I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million-dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs, or strategies. We don’t know you, and besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual, or as a promise of potential earnings – all numbers are illustrative only.
Look, I’ve helped over 41 businesses hit million-dollar months. And after a decade plus in this game, I’ve seen what works and what doesn’t.
The stats are brutal. According to the US Bureau of Labor Statistics, you’ve got a 0.1% chance of hitting $10 million a year. That’s 99.9% of businesses never making it there.
But here’s the thing – I’ve cracked the code on what separates that 0.1% from everyone else.
If your business is already generating $100k+ per month, My Inner Circle is where you break through to the next level. Inside, I’ll help you identify and solve the bottlenecks holding you back so you can scale faster and with more clarity.
Everything starts with a great offer. I can’t stress this enough.
Every single metric that matters – cost per call, cost per webinar registrant, cost per purchase, show rates, close rates – all of it gets influenced by your offer more than anything else.
Right now, AI is absolutely crushing it. If you go on Google Trends and compare almost anything to just the letters “AI,” you’ll see everything else get squashed to the bottom of the graph. That level of interest creates massive excitement for offers that help people with AI-related problems.
Think about it. Opt-in rates, purchase rates, conversion rates, close rates – they’re all significantly stronger for anything AI-related right now.
Here’s where it gets interesting.
If you had a $100,000 offer, you only need 10 people to buy to hit a million a month. We had a guy at a $50,000 price point. Spent a little over 25K in ad spend in the first 30 days.
Now, I need to be clear – this happened ONE time in my decade-plus career. I’m not setting unrealistic expectations here.
He did a little over 2 million in the first 30 days. But that was under 40 buyers.
Compare that to selling something at $100. You’d need thousands of buyers to hit the same number. The math just makes bigger ticket prices easier.
I don’t separate these two. I think that’s where most people mess up.
The success of your sales team is directly tied to the quality of leads marketing brings in. A well-framed, financially qualified lead makes all the difference.
Too many marketers are negligent about their influence on sales performance. It’s easy to point fingers when sales does poorly. But if you’re bringing them garbage leads, what do you expect?
On the flip side, you need a great sales team. If your sales team is terrible, it doesn’t matter how qualified your leads are.
Everything runs together.
Without A-players on the team, you run slower. Everything becomes more political.
The bureaucracy within your organization will grind you down to a pace where competitors can come in and outspend you. They’ll out-earn you, minimize your impact, and reduce your revenue.
I’ll see people come to us already doing a million a month, looking to hit the next million. You look at their team and the beliefs they project onto the business become the limitation.
Sometimes I can’t find anything technically wrong with the marketing or sales statistics. It’s the narrative – and that narrative gets spun up by people.
You can look at the same set of statistics and conclude completely different things. Share that narrative around and it becomes a collective belief that limits potential.
A-players do the opposite. They drive revenue through the roof by comparison.
We had a client who started with us focused on e-commerce, specifically Amazon. That trend has been dropping consistently over the last decade.
It was like pushing a boulder uphill trying to get him great results with the content strategy we were putting together.
Then we switched everything to Bitcoin – specifically SMSF Bitcoin, which is like the Australian equivalent of a 401k for holding crypto.
The growth was absolutely insane. Just because the grand narrative around Bitcoin right now is massive.
You don’t always have to completely pivot out of what you do. We have a guy in our inner circle who teaches e-commerce but pairs it with AI. Everything he teaches is about leveraging AI to make getting into ecom easier.
Same exact logic. Attach what you do to a grand narrative that people actually care about.
I had a copywriting teacher in our inner circle. He was hitting 600K a month organically. Then AI grew and his revenue got cut in half.
Why? He was selling AGAINST using AI. Telling people they needed to learn the skill manually instead of using AI as a tool.
I told him straight up – this is a huge mistake. He was going to see his revenue drop even more.
He listened. Flipped his messaging to sell WITH AI instead of against it. Showed people how much easier copywriting is now with AI working alongside them.
Got right back to 600K within about two months. Last I checked, he had a record month at just shy of $800,000.
Never sell against a trend. That’ll absolutely destroy you.
How long does it take to get to million-dollar months? It’s hard to put a time frame on it because the range is massive.
The most extreme case I’ve seen was one month. But again – that happened ONE time. I would never project that expectation onto anyone.
In most instances, it can take a few years depending on your skill set and those three variables I mentioned – offer quality, sales and marketing cohesion, and A-player talent.
Sometimes it’s just market-centric. You’re in a tiny niche without much potential. Not everyone has the same probability.
The speed at which you solve problems dictates the speed at which you grow. Research on business decision-making shows that execution speed is a critical differentiator for high-performing organizations.
Most organizations undermine this characteristic. They tolerate problems way longer than they should.
Even the ones with high aggression toward attacking problems don’t always overcome them fast. You don’t know what you don’t know.
You can try everything you’re aware of to overcome a plateau. But you might stay stuck there for a while.
Your speed and willingness to spend money figuring out the problem, bringing in new people, or investing in awareness you lack – that’s what determines how long you stay stuck.
I remember one longtime inner circle member named Josh. When he joined, he’d been stuck at 300K a month for just shy of three years.
Why? Tolerance of specific issues preventing additional revenue from rolling in.
If you don’t have really strong reasons to hit million-dollar months, why would you push to solve problems faster? You’ll just sit there comfortable and complacent.
He lived in some random tier 2 or tier 3 city without people around him pushing for growth. When he joined the group, he got to 500K within a few months because I was immediately on him about it.
But he never cracked million-dollar months. Know why?
Your life improves exponentially between 300K and 500K a month.
You can start flying private jets. Maybe not the heavy jets like Gulf Streams, but turbo props and light jets for sure.
You’re not looking at prices anywhere you go. You can buy most people’s dream watches any month you want.
Depending on expenses, you can invest a tremendous amount at a consistent pace. Set yourself up for an incredible retirement.
At that point, it’s easy to ask – what do I really need the additional money for?
A lot of people unknowingly hit these plateaus as they climb the mountain. Rather than turning it into a game of expanding potential, they get stuck and they’re happy there.
That’s why understanding WHY you need more money becomes critical.
Want to know what prevents people from ever hitting million-dollar months?
Do the exact opposite of what works.
Don’t be resourceful at all. One of the number one characteristics of success is taking whatever’s available and making the best of it to grow to the next level.
Go super slow. Work with B and C players who don’t care about revenue. Work with people who intentionally try to slow things down.
Have all the tolerance in the world for these problems. Don’t have anybody pushing you to a greater level.
Justify your current financial position. Act like you have enough money. That’s a great way to stay stuck.
I had a guy join our inner circle recently making about 140K a month. Barely scraping the minimum to even qualify.
I asked him why he needs to make more money. He told me some reasons, then slipped in this belief: “I just recently hit my highest month ever and I don’t know, money didn’t really do anything extra for me. It kind of made me question if I needed more money.”
I attacked that belief immediately.
How in the world do you expect to make more money if you don’t have good, highly believable reasons to get the additional cash?
This guy was 26 years old. I asked him when he realistically no longer wants to work for active income.
He said probably sometime in his 40s.
Alright. Let’s say you give yourself 20 years. There’s a compound interest calculator on investor.gov that the SEC provides.
The S&P 500’s average annual return over the most recent 20 years is about 10%.
If you invest 10K a month for 20 years straight at a 10% annualized return, you end up with a little less than $7 million.
Then you need to live off that for another 40 years potentially. There’s a golden rule in finance called the 4% rule – you sell 4% of your portfolio each year.
With long-term capital gains tax at about 20%, that 4% off of $6-something million leaves you with maybe a few thousand dollars a month.
I asked him how much he spends right now. He said maybe 15 to 20K a month.
You wouldn’t even be able to afford how you live right now. Is this really all you want your life to be worth after working for 20 years?
Are you going to have kids? Do you want to fly economy when you visit them? Stay in terrible hotels or crash on their couch? Drive Toyotas and Hyundais the rest of your life?
If you gave yourself another 10 years – investing from 27 to 57 – that same 10K a month turns into about $19.9 million.
But that’s another full decade of working. Maybe you’ll have the willingness. Maybe you won’t. Maybe you’ll be out of your earning window.
Have you ever seen pro athletes who go broke after making tens of millions? It’s because they don’t think about their earning window.
They don’t maximize the potential during that unknown period of time where they’re most probable to make their most money. And they don’t invest enough of it.
When they’re out of their earning window, they’re cooked.
I had a close family member come to me recently. They’re older and wanted to retire and learn how to trade.
I thought they wanted to trade to make extra cash. Turns out they were in a financially terrible position in their 60s.
Social security was going to give them like $2,000 a month. They needed about $3,000 to live the way they were currently living. And they weren’t even in an expensive city.
This person takes care of one of my key family members. He needed back surgery and had to retire because he couldn’t work anymore.
He’d only invested about 500K in his lifetime into his 401k. With the 4% rule on 500K, that’s only like $1,600 a month.
Between social security and the 4% rule, he would have been completely stuck.
I put him on payroll at 5K a month. I also needed to hire an at-home nurse for 6 weeks while he recovered – that was $20,000 for 18 hours a day.
Think about this. Do you think I financially modeled that out in my life as a reason I need to make more money? No. But life happens.
If he lives another 20 or 30 years, I’m paying him 5K a month well into my 50s and 60s. I’ll probably have to increase it due to inflation.
Most people omit the power of money in their life and how it controls every single decision they make.
Money determines where you live. The speed of your internet. Every device and thing in your home. The choices you get to make or not make. How you travel.
Everything.
I’m not bigger than stuff. You’re telling me I can’t go buy a watch? I can’t materialize a fleet of cars? I’m not bigger than a house?
I’m a living being. You’re telling me I’m smaller than a bag my girl wants?
That’s a deeply unsettling mindset – believing you’re smaller than stuff.
I love going out there and getting things that, with respect to the stuff, are sometimes bigger than where I currently am as a person. That deploys this relentless drive in me.
But think about how many people ARE smaller than stuff. One car. One watch. One sum of money.
The best part? There’s so much money that exists.
Most people never look at the M2 money chart, which represents the total amount of dollars in circulation in the United States. Understanding market size and addressable opportunities is fundamental to business scaling strategy.
Look up how many dollars exist physically versus digitally. Then look at every other currency. Australian dollars. Euros. All of it.
When I divided the amount I wanted to capture by the amount of dollars that existed, the fraction was insane. Point and then tons of zeros before a one.
You’re telling me I can’t capture that tiny percentage of dollars? There are way too many of them.
All you have to do is provide a valuable service or product that helps people. Because people have your money.
You’re telling me you can’t capture a measly 12 million a year – a million dollars in a month – when there are so many dollars out there? Understanding business scaling principles helps put revenue goals in proper perspective.
It doesn’t make sense.
Beliefs and data drive behavior.
The wrong people have messed up beliefs and messed up worldviews. They feed themselves data that inhibits growth rather than encourages it.
You know Indiana Jones? There’s that scene where he’s in a cave with a gold trophy. He has a bag of sand and has to swap it out with the exact same weight or a giant rock comes rolling down.
He actually fails to swap it with the right weight. The rock comes tumbling down.
A lot of people have attachments to specific worldviews or belief systems that aren’t benefiting them. They fail to swap them out with something equally believable.
You can hear things that logically make sense or emotionally resonate. But beliefs cause wars. Beliefs drive people to defend things with their life.
The things you need to believe to go make a ton more money have to have deep-rooted importance to you. Otherwise, you’ll sputter out along the way and end up comfortable at a certain revenue milestone.
We took an hour and 55-minute podcast, posted it directly to Facebook, and distributed it to people who don’t know us.
For a 100% video viewer that was retargetable, it was costing $1.17 to get somebody to watch that full hour and 55 minutes.
Sub $2 to get somebody to watch that long of a podcast? I’ll spend that all day, every day.
We can retarget those people with direct response ads. We do a lot of content-first ad strategies – taking content on the front end, distributing it to cold audiences, then retargeting at various thresholds.
These podcasts are incredibly beneficial for both front end discovery and back end conversion.
One strategy we push hard is what I call the “hammer them” strategy.
Someone books a call. Prior to that call, we distribute both short form and long form content in front of them.
Let’s say you get 150 calls every 72 hours. The average time from booking to the actual call is that 3-day window.
We take as much long form content as we can – ideally a dozen to two dozen different videos. We also take a bunch of short form – ideally 30 to 50 videos minimum.
We put a frequency target on these people. For short form, we try to see a frequency of anywhere from 15 to 20. We want them to see that many pieces of content in that tight time frame.
People show up at a higher rate. They’re more excited. They’re further along in the sales process. They’re more probable to do pay-in-fulls and just buy. Sales cycles are reduced.
The more people consume your content – especially longer content – the more probable they are to purchase.
The downside of organic content sales cycles? They’re long, drawn out, generally unknown and unmeasurable.
With content ad strategies, we’re replicating the organic sales cycle in a substantially shorter duration.
That’s the whole intention.
Last July – literally one year ago – I ran a test.
I’d always made content for my education company toward less financially qualified individuals. I never intentionally made content for my ideal client over my decade-long career.
Why? I didn’t believe my clients would actually watch my content.
We always got ideal clients through video pitches and value-driven follow-up. We’d make videos, send them via DMs and email, follow up religiously once a week.
That’s how we got nearly every big client.
But I thought – let me test if making content about hitting million-dollar months can actually drive clients into the business.
Super simple. Takes about 2 hours a week. Every Sunday from 2 to 4 in the afternoon, I film two videos.
Topics are easy because I just reflect on what’s going on in my clients’ businesses – both good and bad. I talk about the lessons on YouTube.
I hold back a decent amount of information, but I give enough for it to be valuable and for people to get results.
Here’s what shocked me.
Instead of getting my ideal client from these videos, I got far more very high-level education company buyers.
Over the entire year, I got a handful of actual ideal clients – which relative to what we charge made it very well worth 2 hours a week.
But the network effect was even cooler.
So many people reached out telling me about the impact this free content had on them. The types of people watching were the right types of people – way more than I ever thought.
One of the guys I became aware of when I first got into entrepreneurship – Steve – died this past Monday.
Steve had written a book. He’d made content throughout his life.
I thought about it – Steve’s legacy is in his content now. In what he documented.
He took these lessons and contributed them to this collective knowledge base on YouTube and everywhere else he hosted it.
Think about John D. Rockefeller. I bet he would have filmed content if he could.
A hundred-plus years later, people are still reading his 38 letters to his son. Those letters had a huge impact on me – especially the one about creating luck.
What are people going to do with my videos? They’re timeless lessons. Not just for here and now.
I genuinely think people 20, 30, maybe even 100 years from now might find value in them.
That part’s really cool.
What are the actual expenses when you hit million-dollar months?
It really depends on the model.
A lot of info product businesses see 50 to 70% margins depending on how lean they run.
Product-based businesses are different. We have a guy selling hyperbaric chambers who hit a million a month. His margins are more in the 20-ish percent range, maybe 30% in a good month.
You’ve got cost of ad spend in most instances. Sometimes you don’t – like our trading niche guy doing 2.2 million a month all organically off YouTube with 250,000+ subscribers.
Mainly it’s sales teams and commissions. Ad spend and marketing costs. Payroll when you’re hitting million-dollar months.
If you have physical products, you’ve got cost of goods sold.
Taxes are huge. I spend $115,000 a month currently in taxes. That’s projected to only go up.
There’s always random stuff – insurance costs depending on what you do, softwares (a few hundred to a couple thousand a month depending on the business).
Then lifestyle costs. Most guys are siphoning off a big chunk toward just living well.
I call it the compound life – bringing everything to you.
Chiropractors come to me. Doctors come to me. My fiancée had a dentist come to us. X-rays come to us. Groceries delivered. Maids. My barber.
Literally everything comes to us.
The result? It’s bought back tremendous amounts of time.
Time is that variable you don’t get back. Being richer allows you to buy back time.
The crazy part? You don’t have to use that extra time to get even richer. You can just relax or spend time with loved ones.
I booked a jet the other day. Four-hour flight that only saves me four and a half hours. The jet was $44,000.
That extra four and a half hours? I’m spending it with my grandfather who has two different types of cancer and could die any day.
As soon as I land, my grandfather picks me up jetside. I instantly get to spend that whole evening and the next day with him.
Is it worth $44,000 to spend an extra four and a half hours with your grandfather that you wouldn’t have otherwise gotten?
My grandfather has had a profound effect on my life. Been one of the only people in my entire family tree with genuinely positive impacts on my life.
I value him tremendously. That’s worth it to me.
Status is so underrated.
I was shopping the other day. Walk into a store. There’s a guy with a $200,000 Richard Mille. Another guy with a $400,000 watch.
The guy at the cash register owns a watch business. He’s using $100,000 in cash from a watch sale to buy a ton of product. Money counter sitting there in the background.
Three guys in the store with a couple hundred thousand each in watches.
We all look at each other. We see what each other’s wearing. We don’t look at the outfit – we look at the watches.
Each of us instantly knows the level the others are operating at. Each of us instantly feels like it’s a great networking opportunity.
We don’t talk about nonsense. We don’t do small talk. Immediately we’re talking at a high level.
“Love your watch.” That’s the intro. Then immediately into business-oriented conversation about what everyone’s got going on.
We all exchanged numbers. Went to dinner about a month later with a handful of other guys we knew mutually.
That would never have happened if we weren’t all signaling to each other the level we’re operating at through the status of a watch.
Status of cars. Status of watches. Status of where you live. Even outfits. It determines your network and the types of conversations you get to have.
Status is generally not something you speak out loud. It’s something you signal through stuff.
Most people never talk about it because they don’t have it.
If you’re not using long form content – podcasts or solo videos – you’re leaving money on the table.
The businesses with the highest friction right now aren’t leveraging content at all.
During COVID when TikTok was popping and short form went on the rise, I think it eroded the value people got from content.
The pendulum swung back to long form. People realized there’s more meaning and value from longer content.
Short form is still great for discovery. Long form is incredible for nurturing buying intent and relationship development.
The people who struggle most? The ones who don’t do any long form content. Or worse – they’re not making content at all.
Go get richer. It’s selfish not to.
Rich people are some of the most important people on earth because of the speed at which we can make life better for everybody.
You’re not stuck where you are. It’s a choice. I don’t care what conditions you started in.
You choose every single day, decision by decision, to be rich or not.
And money is just too cool not to go after it.
Most business owners waste years figuring out what actually works. In my Master Internet Marketing program, I compress that learning curve into 7 weeks — covering copywriting, funnels, ads, and more. If you’re ready to invest $5k and get serious about your skills, apply here.
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Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
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We don’t believe in get-rich-quick programs or short cuts. We believe in hard work, adding value and serving others. And that’s what our programs and information we share are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
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