Facebook Andromeda Algorithm Update Guide for Ad Targeting and Creative Strategy

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If you’re struggling now more than ever before with reaching the right people consistently, you’re not alone. Maybe you historically reached these pocket audiences and stayed in there for weeks or sometimes upwards of months at a time, and then all of a sudden it changes.

Now with the world of Andromeda factored in, that can actually happen far more frequently.

Niche messaging is being distributed at a larger rate than majority hooks from what we’ve seen in this post-Andromeda world. Just to be extremely clear with you, the effects of that mean tiny hooks are reaching pockets of people you may not be intending to reach.

They’re creating a lot of chaos inside businesses that don’t know what to do when it comes to messaging best practices as it directly relates to this post-Andromeda Facebook algorithm update.

We’re going to go through all the best practices in this blog. I got you.

If you’re on your path to million dollar months, this is perfect for you. If you’re looking to tack on that first million a month or the next million a month, all our content’s made for people trying to get a whole lot richer.

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Why Facebook Ads Are More Sensitive to Individual Words After Andromeda

What we’ve seen at our most recent mastermind that we just concluded here for our Q4 talk at the end of 2024 in the post-Andromeda world is this: the businesses that were crushing it are doing a lot more creative testing than they ever have before.

They’re finding that the smallest things are controlling and influencing more than ever before who they’re going to reach and how long they’re probable to reach them for.

I’ll give you a perfect example of this.

One of the inner circle members, Mason, gets up on stage and he mentioned a very simple thing in almost a joking way. He said one time they were talking about something that didn’t relate at all to writing or articles. They just mentioned the use of AI and the power of copywriting with being able to replicate long books such as authors like JK Rowling.

Because he mentioned that author’s name, the famous author who wrote all the Harry Potter books, he got a bunch of authors through his funnel. That wasn’t his intended audience.

There was nothing else in that entire thing besides those few words. The name of a famous author and a word like “author” immediately started to reach a ton of authors.

Here’s the number one thing you have to remember in this post-Andromeda world: everything’s more sensitive now than it’s ever been before.

Sensitive in the sense that literally one word or sometimes a handful of words can wildly influence who you’re probable to reach.

Of course, those pocket audiences, some of them are large and some of them are small.

Understanding Pocket Audiences and Algorithm Targeting Like Oil Well Drilling

I compared it at this most recent mastermind that we just did to little pockets of oil.

If you bought a piece of land, let’s say it’s twenty thousand acres and you wanted to drill for oil naturally like thirty or forty years ago when that was in its heyday, you’re going to build these little wells and you’re going to dig deep into the ground until you hit a little pocket.

Naturally, the amount of oil that’s within this specific pocket dictates how productive this specific well is.

As you can imagine, there are wells that they build where they don’t hit any pocket. Maybe because they didn’t drill deep enough or because those pockets were rather shallow.

Even if you hit the right pocket and you use the right terms to influence who you’re probable to be getting in front of, sometimes even when you’re speaking to the perfect person, there’s only so many of that perfect person that’s actually probable to be in that little audience in that given moment.

What we’re finding is Andromeda is doing such a powerful, really good job at getting very niche, almost micro hooks in front of those smaller pockets.

We’re seeing more of these smaller pockets being exploited than ever before. But that also reduces the amount of time that you can be exploiting that specific pocket audience for.

You understand where I’m going with this?

What to Do When Your Target Audience Pocket Runs Out on Facebook Ads

What you have to do is recognize that when you get the right people coming through and you did the right things with dialing in your messaging to attract that type of person, and all of a sudden you see the wrong types of people coming through, you likely ran out of people in that pocket.

You likely need to go back and do creative testing again.

That’s really what Andromeda is all about. Taking so many more creatives that have been loaded into this platform than ever before, whittling it all down to a few thousand, and then handing it off to the 2023 update that Meta did called Meta Lattice.

It’s the simple retrieval and ranking algorithm steps. But now it’s better than it’s ever been historically.

As a result of that, those little pockets are being exploited more than ever before.

Here’s the downside though, and if you’ve run ads, you know exactly what I’m talking about right now.

Why You Need 25 to 30 Unique Ad Creatives Per Ad Set After Andromeda

You need to load up about twenty five to thirty unique creatives in an ad set. We find that’s the pocket.

Let’s use the example you’re doing video ads. We’d film twenty five to thirty totally unique creatives. No shared bodies and CTAs. Everything’s unique through and through.

All those different, totally unique creatives? One to three are going to get all the reach.

So as a result of only one to three total creatives getting all that reach and distribution, the other, let’s say you launch with twenty five, right? The other twenty four to maybe twenty two, they’re going to get barely any money spent.

Sometimes, without exaggeration, pennies.

Now that doesn’t negate the fact that we still have to launch with twenty five to thirty total creatives to get the impact and the positive benefits of what Andromeda can truly provide.

However, yeah, it’s kind of frustrating to look at it and say, well I mean, none of these other ads got reach.

But this is also kind of the cool part.

All we really have to do is in that example, duplicate out our ad set, remove and or just turn off the creatives, the one to three that got all the reach, and then let those other ones start to test against each other.

That’s kind of the cool part. In the process of doing so, you reach newer pockets and you may have that potential to finally hit that bigger pocket.

How to Target Niche Demographics with Multiple Messaging Angles

If you have a really finite demographic of people that you believe you can convert, what you have to be really good at is articulating yourself from multiple perspectives about that thing.

Let’s use the example that this specific demographic is your current pocket audience. And it’s small in this context.

You believe that there’s a finite amount of people that in a given moment under specific circumstances and conditions are ready and probable to buy what you have.

You’re not necessarily a mass market brand. You’ve got a high ticket product or service after all, and it’s specific for somebody’s problems relative to your problem and solution scenario.

What you have to learn to be really good at is articulating that thing from so many different perspectives.

Problems Circumstances and Outcomes Framework for Facebook Ad Messaging

We break this down into really just three simple things.

Number one: the problems that that individual has.

Number two: the circumstances that that individual finds themselves in. Circumstances are powerful.

In addition to that, we can also articulate ourselves from an outcomes perspective.

Now these three specifically, when you think in the context of those and you just try to list as many reasons that you can think of, what you end up doing is you’re able to talk to that same pocket audience so many times over.

Because you have mastered the success of being able to rotate the problem, circumstances, and outcomes that that specific individual that you’re trying to talk to wants.

And you also remember rule one, which is the sensitivity part of it.

Don’t say anything that wouldn’t bring in the right types of people. And all it comes down to is the simplest of words nowadays in this post-Andromeda update.

How to Use Credit Based LLMs and Agent Mode for Facebook Ad Creative Ideas

Once you do an exercise like this, there’s a lot of power in it.

What you can do is leverage specific credit-based LLMs to go into it. This would be something not like Chat GPT or Claude or Gemini. There are credit-based LLMs that you can use and the incentive is far greater.

A credit-based LLM will read all the transcripts that you upload into it word for word. It fully consumes a lot more training material and doesn’t operate with the guard rails of efficiency that a monthly flat rate subscription LLM AI tool would use comparatively.

You want a credit-based LLM.

Now we have many of those that we teach and talk about inside of our inner circle program, our master internet marketing program. You’re reading here for free after all. So I’m going to give you a lot, but I’m going to hold back some stuff so you eventually give me some money.

Links available for that if you’re interested.

Back to this. When you do this specific exercise and you do it in a way where you’re thorough, you load up specific training material documents into that LLM, it can kick you out consistent ad ideas for that specific person.

This is very important. Let me actually backtrack a bit.

All these preferred credit-based LLMs, I also want you to understand it should have an agent mode where it can go out there. All agent mode really is is just kind of like somebody using a computer on your behalf.

That way you can go out and actually do research to find context for these specific reasons and people. That way you also factor in highly believable reasons on top of all this.

That’s a different lesson though.

Long story short, get yourself into the position where you have the clarity of this and just unlock a lot, because you’re going to need a lot of creative angles to talk to that same exact pocket audience from.

How to Create Ad Creative Angles for Multiple Target Audiences

That’s what you do if you have a small audience.

Now if you have a large audience, it’s more in the context of the oil field analogy. Consider everything that I just said. You’ve got this pocket, you’ve got this pocket, you’ve got these tinier little pockets like this and this as well.

The moral of the story is from your perspective when you have more audiences that you can convert, if you’ve got a lot of audiences rather than just one type of audience, meaning simply put there’s more than just one type of person that you can realistically sell to, that’s exactly what you do.

You do the same exercise but for all those different people many times over.

Simply put, and this is a really long lesson made into the simplest words, there’s a lot more to this that I could sit here and articulate. But we’re going to keep that reserved for the people who actually give us some money.

You’re still going to get a ton of value from reading this. I promise you that.

All these pocket audiences, let’s say you have audience type number one and two and three and four and so on. For the rest of all these, you do the same exact thing.

You list off all the specific problems, circumstances, and outcomes of those specific types of people because that’s the moral of the story with Andromeda.

Meta Andromeda Algorithm Requirements for Creative Diversification

I have an entire piece on Andromeda and all of what it entails so you can understand it. If this is a new term to you and you’re not familiar with this algorithm update, make sure you go check that out because it’ll give you a foundational understanding of it and what it requires of you.

But just in a simple nutshell, it requires a lot more creative than you’ve ever loaded into it prior. And it requires diversification in messaging.

You don’t get the opportunity to have the efficiency that you’ve historically had by doing something like just filming opening hooks and then posting the same body and CTA.

There’s a creative solutions specialist that works over at Meta. He’s on Twitter. He’s got a couple thousand followers but he tweets some great stuff.

One thing that he recently tweeted was this alpha test they’re running. They’re considering rolling out a column in the ads dashboard there that shows you creative that’s too similar to one another either visually or in messaging.

Because technically what Andromeda requires is diversification in messaging themes and visuals in Meta’s words.

Now we found from our testing that it really just requires messaging, but it doesn’t hurt if you’re not getting the results and outcomes you want to also factor in the tests of themes and visuals.

How to Recycle and Rotate Ad Creatives Efficiently After Initial Testing

Either way, moral of the story, once you get to the point where you realize you’re going to need, as I said, about twenty five to thirty unique creatives every time that you go to launch an ad set, you don’t have to do that every time over.

Once those one to three ads distribute and take all the reach and all the spend, and they inevitably fatigue and your pocket runs out, you’re just going to relaunch the ad set and just pull out one to three and you can load up a new one to three.

Then the other twenty two to twenty five that you loaded up, depending on how many you launched with, will put you in a position where you’re now testing all over again.

Because the smaller ones that didn’t get reach that had pennies spent before, they deserve to have spend go to them again.

So it gets efficient after the first time that you do it, unless you find whatever you’re running not bringing in the right people.

Then you got to go back to the drawing board and consider what are reasons that are probable to actually attract the specific people that you want to have come through that funnel.

Why Ad Copy and Messaging Now Control Targeting More Than Audience Selection

Messaging is literally everything. It does all the targeting nowadays. According to multiple advertising agencies analyzing post-Andromeda performance, Meta’s algorithm now prioritizes creative diversity and messaging variations over manual audience selection, with broad targeting consistently outperforming narrow demographic targeting in 2025.

Meta is a broad targeting platform now. Meaning yes, your targeting is there, but it’s counted as suggestive nowadays. Research shows that advertisers who enabled Advantage+ automation features saw a 22% increase in return on ad spend compared to those using traditional manual targeting methods, as Meta’s AI now handles audience optimization more effectively than manual segmentation.

What that means is messaging controls everything.

The post-Andromeda world has fundamentally changed how Facebook ads work. The days of set-it-and-forget-it campaigns are over. The algorithm is more sensitive than ever to individual words and phrases in your creative.

Your success now depends on understanding pocket audiences, producing massive amounts of diverse creative, and constantly rotating your messaging across problems, circumstances, and outcomes.

The businesses winning right now are the ones embracing this new reality. They’re testing more creative than ever. They’re using credit-based LLMs with agent mode to generate endless angles. They’re treating each pocket audience like an oil well that will eventually run dry.

Most importantly, they understand that messaging does all the targeting now. Your targeting selections are just suggestions. What you actually say in your ads determines who sees them and whether they convert.

Master this new paradigm, and you’ll find more profitable pockets than you ever could in the old algorithm. Ignore it, and you’ll wonder why your ads that used to crush suddenly stopped working.

The choice is yours. But the algorithm has already made its choice. Time to adapt or get left behind.

Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks — covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.

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