Why Some Businesses Scale to Million Dollar Months Fast While Others Stay Stuck

Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.

Million-dollar months on easy mode. Is there such a thing?

I don’t necessarily think that it can be easy, but it can definitely be easier than a lot of businesses that we’ve seen and even helped get to million-dollar months.

We’ve had some that have been such a grind that we’ve just had to brute force our way to that level. And then we’ve had other businesses that we’ve helped work with that, my goodness, we’ve had businesses that have had $2.5 million a month in the first 30 days of us coming in and working with them.

There’s a lot of people that have made a lot of money that we’ve worked with. Some of which have been again just what feels like on easy mode and then there’s been others that have just been extremely challenging.

Here I’m going to cover four main things that I would like to hand down to you from working inside of those different businesses.

Maybe you can look at your own business and try to reflect and see if you’re aligned to some of these characteristics and traits that these businesses that have had it easier than others.

So you can try to find out yourself, hey is it going to be hard, is it going to be easy? Who knows, but you’ll definitely get some more insight after this piece.

For all those unaware, my name is Jeremy Haynes. I’ve worked in over 40 different businesses helping them get to million-dollar months. Some have been hard, some have been easy.

I don’t make any income claims on this site. We just take the lessons from those different businesses that we’ve learned the hard way, hand them down to you here. So thanks for being with us. It’s a pleasure to have you.

If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.

If you are already following along, welcome back. I got another great piece for you here today. Let’s jump in.

What Are the Odds of Hitting Million Dollar Months According to Statistics

So when I say million-dollar months on easy mode, let me start by making a very serious point.

The US Bureau of Labor Statistics says that there is a 0.1% probability that you can even get to $10 million a year in terms of total businesses that reach that 8-figure mark.

To add that extra $2 million to hit million-dollar months is obviously a pretty slim chance. But there have been some businesses that have just breezed their way through there.

Here’s point number one that has helped those businesses achieve those numbers.

Why Aligning Your Offer with Grand Narratives and Macro Trends Makes Scaling Easy

Number one, they have a niche and an offer that currently aligns to some grand narrative, a big macro trend that’s happening here on planet Earth.

Let me give you two examples from two different businesses that are in a similar niche that we’ve worked with over the span of about 5 years. And we’ve not worked with them both at the same time.

So the first business, they help people specifically executives, male executives at that, cut out alcohol.

This specific business was a big result. They got to a little over $2 million a month. They ended up getting bought out for about $40 million. It’s a pretty serious business.

Over the course of about 18 months we did $22 million altogether. It was awesome. And guess what? We didn’t even have to spend a lot of money to do it.

Matter of fact, if I’m not mistaken on this specific statistic, it’s been a while since I’ve looked, this specific business was around 2019 to 2021 and then they got bought out. We got removed from the deal because the private equity company that bought them out had a fleet of 77 different marketers that were inside of their business so they didn’t need us anymore.

Well listen to this. It took a little under $2 million, it’s about $1.8 million to generate that $22 million in under 18 months. It was a very serious number. A little over $1.8 million to be clear but I don’t remember the exact number.

I digress. Point I’m trying to make is even back then in like 2019 and 2021 there was a trend emerging on planet Earth, specifically in the United States where that business was targeting people, mainly executives, wanted to start cutting out alcohol.

They noticed a tremendous amount of negative effects. Used to be like an integral thing on planet Earth. The older generations prior to where you and I exist today, they love drinking. A lot of them still do.

And a lot of those same people are experiencing pretty traumatizing health effects as a result of sustaining those alcohol habits over a long duration of time.

Now there are outliers to that that are still somewhat fine or perfectly healthy even. I’m sure there are. But for the most part as a younger generation we’ve started to witness what it looks like when you compound that behavior over a broader duration of time.

Couple that with a lot of research that’s come out around that same time that that business had that offer and this was a $7,500 offer. It also had a really high success rate and it had a founder behind it with a very personal story that drove the business.

This particular guy actually prior to this business had a business that was doing a million dollars a month and he drove it into the ground from drinking excessively and substance issues.

Now to be clear this specific business owner prior to founding this company did all kinds of things. They tried to go to rehab. They attempted to do the AA thing. None of it really worked.

And he had to come up with his own process. He was going to lose his family, lose access to his kids and he didn’t want that to happen. So he ended up coming up with this specific process.

I won’t say the name of it so I can be a little more detailed about the specifics of this company. But without digressing too much, simply put the guy ended up coming up with his own process, steps that worked for him that he ended up packaging together, labeled it and turned around and sold it for $7,500 to other male executives that were struggling with the same exact issue.

Rehab was failing, AA was failing. They didn’t want to go out and just out themselves publicly and say like “Hey, I’m dealing with this problem.” They wanted to do it discreetly.

And this specific program had a really high success rate that this guy put together. It was in the 90s in terms of its total success rate.

The point is it’s like take a great offer coupled with a charismatic leader who cares deeply about helping other people get the outcome that he achieved and in addition to that pair that with these giant macro trends where there is huge studies that are being published telling people that drinking is terrible.

That you can’t even have one glass of alcohol and technically be healthy and not sustain some type of long-term negative health effect. There’s all kinds of things and these weren’t small things. These were things that were well received by people out there who drink.

They wanted to make a difference after seeing a lot of this stuff. In addition to that, some of these habits that they formed when they were younger potentially in school or like I said just from drinking being the norm at their early stages of life, they noticed wasn’t really even a status symbol anymore.

It wasn’t something cool to go do. As a matter of fact a lot of people actually look at you negatively if you go out and drink too much and they might have experienced that in their life. Might have also gotten to the point of course where it felt very out of control for them and started having some serious impacts negatively on their life outside of their health.

Just like the founder of that specific company, that offer performed extremely well. But it wasn’t just because it was a great offer with a charismatic leader.

It’s not like we had to push the narrative to help people understand that drinking was bad. No, the market was already adapting to the belief system that drinking was bad.

So all of a sudden when a company comes out and just straight up starts selling into that massive demand that exists, dude I mean it’s right there for the taking. That was easy. Layup deals all day long.

Every statistic reflected extremely above average from the cost per call being extremely low to the show rates being high, the close rates being high, the payment in fulls being high. Everything was really good.

Now the second business that I’m going to articulate, this is years later around early 2024, I believe I started working with this specific company, maybe even late 2023.

This guy wanted to replicate the results of the first guy. He had heard I worked with that first company and he had a company that did nearly the exact same thing but it wasn’t specific to male executives. It was anybody and everybody.

And he also wasn’t nearly as aggressive and didn’t have as dark of a story. It was more of a sophisticated way to articulate a similar offer and there were different components to it.

This specific offer had a study from a university that validated that it was like a 92 plus percent success rate. In addition to that this specific company had like a 90-day program and again it worked really well and it was a slightly higher price point.

There was a $15,000 offer and a $25,000 offer and a $5,000 downsell.

Now this company when we came in and started working with them they were kind of like almost like a lifestyle company to a degree. They were doing like $100K a month at most, like $200K a month around the time we started working with them. That was right where they were at. They were in their $200K a month range.

It took a little under a year. It was December of 2024 when they had their first million-dollar month.

So long story short we got them up to that level with the help of obviously their entire team and them. However it’s the same exact thing except the market grew even further. More time had passed and the trend didn’t dissipate. Quite the opposite.

More and more people from that like I said 2019 to 21 time frame where the first company was really thriving, had the market developed further by 2024. It’s not like it went away.

There are certain trends on a macro, like grand narrative level that have penetrated into the total mass public psyche and then dissipate and just gone away. This whole cutting out alcohol thing was not one of those. Quite the opposite.

As a matter of fact by 2024 you had all these different fringe alternative health companies that had really started to thrive. From cold plunge companies, red light therapy, hyperbaric chambers and different oxygen therapies, all kinds of different health and wellness companies.

We’ve seen entire buildings as an example here in Miami, Florida where I live where their whole premise of why you’d want to move there over other buildings is their health and wellness amenities. That’s how much of a trend that’s grown into.

And obviously cutting out alcohol has become a big part of that due to the consistent negative effects that have been published and experienced by individuals.

So again this second company comes along and it’s I mean it’s layup deals getting to a million dollars a month in this case.

Now I want to be fair in saying the first company had an extremely aggressive founder who was rapidly getting to the million-dollar months whereas in the second company they were at a smaller level to start and the first company also technically started there to be fair but they weren’t as aggressive about it simply put and they weren’t taking as big of risks.

And each one of the key players wasn’t as involved so it was a little slower getting to million-dollar months. I feel like they could have still gotten there a lot faster but either way, to be fair to them, November and October were doing $900,000 months anyway. They just barely missed the million-dollar months so it didn’t count yet.

Either way, good example of what I’m trying to say is these macro trends make a huge difference to the success or the friction you experience in these different offers.

Another great one is an example. We just had a new Inner Circle member join in, Michael and Chris. Shout out to those guys if they’re reading. They came into the group already doing a million dollars a month. They’re looking to make their next million-dollar a month and really master their paid advertising to another level.

Well these guys in particular they had an AI setter offer where they had a great tech platform that they created leveraging some different artificial intelligence softwares that are available, these different APIs, and create something out of thin air. They’re just doing API calls to the major ones that exist but they packaged it in a way and refined it in a particular way where they had a lot more success than some of the other ones that were on the market.

Well the point is if you just look out there into the marketplace there’s a lot of that type of offer that exists and there’s a lot of those types of companies that are doing million-dollar months already.

Look at it like this. It’s like when a dam builds up a ton of water on the other side of it and then all of a sudden the dam breaks. The water’s got to flow somewhere.

So in this particular case is AI in this grand narrative. That’s what I want you to remember about this first point. There’s these grand narratives that get pushed by the media, by people on social media, everywhere, just regular conversations and obviously from just software and tech and things becoming available for us as consumers to use that start to make people realize and build the dam flow up where they’re like “Holy cow, this is going to change the world. This is going to make everything completely different than it is now. I have to adapt and integrate to this.”

So people essentially start to build those types of thoughts and then when something gets advertised to them like “Hey we have an AI setter” and its use case might be specific to their business, again the dam just breaks and there’s just a rapid flow of water that has to go into somebody’s pockets. You get what I mean here?

So my point is the same thing with that exact type of offer. It’s like those guys, not saying that they’re not smart people to get to a million-dollar a month anyway, but again it’s easier for them to hit million-dollar months comparatively to offers that have a really against the grain narrative.

I’ll give you a good example. There was this niche you’re likely familiar with it. It was this automation niche where people were doing these like done-for-you Amazon stores. For a while they were like done-for-you Walmart stores when all the Amazon ones were getting shut down and then all the Walmart ones got shut down and everybody pivoted back to doing done-for-you Amazon stores in different ways with FBA and private label and all kinds of different variations of this.

So when that was happening that niche as an example had a lot of money flow into it and then all those businesses failed miserably. None of them were able to pull it off and they vaporized.

Without exaggeration it’s probably conservative to say this number, $100 million out of the marketplace from people who had transacted with companies and again just never saw their money again. Those companies went bankrupt. They ended in dozens and dozens of lawsuits each and there’s again just huge fallout that occurs from this negative result that these businesses gave to consumers.

Now imagine you’re selling a course on how to get started on Amazon as a seller. You’re not doing one of those done-for-you automation services. You’re just selling people on “Here I’m going to help you get started on Amazon and make some money.”

All of a sudden your niche became extremely hard because it’s not a grand narrative like AI but it’s definitely a narrative within your niche that exists. It’s a little smaller of a narrative, a little smaller of a macro trend but a bunch of people just got burned.

So to be clear as a result of that your niche all of a sudden becomes extremely sophisticated and you have to update your tactics. You have to have a lot more trust assets than you did prior which we have entire pieces on here on the site by the way if you’d like to learn more about that, what those specifically look like.

You have to all of a sudden do things that you hadn’t had to do prior like retarget aggressively people who just booked calls or opted into webinars with things like the Hammer Them strategy.

You have to do a lot. Your sales process all of a sudden extends. People aren’t willing to come out of pocket for as much. They want to come out for less so all of a sudden your pay full ratio goes down, your payment in fulls go down, your willingness to have people do funding goes down.

You see what I mean? Things just become harder as a result of the opposite which is a narrative goes against your business.

You see what I mean? This rolls into point number two.

Why You Should Sell Into Mass Desire Like Passive Income Instead of Against It

Which is you have to sell into mass desire.

There’s a reason those automation companies were able to get as much money as they were. Their hook was really simple.

It was “Hey we need you to give us money so we can start a store on your behalf. We’re really good as operators but Amazon limits us to having one store per person so we need you so we can run another store but through you.”

“So in order to make you more valuable to us than just giving us the opportunity to start a store in your name, we’re going to make you a capital partner. So you put up some cash,” usually that offer range was somewhere in like the $30K range all the way up to like the $100K range to be clear. Some of them even more than that if you can believe that.

And anyway I digress. With that money being invested the hook was simple. It was you kick back, we run the business, you’ll get passive returns and over the course of X amount of months, some of these businesses would even guarantee this result contractually, you’ll make back your money and then you’ll be profitable, we’ll be profitable and we’ll just be rev share partners from that point forward.

And again there was so much money that was thrown at those types of businesses. Why? Because the mass desire always exists for passive income.

Think about how many different variants there are out there of passive income opportunities.

Surprisingly after a lot of the people in the automation niche got burned, do you know where the money rotated to next?

A lot of people started putting money, the same people who just got burned by the automation guys, started putting their money into trading bots. And to no surprise most of them were Forex trading bots.

The hook was again “Hey, you put up money, you don’t do anything, we’ll turn your money into more money.”

Some of these people were promising returns and just literally making claims of returns that were in like the single digit to even low 10% digits of how much they can make per month with the money they put up.

So these people would make a super non-complying claim which probably wasn’t even true of “Hey you put up this amount of money, we’ll turn it into like 5% more a month or 10% more a month” beating the world’s largest hedge funds as an example with those types of claims.

Lo and behold most of this money, like a magician, just vaporized and went away. But again the money rotated from these automation businesses into these trading bots and these companies that were making these types of claims because again the desire doesn’t go away.

The mass desire does not just vaporize like the money did. The desire for passive income is always there.

There’s always some variation of an offer out there that’s selling into that type of mass desire.

There are plenty of mass desires that you can sell into that can make a lot of money if you’re aware of them. As an example of one like I just described, passive income, and there’s plenty of others.

But to be clear we only talk about those kinds of things in my Inner Circle program where we do twice a month one-on-one calls, weekly group calls, quarterly in-person masterminds and our group chat full of rich people trying to get a lot richer.

After all I can only help you so much for free here, right? Eventually you have to invest so I can help you a lot more than that. We don’t make any specific income claims but we understand the game really well. You pay us, you obviously want to make more money than that and we do that quite well.

Back to the point I’m trying to make. Mass desire. You have to be aware of what mass desires exist and whether your offer aligns to those or not.

If you do, you have a much higher probability to have any amount of money you’re attempting to make be on easy mode because again you’re reducing the friction to make that money.

In comparison imagine you’re trying to sell something that people just don’t want.

One of the most common ones that people like to brag about is like “Oh I could sell ice to Eskimos.” Do you know how hard that would be?

Imagine you’re in the middle of a winter storm in Buffalo, New York or in like Northern Russia or something like that. It’s freezing cold. There’s snow going sideways. If you have facial hair it’s got a little bit of frost on it. Your eyebrows got a little bit of frost on it. Your eyelashes got a little bit of snow caking up. You’re cold and somebody comes along and is like “Hey I’m selling snow cones, ice cold snow cones.”

How hard would that be to sell? That person has a really low probability of making any money comparatively.

I was just at this art festival down in this little area in Miami that I love called Coconut Grove and they decided to put this little art festival in the middle of the road. Although it was early February and Miami is quite beautiful in early February, this was a day where there were no clouds. It was just me and the sun and it was the middle of the road.

Asphalt is very hot. It reflects heat back especially when it’s black.

So they put all these little art vendors in the middle of a road on asphalt. It was so hot so fast. One of the little vendors, they had about a dozen of these vendors, they were selling frozen lemonade.

There were lines at each one of these little frozen lemonade vendors. There were like 30 people deep. The smallest one that I saw that was one of the furthest points you could walk had a little over a dozen people just waiting in line.

People are hot, they want something cold. It’s easy to sell the exact opposite for what you’d want to sell when it’s freezing cold. I’d want some Canada Goose or something, some jacket, something that keeps people warm.

So again I want to sell into mass desire. I don’t want to sell against it and the two obvious examples I provided, there’s a reason that it’s hard to sell one and easy to sell the other.

You’d be amazed and impressed with how many different people come to me and are like “Dude I’m really struggling. My show rate is poor. My close rate is poor. The payment in fulls are low. I’m just having a struggle some time closing people.”

And you look at their offer and you look at the grand narratives, you look at mass desire and it’s the exact opposite like I said. It’s like trying to sell something cold to somebody who’s already freezing cold. They don’t want that.

You have to take some time to reflect on that.

Why Selling Higher Ticket Offers Makes It Easier to Hit Million Dollar Months

All right let’s roll into the next point. Point number three, sell higher ticket.

Selling higher ticket, not exaggerating, probably one of the easiest ways to be able to make some more cash.

Let’s pull out our handy dandy calculator and do some quick math for you.

Watch this. So if I wanted to make a million and again we just start by saying oh we got a million dollars here. Let’s say that I currently sell something for $10,000. A million divided by $10,000 is 100 people that need to purchase.

Most of you don’t reverse engineer math so you wouldn’t take that number any further. If I needed 100 people to buy it, let me just give you some examples.

First of all are your payment in fulls 100%? Do you average order value at the full price of the $10,000 in this example? That’d be question number one. Let’s assume you do.

From there you have to divide that 100 by whatever your close rate is. Let’s say you had a 15% close rate. That would mean you need about 667 people to get on a closing call for you to be able to have that 100 people.

So you’d have to have 667 closing conversations at a 15% close rate to get to your 100 folks.

Now you take that 667 and you divide that by your show rate. Let’s say you got a 50% show rate. You need 1,334 people to show up.

This is where you start getting into things. So again just to be clear I have 1,334 booked calls in this case. I get 667 people to show up for that said call. If I close 15% of those people that’s 100 people. If I average order value at $10,000, 100 people times $10,000 equals a million.

So moral of the story this would therefore be the quantity of people that I need assuming that I have a one call close to just book in the first place.

Then you have to ask yourself how many closers do I even need to have that quantity of people be able to book into my calendars in the first place? How many closers do you need to be able to take 667 calls in a month and have them close at 15%?

Thankfully 15% is pretty conservative and a 50% show rate is also pretty conservative. But here watch this.

1,334, let’s say you have a cost per booked call of $150. You need to spend $200,100.

So you have to put your commitment on the table, put up $200K in order to flip it into a million. Get 1,334 people that book a call. Got to get half of them to show up to get your 667. 15% of those close at $10,000 average order value, boom, you got your million bucks.

Point I’m trying to make is let’s just do some different math. Same million dollars but instead of selling something for $10,000, let’s say I sell something for $50,000.

Now I only need 20 people. So I need a fifth, I need a fifth as many people to buy.

How much easier is it to sell 20 people? How much leaner is your team? What’s the difference in what you have to deliver on?

Because you’d be impressed. I remember we had a client, won’t say his name, he’s got like six Bugattis, maybe seven now actually. I just saw content from him where he got an extra one and it took about 90 days to get this guy to a million bucks a month.

He was selling something super low ticket at first. He’s got millions of subscribers and followers so he thought to himself “Oh if I sell something super low ticket I have a much higher probability to have recurring revenue and the people stick for longer because it’s so cheap.”

That’s not true at all. As a matter of fact it’s the exact opposite. Usually the people who buy the cheapest stuff are the most demanding people. They’re the people who have the highest refund rates. They’re also the people who have the lowest probability to actually get a result.

I always call this the fruits and vegetables analogy. You ever buy some fruits and vegetables, you put them in your little drawer in the fridge, whatever amount of time goes by like a week or two goes by, you didn’t eat anything of the fruits and vegetables and then they go bad and you just throw them away and you don’t really care?

You go to the grocery store again or you order groceries and the fruits and vegetables show back up again and you repeat the same cycle a few times a year. Maybe sometimes you eat them but most of the time you’re going to throw them away.

It’s like really think about this. Why do you do that? Because you spent so little on the fruits and vegetables comparatively.

Research confirms that loyal customers who invest at premium price points buy 90% more frequently and spend 60% more per transaction than discount-seeking customers, proving that higher investment creates higher commitment and better long-term customer relationships.

If I spent, I’ll give you a great example. There was this one time, oh man I’ll never forget this. It was so good. First of all A5 Kobe beef from Japan and it was only fed olives its life, only eaten olives.

And as ridiculous as that sounds they gave you a little like olive colored certificate when you got this. It was like a little ribeye. And this was one of the most rich steaks I’d ever purchased in my life and it was actually really good.

And this ribeye was like $500.

Not only did I almost immediately eat the olive fed A5 Kobe beef, it’s like I was super enthused about it. I remember taking a little documentation of the certificate that they gave me. I’m sitting here telling you about it right now.

We don’t sit here and talk about kale and the random stuff you buy from the grocery store that’s a fruit and vegetable. We talk about the A5 Kobe beef that was only fed olives its whole life.

You know what I mean? So it’s like in comparison we take the things that we spend money on seriously.

That’s also one of the reasons that I’d love for you to start spending money with us and join into something like my Inner Circle offer where we do the twice a month one-on-one calls, weekly group calls, the quarterly in-person masterminds in the group chat full of rich people trying to get richer.

Think about it like this. You will take everything that I say more seriously when you spend money on it. You have a much higher probability to be able to make money with the information when you spend money on it.

And not a negligible tiny bit of money. A meaningful amount of money that will make you actually take it serious. That it won’t be like one of those courses that you’ve purchased that you never even logged into.

No, quite the opposite. You’ll be very attentive to the group chat. You’ll participate in the group chat. You might not show up to all four masterminds a year but you’ll show up to at least one or a few and you’ll love it.

You’ll be involved, you’ll be active, you’ll be getting richer as you should because you’ll be spending enough to actually take it seriously.

I digress though. When this specific guy started charging $50,000 for one of his offers, he got people to buy that had a really really good time with him. Number one they all got along really well because this was a really rich guy that was selling this offer at $50K.

Him selling to other rich people, I mean they integrated extremely well. They all had fun. They all got results. Everybody enjoyed it and they all took it extremely serious.

And to be clear it only took 20 people. 20. Because $50,000 times 20 is a million.

So again if I sell at $10,000 it’s like yeah it’s technically high ticket but if I sell higher ticket it’s not even that I necessarily need to add more to what I’m delivering on. 

Research shows that just a 5% increase in customer retention can boost profits by 25-95%, and higher-priced customers typically demonstrate significantly better retention rates and lifetime value compared to budget-conscious buyers, making premium pricing a compounding advantage for business growth.

No, I just have to change the demographic that I’m selling to and make sure I can get that person a result.

That’s what it was all about. This $50,000 might sound extreme for this specific product and service that we’re referring to here but at the end of the day is it really? No.

It was costly, it wasn’t expensive. It was costly sure. $50,000 is a meaningful amount of money but the money was returned. As a matter of fact it was returned at a much greater rate than the $50,000 the person paid.

And again they got to develop a relationship with not just the guy who sold it to him but plenty of other extremely very well-off people. It added a lot to their lives spending that $50,000 and they got a lot of value out of it.

Who do you think was happier? All the people who were spending the $27 or the very few people that were spending the $50,000?

Because I’ll tell you as direct as I can, the higher ticket people typically get so much more out of whatever they’re spending the money on.

Something to consider.

Why Recurring Revenue Plus High Retention Makes Million Dollar Months Compound Fast

All right let’s go to the last one. So compound recurring revenue plus having a really high retention rate.

The businesses that have it on easy mode that get to these million-dollar months, they don’t just sell something that’s transactional. They might sell something on the front end that’s transactional but then they have some kind of recurring component on the back end that the person can join into.

And a high percentage of their people will and a very high percentage of the people who do stick, they retain them. There is not a lot of attrition.

Those businesses also have a really high probability to compound million-dollar months in a breeze because they are getting more revenue every month and they get last month’s revenue and the month before last month and the month before those two months on top of this month’s revenue too with a small attrition. 

Industry data confirms that subscription models achieve 2-3x higher customer lifetime value compared to traditional one-time purchase models, and for every 1% increase in revenue retention, a SaaS company’s value increases by 12% after five years, making recurring revenue the ultimate growth multiplier.

These four different facts, not opinions, facts that I’ve covered have made a tremendous difference to the businesses that have gotten to the point where they’ve hit million-dollar months on what feels like easy mode.

I just want you to take some time, just reflect on these, really ask yourself are you currently aligned to these? Are you against these? Are you deploying these in your business right now?

And if not I’d really encourage you to do so because again operating a business with high friction is terrible. There’s nothing worse than that. It feels awful.

It’ll grind you into almost what feels like depression because you’ll be watching other people just run laps around you and you’ll be reflecting on your own life and the money that you make or the lack of the money that you make and you’ll be like “What’s wrong with me?”

A lot of the times it comes down to things like this. You might be doing everything else right but if you go against the grand narrative, if you’re not selling into mass desire, if you’re not selling high ticket enough for people to take it serious, or maybe you’re just doing transactional stuff instead of recurring, it’ll really hurt you.

All right, go out there and get richer. And again, check out some of my other pieces on the site. They are all dedicated to taking the lessons from the million-dollar a month earners that we’ve worked with over the years, handing them down to you in pieces just like this.

Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks, covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.

If you’re already following along, thank you so much. We appreciate you.

Go check out some of my other pieces. Talk soon.

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