If You Don’t Understand This Math, You Don’t Understand Marketing
Use three marketing math checks to test funnel economics, find the real constraint, and confirm sales capacity before changing or scaling your campaign.
Category: Paid Advertising
How Messaging, Pixel Data, and Creative Tests Scale Meta Ads
Scale Meta ads without sacrificing targeting quality by managing messaging, conversion signals, creative distribution, and each campaign’s scale ceiling.
How to Build Systems That Support Sales Training Business Growth
See how I would take a $300K sales training business toward $1M by widening the buyer, strengthening fulfillment, and testing paid webinars with a clear plan.
What I Fixed in a $200K/Month Business Working on the Wrong Things
A $200K/month business had repaired its ad problem but stayed stuck. See the priority changes I made across acquisition, sales capacity, and operations.
The Loss Limit I Set Before Funding an Aggressive Ad Test
Set an ad test budget by defining the maximum loss, evidence required, performance cutoffs, and business capacity before the campaign starts spending.
When I Double an Ad Budget Overnight and When I Hold Back
Learn when doubling an ad budget overnight is justified by stable economics, creative depth, available demand, cash flow, and operational capacity first.
10 Years of Brutally Honest Advice on Facebook Ads
Ten years of Facebook ads lessons on messaging, testing, pixels, pricing, campaign structure, metrics, and the decisions that improve real performance.
My Ad Creative Format Tier List From S Tier to Bottom
My ad creative format tier list ranks static reels, talking heads, images, UGC, AI creative, carousels, VSLs, memes, and more by scaling potential.
Why I Don’t Chase Every Ad Platform Just Because It’s Trending
I use five gates to decide if a trending ad platform deserves budget: audience fit, ad readiness, measurement, creative supply, and test capacity first.
The Monday-to-Friday Ad Creative Workflow Behind 7 Finished Tests
Our weekly ad creative workflow turns Monday's account data into seven launch-ready tests by Friday. See the briefs, owners, handoffs, and naming system.