How to Spend $15,000 a Day on Paid Ads: Achieving Inner Peace While Scaling to $450,000 a Month In Ad Spend

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Key Takeaways

• Inner peace is crucial when managing high ad spend; mitigate risks to maintain stability.
• Implement the Fox Tag to prevent ad disapprovals and account shutdowns.
• Diversify your assets: multiple funnels, domains, pixels, ad accounts, and pages.
• Consider your payment methods carefully, including the benefits of Facebook invoicing.
• Use a diversified campaign approach to scale safely and efficiently.
• Regularly conduct optimization blitzes to identify and remove bottlenecks.
• Incentivize your team to improve key performance indicators.

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Introduction

So, you want to spend $15,000 a day on paid advertising? That’s a hefty $450,000 a month. A respectable amount of money, right? You’re essentially dropping the annual salary of a high-paid surgeon or a Wall Street banker—pre-bonus, of course—in a single month. At this level, there’s a lot of best practices you need to follow and a lot of pitfalls you need to avoid.

If you’re already a subscriber, welcome back—it’s always a pleasure to have you here. If you’re new, every piece of content I create is about helping you hit million-dollar months. My whole mission is dedicated to that. I’d encourage you to check out some of my other articles; there’s a lot of value that you will get from them.

Now, let’s dive deep into the strategies that will not only help you scale to these numbers but also maintain your sanity—achieving that elusive inner peace.

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The Importance of Inner Peace at High Ad Spend

Cheesy as it might sound, valuing your inner peace becomes paramount when you’re spending this kind of money. When you’re shelling out $15K daily, small hiccups can turn into massive headaches. The key is to implement strategies that mitigate risks and keep your operations running smoothly. Trust me, inner peace isn’t just some abstract concept here; it’s a tangible asset that can make or break your scaling efforts.

Imagine waking up to find your ad account disabled or your ads disapproved. At $15K a day, even a few hours of downtime can cost you thousands of dollars. The stress alone can be overwhelming. That’s why it’s crucial to set up systems and strategies that safeguard your operations, allowing you to sleep at night knowing everything is under control.

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Understanding the Fox Tag

What Is the Fox Tag?

Let’s start with a foundational piece of advice: the Fox Tag. On Facebook and Instagram, the Fox Tag is an internal label applied to your ad account. It disables the AI’s ability to take down your account or disapprove your ads. Essentially, all your ads get approved, and if they don’t, they don’t get disapproved; they just get flicked into a draft. But it’s rare that this even happens.

The Fox Tag brings you that inner peace by ensuring your account remains stable. No more waking up in the morning to find your campaigns halted due to some AI glitch or misunderstanding of your content. It’s like having a VIP pass that keeps you above the fray of automated disapprovals and shutdowns.

How to Obtain the Fox Tag

So, how do you get this magical tag? There are a few ways, but the most reliable is to consistently spend a lot of money as a single business. When you reach a million dollars a month in ad spend for six consecutive months, you graduate from dealing with regular reps to being assigned an Industry Ad Expert.

Now, let’s be honest: the regular reps who hit you up every quarter are hit or miss. Nine out of ten times, they’re not that great at what they do. But that one out of ten? They’ve got their act together and can be genuinely helpful. We appreciate those gems.

An Industry Ad Expert is where the real value lies. They work with a select few advertisers and can become your rep indefinitely, as long as you continue spending big. They can help you get that Fox Tag applied to your account, among other perks. Trust me, having this level of support brings a whole new level of inner peace, especially when you’re spending $15K a day.

Other Ways to Obtain the Fox Tag:

• Agency Partnership: If you’re working with a marketing agency that collectively spends over a million dollars a month, they might have access to an Industry Ad Expert who can help you.
• Direct Relationships: Sometimes, building direct relationships with higher-ups at Facebook can grant you access. This is rare but not impossible.

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Risk Mitigation Strategies

When you’re operating at this level, risk mitigation isn’t optional—it’s essential. Here are some strategies to ensure you stay online and profitable.

Multiple Versions of Your Funnel

First off, have multiple versions of the same funnel with different domains. Why? Because randomly, your domain can be blocked by the pixel. The Fox Tag won’t prevent this. If your domain gets blocked, the pixel can’t send data back, and that can cause a 72-hour—or longer—delay in your campaigns.

At $15K a day, a 72-hour delay equates to $45,000 in ad spend without efficient conversion. Ouch. To avoid this, have multiple versions of your funnel ready on different domains. They’re just sitting there, idle, waiting to be activated if needed. It’s like having insurance—you hope you never need it, but you’re glad it’s there.

Implementation Tips:

• Mirror Your Funnels: Create identical copies of your high-converting funnels on different domains.
• Regular Testing: Occasionally send small amounts of traffic to these backup funnels to ensure they’re functioning correctly.
• Easy Switchovers: Set up your systems so you can quickly redirect traffic to a backup funnel if needed.

Implementing Multiple Pixels

Don’t rely on a single pixel. If your pixel breaks Facebook’s data compliance policies, they can shut it down. All that historical data you’ve accumulated? Gone. Starting over with a new pixel at $15K a day is like throwing money into a black hole.

To mitigate this, have multiple pixels set up across different business managers. Ideally, have three business managers, each with its own pixel and ad account. This way, if one goes down, you have backups that are already warmed up and can handle significant ad spend without being limited to low daily budgets.

Why Multiple Business Managers?

• Isolation of Risk: If one business manager is disabled, your others remain unaffected.
• Diverse Data Sets: Different pixels can collect varied data, which can be useful for segmentation and targeting.
• Scaling Opportunities: Multiple ad accounts allow you to scale horizontally by spreading spend across accounts.

Utilizing Multiple Business Managers and Ad Accounts

Having multiple business managers and ad accounts is crucial. If one business manager gets shut down, you don’t want to be scrambling to set up a new one with no spend history, limited budgets, and zero data. Spread your campaigns across different ad accounts to diversify risk and keep everything running smoothly.

Best Practices:

• Warm Up Backup Accounts: Don’t let your backup ad accounts sit idle. Allocate a small daily budget to keep them active.
• Consistent Activity: Regular activity in these accounts helps avoid spending limits and keeps them in good standing.
• Documentation: Keep detailed records of all your business managers, ad accounts, and associated assets for quick reference.

Having Backup Facebook Pages

Your Facebook and Instagram pages are assets. Don’t risk everything on a single page. If your main page gets shut down, having a backup page means you can immediately switch over without missing a beat. Again, it’s all about inner peace and maintaining that flow of $15K a day.

How to Manage Backup Pages:

• Maintain Activity: Post regularly on your backup pages to keep them active and engaged.
• Consistent Branding: Ensure your backup pages reflect your brand identity to avoid confusing your audience.
• Compliance Checks: Regularly review your pages to ensure they comply with Facebook’s policies to minimize risk.

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Managing Payment Methods

At $450,000 a month in ad spend, your payment methods need to be rock solid.

Credit Cards and Points

This is an excellent opportunity to milk the living daylights out of a points credit card. Some clients spend so much that they actually get cut off from earning more points—that’s how you know you’re playing at a high level.

But don’t rely on a single credit card. Have multiple cards to handle limits and any unforeseen issues. It’s all part of risk mitigation.

Tips:

• High Credit Limits: Work with your bank to ensure your cards have sufficiently high credit limits.
• Diversify Issuers: Use cards from different banks to mitigate the risk of one bank flagging your high spending.
• Understand Terms: Be aware that some cards cap the amount of points you can earn; plan accordingly.

Facebook Invoicing

Consider using Facebook invoicing. This allows you to run up your ad spend and pay it off with net 30 terms. Essentially, you can spend $450,000 and not have to pay for it until 30 days later. Just make sure you pay on time, or you’ll lose this privilege. It’s a game-changer for businesses with longer sales cycles or those looking to improve cash flow.

Advantages:

• Improved Cash Flow: Free up capital to invest in other areas of your business.
• Simplified Accounting: One consolidated invoice makes bookkeeping easier.
• Credit Building: Timely payments can improve your creditworthiness with Facebook and other vendors.

How to Qualify:

• Consistent Spending: Show a history of high ad spend with timely payments.
• Credit Check: Facebook may perform a credit check on your business.
• Application Process: Contact your Facebook rep to initiate the process.

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Two Approaches to Spending $15,000 a Day

When it comes to allocating that $15K daily budget, there are two primary strategies.

The Risky Single Campaign Approach

The first is pouring all your budget into one main campaign. While it might seem efficient, it’s risky. If that campaign fatigues or stops performing, you’re in trouble. At this level, small issues become big problems fast.

Risks Include:

• Ad Fatigue: Your audience may become desensitized to your ads, decreasing effectiveness.
• Algorithm Changes: Sudden shifts in platform algorithms can negatively impact your campaign.
• No Backup Plan: If the campaign fails, you have no immediate alternatives to maintain your ad spend.

The Diversified Campaign Strategy

The safer route is diversification. Spread your budget across multiple campaigns, ad accounts, and even business managers. For example, you might have:

• Ad Account 1: Your main campaigns focused on proven funnels.
• Ad Account 2: Content-focused campaigns, like “Hammer Them” or “Tornado” strategies.
• Ad Account 3: Testing new creatives, audiences, and funnels.

This approach reduces risk. If one campaign or account has issues, the others can keep running, maintaining your overall performance.

Benefits:

• Risk Mitigation: Reduces the impact of any single campaign failing.
• Data Diversity: Collects a broader range of data for better optimization.
• Scaling Opportunities: Allows you to find new winning campaigns to scale.

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Building Foundational Campaigns

Foundational campaigns are your consistent performers—the ones you can rely on day in and day out. Your goal is to find as many of these as possible and scale them to their ceilings.

Testing and Adding New Winners

Allocate a portion of your budget to testing. Maybe 50% goes to your foundational campaigns, and the other 50% to testing new creatives, audiences, or strategies. As you find new winners, move them into your foundational bucket and scale them up. This constant testing and optimization keep your campaigns fresh and effective.

Testing Strategies:

• A/B Testing: Test different ad creatives, copy, and headlines.
• Audience Segmentation: Try new audience segments to expand your reach.
• Funnel Variations: Experiment with different funnel structures to see what converts best.

Optimization Blitzes

Occasionally, it’s valuable to pause aggressive scaling and conduct an optimization blitz—a dedicated period (say, 15 days) where you focus on refining every aspect of your campaigns. Analyze all your statistics, identify bottlenecks, and implement improvements. This can push your foundational campaigns’ ceilings even higher and increase your overall efficiency.

What to Focus On:

• Click-Through Rates (CTR): Improve your ad creatives to increase CTR.
• Conversion Rates: Optimize your landing pages and funnels for better conversions.
• Cost Per Acquisition (CPA): Find ways to lower your CPA without sacrificing quality.

Benefits:

• Increased Efficiency: Get more out of your existing ad spend.
• Higher ROI: Improve your return on investment by fine-tuning campaigns.
• Operational Alignment: Gives your team time to catch up and adjust to new strategies.

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Identifying and Removing Bottlenecks

Bottlenecks in your funnel can significantly hinder your performance, especially at high ad spend.

The Impact of Bottlenecks on Scaling

At $5,000 a month in ad spend, a small bottleneck might not make a noticeable difference. But at $450,000 a month, that same bottleneck can cost you hundreds of thousands of dollars. For example, improving your click-through rate from 1% to 2% could double your traffic and cut your customer acquisition costs in half. That’s massive when you’re spending $15K a day.

Common Bottlenecks:

• Low CTR: Indicates your ads aren’t resonating with your audience.
• Poor Conversion Rates: Suggests issues with your landing page or offer.
• High CPA: Could be due to inefficient targeting or bidding strategies.

How to Identify Them:

• Data Analysis: Regularly review your analytics to spot anomalies.
• Split Testing: Use A/B tests to isolate variables.
• Feedback Loops: Gather insights from your sales and customer service teams.

Incentivizing Your Team

Ensure your team is aligned with these goals. Set up incentives based on key performance indicators like return on ad spend (ROAS) or net revenue. When your team has skin in the game, they’re more likely to push for the improvements that can make a significant difference in your bottom line.

Incentive Structures:

• Performance Bonuses: Tie bonuses to specific KPIs.
• Revenue Sharing: Offer a percentage of profits for exceeding targets.
• Recognition Programs: Publicly acknowledge team members who contribute to significant improvements.

Benefits:

• Increased Motivation: Incentives drive your team to perform at their best.
• Accountability: Team members take ownership of their roles in achieving goals.
• Continuous Improvement: Encourages a culture focused on growth and optimization.

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The Psychological Aspect of High Ad Spend

Scaling to $15K a day isn’t just a financial or operational challenge; it’s a psychological one as well.

Maintaining a Growth Mindset

Staying in a growth mindset is crucial. Even when you hit $15K a day, there’s always room for improvement.

How to Foster a Growth Mindset:

• Continuous Learning: Stay updated with industry trends and platform changes.
• Set New Goals: Once you reach one milestone, aim for the next.
• Embrace Challenges: View obstacles as opportunities for growth.

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Leveraging Industry Relationships

At this level, who you know can be just as important as what you know.

The Value of Networking

Building relationships within the industry can open doors to new opportunities, insights, and resources.

Networking Tips:

• Attend Events: Participate in industry conferences and seminars.
• Join Online Communities: Engage in forums and social media groups related to your field.
• Collaborate: Partner with other businesses or influencers for mutual benefit.

Joining Mastermind Groups

Consider joining a mastermind group with like-minded entrepreneurs who are also operating at a high level.

Benefits:

• Shared Knowledge: Learn from others’ experiences and mistakes.
• Accountability: Keep each other on track toward achieving goals.
• Support System: Provide emotional and professional support during challenging times.

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Conclusion

Spending $15,000 a day on paid ads isn’t for the faint of heart. It’s a game that requires careful planning, risk mitigation, and constant optimization. By prioritizing inner peace through strategies like obtaining the Fox Tag, diversifying your assets, and building strong foundational campaigns, you set yourself up for sustainable, scalable success.

Remember, at this level, small issues can become big problems fast. But with the right strategies in place, you can not only maintain your $15K a day ad spend but also scale beyond it, all while keeping your sanity intact.

Now, go out there and get richer.

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Interested in taking your business to the next level?

Check out my Inner Circle program—a community of rich people trying to get a hell of a lot richer. We offer one-on-one calls, weekly group sessions, and quarterly in-person masterminds. We’re selective about who we let in, so if you’re serious about scaling, apply now.