with realistic outcomes, especially the speed and size of those outcomes.

This also explains why millionaires go for “costly” products but might balk at “expensive” ones. It’s not the absolute dollar figure; it’s whether the value trumps that number. Even if your program is $50,000, if you’re teaching an individual how to recoup $300,000 in 90 days, it feels cheap compared to the upside.

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4. Costly vs. Expensive: How to Avoid Failing Your Customers

I want to drill down on this concept of costly vs. expensive because it’s essential for crafting an offer that people find irresistible yet profitable for you.

• Expensive implies an inflated price that doesn’t match or exceed the benefits. If you see a BMW SUV for $142,000, you might think, “Is that loaded with gold bars in the trunk? Why so high for a brand that isn’t known for commanding that ultra-luxury bracket?” That’s the feeling of “expensive”: not seeing the justification for the massive number.
• Costly means the dollar amount is undeniably high, but the payoff or exclusivity is so substantial that it’s justified. A Rolls-Royce Cullinan might be a $400,000 vehicle. That’s obviously costly. But if it exudes all the hallmarks of true luxury, brand distinction, and exclusivity, a certain kind of buyer sees that as logical, not overpriced. In that world, price doesn’t elicit a “sticker shock” reaction; it’s just part of the premium territory.

The difference should always be that your buyer perceives “Yes, this is definitely going to cost a lot, but I get extraordinary value in return.” That is the hallmark of a strong high-ticket program.

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5. The Three-Tier Offer Ecosystem: Done-On-Your-Own, Done-With-You, Done-For-You

We’re about to get into the core mechanics of an ecosystem that can make you millions. All my clients who thrive at or above the million-dollar mark have structured their offers to accommodate three basic categories, each one capturing a specific need based on budget, time constraints, and desire for speed.

1. Done-On-Your-Own
   This is typically the lowest cost rung. Buyers access a recorded course or library of materials and have minimal direct support. The result is still achievable—your content is (or should be) top-notch—but they have to do the heavy lifting. Since your involvement is lower, so is the price.For instance, I have a course called Master Internet Marketing, a lifetime-access membership priced at around $5,000. Students can binge an entire seven-week curriculum at their own pace, revisit past class recordings, or plug into a group chat. It’s a powerful resource, but their success depends on them taking action on what’s inside.
2. Done-With-You
   The price tag goes up because you’re giving them more direct involvement. They have group coaching calls, maybe some one-on-one sessions each month, plus a supportive community or even in-person events. This mid-tier offer accelerates people’s results because they can get immediate feedback, avoid mistakes, and implement strategies faster.One example is my Inner Circle. Members pay a substantial monthly fee but gain access to weekly group calls, in-person masterminds, personal accountability, and direct lines to ask me questions whenever they need. It’s “done with you” in that the client does the implementing, but they have a guiding hand to remove roadblocks and keep them on track.
3. Done-For-You
   This is the priciest tier. The promise is essentially, “Hand us your operations (or marketing) and we’ll run it while you sit back and collect results.” You or your team do the real work, so the client doesn’t have to. Since you’re responsible for generating results through your own execution, you can command a significant fee, plus potential revenue share depending on how you structure it.My agency deals fall under this category. We charge a monthly retainer plus a portion of the revenue, which aligns our incentives with the client’s long-term success. It’s the fastest route for someone who doesn’t want to learn all the ins and outs or build their own marketing team. But it’s definitely the costliest tier.

If you have only one of these three tiers, you’re leaving money on the table. People who can’t afford your Done-For-You might happily jump into Done-With-You. Those who think, “I’ve already got a decent handle on this but just need the info,” can go into Done-On-Your-Own. You capture the entire spectrum of interest without turning anyone away.

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6. Key Stories and Examples (BMW, Bugattis, Real Estate Infoproducts)

It helps to see all this in action. Let’s look at a few real examples:

• The BMW SUV at $142,000
  Most people consider that borderline ridiculous. BMW is a solid brand, but not typically in that pinnacle-luxury tier like Rolls-Royce or Bentley. So it comes off as overpriced—or, in other words, expensive. That’s not where you want to be as an offer creator. If you position your offer far above the perceived brand value, the market reacts with confusion.
• Bugattis
  Bugattis can be multi-million-dollar hypercars. What’s more, the oil change alone can run well into the six figures. Tires can cost $10,000 each. Everything about a Bugatti is “costly,” but that aligns with the brand’s aura: an ultra-exotic, million-dollar masterpiece. Owners know the maintenance will be insane—and they’re comfortable with that because they’re getting something unbelievably exclusive.
• The Influencer and His $50k Real Estate Program
  Originally, he tried a $29/month membership, presumably to monetize his huge following. But it attracted people without deep pockets and with minimal follow-through. No matter how big your audience, reaching $1M monthly at $29 requires around 34,000 active subscribers in any given month, which can be a logistical nightmare.
  By shifting to a $50,000 premium program, he needed only 20 clients to get that same $1M. Not only was it easier, but those 20 clients actually had real estate investing capital. They followed through, got results, and became top-tier testimonials.

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7. Mathematical Breakdown: Hitting Seven Figures a Month

Let’s dissect one example of how to logically approach the path to a seven-figure month. Suppose you decide on a $10,000 offer.

• Goal: $1M per month
• $1M ÷ $10,000 = 100 buyers
• If your close rate on the phone is 10%, you need to get on the phone with 1,000 people each month to secure those 100 sales.
• If your show-up rate for calls is 50%, then you need 2,000 calls booked to achieve those 1,000 actual conversations.
• At an average of $150 cost per booked call (which is perfectly doable in a well-managed ad campaign), you’ll spend $150 × 2,000 = $300,000 in ad spend each month.
• Next, you factor in how many closers you need. With 2,000 booked calls in a 20-workday month, you have to handle 100 calls a day. If each closer can do eight calls a day, that’s around 12–13 closers on your team.

This is the sort of arithmetic that clarifies what resources you need. You can see how big your ad spend should be, whether you can handle the volume, or if you should adjust the price or funnel strategy. Once you have the map, it’s simply about execution.

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8. The Real Estate Case: Transitioning from Wholesaling to High-End Deals

Meet Justin, a friend who realized he was stuck selling real estate wholesaling offers—essentially a hustle-based, time-intensive strategy that typically appeals to people with more ambition than capital. In other words, it’s a magnet for folks short on money. That’s not a great formula for building an eight-figure empire.

Justin sat down with me to strategize a different angle: targeting wealthy buyers who genuinely want to learn how to invest big in real estate, whether that means multi-unit developments or entire neighborhood projects. Naturally, that requires significant capital. If you’re teaching someone a strategy that demands six figures or more to deploy, you can’t reasonably sell your course for $2,000. All you’re doing is attracting people who can pay for the information but can’t actually use it.

So we zeroed in on pricing his new course in the $10,000–$15,000 range. That sticker price alone signals “This is not for dabblers or people afraid to spend money.” If a person is prepared to drop $10k on mentorship, they likely have the resources to buy land, fund a deal, or partner on bigger real estate moves. This is a prime example of how you correlate the cost of entry with the cost of playing the game after the course. When your buyer can see the entire process from paying five figures for the training to spending six or seven figures on property, they’re serious enough to do it—and do it well.

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9. The Danger of Low-Ticket Offers and How They Damage Your Brand

People often assume that launching a cheap or “low-ticket” offer is the best route to quick wins and broad adoption, especially if they have a large social media following. Yet experience shows that low-price membership sites or $500 courses can generate a tsunami of headaches:

1. Attracting the Wrong Crowd:
   You get “tire-kickers” who feel $500 is already painful, so they’re not prepared to spend more on the actual strategy. Their results remain minimal, which leads to frustration.
2. Tanking Your Reputation:
   When folks who can’t truly afford to invest in your methodology fail to see gains, they’re quick to blame you. Public reviews or word-of-mouth negativity can overshadow the genuine successes.
3. Massive Volume Requirements:
   If you need 2,000 new subscribers at $29/month just to break a certain revenue target, think about your churn rate. You’ll constantly be marketing to replace cancellations.

Low-ticket offers aren’t inherently evil, but they’re rarely the formula for a business targeting million-dollar months with minimal friction. You can easily find yourself scaling up support costs, overhead, and negative complaints just to keep the boat afloat. Meanwhile, high-ticket deals can reduce your volume needs from thousands to a few dozen each month, drastically improving quality control, customer satisfaction, and profitability.

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10. Putting It All Together: Scaling to $1M+ Months with Speed and Certainty

Let’s do a quick recap of everything that’s crucial:

• Target Rich People: This is non-negotiable if you want simpler math. Affluent buyers have no problem investing $10k, $25k, $50k, or even $100k when they know the payoff is real.
• The “You’re [___] Me” Scale: The second someone buys, you’ve effectively taken their money. You must deliver quickly so they feel like they’ve received far more than they spent. That shift in perspective is what secures trust and fosters loyalty.
• Price Must Match Outcomes: Aim for “costly” rather than “expensive.” Show exactly how the value gained exceeds the price. If the program costs $10k and can realistically create $100k in revenue or savings within a short span, that’s an obvious win.
• Build Three Offer Tiers:
  • Done-On-Your-Own for the cost-conscious or those who prefer to learn at their own speed.
  • Done-With-You for buyers who want frequent coaching and accountability to hit results faster.
  • Done-For-You for those who just want experts to run the show and deliver the outcome directly.
• Run the Math: If you need 100 monthly buyers at $10k each, how many calls do you need, how many closers, and what show-up rate? This eliminates guesswork and tells you exactly how to build a $1M/month pipeline.
• Deliver Results Fast: There’s no better marketing tool than speedy, enormous wins. The more you compress the timeline to success, the easier it is to justify significant fees—and the more clients want to give you money, now and in the future.

Once you have all these parts working in harmony, you’ll see your monthly income climb steadily. You’ll have the clarity to diagnose where any issue arises. If you’re not getting enough calls booked, you know to adjust ad spend or your funnel. If your close rate is weak, you train or replace closers. If your show-up rate is below 50%, you optimize scheduling or your follow-up process. It’s a straightforward formula that scales once you treat it systematically.

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11. Final Thoughts and Next Steps

Going from five-figure months to a consistent seven-figure run isn’t magic; it’s math, positioning, and offer design. The concepts here—selling to people with capital, proving immense value with fast results, and engineering an ecosystem of three distinct offer tiers—cover the core pillars of unstoppable growth.

Ask yourself:

• Are you still creating offers for the broke or borderline buyer? If so, re-examine why you’re aiming so low.
• Do you have an entry point (Done-On-Your-Own) that’s priced high enough to attract qualified, motivated buyers instead of dabblers?
• Have you built mid-tier (Done-With-You) and premium (Done-For-You) offers for those who want direct help or a full-service solution?
• Are you flipping the “You’re F***ing Me” Scale quickly enough? If not, figure out how to shorten that timeline to a measurable, undeniable win.

As soon as you align all these elements, you’ll see precisely how straightforward it can be to break past that elusive million-dollar month. Rich buyers want to get richer, and they’ll pay good money for a fast, reliable result. If you can be the person or company who provides that, you’re on the highway to revenue levels you once thought unimaginable.

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Next Steps for Implementation

If you’ve taken the time to digest all these principles, the next step is simple: put them into action. Map out your existing offers (or the ones you plan to create). Decide how you’ll price them based on the outcome, resources, and speed. Remember that the more hands-on you are, the higher the investment you can command—because you’re taking the complexity off your customer’s plate.

Most importantly, start targeting and messaging to buyers who already have the money and are looking for vehicles to multiply it. That single shift in your business focus can change your entire trajectory. Upgrading your clientele from bargain hunters to serious, well-capitalized players is the ultimate game-changer.

Take that leap and commit to building and pricing in a way that reflects your ability to produce massive results. If you do it right, you’ll never struggle to sell. Instead, you’ll be selecting who you want to work with from a pool of people eager to pay premium prices—and come away thrilled with their decision.

Put these strategies to work and watch how quickly “million-dollar months” stops feeling like a pipe dream and starts being your new normal. The formula is right here; all that’s left is for you to act on it.