What Funnels Are Working Best Right Now for Million Dollar Months

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The question comes up quite frequently: what’s currently working best for the million-dollar month earners?

So I’m going to go through that here today.

Just to be clear if you’re new to the site, all we talk about around here is taking the lessons from the million-dollar a month earners that we’ve worked with over the years, that we currently work with, and just handing down the lessons to you.

We don’t make any income claims for you obviously being able to get to a million dollars a month. These are just the lessons that I’m trying to pass down.

To be clear, this whole site, I’m talking to the people that are already doing at least a low couple hundred grand a month. We have some outliers that are already at their million dollars a month and they’re trying to tack on the next million on top of that.

You’re a top earner to be clear if you’re here consuming this content. I’m talking directly to you.

If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.

If you’re already following along, welcome back. I got another great piece for you here today. Without further ado, let’s dive in.

Why Live Webinars Are Making a Comeback and Working Better Than Automated Webinars

So there’s a few key funnels that are actively working the best literally right now, right here today as conversion mechanisms and webinars have average registrant-to-attendance rates around 40–50%, showing they still bring strong engagement compared to automated funnels. And I’m going to talk about two sides of the equation.

I’m going to talk about the ad strategies and in addition to that I’m going to talk about the conversion mechanisms, the funnels.

I’ll get started with the funnels. So in terms of the top conversion mechanisms right now that are working the best, we got a few that are live and we’ve got a few that we call daily lead flow.

So they’re a lot more consistent. They provide consistent call volume, consistent leads, consistent closing opportunities throughout the rest of the month.

The ones that are live, we have webinars. We also have a challenge funnel. And in addition to that, for the people who are willing to do it, live events are also back and in extreme demand.

These three funnels, in terms of when I say they’re live, I want to be extremely clear when I say this. The autonomous version of these where you’re doing like automated on-demand webinars, automated weekly webinars, or whatever the frequency is, they’re just not working that good.

It’s not that they’re doing awful and it’s not like I don’t know people that are using them to do like a couple hundred grand. But all the people that are doing like a million plus a month right now, they’re not using automated versions because live formats typically drive higher engagement and conversion opportunities than fully automated sessions. They’re all going live.

In addition to that, I just did an entire piece this most recent week you can go check out on webinars. Live webinars are back. We typically do these on a once a month basis and they are crushing it right now.

We talked about this in that piece but I want to reiterate the downsides of doing these live versions of the funnels is how they attribute revenue.

If this is an example over the course of a full 30-day duration of time, here’s how it ends up looking. You’re spending money throughout the course of the first half of the month and then throughout the second half of the month you get a pretty extreme spike in revenue.

You have a little replay window and then a pop-up event and then the revenue just kind of drops dramatically.

This type of funnel when you do it live creates a pretty significant front-end burn where you’re spending upwards of like 2 weeks of ad spend with little to no return.

And most of the people that are getting back into the swing of live webinars, we’re encouraging them to spend about $50K to $80K at least on a test budget for these.

The good news is the probability of return is dramatic. It’s working really well time and time and time again. We haven’t had a webinar that we’ve launched recently for either clients that we do hands-on deals with, consultants, or even our Inner Circle members fail. They’ve done extremely well in terms of the returns.

Again the downside though is over a 30-day duration of time you’re not getting consistent revenue as a result of that. You’re getting sporadic high volumes of revenue that dramatically drops off.

That can be propped up a little bit with a pop-up event which I won’t talk about here in detail. I talked about in an entire piece related to webinars you can go check out after this one if you want to learn more information on what that pop-up event is and how we’re maximizing webinars in general.

The point I’m attempting to make right here right now is webinars are back. They’re making good money but they don’t supplement the entire month.

Every time that we try to take them from a once a month live event to even just doing them twice a month, a bi-weekly version of a webinar, we find that people just don’t show up as often. We get a much lower show rate when we increase the frequency.

And I want to disclose this because it’s a very important differentiator. I’m talking about hitting million-dollar months here. Webinars when you do them at a high frequency, we’ve still found that they do like mid-range couple hundred grand or low couple hundred grand a month when you increase the frequency of them. But they’re not making nearly as much as the people who just do them once a month live.

The people who do them once a month live make far more revenue off the webinars. I’m not exaggerating when I say this by the way. Most of the people that are doing like the $80K test budgets, they’re doing upwards of like $500K to $700K in return off of that single once a month live webinar.

Most of those people are also pushing like a $10,000 product. They’re not doing direct to checkout and they’re pushing people to book a call.

What we’re attempting to do as a result of not successfully increasing frequency on webinars, we’re trying to increase the amount of conversion mechanisms that can be used that to the consumer come off as different. Like a different form of a consumable, a different form of a conversion mechanism.

So webinars end up being a once a month event.

Why Challenge Funnels Generate More Revenue Than Webinars But Can Only Run Quarterly

From there we start incorporating challenge funnels.

Now challenges are typically like a bigger revenue opportunity. Challenges are a lot more intense comparatively to a webinar.

Webinars for affluent demographics can be upwards of like 90 minutes. If you’re doing to a general public, webinar like 3 hours long.

Challenge funnels can be as little as like 3 to 4 hours a day for three full days of content. They are intense on the person who’s executing them, on the team behind the scenes that’s moderating them and promoting them and just making sure everything goes smooth.

It is a completely different game and again it’s much more in-depth.

So as a result of that, and I want to be extremely clear when I say this, this is an opportunity but also I’m just trying to level with you here and be transparent. The people that are already above a million a month, they’re typically doing very financially well and they’re making a significant amount of money.

So as a result of this they typically want to be less involved in things that are live.

So it’s very hard for me to convince my clients, whether they’re hands-on deals, consulting deals, whatever, to do a once a month challenge funnel and a once a month webinar. That’s too much talk time for most of these people that we’re doing these with no matter what the high ticket offer or product is.

So what we find is we can do webinars once a month but we have to do challenges once a quarter.

Challenges when I say that they’re much bigger, we’ll typically do these in two different ways. We’ll do free versions and we’ll do paid versions.

I’m going to give you an example of one of these paid challenges. We have a client right now that we’re in the middle of promoting a paid challenge for. And this is one of three different deals currently that we do a paid challenge with on a month-to-month basis.

We’ve been promoting it for about 2 months. At the beginning we have early bird pricing. So during the early bird period we’re typically seeing an average order value of about $70. That’s the average order value.

And to be clear our cost of a purchase was around $30 to upwards of $50 give or take the time frame while we were doing early bird pricing.

Now this front-end profitability was huge. It’s not just the cost of the ticket, it’s also some backend upsells that are factored into that that are immediately accessible for purchase.

After we got into just regular pricing we ended up seeing a dramatically higher average order value and the purchase volume still holding, which is pretty cool. So we started to get into about $105 all the way up to about $160, and it was a little more than that, like $162, but I don’t remember the exact amount.

Now to be clear again this was the average order value after regular pricing and we also saw a cost per purchase creep up a little bit. So our CPA ended up being at about the $70-ish dollar range for getting somebody to purchase one of these tickets and a few of the upsells.

This is sweet. We’re shooting on average per day anywhere from about $15K to $35,000 in ad spend. This is a pretty significant shot that we’re taking. But because we’re front-end profitable we’re just pouring cash into it as much as we can on a day-over-day basis.

Currently we have anywhere from 7,500 to, again we’re shooting for about 10,000 is the goal. So 7,500 is current and then by the end of this we should have about 10,000 people that have purchased just from paid. By the way this is just from paid advertising. So organic contributes on top of that for the people that are purchasing.

But for this specific offer and this specific business that I’m referring to here, their organic isn’t like huge. It’s not anything crazy in terms of what it’s contributing. So this is mainly a paid event.

Now over this 3-day challenge, when I talk about it being intense, there is a lot that has to get done in these three days. But I love challenges. But again we can’t do them that often so they’re special.

Day one is all super dense value, all content. You’re trying to, whatever the theme of the event is, give people as much as you possibly can just back to back to back to back to back. You’re not trying to do anything other than just drop extreme value on these folks bit after bit after bit. Has to be dense because day one is what hooks them to show up for day two.

And day one it’s very important to note, this is upwards of 3 to 4 hours in length whether it’s an affluent demographic whether it’s the general public. This is what a challenge is. A challenge has an outcome to it.

So the point of the challenges are, this is the theme of it, this is what we’re going to help you do and we are legitimately going to help you attempt to accomplish that just from what you’ve paid to be a part of the challenge.

Now day two, you’re starting with some framing. One of my favorite people that I’ve learned from in my life to date that I’ve paid money to, Myron Golden. I love Myron Golden. Shout out to Myron if he’s ever reading. He’s one of my favorite guys.

Myron talks about million-dollar days and he mainly does this through events. Now Myron does this thing called the pre-pitch and the rep pitch.

Now I won’t sit here and just tell you for free everything that Myron sits there and talks about that I’ve paid, my clients have paid, a lot of money to learn from Myron. But I will say this.

Day two starts with a version of Myron’s pre-pitch where you’re essentially going through some framing opportunities where you’re trying to level with people in ways that are more indirect through storytelling and trying to prime them for what you’re going to do in the first half of this day which is the pitch.

Generally right before lunch you’re going to do a pitch. And then after that you’re doing objection handling and you’re doing Q&A. So day two is essentially pitch day.

And this is important to note, you still get a lot of attrition that occurs from day one to day two in terms of the show rate. So this is why we pitch on day two instead of day three.

Day three is more content plus a re-pitch and in addition to that just another big Q&A. But again this is where the money’s generated.

Now in this challenge when you look at these statistics here for what I’ve referred to, we’re not shooting for like high couple hundred grand or like a little over a million like what a webinar would produce. We’re shooting for $3 million off of this specific challenge funnel for this specific client that I just talked to you about.

It’s a $10,000 offer that’s dropped on day two. And due to the volume of content, we’re going to do two things. And I want to be clear when I say this, generally if you do this on a webinar it doesn’t work as well. But if you do it on a challenge it works great because there’s a lot more time invested from the individuals that are there with you during the challenge.

We do a direct to checkout on the challenge funnel where we’re going to try to get that $3 million mainly from people that are just buying it through a checkout link on the spot. But in addition to that we’re telling people they can book calls. So it’s a mix of both.

And I want to be clear when I say this, we don’t generally do that on a webinar due to the fact that we get a lower volume of revenue that comes when you allow people to do direct to checkout on webinars comparatively to when you do it on a challenge funnel.

So that’s a challenge funnel best practice, not a webinar best practice.

I digress. Point I’m trying to make is we can’t do this every month. It doesn’t make sense whether the person’s willing to spend the time to do it or not. It’s just a lot.

At this level of spend we are reaching everybody there is to reach in the market. We’re probably hitting these people several times over over the course of this promotional cycle within that two months of promotion.

And to even get that many people and get that amount of spend, the amount of ads that we’re cycling through is extreme. We’re doing like 10 ad creatives every 3 or 4 days in terms of what the volume is that we’re cycling through on just ad creatives alone.

So challenge funnels are typically done every quarter. So webinars are monthly, challenge funnels are every quarter.

And again challenge funnels are every quarter not because it just has something to do with the fact they’re too successful and don’t want to do them as often. It’s because there’s promotional fatigue.

That’s also why we try to do the webinars monthly instead of increasing the frequency of them. Promotional fatigue is a very real problem literally right now.

While I’m sitting here talking to you, trying to put you on game, we’ve just found that every single time that we try to promote these things at a higher frequency we just get diminishing returns.

So we try to play into the natural scarcity of what people clearly want out of these brands that we’re working with because scarcity and urgency around live events and high-value conversion mechanisms can help increase perceived value and drive more timely action.

And by the way these aren’t exclusive to info product businesses. These are also being used literally right here right now for service-based high ticket businesses. We’ve also done these for one high ticket e-commerce company that’s selling a physical product through call.

So this kind of stuff, I want to be very clear when I say this, this is so effective but again there’s a live component to it.

Why Live Events Generate Two to Four Million Dollars But Take So Much Energy

So the things that you have to do to get live funnels and conversion mechanisms to work, obviously you have to be charismatic and good at talking to people.

I don’t sit down here with a teleprompter and a set of things that I’m going to go through with you. I know what I need to talk to you about and I can naturally flow and go through the information that I need to discuss with you here today.

I can also strategically work in call to actions when necessary, like joining into my Inner Circle offer. Twice a month one-on-one calls, weekly group calls, quarterly in-person masterminds right here in Miami, Florida. A group chat full of rich people trying to get significantly richer.

If you still consume these pieces and you get a significant amount of value and you haven’t at least gone to that link available and checked it out yet, shame on you. That is where we help people, or at least to be clear without making an income claim, the whole point of the offer is to get you richer.

To be clear we don’t make an exact dollar value figure for what we tell you you’re going to be probable to make. But I will say this, nobody joins in there and doesn’t make more money.

I digress. Point I’m trying to make is you have to learn how to be able to flow well if you’re going to do any kind of live event. It’s okay to execute it with teleprompters and decks and essentially supplements that can make the flow easier for you.

But at the end of the day you have to be good at talking to people live. You have to be good at working a chat room and not getting distracted by it. You have to be good at being able to ask permission to sell. You have to be good at going through Q&A and objection handling and just it’s a skill set long story short to be able to do these live webinars, these live challenge funnels and live events.

Now in terms of live events, these are typically done either on a semi-annual basis or for an annual basis.

Live events are not for the faint of heart. They take a lot out of you. You have to coordinate a physical venue. It’s a hard cost to the physical venue.

Depending on how long you’re going to do the event, that dictates how much staff you have to fly in from who knows where to be there at the event. You have to have a physical in-person sales team to get live events to be effective.

You have to be able to again have the skills to be able to execute a live event. You have to be able to have a strong network effect to have other people that people want to see there at the live event to talk to. So you don’t have to present the entire time.

You have to coordinate with vendors on food and security and all the AV behind the scenes to film it all. Tons of stuff you have to do for live event.

But to be clear the people that are doing the million-dollar months, they prioritize live events because again from a revenue perspective, if webinars do mid-range to high range couple hundred grand or very low, just clear a million bucks, and challenge funnels again we’re shooting for $3 million in the challenge funnel, and then if we do events, live events, same thing as the challenge funnel.

You’re trying to clear a few million bucks. You’re not doing it for a couple hundred grand. You’re trying to clear at least, at least like $2 million to $4 million off of a live event. But they take a lot out of you so you don’t get to do them as frequently.

These right here right now are heavily prioritized by people again regardless of whatever the high ticket product or service is. There is a huge demand for modern conversion mechanisms that are live, updated to current best practices and tactics that are giving people the information they need to buy.

Especially in sophisticated markets where the people are getting pitched like crazy and have been pitched like crazy and need the substance of what these live events provide.

But again these things create a lot of inconsistency in revenue just due to how they are in their nature.

What Daily Lead Flow Funnels Create Consistency Between Big Live Events

So then we get into this other component of it which is the daily lead flow.

Now this is typically less favored by the sales teams. So this is, we’re going to call it salespeople problem. These are the ones that your salespeople are going to complain about. These are the ones that are obviously less hot, less framed, less warmed up comparatively to somebody who just watched a webinar, went through days of challenge funnel content, went to a live event and had that same volume of content and an in-person experience.

These are what your salespeople are going to complain and moan about. But this is what creates consistency and at least at least mid-range couple hundred grand when you execute them successfully with enough spend behind them and have good salespeople too.

This is where the consistency throughout the rest of the month comes from. And that’s the whole point of why you still have to work it in.

And there’s a few current best practices in terms of conversion mechanisms that people are using right now for their daily lead flow. We’ll talk about them here today.

Number one, call funnels. Call funnels are amazing if executed successfully.

You have two things that you typically pair with them. First of all you got our most recent revamp strategy, the Venus Fly Trap 2.0. This is framing done before they actually reach the call funnel but creates a very low volume of total calls that come in because you’re adding three steps of friction before you even allow them to see the direct response.

So there’s a tremendous level of attrition per step that builds your direct response audience in that example that just watched 25% thresholds of a series of different videos.

But I will say this, it does help alleviate the salesperson problem. It gets rid of that issue completely because they come through very well framed from having consumed a lot of videos.

The other way that we do that, and we pair these two together by the way, is the Hammer Them strategy which I’ve talked about at length on this site time and time again.

These two strategies are content marketing strategies. Keep in mind if you’re new to my site and you haven’t ever heard of the Hammer Them strategy, I’ve got a tremendous amount of content on it. But I’ll touch on it lightly.

After somebody has in this case scheduled a call, we’re going to hammer them with content. That’s simple. We’re going to make sure that they have a 15 to 20 frequency count on unique pieces of content before they show up to their call.

So if on average you have like 2 to 3 days when somebody books to the time their call occurs, we are going to hammer these people with content. We’re putting at least 30 to 50 short form pieces of content and we’re putting a long form section of content together for them, about 15 to 30 different long form pieces of content just like what I’m doing here right now for you.

By the way this would be a perfect example of a piece that would go into the long form section. And this short form section is typically geared towards these four quadrants we talk about. But you can learn more of that in a piece dedicated to Hammer Them on my site if you’d like to learn further that way I don’t digress too hard from the topic at hand today.

Point is though you have short form content and you have long form content and you’re putting the two together. And what happens as a result of getting these two types of content in front of somebody before the call is ideally they come through better framed and further along in the sales process.

That’s the biggest reason that salespeople will complain about lead quality coming into a call. They’ll say this person feels too early in the sales process if they’re articulated enough to give you proper feedback.

Most salespeople give awful feedback. They just say stuff like “All these leads are unqualified.” It’s like you have to make sure your salespeople are more articulate.

The more articulate ones that have that same problem of saying they’re unqualified, what they really mean is this person just feels too early. I feel like I’m talking to them too soon.

That’s the biggest thing that you’re trying to fix when you use these content marketing strategies like the Venus Fly Trap 2.0 or the Hammer Them strategy.

Now to be clear the call funnels, they create consistency.

DM strategies also create a lot of consistency. This is typically a two-step process though because obviously you’ve got your setters that are communicating with the leads and then in addition to that you have to hand those people who are qualified via the setters to the closer.

This believe it or not, DM strategies even with or without content marketing, typically the salespeople claim that these people are further along in the sales process.

We like to assume that that’s because not necessarily the conversation they have with the setters. The setters are usually just like a qualifying conversation, not necessarily a ton of framing being done there. Give or take the process that’s being executed.

We like to think that they’re further along because they have the ability to click to your page and binge whatever you’ve posted on your page, which typically helps any framing process. Thus the point of the content marketing.

So you can still use strategies like the Hammer Them strategy which we typically always do on a DM funnel for the DM strategies to work more effectively and get more consistency and better framed leads on a day-to-day basis onto your closer calendars.

In addition to that we have the Hydra. Now the Hydra is one of my favorites. This is a lead form strategy that leverages conditional logic just like an application would and it is handing off qualified applicants that come through a lead form.

Typically lower intent because they’re just easy access to a form right there in the ad platform that their information is usually pre-populated in unless you’ve selected the higher intent option which forces them to type it in and then confirm their info.

Point I’m trying to make is these three are usually the big three. Usually it’s call funnels followed by these two collectively. I’m going to label these two as tied because usually they’re done second.

In some instances if you have a smaller budget using the Hydra can be more effective. You usually get a cheaper cost per lead so therefore you have a higher volume of people that you can communicate with when leveraging the Hydra versus a call funnel.

What Is the Chunk Method and Why Million Dollar Businesses Use Multiple Funnels Now

Daily lead flow is very simple to understand. Daily lead flow is what creates daily calls going onto the closer calendar.

Webinars, challenge funnels, live events, they create huge influxes of call volume and just sales opportunity period onto the closer calendar. But they’re inconsistent throughout the rest of the month which is what we do not want.

That’s why we have to do both. We have to master the live conversion mechanisms that are sporadic and create large lump sums and we also have to leverage daily lead flow for consistency in revenue and profitability.

There’s a pretty substantial difference in ROAS that you can expect from one versus the other. A lot of it is obviously dependent upon your sales team’s skill set, the quality of your content marketing strategies and the content within it to effectively get people to show up and be more probable to buy.

Generally we’re seeing people around like a 3x to 5x ROAS nowadays on daily lead flow because structured multi-stage conversion funnels often deliver stronger overall ROI than single static campaigns.

The worst ones who have like terrible sales teams or to be fair also just operating on smaller budgets and just getting started with some of these strategies are around like a 2x or 3x range on their ROAS.

Whereas when you look at these live events for conversion mechanisms, for the people doing more than millions a month, these people specifically, again low low end they’re doing like mid-range couple hundred grand a month on test budget.

Once they start the scaling process it’s a whole different game. You’re getting into the range of like high couple hundred grand or even low million a month just off of the live conversion mechanisms alone like the monthly live webinar.

So very important to note there’s a duality right now. This is the whole intention of this piece. I’m trying to be as transparent as I can about what’s working right here right now for these types of businesses today.

If you’re doing low range couple hundred grand a month, you’re doing a million a month, you’re trying to tack on the next million, wherever you’re at, this is the current game that these types of businesses are playing.

Most of it, and I made a piece on this before where I’ve talked about like there’s some of these businesses where literally all of their revenue for their million-dollar months comes from just one main thing. It used to be call funnels. And way back in the day it was webinar. Some of them even automated webinars.

Versus nowadays what we’re seeing literally right here right now today, I did this piece called the Chunk Method where a webinar as an example might be upwards of half of the revenue that these businesses are experiencing. And then their call funnel is a chunk of it. And then their DM ad strategy, their Hydra, their instant form campaigns is a chunk of it.

So long story short, a majority, meaning more than half, are currently leveraging the Chunk Method in order to get to the big million-dollar months and enter into that 0.1% club.

In comparison to all the revenue coming from one thing like how it historically looked over these last few years.

So again you really have to lean into having a few different conversion mechanisms. Webinars are back in full effect. They’re awesome. But again create a lot of inconsistency. You wouldn’t have huge months if that’s all you did.

Daily lead flow feels like a grind. There’s generally always something going on with the daily lead flow that you feel like it’s holding it back. But it always ends up profitable if you’re doing it right. So at the end of the day you keep it going along and you keep scaling it up.

This Chunk Method creates great diversification by the way. It does end up being safer because at the end of the day, look, if something goes wrong with one of the funnels you just start scaling the heck out of one of the others. It’s not a huge deal.

If something goes wrong where you got all your revenue coming from one thing, you’re obviously pretty in trouble if something goes wrong.

So it’s important, we’re pressing everybody we work with right now from Inner Circle members, consulting clients, hands-on clients. Let’s have more than one thing and let’s leverage what is currently in demand.

What’s currently in demand to be clear are those live conversion mechanisms. But I can’t stress it enough, they create so much inconsistency that that can’t be the only thing.

So anyway, if you’re new to the site, I hope you got a lot of value from this. Check out my other pieces on the site. They’re all dedicated to helping you learn the lessons. Learn the lessons of people who have made the million-dollar months possible for themselves.

Seeing transparently from behind the scenes from a marketer’s perspective what those people are doing and getting some bite-sized lessons from these folks.

Every piece on my site is dedicated to scaling up. I don’t talk to novices. I try to talk directly to the people that are doing at least low-range couple hundred grand a month.

We find a lot of people on this site that are already somewhere in the couple hundred thousand range trying to punch up. We even have a handful of you guys, which we really appreciate by the way, thank you so much, that are already doing a million a month that are trying to add that next million a month onto the game.

Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks, covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.

So yeah, thank you very much for being here either way. Whether you’re already following along or a new person, look forward to helping you get rich. Talk soon.

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