Why Your Earning Window Is Shorter Than You Think and You Need to Make More Money Faster

Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.

Let me be real with you.

You’ve been moving slow. You’ve plateaued. Maybe you’re growing, but barely.

And here’s what’s wild – you think you have all the time in the world to pull off substantial revenue. We talk about million-dollar months around here, whether it’s the first million a month or the next million a month. You’ve got the aspiration to hit one or the other.

Yet you move with the speed of a turtle on your path of supposedly trying to get there.

I see people join my programs where we give them way more than what we’d ever share publicly. Some people come in and move at lightning speed without exaggeration. Those people get it. They take the information and do something with it immediately.

They don’t make all the excuses that most people make.

Getting rich is about having an awesome life. Getting to do what you want when you want to do it. Going out there and having the opportunity to do anything you want. Ideally starting families, having kids, getting yourself a serious place to live – maybe multiple places. Getting to the point where you can travel without even thinking twice about any cost.

You want money to instantly materialize whatever you want to do in a given moment, right?

If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.

Why Every Business Eventually Plateaus or Contracts Unless You Keep Reinvesting Money and Effort

No matter what your aspirations are, whether they’re selfish or empathetic, you’ve got to understand there’s a finite window.

That’s your earning window.

And you have this illusion that it’s far grander than it actually is.

I’ve seen guys crank a million a month. They scale up big time and act like it’s just going to be there forever. Then all of a sudden it’s not. They have to go through the entire process all over again and they lose the ambition. They lose the drive because they know how exhausting it truly is to get that momentum in the first place.

Creating longevity costs a lot of money. Let’s keep it real.

You’ve bought stuff before – a nice car, maybe a nice place. You realized after you got it that it’s not just about the cost of getting it. There’s also a cost of owning it and being able to keep it.

It’s the same thing with business.

You buy your way through time, literally spending money and a whole bunch of effort to get to the point where you finally have the cash flow and the business and the value in this business that you’ve always dreamed of having. It’s kicking out money left and right. You’re loving it.

And you start to think this is just going to last forever.

Why You Cannot Coast After Hitting Your Revenue Goal, Because Maintaining Success Takes More Work

Failing to invest back into your business so it actually lasts forever – or at least extending the life of it – is a major problem.

What you instead do is sit around and do nothing most days.

You fall into these routines of non-revenue driven actions. You make all kinds of ridiculous excuses about why stuff has to take longer than it actually has to take. You’ve devolved to a point where you can’t just inherently bias towards an aggressive level of action like you used to.

You didn’t coast to get here.

But now that you’ve gotten here and you’re trying to get there, you think you can coast. What kind of illusion are you living in?

You know how much work it takes just to get to this point that you’ve likely taken things to. How much more work is it going to take to get it to where you want it to go next and then maintain it being there?

Your earning potential is generally finite when you behave like that. It’s never going to be infinite.

But I’ll tell you what – you can dramatically improve that revenue’s lifespan if you stop messing around all day and cut out all these justifications that you genuinely believe.

That’s always the craziest part. You actually believe the things you say that inhibit the action that’s required at the level that it takes.

You think things are easy at a million dollars a month or a couple million bucks a month. There’s way more work to do when you finally reach those levels and try to go beyond it.

You’re not just going to get there and all of a sudden be able to sit around. It’s not how it works.

You’re going to cross this finish line you’ve set for yourself and then realize you’ve got to keep running. Otherwise it starts to contract and go back down.

How Making Million Dollar Months Lets You Condense Decades of Progress Into Months, Not Years

Here’s the cooler part about having way more money.

You get to materialize life faster. When you need top tier help, you can afford it. When you need the literal best of the best to help give you perspective, you can pay for that perspective.

When you officially realize you need to take jets for the time savings to get a few hours back – you can use that extra time to either strategically relax or work because you’ve got a ton of stuff you need to do.

Most people have this fairy tale in their head. They think you hit a million bucks and you just get to do nothing. You hit a million bucks a month and you get to sit around.

Not even remotely close to how it works.

There’s more work to do. There’s more fulfillment. The whole point of getting to the point where you make a ton of money month in and month out with cash flow coming in is that all the stuff you wanted to get out of the way becomes possible.

Let me give you a great example.

I wanted to buy an $8 million house. You know how easy it is to accumulate $2.4 million in a shorter duration of time when you’re cranking million-dollar months? It’s far easier.

My original plan was to save $100,000 a month for 24 months. It would only take two years to save the $2.4 million. I committed to the goal and got like $700,000 into it within about 2 months. This is awesome. This is going to go way faster than I thought it was.

You’ll accumulate that kind of stuff. You’ll get the little things you want – watches, boats. Your kids will go to schools you never even heard of right now. But when you have kids ready to go to school, you’ll be able to afford the best ones.

Your network expands like wildfire. You’ll have some of the most valuable people you’ve ever thought you’d know in your contacts list regularly hitting you up to meet. You know why? Because they want to share value. They want to give you stuff. You want to give them stuff.

And honestly, a lot of the time you’ll probably still have to say no because there’s way more work to do to get to where you want to go next.

Why Your Target Audience Is Like Oil Well You Drill It Dry, Then Find New Audience

There’s all kinds of stuff you can use as excuses.

Just last night, we had an Inner Circle member who was like, “Man, I did all this work. I got to a high couple hundred thousand dollars a month. I really milked this specific set of messaging and this specific audience type and I’m starting to see a diminishing return from that audience.”

I said, “Okay, you think that the audience is infinite? There’s a finite amount of people inside of each given audience.”

Like oil in the ground. There are pockets of oil that are massive. There are tiny little pockets of oil that don’t even make sense to drill into.

I did content on this around messaging where I said you’ve got to learn to be like an oil well operator. You find an oil field, you take the money that it costs, you take the people that need to be hired, you drill that well straight into the ground. You obviously hope that whatever you’ve drilled into is a massive pocket that can sustain for a very long duration of time.

But what generally happens is it’s not that big and you can only extract a certain amount of gallons of that oil per day. You can only take so much out and then over a period of time it’s going to run out anyway.

When it runs out, you’ve got to know when it runs out. You’ve got to be able to strategically deploy the money, time, energy, and team again to go find another oil patch, drill that new well, and extract that new pocket of oil out of it.

This guy had the illusion that it’s some one-and-done thing where you can just simply set some stuff up. Yeah, you’re going to set up funnels. Yeah, you’re going to make new ads.

You’re going to make new ads the rest of your life running this business you’ve got.

Why You Will Always Need to Film New Ads Build New Funnels and Hire More People

You’re constantly going to be sitting down and tweaking things with your funnels, tweaking things with your sales team.

It’s an illusion to think that you reach a point where there’s no longer problems to solve.

There are the problems that need solved just to get the cash flowing – to get the oil out of the ground. You’ve got to set up the well, have the money to do it, drill into the ground, have the people who can do that because you’re probably not going to go out there and drill the well yourself. You’ve got to have enough money to buy the land in the first place.

Then you’re finally extracting some oil and making money.

When you get to the point where your ads are shot, where you’re filming content for all your organic channels to support your sales process via paid ads and drive some discovery organically too – whether you have anything that goes wrong in your funnel or everything that goes wrong, inevitably you’ll have to do something on the funnel again.

You’ll have to film a new VSL. You’ll have to run a webinar, run a three-day virtual event, a challenge funnel. You’ll have to do low ticket to high ticket product. You’ll have to do call funnels. You’ll have to do DM ads.

You’ll have to get good at all kinds of things.

And guess what? Once you get good at those things, you’ll probably have to get back and do them again and make them even better or adapt them to the new audience that’s required for you to sell into next.

It’s an illusion to think that you reach a point where there’s no longer problems.

Once you get to the point where you finally have recognized you’ve got a consistent amount of stuff you need to accomplish on a day-to-day basis no matter what – you’ve got to hire more people that can go out on your organization’s behalf and accomplish more no matter what.

You’ve got to keep the perpetual money machine in motion. It does not sustain itself on its own. It takes time, effort, and attention.

Why Your Business Plateaued? Because You Got Money and Started Messing Around Instead of Working

When you reach a point where you’ve hit this plateau, it can come from a handful of things.

You might just not know what to do. But seeking what to do is not that hard. It just takes time and effort to educate yourself and then turn it into action. The speed in which you move through that process to get back into action is the speed in which you’re likely to start growing again because you’re starting to try new things.

Sometimes you reach a plateau because you got money. You finally got a little bit of money and you started to mess around. You started to do everything but the thing that’s actually making you the money.

No wonder it’s stalled.

You have a bunch of underperformers in your staff that barely maintain it. That’s why it coasts. That’s why you experience little contractions here and there. When you experience those contractions, you stop messing around. You step in and you get it back to the point where it was and now it’s plateaued again.

Because guess what? You go mess around again.

This is not the cycle you want to live through. This is not how it’s supposed to be.

It’s supposed to be a ton of money rolling in day in and day out so you have an opportunity to condense things that take most people lifetimes into a couple months.

That’s the whole point. Don’t forget that. That’s the whole point.

Why People Who Travel Now End Up Broke at Sixty, While You Sacrifice to Get Rich Faster

You are sacrificing the things you sacrifice that normal people go do.

I remember maybe two months ago, I’m scrolling on Facebook and I see somebody through a client’s team staff member. Guy was a friend of mine on Facebook. I see him at the wall of China.

I’m like, “Wow, that guy gets to go travel and he barely makes any money.”

For a moment I think to myself – I haven’t been to the wall of China. I just got to work all the time because I have a ton of stuff I need to do.

But then I remember the most important thing. That’s something he has to go and do. When he comes back, he has to catch up. He has to get to the point where he recognizes he gets those little gleaming moments here and there.

Then I always think of how those people’s lives look as they get older and they’re out of their earning window. They didn’t accumulate enough. As a result, they live like regular people when they’re old. Some of them more contracted than that.

I lived in this area through COVID called Ponce Inlet. It’s a little beach town. We had a beach house. You walk out in the backyard, couple feet, you’re at the beach.

In this area, the average median income in Daytona Beach is about $42K a year. Census data confirms that Volusia County’s median household income has consistently remained significantly below the national average, reflecting the economic realities of retirement communities without wealth accumulation. 

There wasn’t a single good restaurant in that entire city because restaurants wouldn’t want to go there. Nobody rich. Nobody to spend money.

There’s this little inlet I lived on. There was the river side, the inter coastal, and then there was the ocean side. There’s a handful of homes on the ocean side. There’s a handful of homes on the river side.

Then in the middle of this little inlet are all these little tiny homes. Picture like a two-bedroom place. Maybe they have two bathrooms. Most of these places, you could tell these people were running out of cash. They were older – 60, 70, 80. I’m sure some of them even up to 90, maybe even over 100. This is a retirement area.

Some of these people – you just look at how they live. Their cars look beat up, broken down. Most of them don’t even leave their house. They think they retired in this place and now they get to live here and go to the beach when they want.

But no, in reality, they don’t leave their house. They just sit there in the house all day because they’re too old. They’re too decrepit. They have too many health problems now.

They didn’t bet on that.

They lived the regular life and they got to do some things while they were in their regular age. Then they ended up in a nice place arguably, but they don’t actually get to enjoy it.

How to Compress Forty Year Career Into Ten Years by Maximizing Earning Potential While Young

The whole point of you making a ton of cash is to condense the work life cycle down to a little tiny window.

So you maximize your earning potential in a short period of time. So you get to live a life.

Whenever I ask people in my Inner Circle, I ask them all the time – when do you want to retire? Most of the 20-year-olds say like 30 or 35. The 30-year-olds say 40, 45.

When I was 25, I said 45. I said I at least want to give myself the option to no longer work for active income at 45.

I’m 31 right now. I don’t have kids yet. Probably have kids in the next 2-3 years. That would imply that let’s say I have kids at 35. From 35 to about 53 would be the lifespan of my kids from 0 to 18.

In that window, right around the time they become late kids and then early teenagers, that’d be where I’d ideally have my option and no longer have to work for active income.

Think about this. This is really important you understand this.

These goals that most people have – when you ask them as a follow-up question how much do you have invested, the question is usually answered with “I barely have anything invested.”

But here’s the cool part about what they have as potential. They have a monumental earning potential where they can throw a ton of cash into the market in a period of time that’s much shorter. They have to spend the time getting to that point where they have a lot of extra cash to throw at the market.

But once they do throw it at the market, guess what? They’ll have way more than what most people were able to accumulate over 30 to 40 years. Financial data shows that the average American retirement savings is only $255,200, while aggressive wealth-builders can accumulate millions in a fraction of the time through compressed earning windows.

It’s not going to be a great retirement if they only gave it a short couple years or maybe a decade to compound. It needs more time to compound.

These people will likely work beyond the age in which they claim they want to retire. But at least they have the potential.

But if they go about running their businesses like most people where they don’t actually recognize that’s what they have to do, they end up being just like any other normal person. Except they sacrifice all the stuff regular people get to go do that you don’t get to do because you’re so busy.

You won’t get to see the Great Wall of China if you aren’t self-aware of that process and invest a ton of money over whatever period of time.

Why Living Off Cash Flow Without Investing Leaves You Broke When Business Contracts

Most of you haven’t even done investment math.

You just live off the cash flow and you got to the point where you technically have more than enough to support you. But you’re not supporting anybody else around you and you’re definitely not supporting your future self.

And you just stall.

You’ve got to tap into something that in real time when you are making excuses – and they won’t sound like excuses to you, they’ll sound like highly believable reasons that delay action – when you’re making these reasons up that you choose to believe in, you have to have a superseding reason.

You have to have something that overrides it and says, “Nope, you’re just trying to slow down again. Nope, you’re just trying to cozy up.”

That is a cool part about getting richer. You get to this point where when you do choose to stop, usually your life’s pretty good.

But it’s not going to stay good if your life isn’t supported by a ton of money that you invested or got from an exit.

Is your current business likely to get you to that point? Are you actually proactively doing anything that would reach a point where at whatever age you want it to be, you have whatever you need to sustain whatever you’ve got right now based on cash flow?

That’s the illusion.

The cash flow is what keeps you comfortable. Yet as soon as you start cozying up and getting lazy, the cash flow goes down. It teaches you the lesson I’m trying to tell you out loud right now.

Every time it happens, you can’t stop when you just have the cash flow to do what you want.

Go Bigger or Risk Everything

You have to go in far excess of whatever that comfort level is so you can invest the excess. So the excess supports you after it’s invested and gets you to the point where you have that amount of cash flow off the invested amount or off the exit that you could get.

You’ve got to go bigger.

Going bigger always solves your problem. It always solves these types of problems.

These issues don’t exist as you continue to go big because every time you go bigger and you get more cash and you’re actually pocketing that cash, you condense time.

You are just constantly condensing time cycles that take regular people way longer durations – decades comparatively to what you can accomplish in years by making way more sooner.

That’s why you sacrifice what you sacrifice.

When you get cozy, when you get comfortable, when you get lazy and you use these justifications to stall action – and listen, you’ll be working. That’s kind of the crazier part about these illusions, these justifications and reasons you’ll come up with.

You’ll technically be doing work still, but you’re not pushing yourself. And you know you’re not pushing yourself.

You can do way more than what you’re doing right now. But boy oh boy, you sure try to convince yourself you can’t, huh?

You forget the whole logic of this game. The whole logic is that you make these sacrifices so you can get way further in a much shorter duration of time than what it would take if you chose to be regular instead.

You’ve got to step it up.

Enough playing small. Enough of this tiny game stuff that you’re doing. Enough of these reasons and these justifications for stalling action.

Why Going Bigger Always Solves Problems? Because Excess Cash Gets Invested to Support the Future

If it comes down to the fact that you just don’t know what to do to get to the next level, get to the point where you figure it out.

Invest into whoever you need to invest into. Read whatever you’ve got to read. Watch whatever you’ve got to watch. Talk to whoever you’ve got to talk to.

Get the education out of the way so you can get back to action.

And if you do know what you need to do and you’re just delaying the action because of some reasons or justifications that you’re making up, it does not excuse the fact that life doesn’t care. You’ll still put yourself at a disadvantage by making those excuses.

You have to set aside those justifications and reasons.

You’re a smart person. That’s why you got to this point. You’re smart. You’re not a fool.

But guess what a fool would do in your circumstances? They wouldn’t be smart enough to realize that they’re smart enough to fool themselves.

That’s the thing about being smart. You will have real reasons to delay action.

A great example of this – I’m sure you can relate to this. There are way more less intelligent people that have 5 to 10 children and you probably still have none. If you do have kids, you probably have very few kids.

To the few watching that have a ton of kids – great for you. You’re doing what most rich people don’t do.

Most rich people are smart and they say things like, “Well, now just isn’t a great time to have kids. It’ll lower my earning potential or it’ll inhibit me from traveling.”

Smart people tend to not have kids or literally not have as many kids as less intelligent people do. Demographic research confirms an inverse relationship between education levels and fertility rates, with college-educated women having significantly fewer children than those without degrees.

There’s a movie – I don’t remember the name of it, I didn’t even watch the whole thing, I saw clips of it – where the earth eventually devolves to a point where it’s a literal pack of unintelligent people that run the earth. Why? Because they outbred the smart people.

You’re smart enough to know – as an example, I have three little dogs. I tell my fiancée this all the time where I’m like, listen, I think these dogs override our parental instincts. I feel like we should just have children instead of dogs.

But because we have dogs, there’s some level of subconscious satisfaction as though we’re parenting things because they’re like children to a degree.

Everybody I see with kids puts a lot of attention into their kids. Obviously, kids are more hard work. But these dogs override this instinct. They override this feeling of what it would be like to spend that same time and effort taking care of a kid.

Yet we don’t just get rid of the dogs because we have a strong emotional connection to the dogs. We also don’t have kids because there are all kinds of justifications on why not to have kids.

We’re smart enough to know that those things are technically true, but we’re not smart enough to just override it anyway and just have some kids.

That’s an example of what I’m telling you about.

Why Smart People Make Believable Excuses to Delay Action That Cost Them Years of Earning

You likely have super believable reasons to delay action that are probably real. That are honestly probably true. You’re likely not wrong with whatever you think about why you shouldn’t do something, why you shouldn’t take on that extra effort, why you shouldn’t spend the extra time.

But you still have to do it.

That’s my point. You still have to do it.

And guess what? Every single time you do it, you get to that other side and you say, “I should have done that way sooner.” You realize with hindsight that it wasn’t that hard, but you made it hard mentally.

That’s what I’m trying to tell you. Stop delaying the action.

You get the funnel set up, you get the messaging dialed in, you get the ads cranking, you run out of that audience, and you’ve got to do it all over again.

Do it all over again.

It’s what it takes to make more money.

When you get to the point where you recognize you’ve got to do some things that you don’t know that well, you’ve got to do it anyway. When it comes to the point of saying you’ve got to educate yourself, you’ve got to get to the point where you invest time, effort, and attention in resources and development again – you’ve got to do it.

Whatever it is that you’re delaying, recognize that you are smart. You make up great reasons to delay action, but delaying action hurts you. Delaying action will hurt you in far grander ways.

It’ll make all of this that you are currently sacrificing for a much lower probability to get the outcome that the whole sacrifice is technically for.

Why Every Time You Finally Take Action, You Realize It Wasn’t That Hard, You Just Made It Hard

The major outcome – remember, the sacrifice is for the major outcome. The sacrifices are for pulling that major outcome with a much higher probability into the near future rather than having it be something that you experience when you’re 60, 70, 80 years old.

You’re trying to experience it now.

That’s the coolest part about cash flow. You get to do cool stuff now. You get to experience cool stuff now. You started the process where as you pull that rope in pulling that big future event in, you start to see little things accumulate.

You look in your watch box and you’re like, “Wow.” You look in your garage – some of you got rich enough where you can’t even have a garage. You’ve got to get a warehouse to put your cars in now.

You start to see the signs of life. You look at your bank balance and you start to have to do things like get multiple bank accounts just to store $250K at a time because you have a bank that insures with FDIC insurance up to $250K.

Maybe you got smart enough to use Mercury because they claim they can insure with their strategic system of how they allocate your bank balance across multiple banks at the same time for you.

You see little signs. Your investment accounts, the gambles you take, the cash flow, your payment processor, the wires – you see the signs of life.

As you pull it in closer and closer and closer, the worst thing to do is stop pulling it in because you started to see a little bit of results from the first half of the chain you’re pulling in.

That’s the illusion.

The only reason you’re seeing those things is because you’ve sacrificed what’s necessary to sacrifice to get that coming in. The big outcome – you can never forget this.

The big outcome that’s so hard for most people to keep attention on is being able to sustain what you’ve managed to accumulate. The cost of ownership without having to work for the active cash flow anymore.

That’s what it’s always been about.

You just lose focus on that. As a result of losing focus on that, you occasionally get comfortable because you manage to get yourself a great life. You have this illusion that if you just stopped right now that it would all maintain itself.

You’d lose all of it in the blink of an eye because you don’t have enough to maintain the cost of ownership.

That’s what it all comes down to.

What you have to do is recognize that just as your life has gotten better from the cash flow you’ve generated now, it’ll get way better. Way better.

You increase that probability dramatically of being able to maintain the cost of ownership without having to work for the active income anymore if you keep going and you go bigger.

You get to do it sooner and you actually get to make these hyper unrealistic goals for most people on earth possible for yourself. You increase the probabilities of those things being possible for yourself if you just maintain that perspective as you go.

You’ll take the necessary actions. You’ll make the necessary sacrifices. You’ll do what you need to do consistently.

And you won’t ever believe these ridiculous reasons you’ve come up with to stall the action. You’ll just do the actions anyway.

That’s the whole point.

What I can teach you isn’t theory. It’s the exact playbook my team has used to build multi-million-dollar businesses. With Master Internet Marketing, you get lifetime access to live cohorts, dozens of SOPs, and an 80+ question certification exam to prove you know your stuff.

---

Watch the video: