What High Ticket Funnels Actually Work to Scale Past Seven Figures Monthly

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Haynes reveals why long-form webinars are crushing short-form VSLs, how the “hammer them” strategy cuts cost per call in half, and why speed of problem-solving separates million-dollar months from average revenue.

Most high-ticket funnels are garbage. They’re built by people who’ve never scaled past a few hundred grand a month, copying strategies from three years ago, and wondering why their cost per call keeps creeping up while close rates tank. Jeremy Haynes recently sat down with Josh, who runs one of the most elite sales operations in the game, to break down what’s actually working right now for businesses doing seven and eight figures monthly.

Long Form Content Builds Trust

Webinars are crushing it right now. Not the low-ticket webinar funnels everyone’s running. Proper high-ticket webinars that lead to booked calls are doing millions of dollars a month.

The reason? We’re in what Haynes calls a trust deficit. COVID made it stupid easy to make money online, which meant a flood of people with terrible fulfillment got into the space. Now everyone’s burned, skeptical, and harder to convert.

“You need content that builds trust. Real trust,” Haynes explained.

That means long-form VSLs, webinars, and content funnels are back with a vengeance. They’re seeing 40-minute VSLs work incredibly well on deals starting from zero. Short-form stuff still has its place, but you’re not hitting multi-million dollar weekends with a VSSL call funnel.

The Hammer Strategy Drops Cost Per Call

Once someone books a call, Haynes’ team hammers them with content. Really hammers them.

On a recent deal, before implementing this strategy, the sales team dealt with leads who were too early in the buying process. Cost per call sat around $120 to $130. After implementing the hammer strategy, it dropped to $50 per qualified call.

What changed? People showed up to sales calls already familiar with the subject matter expert. They understood the basic strategies. They had a higher level of trust.

“When someone comes into a conversation already trusting you, already understanding what you teach, the entire dynamic shifts,” Haynes noted. “It’s not about overcoming objections anymore.”

You’re Competing Against Everything

When you’re selling a high-ticket offer, you’re not just competing with other offers in your niche. You’re competing with literally every other way someone could spend that money.

Josh sees this constantly because he runs sales across multiple brands. He’s watched deals get lost on one brand, then that same person buys something completely unrelated on another brand. Someone evaluates a business acquisition offer, then they buy an Airbnb program instead.

They don’t care what the vehicle is. They just want an outcome. They want to make more money, escape their job, change their life. And they’re evaluating which path gives them the highest probability of success.

So if you’re selling co-living real estate, you’re not just competing against other co-living offers. You’re competing against vending machines, franchises, ecommerce, everything.

Cold Traffic Webinars Still Work

Most people think webinars only work with warm audiences. They think you need to restrict yourself to retargeting because “sales teams need hot leads.”

Wrong.

Haynes runs twice-a-week webinars to completely cold audiences right now. Multi-hour webinars. And they’re crushing.

Here’s why it works. When you drive cold traffic into a call funnel, yeah, they’re cold. But when you put them through a multi-hour webinar? They’re not cold anymore.

Combine that with the hammer strategy where they’re hitting leads with content before the webinar, during registration, after they register. By the time they get on a sales call, they might as well be warm traffic.

The key is having a sales team that actually knows how to represent the offer properly.

Most Sales Agencies Have No Systems

Most people running the outsourced sales model have no proper sales management. No systems. No SOPs. No ability to recruit serious reps. What you get is underperforming reps with zero training and terrible management.

Josh’s operation is different. Haynes has worked with him on multiple deals, and the level of systems, training, and management is unmatched.

On a recent deal, market volatility from tariff announcements was causing wild swings. The NASDAQ was moving thousands of points in a day. Cost per call in the account moved with it.

Haynes shared this data with Josh’s team and told them they needed to address it on sales calls. They needed to be the certainty people needed in that environment. His sales manager immediately implemented training on it, then shared it with other managers across accounts.

“That’s the difference,” Haynes said. “No sales versus marketing blame game. Just fast problem-solving.”

Speed Separates Million Dollar Months

One of the biggest traits in businesses hitting million-dollar months is the speed at which they solve problems. Not the absence of problems. The speed of solving them.

Josh has been in sales operations for years. He still has problems. But he’s systematized the way he identifies and solves them.

Here’s what most people don’t understand. You’re never going to reach a place where you have no problems. Ever.

“Stop searching for it. Stop waiting for everything to be perfect,” Haynes urged.

The question is how fast can you react? How systematized are you? How standardized is your problem-solving process? That’s what separates the deals doing a few hundred grand a month from the ones doing multiple millions.

Model Your Economics First

Nobody does financial modeling. The number of business owners who never put their funnel economics into a spreadsheet is insane.

Haynes had a call recently where it took weeks to test something. He knew it wouldn’t work because he put it in a spreadsheet in five minutes two weeks prior.

Here’s what you need to look at. Best case, base case, and worst realistic case. Not “I’m going to go bankrupt” worst case. A conservative scenario that could actually happen.

When your cost per call goes from $150 to $250, don’t just panic and shut everything off. Look at your return on ad spend. If you went from a 9:1 to a 6:1, that doesn’t mean risk off. You’re still profitable.

Most people treat KPIs like they’re static numbers. They’re not. They fluctuate. You have to scale through it.

Minimum Scaling Indicators Matter More

Everyone talks about KPIs. Key performance indicators. But what about MSIs? Minimum scaling indicators.

You can have targets all day long. But if you’re missing your target, does that mean you shut everything off? No. What’s the minimum indicator you need to hit to continue scaling?

Your goal could be up here. But if you’re hitting the minimum level of acceptable profitability, keep scaling.

This is where most people leave money on the table. They’re so focused on hitting their ideal numbers that they stop scaling when they’re still profitable.

Compress Your Launch Timing

Someone asked what’s the difference between someone making $200K a year and someone making a million a year? Most people say $800K.

Wrong. It’s four years.

They both made a million dollars. One just took five years to do it. The other did it in one year.

“If you want to make more money, it’s about taking the same amount and compressing it into shorter periods of time,” Haynes explained.

This shows up everywhere in high-ticket, especially with webinar timing. Let’s say your webinar does $500K. You want to do $500K per month. So you run the webinar every five or six weeks.

Look at that over the year. You’re not making $500K a month. You’re making $350K because you’re doing it six weeks apart. The speed of action and timing of launches matters. People lose so much money just by not being intentional about when they launch.

Scale When Macro Trends Favor You

A lot of people don’t operate with urgency because they think the growth potential is just there forever. It’s not.

Haynes works with a deal that went from $100K a month in January 2024 to a million a month by December. They hit $1.4M in cash collected this past March. All from one call funnel. VSSL, two-call close, multiple offer tiers.

But here’s the thing. They have a huge macro trend playing in their favor. The population is naturally moving toward what they sell.

And Haynes keeps getting up in their face about it. Because when that macro trend reverses, they’re cooked.

“You have to grab it while you can. You have to act with aggression,” he said.

Most people making these decisions have too much scarcity. They’re fear-based. They won’t triple the budget when all the indicators say they should. They project what something means to them onto the business decision. And they lose massive amounts of money because of it.

Don’t Let Scarcity Make Revenue Decisions

You cannot put someone who doesn’t make a lot of money in charge of money-making decisions.

When Haynes first got into sales, he would compare prices to how much money it was to him. Five grand seemed like a lot because it was a lot to him. But to the businesses he was selling to, it was nothing. Like a dime against their earnings.

So many times it’s time to scale. All the indicators are there. Nothing but upside. And people with scarcity won’t make those decisions because it feels like a lot of risk to them.

Meanwhile Haynes is sitting there thinking “this is your chance, triple the budget today.”

It’s crazy how much money people lose because of this. B and C players are necessary for organizations. But they shouldn’t have influence in top-line revenue conversations. That’s where the most friction in relationships and the most damage to deals happens.

Higher Frequency Scales Higher

If you can do higher frequency webinars, do it. Haynes has deals doing twice a week. Some do twice a month. The ones restricted to warm audiences have limited frequency and scale.

The cost is higher. The ceiling is lower.

But when you can go to cold traffic with proper content, proper follow-up, and a solid sales team, you can scale webinars way higher.

Most people don’t want to do the work though. Haynes can’t tell you how many clients tell him how much money they want to make, then they’re not willing to do a two-hour webinar.

He works with some people who aren’t great on camera. Not charismatic. Not good at content. But they crush numbers because when he says “you want to do a webinar a week?” they say “done, tell me when.”

One deal was stuck at a few hundred grand a month. Haynes told them to do webinars for months. They finally started. They hit $900K within the second month.

Give Sales Reps Time to Ramp

It takes 60 to 90 days for a rep to hit their true potential. Three to four weeks just to hire them and get them to where you can confidently fill their calendar.

Think about it. They’re in training for 7 to 10 days. They start taking calls. They need to build a pipeline, another 7 to 10 days. Then there’s a two-week sales cycle.

You’re a month in before you should statistically see their first deals. But people want to fire someone after two weeks because they haven’t closed anything.

“Look at the forecasted revenue report. They just built an entire pipeline. Give it time,” Haynes advised.

First 30 days they’re ramping. 30 to 60 they’re stabilized. 60 to 90 is where they show true potential. And these are experienced people. But every offer is nuanced. They have to build a pipeline. They have to feel out what works.

When people don’t get results right away and fire them, they’re in a vicious cycle. They’re always starting over.

Focus on Gross Dollars Per Call

People look at close rate only. They don’t look at show rate, average sales price, collections rate.

Haynes focuses on keystone metrics. Specifically gross dollars per booked call and collected dollars per booked call. These tell the entire story in one metric.

Let’s say your cost per call is $50. Your top reps are closing at 20%. But you have a couple reps at 10%. Most people would fire them immediately.

But what if those 10% reps are generating $400 in collected dollars per booked call? That’s an 8x return on ad spend. You’re paying $50, getting $400 back.

“You’re pressing the scale button, not firing them,” Haynes explained.

Now yeah, you want to develop those reps. You want to try hiring people who outperform them. But firing them immediately is leaving money on the table. The only time you’d consider it is if you’re not at full capacity and could fill a top performer’s calendar instead.

Elite Sales Teams Need Elite Hiring

Josh’s hiring process is unlike anything else out there. Job descriptions written like ad copy. VSSLs. Landing pages. Case studies. Testimonials.

High friction interview process. Hours of training before the skills assessment. Then they have to pass it with a certain grade.

Even after all that, they still sometimes hire someone who doesn’t perform. Why? Because hiring sales reps is like scaling ad campaigns.

Do you expect every campaign to be a top performer? No. You run multiple campaigns, give them all a little spend, scale the winners.

Same with sales. Hire multiple people. Put them through a rigorous process. Scale the ones who perform. Even with all the touch points, multiple interviews, skills assessments, sometimes someone still doesn’t work out.

That’s just sales. It’s part of the game. You’re not going to find a team of rock stars by avoiding hiring anyone who might not make it.

Between the funnel strategies, the sales operations, the speed of execution, all of it comes down to one thing. Stop waiting for everything to be perfect. Stop avoiding the work. Stop making decisions based on fear instead of data. The money’s there. You just have to be willing to go get it.