I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
Welcome back to the blog! If you’re new here, we talk about hitting million-dollar months. My name is Jeremy Haynes, and my sole purpose with this entire platform is to help you hit your million-dollar months—and ideally, make it a consistent reality.
Today, I’ve got a banger for you: How to Craft Offers for Rich People. We’re diving deep into the top desires of the wealthy, the components of irresistible offers, ideal pricing structures, and more. This is a comprehensive guide packed with value, especially if you’re selling products or services to the affluent.
You can watch the full video for this topic here on my Youtube Channel.
So, without further ado, let’s dive right in.
For starters, you’ve got to cover the desires. When you look at what rich people want first, it’s much easier to craft an offer relative to one of these 13 variables that I’ve listed here.
Without a proper desire underlying whatever it is that you’re trying to sell—whether it be a product or service—you’re going to lack a lot of interest from rich folks right away. There are very specific things that rich people care about, much more so than anything else. Their values and beliefs are different. What they optimize their life around is different. What they choose to spend their money on is different than the general population.
You’ve got to be tapped into that if you want to have any kind of probability to properly sell to these people.
Rich people prioritize making money, specifically cash flow. This desire is all about short-term, substantial returns. For example, my marketing agency helps wealthy clients generate more cash flow. We’re risking some capital they’ve got, and in return, we’re printing more cash on cash for them to go off and reinvest or spend however they like.
This differs from acquiring an asset that produces cash flow or a tax reduction strategy that might produce a little cash flow. This desire is about turning money spent today—or over the coming weeks or months—into more money that they can immediately use or reinvest.
Example: Investing in ad spend to turn a dollar into as many dollars as possible—ideally at least a dollar into two dollars or more.
Rich people highly value their time. They are willing to spend money to save time or buy time. This could range from hiring maids so they never have to clean, getting groceries delivered, having drivers, or even having doctors and dentists come to their homes.
Examples:
They invest in anything that saves them time or enhances their productivity, enabling them to focus on activities that generate more income or improve their quality of life.
Status is a significant driver for the wealthy. It’s not just about flaunting wealth; it’s a signal to other rich people about the level at which they operate. Status is used to communicate power, success, and influence.
Examples:
Status helps rich people network with others at their level, opening doors to new opportunities and relationships.
When it comes to products, rich people prefer exceptional quality. They are willing to spend more on items that offer longevity, superior craftsmanship, and enhance their quality of life.
Examples:
They invest in quality to avoid the hassle of replacing items frequently and to enjoy a better user experience.
Exceptional service quality is non-negotiable for the wealthy. Whether it’s personalized attention at a hotel or top-notch customer service from a business, they expect the best.
Examples:
Service quality enhances their overall experience and justifies the premium prices they pay.
Rich people invest heavily in their health with the goal of living longer. They are interested in cutting-edge medical advancements and preventive care.
Examples:
They are willing to spend significant amounts on anything that can extend their lifespan or improve their long-term health.
Beyond living longer, the wealthy focus on a better quality of life now. They invest in products and services that enhance their daily well-being.
Examples:
These investments help them feel better, reduce stress, and enjoy life more fully.
Rich people are always looking to acquire assets and investments that increase their net worth and generate passive income.
Examples:
They prioritize assets that offer both value appreciation and potential cash flow.
An ideal family setup is crucial for many wealthy individuals. They invest in their family’s future, education, and overall well-being.
Examples:
They are willing to spend generously to ensure their family’s success and happiness.
Reducing their tax burden is a significant concern for the affluent. They employ various strategies to minimize taxes legally.
Examples:
Effective tax reduction strategies allow them to retain more of their wealth.
Wealth retention and protection involve safeguarding assets for themselves and future generations.
Examples:
These measures ensure their wealth is preserved and passed on according to their wishes.
Rich people appreciate art and creative expression as both investments and personal enjoyment.
Examples:
Art serves as a status symbol and a way to express personal taste.
Finally, the affluent love their toys and fun activities. They invest in high-end recreational items and experiences.
Examples:
These investments provide enjoyment and often serve as additional status symbols.
Now that we’ve covered the desires, let’s talk about how to put the offer together—what actually makes the perfect offer.
Customer service is paramount. When a rich person buys something, they expect a heightened level of experience. Whether it’s your salespeople, executives, or customer service reps, your company should communicate with the world in a way that holds the affluent in high regard.
Example: Think about the exceptional service at Four Seasons or Alinea. They remember your preferences, greet you warmly, and go above and beyond to make your experience memorable.
Rich people value speed. They want the results they paid for as quickly as possible. The longer the timeline, the more unsettled they become.
Example: In my marketing agency, we aim to get clients ROI positive within the first 30 days. This quick turnaround keeps them satisfied and confident in our services.
Quality should be evident in both your products and services. Provide ways for clients to see the quality before they experience it firsthand.
Example: Luxury hotels showcase their rooms and amenities online, signaling the quality a guest can expect. High-end watch brands display their craftsmanship and attention to detail, justifying their premium prices.
Stack multiple desires to create an irresistible offer. The more desires your product or service satisfies, the more appealing it becomes.
Example: A luxury watch like an Audemars Piguet offers quality craftsmanship (Desire 4), status (Desire 3), and can even be an investment (Desire 8).
Risk reduction is crucial. Rich people think about risk constantly. They assess the upside and downside of every investment.
Example: Offering guarantees, showcasing case studies, and providing clear data can increase certainty and reduce perceived risk.
Incentivize immediate action. With so many options vying for their attention, providing an incentive can prompt them to choose your offer now.
Example: Limited-time bonuses, exclusive add-ons, or preferred pricing for immediate commitment can make a significant difference.
If you incorporate these components into your offers, you’re setting yourself up for success in selling to the affluent. Remember, it’s about understanding their unique desires and crafting offers that not only meet but exceed their expectations.
Go get a hell of a lot richer than you are now. If you need help advertising your offer, selling your offer, or crafting your offer, and you want feedback, we do that kind of stuff in our Inner Circle program. We offer twice-a-month one-on-one calls, weekly group calls, and quarterly masterminds at the penthouse in Miami, Florida.
Join a group of rich folks trying to get a hell of a lot richer than they are right now. Whether you’re a business owner, agency owner, marketer, or service provider, we’ve got a spot for you.
If you’re not quite there yet or want to get a taste of how we can help, I encourage you to go through my Master Internet Marketing program. It’s a one-time price point with lifetime access, including weekly live classes and access to previous recordings.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
This site is not a part of the Facebook website or Facebook Inc.
This site is NOT /endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
We don’t believe in get-rich-quick programs or short cuts. We believe in hard work, adding value and serving others. And that’s what our programs and information we share are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated and driven clients have done and should not be taken as average or typical results.
You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business. By virtue of visiting this site or interacting with any portion of this site, you agree that you’re fully responsible for the investments you make and any outcomes that may result.
Do you have questions? Please email [email protected]
Call or Text (305) 704-0094