What Is the One Trait That Separates Million Dollar Month Businesses From Everyone Else

Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.

All right, little under the weather today. Might sound a little stuffy. Doesn’t matter.

Per usual, we’re talking about cracking million-dollar months and all the lessons of what it takes to get there and all the lessons of what it takes to add the next million a month.

Per usual, not a single income claim for you. This is free content. According to the US Bureau of Labor Statistics, they claim that there’s a 0.1% probability you ever hit $10 million bucks a year, let alone the even smaller probability than that that you would ever crack million-dollar months, or even smaller than that that you’d ever go and do a couple million bucks a month.

But hey, these are just lessons that I’m handing down to you from people that have been there, done that.

If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.

So without further ado, let me tell you one of the most important ones.

What Is Financial Endurance and Why You Need It to Hit Million Dollar Months

It is called financial endurance. Not a lot of people have it. Here is how this works.

And I know that when you initially hear this, you might just think to yourself with your short attention span, “Oh, I already understand this. I’m going to leave.”

I’d encourage that you muster up a little bit of bandwidth for this one. Because what I’m going to first explain lays the foundation of what you have to do. That again might seem glaringly obvious.

Then what I’m going to do is I’m going to wrap it up in the remaining part of this piece and show you how you can cut the line and get financial endurance without having to fail a significant amount of time.

So again, pay attention. Here we go.

Financial endurance is really simple. I’m going to give you an example of a client that between January of earlier this year all the way through about April financially endured some losses on a webinar.

This guy did a weekly webinar to cold traffic specifically. The guy had a warm audience. He was a real big player. He was doing upwards of $20 million a year.

And I know your situation. You’re doing like what, $100K a month if you’re one of the smaller people on this site, all the way up to some of you already doing a couple million bucks a month.

So you’re pretty close to where he was at or maybe even above. It doesn’t matter though. Here’s what does matter.

Yeah, he had $20 million plus coming in from a separate business. But that separate business was mainly sold to the general public. This new offer was for a more financially qualified demographic.

So we didn’t have the opportunity to do warm. We had the opportunity to do cold exclusively.

Now we spent about $25,000 per webinar.

Now I want to comment right here before I continue that this could be smaller. Here’s the thing though. When you got a lot of money, you want a whole lot more money. And when you got a little bit of money, you want a lot of money.

So the amount that you have that you can risk is obviously going to dictate the amount that you’re willing to gamble so you can get a significant gain.

You know when Dana White, the owner of the UFC, I don’t know if he counts anymore. Does he still count as the owner of the UFC? Because he sold it, right? You know who I’m talking about.

Anyway, Dana White, when he goes and gambles, he gambles a significant amount of money. And yeah, look, he’s obviously richer than you and I. But you know why he’s gambling what he’s gambling? Because he’s still being conservative.

He’s still throwing down tests on certain games. He’s still going in there. His strategy is to win money and then leave right away. He beats the casinos every chance he gets.

But again, his hand that he plays every single time he goes and plays a blackjack hand is significant.

Or think about all those dudes you see on Instagram like Togei or Steve Will Do It or you know all the people. I think even Dan Bilzerian kind of becoming a gambling guy now. We’ll see.

Anyway, moral of the story is think about it like this. There has to be enough that they throw down per hand to make it worth the payout because the risk is only worth taking when the payout is significant.

And again, I know that might seem like one of those super obvious things. Bear with me.

What Does It Actually Cost to Test Webinars Until They Work and Print Money

This could be smaller is the point I’m trying to make. You could spend roughly give or take what your cost per lead is, your show rate to the webinar, the retention rate to the webinar in this instance, the close rate on the webinar or the booking rate on the webinar, the show rate to the calls, the closing rate, the average order value, all those stats.

If all those stats are in your favor, and you financially model it out, see what number it could be. It might be as little as $5K. It might be like $10K that you need to spend.

But for us, what we found is $25K was the pocket. We had a slightly higher cost per lead. Our cost per lead initially sat at about $30.

Now through time, we were able to get that down into the low $20s, but there were even some webinars where it would be really high. So high that we’d hit in the low $40s. It was all over the place.

And that was one of the reasons that this guy had to financially endure. It was all over the place.

The show rate, dude, the first few show rates were like 15%. As low as like 10% to 12%. It was terrible.

Then we switched. We used Zoom webinars and we started leveraging their email deliverability. That cranked us to like 30% to 35% for our show rate.

We endured and then guess what? Zoom changed things on us. All of a sudden we didn’t have email deliverability from them anymore and we went down into the 20% to 25% range and that ended up to be the average.

We had to go back to our own emails at that point and our own email deliverability. And obviously that’s less than a couple hundred billion dollar market cap organization like Zoom.

So anyway, show rate all over the place, fluctuated, ended up averaging out in that 20% to 25% range.

Now the retention rate on the webinars were always awesome. That’s the amount of people that showed up versus the amount of people that stayed till the pitch. It stayed at about 80%. On the worst ones, maybe like 75%.

Now here’s the thing. The booking rate would also fluctuate. The booking rate, because we were doing calls, the booking rate was about 15% to 30%. Some of them were great, but some of them were terrible.

Client would do a live webinar. Webinar could change, presentation could change, length could change. Guy would sometimes just ramble on about stuff. And he’s a great rambler. He’s a professional talker, just like me here.

But again, that can affect your booking rate when you talk too far in the wrong direction.

So anyway, booking rate would average about 25% to 30% thankfully as time went on.

But especially at the beginning, think about this guys. This is four months. Four months. That’s 16 total webinars.

That’s all that it was, was 16 total webinars.

Why Most Tests Fail Before Success and How Many Times You Need to Endure Failure

Now out of those 16 total webinars, guess how many of them technically failed? 12 to 15. 

This failure-to-success ratio mirrors broader business statistics showing that 48.4% of businesses fail within five years, emphasizing that multiple failed attempts are statistically normal before achieving breakthrough success.

12 to 15 either broke even or some of them barely lost money because after the salespeople would close folks there was obvious commissions factored in, our fee, barely lost money.

Now there was maybe one to two of those where the guy got hit hard. Real bad. Maybe returned like $8K.

And there was at the very end there about one to two of them that just absolutely crushed. Like I’m talking they printed upwards of 4:1 ROAS.

Show rates for the calls thankfully were always high. Show rates typically sat after somebody booked between about 70% and 90%. And the close rate was also thankfully very high at about 40% to 50%.

So this is really important you understand this when you have this level of fluctuations. And this obviously is over the course of 16 total webinars that I break down all these little stats for you here.

But think about this. It’s like dude, your cost per lead, you really can’t financially model safety when it has a $20 range it could fluctuate in.

Same thing with the show rate. Dude, we were experiencing as low as like 10% to 12%, as high as 35%. And it would last like a few weeks at a time and some stuff would just happen.

And guess what? Just to add to the complexity of financial endurance here, it might have been this cost per lead with this terrible show rate. And then the next webinar, it could have been a $40 cost per lead with the greatest show rate we’ve ever had.

Or it could have been any combination of these things.

Good news is stability-wise, we had an 80% retention mark. That was the average. Thank goodness.

15% to 30% though for your booking rate. Again, that’s super wide. It was difficult to financially endure that and get it to the point where it’s stable.

But here’s what I do want to make extremely clear. It failed 16 times.

And this is where a lot of you, it’s like you’re not a loser. You’re a winner if you’re sitting here consuming content like this. You want to win more. You want to get more money. You want to get way richer.

But you’d have to fail more than 16 times of spending $25K a piece.

You know, let’s not all act like we’re math experts here. Let’s just pull out our calculator and look at literally how much money this guy invested on.

16 times $25K, that’s $400,000.

Now let’s be honest. You don’t have a free and clear $400,000 that you can go sell a watch and get the cash out of that you just have chilling in your bank account.

I want to be fair to some of you. There’s definitely some of you sitting here consuming this where you got a big smile on your face. Like, I’m not one of these people without resources watching this, Jeremy. I do have $400,000 and that’s all it takes to unlock a money printer that turns into a 4:1 ROAS.

Yeah, that could be what it takes. Four months of financial endurance, investing $400K and remember it’s $400K spread over four months. It’s $100K a month. It’s not nothing crazy.

Look, we spend more than that on taxes in a month. It’s $100K a month to unlock a money printer.

It’s like some of you guys, you understand this concept. And like I said at the beginning of this, some of this might seem like so obvious to you where you listen to me and you’re like, “Yeah, Jeremy, obviously I want to spend $400,000.”

And look, I’m not talking to the people without resources here. I’m not going to tell you stuff about how to go get $400,000.

Like I said, you could go smaller. So again, 16 total webinars, let’s use the example that instead of $25K, it took $7,500 bucks a webinar. That’s what maybe your financial model showed.

It’s $187,500. Over the course of 4 months, that’s only $46,875 a month.

If you’re the right type of person sitting here consuming this, you absolutely got that. You spend that on dinners and like random purchases throughout the month.

Maybe like one watch a month is going towards that at this point. Let’s be honest, right?

You got between $46,000 and $100,000 to invest on unlocking a money printer.

Why Your Wallet and Your Brain Make Different Decisions Under Uncertainty

But here’s what’s going to happen along the way. There’s going to be a significant amount of uncertainty.

This is also where financial endurance comes in. I want you to remember this. It’s not just the number that you can spend.

Just because you have it, I want to treat you in a very professional way, but I want to be very direct with you when I tell you this.

Your wallet and your brain think differently. Studies on financial decision-making reveal that high-income individuals are more willing to bear financial risk than low-income individuals, demonstrating that wealth level fundamentally shapes risk tolerance and investment behavior independent of intellectual understanding.

If you’re a man consuming this, it’s like how your head thinks versus how your other head thinks. You understand? There’s a difference in how you think when you think with your wallet versus how you think with your brain.

And what we find is people move back and forth between them. So just because your wallet will allow for you to spend it doesn’t mean your brain will.

We had a guy, listen to this crazy situation. He’s in the Inner Circle. When he joined in, this was before we had our annual commitment requirements. He said, “I’ll agree to be in there for 6 months.”

This guy starts with us about $400K a month. He cracks a million a month.

We’re ready to give this guy a trophy for his million-dollar a month award. Our upcoming Q1 mastermind for 2025 is on January 17th and 18th.

His seventh month renewal would be on January 6th.

I want you to keep in mind, this guy went from $400K a month with us to over a million dollars a month. At the time, he was also on an old tier of our pricing. He was only paying $5K a month.

That $5K a month that he had, really think about this, unlocked for him a dramatic amount of money. It’s not just an extra $600K a month that the guy captured. It’s that every month because he still sits at over a million dollars a month.

Let me also just take a side note. Am I saying that’s what’s going to happen when you join the Jeremy’s Inner Circle offer? Absolutely not. We have no idea who you are. We have no idea if you have the skills.

And all those probabilities I talked about in the opening of this piece, they apply to what I’m saying here too. We have a massive disclaimer on our page for a reason. We do nothing other than provide you information. It’s completely up to you for what you do with it and what kind of results you can get.

But this guy, he took that information and ran with it. Got himself a significant amount of momentum and a significant amount of money.

Well, come that seventh month, all he needed to do was just pay a measly $5K. We’d anoint him with a million-dollar a month trophy. We’d celebrate him right here in our facility and let him talk to everybody.

And instead, he was like, I mean, it’s a lot of money.

A million-dollar a month. If you take $5,000 divided by a million-dollar a month is 0.5% of his gross income that helped him do an extra $600K a month multiple months in a row.

Really think about what I’m saying.

The wallet and the brain are different.

Is he using his wallet in that example or the brain in that example? That’s what you must ask yourself because that’s what people do all the time.

They hear, “Oh my goodness, all I have to do is spend $46,500 a month for about 4 months in a row or I have to spend $100K a month for four months in a row and you’re telling me that by the end of that it can unlock a money printer?”

Well, yeah, but then you look at these stats and these stats are all over the place. Some of them will have consistency. Some of them are going to bounce around everywhere.

This will provide uncertainty.

The wallet may be able to make the right decision, but the brain is going to be feeling uncertain. And therefore in uncertainty rarely are decisions made by regular people.

Why Rich People Make Decisions in Uncertainty While Poor People Need Absolute Certainty

The richest amongst you make decisions in uncertainty all the time. Financial research confirms that wealthier individuals demonstrate significantly higher risk tolerance, as they have greater capacity to absorb losses and are more comfortable making investment decisions under uncertain conditions.

The poorest amongst you right now consuming this, listen to what I’m saying and you may not even understand it. It grips you. It controls every decision you make.

Most of you seek absolute certainty and therefore you never do a thing. Research shows that approximately 90% of startups fail specifically because they’re testing unproven products in uncertain markets, yet the successful 10% are those willing to make decisions despite incomplete information.

I’ll tell you this though, the good news about this site is we attract successful folks around here. So respectfully to you, you have operated in uncertainty your whole life. Maybe just not as uncertain as what this would cause from how much money you’re putting on the line.

Let’s keep it real, right? Organic’s easy. You spend time and effort, a little bit of staff cost, that’s it.

You start getting into paid ads, you’re not only spending time and effort, you’re spending $46K to $100K a month, plus enduring uncertainty.

It’s another layer of complexity that you have to add to your decision-making process.

How to Buy Certainty Through Education Instead of Enduring Sixteen Failed Tests

Now here’s the good news, folks. You can buy certainty.

That’s exactly what offers like my Jeremy’s Inner Circle program provide.

Check this out. And by the way, I don’t even know why I’m writing this down because I got an incredible setup over here. I’d rather show you and stand by while I explain to you this incredible certainty that I can sell you.

Listen to me and listen to me good.

Four times a year, we get people together right here in this very room and we meet up. We clear the whole room. We line it with 200 chairs and yes, we all fit comfortably. We put a big presentation on that screen.

At this upcoming mastermind, I got eight people that are in this group that between October 17th of 2024 and December 2nd of 2024 cracked a million dollars a month for the first time and are going to get up in front of us in this room and tell us what they did to do it.

Now they won’t have that long to talk. They’ll have roughly 15 to 20 minutes to break it down. But the good news is that’ll remove all the fluff and the vapor that they’d otherwise communicate and make it more dense in terms of the value that they say.

They’re also all cool people ideally like you and just hang out, talk with us, because guess what? They’re in the group.

The lowest amount of people that we’ve ever given a million-dollar month trophy to at a mastermind is one. The highest has been eight.

The mastermind before that, we gave five trophies out. Two were for $5 million a month.

Let me show you the $5 million month trophies so you can really put some respect on this. And then we gave out $3 million month trophies.

And not only do we do the masterminds, it’s not just a mastermind group. I do twice a month one-on-one calls in there. Not everybody books them.

Most of the people without resources who consume this, they think I make all my money off this and they wonder. They’re like, “Oh my goodness, this guy’s got to be on one-on-one calls all day.”

No. Rich people don’t use them. Rich people don’t use them. They’re just accessible when you want them.

All right. By the way, this is made out of pure silver. This is our $5 million a month trophy. It’s what you get when you crack certifiable $5 million a month.

And right here, you got the big million-dollar a month trophy. Not to be disrespected by the $5 million a month one. This thing’s still awesome, but it ain’t made out of precious metals. Still great though, I’ll tell you that.

Anyway, long story short, twice a month one-on-one calls, weekly group calls.

The group calls, by the way, this isn’t some low-quality course that y’all buy from these people out here. We run a real education company. Look at our stuff compared to those people y’all try to compare us to. Don’t disrespect us. We take this seriously.

Our weekly Inner Circle calls are usually like an hour at a minimum, and we go deep on exactly what you ask about.

I tell you guys this all the time on this site. I’m being as genuine and as honest as I can be. I withhold 80% to 90% of what I know in free content.

And I go so much more in-depth inside of any one of my paid programs, whether it be Jeremy’s Inner Circle or whether it be my Master Internet Marketing offer.

We got Jeremy AI in both. You get it unlimited in Jeremy’s Inner Circle. Of course, in addition to that, you get some usage of it in Master Internet Marketing.

It’s phenomenal. Massive SOP library. We have 30 plus in-depth SOPs, perfect for throwing into LLMs of your choice or just reading through them, giving them to your staff. They’re phenomenal for humans to read, but again, they’re great when you want to have something like your preferred AI execute it.

Man, the course library, I don’t even know how many pieces are in there. It’s a lot. They’re all great, every piece of information.

We understand how it is. It’s a costly thing. Here’s the difference between costly and expensive.

Costly is worth the cost of whatever it was, but it was a fair amount of money. Expensive is something that cost a lot where the quality was poor and therefore the product betrayed you.

We are not expensive. We are costly and we fully understand that. But you know what else we understand? How to be good at our jobs.

We turn money into more money. We sell to people we believe in.

Again, all we do is just provide you information that can help put you on game to things you could do that are revenue-driven actions. We can’t guarantee revenue. We can’t make in any way, shape, or form earnings claims and income claims.

And we won’t because we have no idea who you are. And we have no idea what your probability is of actually going out there and making money with any of this.

But I will tell you this, you get around a significant amount, low hundreds of mainly males. I want to be fair to the women. We got like maybe six, seven women in there. There are some high performers themselves. They do well. Actually our women I think do pretty well. They’re at the lowest like a couple hundred grand a month.

Anyway, mainly dudes. Mainly dudes. And I’ll tell you, this is a special thing. It’s a real special thing.

Many people who don’t meet the income criteria to even qualify for this aspire to be a part of it one day. And it’s a perfect product to aspire into. I’ll tell you that.

We take it real seriously. And we look forward to the opportunity to welcome the next best people into that group.

We just recently, just to put some respect on this group, had a guy join in that does $10 million bucks a month already, $120 million a year. He was enthusiastic about the opportunity to be a part of this and rightfully so. It’s awesome.

How to Align Your Wallet and Brain Decisions to Stop Sabotaging Your Growth

We look forward to welcoming you in. There’s links available if you want to check that out. There’s a VSL with all the details on it. There’s also a little button at the bottom to go check out some testimonials if you have a lower risk profile.

We’ll help you out. We’ll get you the confidence you need.

But here’s the point I’m trying to make. When you invest into something like that, it is buying certainty. It is buying the certainty that you need.

It doesn’t take you to absolute certainty, but it takes you well up the chart. I’ll tell you that right now.

Because listen, when you start the process of financial endurance and you’re running 16 webinars over four months once a week, cold audience webinars and your stats are all over the place. You probably don’t even know how to financially model stuff.

You probably hear me say that and are like, “What is he talking about?”

We would send you a financial model. We would give you the range of what the statistics can be in. We would help you be conservative.

More importantly, we’d give you a massive set of training material to start to go through examples of webinars, a group full of a bunch of people who have already been there, done that, proved what works.

We’ll all hear you out. It’s not just me. That’s the coolest part because guess what? After you go in there and get yourself leveled up and get more money, you’ll turn around and you’ll help the new people too.

It’s the best thing. And here’s the best part. It mitigates the issue of thinking with your wallet and thinking with your brain separately.

It aligns the two, which is a very powerful thing to align together.

Check out those links available. Listen, at the very least, go get yourself more certainty by checking out some of the other content on my site here.

They’re all built with lessons, very in-depth from very tactical things to strategy-oriented things to mindset things, all centric around million-dollar months.

Again, no income claims, no certainty we can provide to you other than just telling you we got some of the best information out there for you to go and consume.

Take action on it. And again, check out those links available.

What I can teach you isn’t theory. It’s the exact playbook my team has used to build multi-million-dollar businesses. With Master Internet Marketing, you get lifetime access to live cohorts, dozens of SOPs, and an 80+ question certification exam to prove you know your stuff.

Talk soon.

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