I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
Watch the full video breakdown on this topic here.
Ask any serious entrepreneur if they believe hitting one million dollars per month can be done on “easy mode,” and the honest ones will typically say: “Not easy, but definitely easier than you might think—if you position yourself properly.” Across my career, I’ve worked with and consulted for more than 40 different businesses that soared to million-dollar months. Some of them scratched and clawed their way up every inch of that mountain; others seemed to glide there like it was a carefree walk in the park.
What sets these groups apart? Why do some leaders experience perpetual friction, late-night stress, and near-depressive states while others are closing multi-million months with a sense of relative calm? In my observation, it almost always comes down to four main factors that I’m about to break down here. If you align with them, you’ll feel massive momentum rushing beneath you—like stepping onto a moving sidewalk that pushes you forward at twice your normal speed.
Let me be clear: the U.S. Bureau of Labor Statistics notes that less than 0.1% of businesses ever reach $10 million in annual revenue. A million-dollar month equates to $12 million per year, which places you right on the edge of that top fraction of a percent. If you’re aiming for it, you need every possible advantage to get there. Yet “advantage” doesn’t always come from the hustle alone—it frequently comes from hooking into existing macro-level changes in the market and tapping massive, unrelenting human desires that never go away.
I’ve seen companies run themselves ragged by ignoring these principles, all while watching their competition soar with minimal friction. Let’s talk about how you can get on the soaring side of that equation.
When people think about hitting big revenue targets, they often believe it’s all about the “secret funnel hack” or a new twist on an ad creative. Sure, those things can help. But let’s start with something more fundamental: Are you riding a large, cultural, societal wave? Are you providing a solution to a problem everyone’s suddenly talking about?
Consider the powerful transformation happening around alcohol. Not too long ago, we saw entire generations for whom drinking was an after-work norm, a key part of socializing, even a status symbol in certain circles. But as health research piled up—revealing the connection between alcohol and various chronic conditions—people began to recoil. They started reevaluating the idea that a “glass of wine a day” is harmless.
Case Study #1: A specialized alcohol-cessation program targeting male executives.
Even more striking, the ad spend needed to produce those numbers hovered around just $1.8 million. That’s a tremendous ROI, but it wasn’t magic—it was a perfect storm of grand narrative meets charismatic founder meets high success rate. The founder never had to do heavy “this is why alcohol is bad” explaining. The market had already been saturated with anti-drinking narratives and studies proving serious risks. People came into the funnel half-sold.
Case Study #2: Another alcohol-cessation offer, this time open to both men and women at multiple price points ($15,000, $25,000, with a $5,000 drop sale).
In both instances, these businesses aligned with a strong macro Trend. They didn’t have to create that wave; they caught it. That’s the difference between pushing and coasting.
The best-case scenario is when you couple a trending topic—like cutting out alcohol, integrating AI, or tapping new health or wealth breakthroughs—with a genuinely remarkable offer. If your founder or spokesperson has a compelling personal story, all the better. In the first alcohol-cessation example, the story of a man who almost lost everything resonated deeply. The combination of authenticity, real solutions, tangible results, and relentless media coverage around alcohol’s pitfalls created this unstoppable momentum.
On the flip side, imagine an entire niche battered by a massive wave of negative publicity. A perfect example here is “done-for-you Amazon automation.” For a couple of years, it was white hot. Entrepreneurs put out an irresistible pitch: “Give us $30,000, $50,000, or even $100,000. We’ll open a store under your name, manage it entirely, and you’ll collect passive profits.”
But guess what? A staggering number of these operations failed or got shut down. Billions (collectively, across the industry) seemed to evaporate. Lawsuits piled up. Distrust soared. If you come along right after that meltdown, even with a legitimate “How to become an Amazon seller” program, you face a gauntlet of suspicion. You’re now wrestling a narrative that says, “Amazon? All those guys are scammers who vanish with your money.” This environment is the polar opposite of riding a supportive macro Trend; it’s a nasty uphill climb.
Rather than letting your niche’s negative press bury you, you’d have to pivot, refine your messaging, layer on social proof, push disclaimers, build heavy trust assets, and spend aggressively to retarget leads who are apprehensive. It’s still doable, but it’s definitely not on “easy” mode.
Nothing captures the imagination of the market like “passive income.” We’ve all seen or heard about these big offers:
Whenever you hear the words “effortless” and “cash” in the same sentence, you know you’ve encountered a mass desire. People are always, always, always looking for ways to earn more while working less. That’s not a trend that goes away. No matter how many crash-and-burn stories come out, the underlying hunger remains alive, forcing the money to simply rotate to the next big thing.
But if you position yourself in that space right after a meltdown—like the done-for-you automation meltdown—brace yourself. Your funnel might be hammered by objections: “Is this another scam? How are you different from the other guys who burned me?” You’re fighting an uphill cultural battle now. Whereas if you catch something early in its hype cycle—such as legitimate AI integrations for lead gen—everyone’s pumped. You’re filling a need that’s fresh, with fewer negative experiences polluting the waters.
When the market’s been scorned, you can’t rely on a single testimonial from your cousin or a pretty ad that claims “proven results.” People are more cautious, so you have to deploy a more robust arsenal of trust assets. These could be:
The biggest secret about mass desire is that it’s eternal. Health, wealth, love, status—human beings have chased these from the dawn of time and will keep chasing them long after we’re gone. No meltdown, no scandal, no wave of negative press can truly erase them. They may ebb and flow, but they remain powerful currents beneath all the surface noise.
Your job, then, is to identify which mass desire aligns best with your skills, your offer, and (ideally) a favorable macro narrative. That’s how you reduce friction to near zero. Think of it like setting up a frozen lemonade stand in the middle of a blazing summer street: lines of sweaty, grateful customers automatically form. Life is good.
One of the most direct routes to a million-dollar month is, simply put, charging more. That seems straightforward, but it’s surprising how many entrepreneurs hide behind ultra-low price points. They convince themselves that by being “affordable,” they’ll attract more volume, more goodwill, and more success. In reality, you often attract the worst kind of buyers at low price points—those with minimal commitment, sky-high demands, and a readiness to bail at any moment.
Let’s do some bare-bones arithmetic:
How hard is it to close 100 people in a month? Well, let’s assume a 15% close rate and a 50% show rate on your calls. That means you need 667 calls to close your 100 deals (because 100 ÷ 0.15 = ~667). And if half of your scheduled calls don’t show, you need double that number in bookings (1,334). At a modest $150 cost per booked call, that’s $200,000 out of pocket in ads just to feed the pipeline—and you also need enough closers to handle over 650 actual conversations.
Everything you just read shrinks dramatically. Twenty buyers, that’s it. The total marketing cost required to find your 20 is a fraction of what it takes to convert 100. The stress on your sales team is lower. The operational overhead is simpler. Of course, you need to deliver an outcome worthy of $50,000, but that’s exactly the kind of environment that fosters better results because serious clients show up ready to act.
I once worked with a client—a multi-millionaire—who had built a brand with millions of followers. He started off selling a low-ticket subscription for about $27 per month, thinking he’d pile up recurring revenue and become unstoppable. Instead, he found himself battered by:
We shifted him to a $50,000 offer. It seemed radical at first, but he only needed 20 clients to hit $1 million in a month. That’s more than possible when you have serious, qualified leads who love your brand. It also changed the dynamic:
The sense of relief he felt by not having to manage 10,000 cheap, half-hearted subscribers was enormous. And his clients? They loved the exclusivity and the personalized interaction, which is infinitely more fun than being one of thousands who paid $27 and got lost in the shuffle.
There’s an old story about buying produce at the grocery store. You pick up a bunch of kale for $5, leave it in your fridge’s produce drawer, and it rots. You barely notice when you toss it. Compare that to forking over $500 for an A5 Wagyu steak fed entirely on olives (yes, that’s a real thing). You’d eat it ASAP, savor every bite, and remember the taste for a lifetime.
It’s no different when you charge high prices. You’ll find that high ticket paying customers:
It’s not simply about more money in your pocket—it’s about attracting the exact people who will do the work to get the transformation they’re paying for. When they do the work, they get the result. When they get the result, your reputation blossoms even further.
Some offers are transactional: get the customer in, sell them once, and you’re done. That model works, but you’re forced to restart your revenue push every single month from zero. It can feel like sprinting on a treadmill. There’s no compounding effect unless you add an extremely loyal upsell path or a second product line.
By contrast, any model that includes true recurring revenue—memberships, group coaching, advanced support programs, subscription-based software, or any continuity structure—automatically starts each month ahead. If your churn is low, you’re stacking new payments on top of existing subscriptions. Your job each month is to add a bit more on top, possibly fix some minor churn, and watch that momentum keep growing.
If you have 500 paying members at $1,000 monthly, for instance, that’s already $500,000 you can count on when the month begins. If you add 100 more members this month and keep retention high, you’re going to cruise right past $600,000. Keep that up for a few months, and you could blow into that sweet million-dollar territory with relative predictability.
High churn kills even the best subscription models. If people are leaving as fast as they’re joining, you’re stuck. The best programs I’ve observed—the ones that make million-dollar months look easy—have retention rates that are off the charts. The question is: how do they do it?
Those who master retention effectively double, triple, quadruple their monthly revenue over time, because they aren’t forced to recapture the same ground month after month. The difference in psychological stress alone is enormous.
It’s not that single-pay programs can’t work; plenty of companies have soared past seven figures a month without a continuity component. However, the easiest million-dollar months belong to those who keep padding their base with reliable monthly or quarterly revenue. They might have a high-ticket front end and an ongoing mastermind. Or they have a robust membership for people who want accountability and community.
The real trick is combining the two:
If your churn is negligible, you compound your revenue base each month, and you don’t have to scale new customer acquisition nearly as hard to reach a million.
It’s tempting to imagine that there’s some hidden formula or mystical set of “funnel hacks” that will magically push your business into that million-a-month stratosphere. In truth, while tactical optimizations are great, the big difference is strategic alignment with the unstoppable forces that shape buyer behavior.
Let’s review the four major factors once more, in my own words, so it really clicks:
Take a candid look at your current offer and marketing strategy. Are you fighting a negative wave or tapping a positive one? Are you speaking directly to a massive desire or trying to drum up interest in something that barely registers in people’s minds? Is your price so low that your best prospects don’t even take you seriously? Or perhaps you’re purely transactional with no recurring angle, forcing you to redo your entire sales campaign each month?
If any of these questions make you squirm, that’s fantastic. It means you’ve pinpointed an area for real growth. Often, just acknowledging that you’re off track is the catalyst for a total pivot that leads you closer to your million-dollar months.
None of this implies you don’t work hard. Building real systems, hiring effective sales teams, and perfecting your marketing campaigns still require dedication. The “easy mode” analogy is about pulling the friction out of the system. If you follow these four factors, you’ll be gliding far more than you’ll be grinding. You’ll watch other entrepreneurs scratch their heads, wondering why they have to push so hard to make a fraction of your revenue.
You’ll also avoid that creeping sense of disillusionment that can sink in when you’re hustling non-stop yet barely crossing $20k, $50k, or $100k a month. There’s a reason some entrepreneurs burn out: they’re out of alignment with the unstoppable consumer desires and the big cultural narratives. They might be great operators, but they’re waging war against the current.
Look at every legendary brand or influential entrepreneur: they almost always had timing, relevance, and pricing on their side. They launched a product or service at the exact moment people needed it most, they structured offers that spoke to the deepest cravings, they made it easy for the right customers to spend big, and they built continuity so each month started off with guaranteed revenue.
That’s the real formula for what can feel like “effortless” million-dollar months. It’s not rocket science. It’s about positioning, timing, price, and recurring value. If you get those right, you unlock unstoppable momentum. So take the time to re-engineer your offer, your audience, and your entire approach to revenue models. When you get these four factors dialed in, you’ll look at your Stripe or bank account balance and realize you’re hitting monthly numbers that once seemed impossible.
Now, go take action on what you’ve read. Execute your pivot or double down on what’s already working in your favor. A million-dollar month is simply the byproduct of alignment, strategy, and a pinch of marketing muscle. If you systematically incorporate these four factors, you’ll find yourself in a whole new league—closing deals, accumulating recurring payments, and providing the kind of value that people rave about. That’s the difference between a draining grind and the exhilarating race to a million a month.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
This site is not a part of the Facebook website or Facebook Inc.
This site is NOT /endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
We don’t believe in get-rich-quick programs or short cuts. We believe in hard work, adding value and serving others. And that’s what our programs and information we share are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated and driven clients have done and should not be taken as average or typical results.
You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business. By virtue of visiting this site or interacting with any portion of this site, you agree that you’re fully responsible for the investments you make and any outcomes that may result.
Do you have questions? Please email [email protected]
Call or Text (305) 704-0094