Best Practices for Scaling Call Funnels to Million-Dollar Months

Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.

Welcome, ladies and gentlemen. If you’re aiming for million-dollar months with high-ticket products or services, you’re in the right place. I’m Jeremy Haynes, and my mission is to help you scale your business to those astronomical figures. Today, we’re diving deep into the best practices for call funnels when scaling up to million-dollar months.

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Key Takeaways:

• Call funnels are essential for hitting million-dollar months due to their simplicity and scalability.
• Optimizing your call funnel can drastically reduce drop-off rates and double your scheduled calls.
• Leveraging your environment and persona in ads can significantly lower your CPMs and improve targeting.
• Consistent sales training and management are critical for maintaining high performance in your sales team.
• Implementing advanced advertising strategies can boost show rates and close rates.
• Watch the full video breakdown on this topic here.

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The Power of Call Funnels

First things first: if you’re not using call funnels, it’s time to get your act together. Call funnels are a cornerstone for hitting million-dollar months and scaling well beyond that. They’re simple, direct, and align perfectly with how affluent customers prefer to buy.

I have an entire video where I talk about an S-tier list, and at the top of that list is call funnels. Why? Because they’re straightforward and cater to a financially well-off demographic that appreciates efficiency and directness. There are countless ways to pack valuable information into a call funnel, educating your prospects and making them excessively aware. This pre-framing turns your salespeople into cashiers, merely processing transactions rather than hard-selling.

Some businesses rely on webinars or multi-call closes because they fail to optimize their call funnels effectively. They end up using inefficient funnels, which is a poor strategy. Call funnels, when done right, are predictable and consistent. You can scale them by simply increasing ad spend to book out your closers and adding more closers as you grow. It’s logical and makes perfect sense.

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Designing an Effective Call Funnel

The Simple Structure

Let’s get on the same page about what a call funnel should look like. I always start with this exact setup before doing anything else:

1. Headline: A clear and straightforward statement about what your offer is and who it’s for.
2. Video Presentation: This can be either a Mini Webinar or a Video Sales Letter (VSL).
3. Integrated Application and Scheduler: Using Typeform and Calendly to streamline the process.
4. Confirmation Pages: Separate pages for qualified and disqualified applicants.

Simplicity is key. The fewer steps and friction points you have, the better your funnel will perform.

Mini Webinar vs. VSL

Your video presentation is crucial. There are two primary options:

1. Mini Webinar: A templated presentation where you screen-record slides and talk over them. I typically use the Mini Webinar 2.0 nowadays, which I provide to my students and clients.
2. VSL (Video Sales Letter): Similar in flow to a Mini Webinar but usually involves you talking directly to the camera. Not everyone is comfortable with this, but it’s highly effective if you can pull it off.

Best Practices:

• Length: For financially qualified audiences, shorter is better—anywhere from 2 to 15 minutes.
• Content: Be direct and to the point. Rich people prefer brevity and efficiency.

Optimizing the Application Process

One of the biggest mistakes I see is adding unnecessary steps in the funnel:

• Inefficient Flow:
  1. VSL or Mini Webinar
  2. Application Page
  3. Scheduler Page
  4. Confirmation Page

This setup often leads to a 50% drop-off between the application and scheduler pages. People think they’ve already applied and expect you to call them, so they don’t schedule.

The Solution: Integrate Typeform and Calendly

By integrating the application and scheduler using Typeform and Calendly, you reduce the number of steps and friction points. This seamless process ensures that when someone fills out your application, they also schedule a call—all within the same step.

Benefits:

• Doubles your scheduled calls.
• Halves your cost per call.

Addressing Common Objections:

Some people argue for using their preferred scheduler for “reporting purposes” or other reasons. Shut that down. The data shows that integrating these steps leads to better results. Don’t let inefficient processes inflate your costs and reduce your conversions.

Pixel Optimization:

• Only pixel the confirmation page for qualified leads.
• Unqualified leads should go to a disqualification (DQ) page with a downsell offer, but do not pixel this page.

This ensures your advertising pixel only collects data from qualified prospects, helping the algorithm find more people like them. You don’t want to confuse the algorithm by sending unqualified leads back to your pixel.

Pro Tip:

People often lie on their applications. Have your setters reach out to unqualified leads as well. You might pick up additional sales, but keep them off your pixel to maintain data integrity.

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Advanced Advertising Strategies

Understanding Your Audience

Before diving into advertising strategies, you need to consider who you’re selling to:

• Affluent Clients: If you’re targeting wealthy individuals, your approach should be different. I have videos on how to sell, advertise, and make offers to rich people.
• General Public: If your offer is less expensive or aimed at people wanting to quit their 9-to-5 jobs, adjust your strategy accordingly.

Key Takeaway: Tailor your advertising strategy to your audience’s preferences, behaviors, and expectations.

The Importance of Messaging

Broad Targeting Works, but there’s a catch: you need a seasoned pixel. Without sufficient data, you’re relying on Facebook’s algorithm without any guidance.

Strong Messaging is Crucial:

• Content Analysis: Algorithms analyze your ad copy, videos, images, and even the text on your landing pages.
• Keyword Relevance: Use language that resonates with your target audience.
• Consistency: Ensure your messaging aligns across all platforms and touchpoints.

Leveraging Environment and Persona

Super Pro Tip: Incorporate your environment and physical items into your ads. This strategy is inspired by Tai Lopez, who made sure elements like basketball hoops, dogs, and luxury items were visible in his ads.

Why This Works:

• Algorithmic Targeting: The algorithms recognize these elements and serve your ads to people interested in similar items or environments.
• Lower CPMs: By aligning your ads with your audience’s interests, you reduce costs and improve targeting.
• Authenticity: You’re playing the character that your audience expects, which builds trust and credibility.

Be the Character:

• Align with Expectations: If you’re selling to lawyers, wear a suit. If you’re targeting doctors, consider filming in a medical setting.
• My Example: I’m sharing this from a penthouse in downtown Miami, not a one-bedroom apartment. I’m embodying the success and environment that aligns with my audience’s aspirations.

Ask Yourself:

• Are you the character your audience expects?
• Does your environment match the persona you’re portraying?
• Are you incorporating elements that resonate with your target demographic?

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Maximizing Content Strategies

The “Hammer Them” Approach

This strategy involves layering content throughout your advertising process to guide prospects effectively.

Stages of the Hammer Them Strategy:

1. Pre-Engagement Content:
   • Use engaging content to build your warm audience cost-effectively.
   • Add people to your warm retargeting audience for a penny or less.
2. Direct Response Ads:
   • Target your warm audience with compelling offers.
   • Lower CPMs due to prior engagement.
3. Retargeting Content:
   • Serve specific content to those who didn’t convert.
   • Address objections and provide additional value.
4. Post-Application Content:
   • Deliver content that prepares them for the call.
   • Answer common questions and set expectations.

Benefits:

• Increases show rates and close rates.
• Compresses the buying cycle.
• Increases average order value.
• Reduces the need for financing or payment plans.
• Turns your salespeople into cashiers by pre-framing the sale.

Compressing the Buying Cycle

Many believe that high-ticket items require lengthy sales cycles or multiple calls. That’s because they’re not providing enough information upfront.

How to Compress the Cycle:

• Contextual Content: Tailor your content to where the prospect is in your funnel.
• Answer Objections Early: Use content to address common questions and concerns before the call.
• Build Trust Quickly: The right content increases trust and reduces hesitation.

Result: You can achieve one-call closes and scale faster by efficiently guiding prospects through your funnel.

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Optimizing Your Sales Team

Repetition of Core Lessons

Salespeople, no matter how skilled, need consistent reinforcement of core principles.

Why Repetition Matters:

• Habit Formation: Regular training ensures best practices become second nature.
• Consistency: Prevents the team from drifting away from effective strategies.
• Performance Maintenance: Sustains high performance levels over time.

Example:

I’ve advised salespeople to send selfie videos to prospects before calls. When they do, show rates and engagement increase. But often, they stop doing it, and performance drops. Repetition in training helps prevent this.

Consistent Hiring Practices

Don’t wait until your calendar is full to hire more closers.

Best Practices:

• Always Be Hiring: Continuously recruit and train new salespeople.
• Stay Ahead of Demand: Anticipate growth and scale accordingly.
• Avoid Bottlenecks: Prevent delays that slow down your scaling efforts.

Impact on Scaling:

• Scaling every month instead of every other month doubles your growth opportunities.
• Running into obstacles sooner allows you to address them and scale faster.

Effective Sales Management

Proper sales management encompasses several key areas:

Consistent Sales Training:

• Regular sessions to reinforce techniques and update strategies.
• Training should cover both new and seasoned team members.

Performance Analytics:

• Show Rate
• Close Rate
• Rebooking Rate
• Cancellation Rate

These metrics help identify areas for improvement and guide decision-making.

Dispositions:

• Collect detailed feedback on why deals didn’t close.
• Use this data to improve marketing and sales strategies.
• Avoid vague feedback like “leads are bad”—dig into specifics.

Feedback Loop:

• Sales Team to Marketing Team: Provide actionable insights for better targeting and messaging.
• Marketing Team to Sales Team: Adjust strategies based on sales feedback to improve lead quality.

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Conclusion

Scaling to million-dollar months isn’t a pipe dream; it’s a systematic process that involves optimizing your call funnels, refining your advertising strategies, and maximizing your sales team’s performance.

Key Actions:

• Simplify and Optimize Your Funnel: Reduce friction points to increase conversions.
• Leverage Advanced Advertising Strategies: Use strong messaging and incorporate your environment to lower costs and improve targeting.
• Implement the Hammer Them Strategy: Guide prospects effectively through your funnel with contextual content.
• Invest in Your Sales Team: Provide consistent training, hire proactively, and manage effectively.

Final Thoughts:

Don’t let obstacles slow you down. When a problem arises, throw everything you’ve got at it and overcome it aggressively. The faster you tackle challenges, the quicker you can scale.

Remember, every component matters. From the simplicity of your funnel design to the sophistication of your advertising and the consistency of your sales training—each piece contributes to the bigger picture.

Now, it’s time to take action. Evaluate your current processes, identify areas for improvement, and implement these best practices. The path to million-dollar months is paved with informed decisions and relentless execution.

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Ready to Elevate Your Business Further?

If you’re serious about scaling and want personalized guidance, consider joining my Inner Circle program. It’s a community of entrepreneurs aiming for the same goal: hitting and surpassing million-dollar months.

What You Get:

• Twice a Month One-on-One Calls: Personalized coaching to tackle your specific challenges.
• Weekly Group Coaching Sessions: Learn from and network with like-minded individuals.
• Quarterly Masterminds in Miami: Exclusive events to deep-dive into strategies and network.
• Real-Time Support: Access to me and a group of high-achievers for immediate feedback.

Interested? Click here to learn more and join us.

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Thanks for reading. If you found this valuable, do me a favor: share it with someone who could benefit from it. Let’s get out there and make those million-dollar months a reality.