Webinar Financial Model Calculator

Model your webinar funnel with High Ticket and Downsell revenue streams.

Inputs

Results

Webinar Leads 500
High Ticket 350
Downsell 150
Showed Up 150
Booked Call 45
Showed to Call 32
Sales 11
Revenue $22,050
# of Sales 11
CPA $907
ROAS 2.21x
Sales (commissions) $4,410
Total Cost $14,410
Net Profit $12,050
Net ROAS 1.53x

How to use this calculator

Enter your ad spend and funnel metrics to see projected revenue, profit, and cost-per-acquisition. All inputs default to realistic benchmarks — adjust them to match your actual numbers or test different scenarios. Results update instantly as you type.

Key terms

Ad SpendTotal amount you're investing in paid advertising for this funnel.
Cost Per Registration [WORST]Your worst-case expected cost to get one person to register for the webinar. Using the worst case helps you stress-test the model before spending real money.
High Ticket Split / Downsell SplitHow your registrants are divided between your high-ticket offer and a lower-priced downsell offer. These should add up to 100%.
Show RateThe percentage of registrants who actually attend the live or recorded webinar.
Booked Call %Of those who attend, the percentage who book a 1-on-1 strategy or sales call.
Booked Call Show RateThe percentage of booked calls that actually show up (not all bookings result in a live call).
Close Rate From CallsThe percentage of calls that convert into a paid sale.
Cash Collected Per SaleThe upfront cash collected at point of sale — not the full contract value. Use this if clients pay in installments.
Fixed Costs / Team CostsMonthly overhead and payroll expenses to include in the profitability calculation.
CPA (Cost Per Acquisition)How much it costs in ad spend to generate one sale.
ROAS (Return on Ad Spend)Revenue divided by ad spend. A 3x ROAS means you made $3 for every $1 spent on ads.
Net ROASRevenue divided by total costs (ad spend + commissions + fixed + team). A more accurate picture of actual profitability than ROAS alone.

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Earnings Disclaimer

We don’t believe in get-rich-quick programs or short cuts. We believe in hard work, adding value and serving others. And that’s what our programs and information we share are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.

Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated and driven clients have done and should not be taken as average or typical results.

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