How to Legally Print Money with Webinar Funnels: Lessons to Reach $1 Million a Month

Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.

Hey there, Jeremy Haynes here! I’m excited to dive deep into the world of webinars and share with you the essential lessons I’ve learned over the past decade. If you’re aiming to scale your business to a million dollars a month, stick around because this is going to be a game-changer.

Key Takeaways

• Webinar funnels are still effective but may not be the sole path to $1 million/month.
• Live webinars are crucial for initial success before moving to evergreen models.
• Being a skilled presenter is non-negotiable for webinar success.
• Mastering key metrics like cost per lead, show rate, and close rate is essential.
• Content ad strategies significantly impact show rates and conversions.
• Converting cold traffic is the key to scaling webinars effectively.
• Timing and frequency of webinars play a critical role in performance.
• Watch the full video on this lesson here on Youtube.

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The Power and Limitations of Webinar Funnels

Let’s be clear from the get-go: Webinar funnels are still effective in today’s market. However, they’re not always the highest probability bet to hit that coveted $1 million a month mark. In my decade-plus experience as an advertiser and agency owner, I’ve seen webinars contribute significantly—often adding a couple hundred grand to the monthly revenue—but rarely being the sole driver to a million.

Why is that?

Well, webinars are fantastic for educating your audience, building authority, and closing sales, but they often need to be part of a larger, more diversified funnel strategy to hit seven figures monthly. That doesn’t mean you should abandon webinars; on the contrary, they can be a key piece of the puzzle.

Live vs. Evergreen Webinars: Which to Choose

There are two main ways to run webinars:

1. Live Webinars
2. Evergreen (Automated) Webinars

Both have their place, but I strongly recommend starting with live webinars. Live sessions allow you to interact with your audience in real-time, gauge their reactions, and make on-the-spot adjustments. This feedback loop is invaluable for refining your presentation and increasing conversions.

Once you’ve honed your live webinar to perfection—typically when you’re seeing conversions of 8% or higher—you can consider transitioning to an evergreen model. But remember, live webinars often outperform evergreen ones, especially in the initial stages.

Becoming a Highly Skilled Presenter

This strategy isn’t for the faint of heart. You must be a highly skilled presenter to pull this off. We’re talking about delivering a compelling, value-packed presentation that keeps your audience engaged for an hour or even two.

Key skills include:

• Engaging storytelling
• Real-time audience interaction
• Expert handling of Q&A sessions
• Smooth navigation through your content without distractions

And let’s not forget, practice makes perfect. You’ll need to run your webinar multiple times, making tweaks and adjustments based on audience feedback and performance metrics.

Mastering Key Webinar Metrics

To scale your webinar successfully, you need to keep a close eye on three key metrics:

1. Cost Per Lead (CPL)
2. Show Rate
3. Close Rate

Let’s break these down.

Cost Per Lead

Your CPL is where it all starts. Ideally, you want your cost per webinar registration to be between $5 and $12. Achieving this requires:

• Effective ad creatives
• High-converting landing pages
• Precise targeting

If your CPL is too high, it can throw off your entire funnel’s economics.

Show Rate

The show rate is the percentage of registrants who actually attend your webinar. A good show rate falls between 20% and 40%. Factors influencing show rate include:

• Timing of your webinar promotions
• Quality and frequency of reminder communications
• Value proposition of your webinar

For instance, those who register closer to the webinar date are more likely to attend. So, consider ramping up your promotional efforts as the date approaches.

Close Rate

This is the percentage of attendees who make a purchase. A healthy close rate is between 5% and 10% or higher. Improving your close rate involves:

• Delivering immense value during the webinar
• Addressing objections proactively
• Having a compelling offer

Remember, even small improvements in your close rate can significantly boost your revenue.

Boosting Show Rates with Emails and Texts

Communication is key to increasing your show rates. Here’s how to do it:

Emails

Aim to send 12 to 14 emails leading up to the webinar. These should be:

• Educational and value-based
• Designed to increase interest levels
• Timed appropriately based on when someone registers

For those who sign up closer to the webinar date, you can increase the email frequency—up to six emails per day in some cases. It might sound excessive, but with open rates between 40% and 60%, it works.

Text Messages

Don’t underestimate the power of SMS. Sending 5 to 8 text reminders can significantly boost your show rates. Keep these messages:

• Short and to the point
• Focused on reminding them of the value they’ll receive
• Timed strategically (e.g., one day before, one hour before)

Elevating Interest Levels Pre-Webinar

Your goal is to elevate your leads’ interest levels from curious or generally interested to moderately or highly interested before the webinar even begins.

Strategies include:

• Educational content that sets the stage for your webinar
• Framing the problem and your solution effectively
• Handling objections through pre-webinar communications

By increasing interest levels beforehand, you’re more likely to have engaged attendees who are primed to convert.

Content Ad Strategies That Work

One of the most effective ways to boost both show rates and close rates is through targeted content ad strategies.

Here’s how to do it:

1. Create a Dynamically Updating ListBuild a custom audience of your webinar registrants that updates in real-time.
2. Develop a Content CampaignPrepare 25 pieces of valuable content—videos, articles, infographics—that are relevant to your webinar topic.
3. Set Up Your Ad Campaign
   • Campaign Objective: Engagement
   • Ad Sets: One ad per ad set, each targeting the registrant list and excluding those who have already engaged with that specific piece of content.
   • Frequency Management: Once someone engages with a piece of content, they won’t see it again.
4. TimingRun this campaign during the 14-day window leading up to your webinar.

This strategy ensures that your registrants are continuously nurtured with valuable content, keeping you top-of-mind and increasing their interest levels.

Scaling with Cold Traffic

Here’s the kicker: To truly scale your webinars and break through revenue ceilings, you need to successfully convert cold traffic.

Relying solely on warm audiences limits your growth. Warm audiences are fantastic but finite. To hit the big numbers, you have to:

• Master cold traffic targeting
• Craft compelling ad creatives that resonate with a cold audience
• Ensure your webinar speaks to the needs and pain points of those who may not know you yet

Converting cold traffic is challenging but immensely rewarding. It’s the difference between plateauing at a few hundred grand a month and soaring past the million-dollar mark.

When to Transition from Live to Evergreen

So, when is the right time to switch from live webinars to an evergreen model?

Consider transitioning when:

• Your close rate is consistently between 5% and 10%
• Your show rate holds steady between 20% and 40%
• Your cost per lead is within the $5 to $12 range

But beware! Moving to an evergreen or on-demand model isn’t without risks.

Potential Pitfalls

• Loss of Engagement: Evergreen webinars may not capture the same level of audience interaction.
• Reduced Conversion Rates: Without the urgency and personalization of a live event, conversions can dip.
• Data Dependency: Ensure you have enough data to support the transition without jeopardizing your revenue.

If a significant portion of your sales comes from attendees who watch multiple live webinars before purchasing, you might want to stick with live sessions.

Optimal Timing for Webinars

Timing can make or break your webinar success.

Best Days:

• Tuesday
• Wednesday
• Thursday

Best Time:

• 8:30 PM Eastern Time

This timing captures audiences across different time zones, making it convenient for both East and West Coast participants.

Why Not Other Days?

• Mondays are often hectic as people start their week.
• Fridays and weekends are generally less effective due to personal commitments.

Selling High-Ticket Offers via Webinars

If you’re selling a product priced at $5,000 or more, you need to decide whether to close the sale during the webinar or through a sales team.

Option 1: Direct Sale in Webinar

• Pros:
  • Immediate revenue
  • Cuts out the middleman
• Cons:
  • May require a price incentive
  • Less personalized sales experience

Option 2: Sales Team Follow-Up

• Pros:
  • Personalized attention
  • Can handle complex objections
• Cons:
  • Longer sales cycle
  • Additional costs (commissions)

A Hybrid Approach

Some businesses offer a discounted rate during the webinar to encourage immediate purchases. For example, a $5,000 product might be offered at $3,500 if bought during the webinar. This strategy can increase conversions and overall revenue.

Final Thoughts

Webinars are a powerful tool in your arsenal, capable of adding significant revenue to your business and helping you scale towards that million-dollar-a-month goal. But remember, they work best as part of a comprehensive strategy that includes:

• Masterful presentation skills
• Effective pre-webinar communications
• Robust content ad strategies
• A focus on converting cold traffic

So, roll up your sleeves and get to work. Implement these strategies, monitor your metrics, and make data-driven decisions. Your million-dollar month is within reach.

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