I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here.
Author: Jeremy Haynes | founder of Megalodon Marketing.
Earnings Disclaimer: You have a .1% probability of hitting million dollar months according to the US Bureau of Labor Statistics. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
In this article, we’ll explore every single aspect of the low ticket to high ticket funnel, discussing everything from precise tactics like call funnels, direct messaging, and Hydra lead forms to the intricate details of an ethical sales team that can guide prospects from that initial fast win to a profitable, high-value upsell. With lessons distilled from direct response strategies and real-world successes that span million-dollar months, you’re about to discover why this model is back—and stronger than ever.
Watch the full video breakdown on this topic here.
Low ticket to high ticket funnels are making a thunderous comeback, and there’s never been a more exciting time to harness their power. Once considered a staple of direct response strategies, these funnels have evolved into the definitive method for turning small, accessible offers into a system that scales revenue exponentially. When I first encountered this model, I immediately recognized the brilliance of its simplicity. By offering a product at a low, almost irresistible price point, you lower the barrier to entry and build an immediate connection with your prospective customer. The real magic happens when this initial win opens the door to a sequence of high ticket upsells that deliver what every smart business owner craves: pure profit, rapid scalability, and a sustainable pathway to financial freedom.
This isn’t about losing money on front-end transactions—instead, it’s about structuring your offerings so that every small win accelerates a customer’s journey toward transformative, high-value solutions. With direct response strategies at its core, including call funnels, DM techniques, and even lead form systems reminiscent of the Hydra approach, the low ticket to high ticket model ensures that every tactical element contributes to an overarching strategy of trust, value, and exponential profit.
Let’s dive deep into how this strategy unfolds in the real world. Picture your customer journey starting with a modest $20 investment—a sum that not only recoups the cost of customer acquisition quickly but also provides a tangible, almost immediate benefit. From there, the funnel is primed to nurture that relationship and gradually introduce much more robust, high ticket solutions that the customer simply cannot resist. This approach taps into the psychology of rapid results, making every step feel logical, valuable, and absolutely necessary for long-term success.
At its essence, the low ticket to high ticket funnel is an ecosystem designed to guide prospects through a journey of escalating value and investment. The strategy begins with a low ticket product—a carefully curated offer that addresses one or several specific pain points. The objective here is twofold: to deliver a quick win for the customer and to build a foundation of trust, credibility, and anticipation for more advanced solutions.
For instance, consider a scenario where you have a product priced at a mere $20—a cost that’s also representative of a typical customer acquisition expense. The brilliance of this setup is that it doesn’t merely cover the initial cost; it is structured to be profitable from day one. This low ticket offering is meticulously designed to solve a specific problem, such as optimizing your digital advertising strategy or streamlining your sales process, so that customers experience immediate benefits. Once that initial value is experienced, the customer is primed for the next level—a high ticket upsell that delivers far greater, more transformative results.
The model relies on a seamless relationship between the low ticket and high ticket offerings. When customers know that a small, initial investment can yield immediate results, they become naturally inclined to explore the more comprehensive, high-value solutions you offer. It’s a deliberate, systematic approach that leverages incremental trust-building. The model is built on the premise that if you can secure a quick win for your customer, you have already proven your worth. That fast, initial win becomes the foundation upon which the entire upsell sequence is constructed.
It’s crucial to understand that the low ticket and high ticket components are not isolated from each other. They are parts of a cohesive strategy that, when executed correctly, can dramatically amplify your revenue. The low ticket offer is not simply an entry-level product—it’s the catalyst for an enduring, profitable customer relationship. And when executed flawlessly, it can be the engine that drives you toward those seemingly improbable million-dollar months.
The cornerstone of a successful low ticket to high ticket funnel is the quality of the low ticket offer. It must be compelling, laser-focused, and packed with undeniable value. This isn’t about throwing together a random offer—it’s about solving real problems quickly and effectively.
To craft a truly irresistible offer, you need to identify the key pain points of your target audience. What challenges keep them up at night? What are the quick wins they need to see immediate results? For example, if your primary high ticket offerings address challenges in digital advertising, sales processes, or operations management, then your low ticket products should be designed to tackle one or several of these issues in a digestible, accessible format.
Take a page from my own playbook. In my inner circle program, we don’t just offer a one-dimensional course. Instead, we break down a comprehensive suite of high ticket solutions into modular, standalone low ticket products. These modules can include everything from detailed training videos and step-by-step SOPs to real-world examples and actionable worksheets. The goal is to allow you to show prospects an immediate pathway to success—such as reducing cost per acquisition or quickly optimizing an advertising strategy—without overwhelming them with complexity.
Furthermore, your low ticket offer must deliver rapid results. The moment a customer invests their time and money, they should experience that “aha” moment that validates their decision. Whether it’s a streamlined workflow, a clear set of actionable strategies, or tangible cost savings, the key is speed. This immediate payoff builds trust and sets the stage for higher investments down the line. A slow, drawn-out learning process can delay the upsell, whereas a rapid win creates momentum that propels the customer to the next level almost automatically.
Imagine you’ve set your acquisition cost at $20 per customer—an amount that’s both small enough to be risk-free yet large enough to demonstrate value. Your low ticket product is designed to ensure that this $20 investment not only recoups the cost of acquiring that customer but also delivers a significant enough result to leave them eager for more. That’s the essence of a well-crafted low ticket offer: it’s your foot in the door, your proof of concept, and your first step in building a long-term relationship based on trust and demonstrable results.
In the low ticket to high ticket funnel model, time is quite literally money. A core tenet of this strategy is that fast wins are indispensable. The moment your customer invests—even a nominal sum—they expect rapid, tangible results. This is what builds the confidence and trust necessary for them to consider further, more significant investments.
Think of it as a relay race. Your low ticket offer is the initial burst—a fast and efficient start that sets the pace for the entire customer journey. If your product takes too long to deliver its promised value, your customer may lose momentum and interest. They’ll think, “If it takes forever to see results here, how much longer will it take to reap the benefits of a high ticket product?” The risk is that the momentum you painstakingly built with the low ticket offer dissipates before it can transition into a lucrative upsell.
That’s why your focus must be on speed: deliver the value fast, and make it obvious that your methods work. Whether it’s by showing a rapid reduction in advertising costs, quick implementation of proven tactics, or instant access to a wealth of actionable information, every second counts. A swift win is not just beneficial—it’s imperative. It cements the customer’s belief in your system, setting a clear expectation that investing further will only accelerate their success.
When customers experience rapid results from a low ticket product, it fundamentally changes their perspective. Instead of being hesitant or skeptical, they’re energized by the immediate value. They start to think, “If this small investment produced such tangible results, imagine what the complete, high ticket solution could do for me.” This shift in mindset is essential for the upsell process. It reaffirms that the entire funnel is designed for their benefit, enabling you to move seamlessly into presenting more advanced, high-value offerings that can transform their operations—or even their entire business.
Once your customers experience the benefits of a fast, reliable low ticket offer, the next logical step is to guide them into the world of high ticket solutions. Upselling isn’t about pushing an expensive product for the sake of increasing your revenue; it’s about offering an expanded, more comprehensive solution that builds on the initial win. It’s a natural progression—like moving from a starter course to a masterclass—that increases the level of value and depth of transformation the customer can achieve.
This transition must be handled with precision and tact. Your sales team plays an essential role here by nurturing the relationship, addressing any questions or hesitations, and clearly demonstrating why the high ticket product is the next logical step. The objective is to educate the customer—not to pressure them. They need to feel that every dollar they invest is an investment in their own success.
Consider a scenario where your customer has just had a breakthrough with a $20 low ticket offer. They see immediate improvements in their advertising metrics, or perhaps their sales process begins to run more efficiently. At this juncture, your sales team—armed with data, testimonials, and a deep understanding of the customer’s journey—can engage in an educational conversation that highlights the benefits of your high ticket solution. This isn’t about “upselling” in a hard-sell manner; it’s about presenting an option that aligns perfectly with the progress they’ve already made.
I’ve seen this process work wonders. One of the most powerful examples comes from a business generating over $1.6 million in monthly revenue solely by leveraging the low ticket to high ticket model. In that operation, the low ticket offers were meticulously designed to deliver quick wins and build trust. Once those results were in place, the sales team—acting as genuine advisors—initiated a conversation that transformed initial enthusiasm into a readiness to invest in high ticket solutions that offered exponential benefits. The result was not just a one-time upsell, but a sustained cycle of growth where each customer’s success led naturally to a larger, more comprehensive investment.
In upselling, the key is to never lose sight of the customer’s specific needs. Every high ticket product should feel like a custom, logical extension of the low ticket win—a solution that fits perfectly into the puzzle of their business challenges. This personalized approach not only increases conversion rates but also builds a loyal base of clients who see you as an essential partner in their growth journey. Ultimately, upselling is the art of evolving that initial connection into a long-term, mutually beneficial relationship.
Even the most brilliant funnel will fall short if you don’t have the right people to execute the strategy. A lean, highly skilled, and ethical sales team is the linchpin of the low ticket to high ticket model. They are the ones who transform interest into transactions, hesitation into commitment, and one-time buyers into long-term partners.
A high-performing sales team isn’t just made up of “closers” who push for a quick sale. They are educated advisors who understand that their role is to educate and nurture each customer. This involves two critical roles: the Setter and the Closer. Setters are the ones who reach out to prospects, establishing a genuine connection and laying the groundwork through insightful education and problem-solving. They pave the path for the Closer—the specialist tasked with guiding the customer through the upsell process by understanding their needs, addressing concerns, and effectively communicating the enhanced value of the high ticket offer.
Not all sales teams are created equal, however. There are two distinct types that you need to avoid at all costs. On one end, you have the unethical sales agencies that employ manipulative tactics—exaggerating results, lying about success rates, and even encouraging buyers to take on credit card debt in pursuit of impossible returns. For example, there was an agency that misrepresented their experience in real estate information products; their reps boasted millions in deals they’d never actually closed, creating massive liabilities for both the business owner and the client. Such tactics not only tarnish your brand’s reputation but also lead to long-term distrust and legal repercussions.
On the opposite end are the “fat cat closers”—those who treat every call as a mere transaction, focusing solely on commission rather than providing genuine value. These are individuals who would rather act as a cashier than as a trusted advisor. They only care about transferring money and aren’t willing to invest the extra effort necessary to nurture a lead from its nascent, low ticket stage to a robust, high ticket conversion.
The winning sales team is built on principles of transparency, accountability, and a genuine commitment to the customer’s success. They understand that every call is an opportunity not just to close a sale, but to educate, to build rapport, and to ultimately create a partnership that benefits everyone involved. When you have such a team, you transform the customer journey into a smooth, natural progression from modest wins to significant investments that yield exponential returns.
In the rush to convert leads and close high ticket deals, the temptation to use aggressive or unethical sales tactics can be overwhelming. However, the cornerstone of the low ticket to high ticket model is integrity. It’s not just about making a sale—it’s about building a reputation and a trusted relationship that lasts long beyond a single transaction.
Sales teams that stray into unethical territory often make promises that they can’t keep. They exaggerate success stories, lie about their own track records, and coax customers into risky financial decisions. One notorious example involved a sales agency working with a real estate information product. Their reps claimed that every client would, within 90 days, be making $3K a month—promising so much that they even advised clients to go into credit card debt, banking on a promise of immediate, substantial returns. Needless to say, these tactics not only created legal liabilities but ultimately caused lasting damage to the trust between client and provider.
In stark contrast, ethical sales teams adopt an honest, educational approach. They prioritize transparency and focus on real-world data and proven results. They explain that while the low ticket offer delivers rapid wins, meaningful long-term success requires additional investment and effort. This integrity does more than just build trust—it lays the groundwork for a long-term, sustainable customer relationship. In the end, your reputation will be defined by how you treat your customers, and ethical practices are the surest path to lasting success.
Ethical sales practices are not just good for your conscience—they’re good for business. By ensuring that every claim is backed by real value and demonstrable results, you create an environment where customers feel informed, empowered, and ultimately eager to invest further. It’s about aligning your product’s promise with the customer’s expectations, ensuring that every step of the journey reinforces the perception that you are genuinely invested in their success. This is not a case of “hard-sell” tactics; it’s about genuine partnership and trust.
Theory is important, but nothing speaks more powerfully than real-world results. The low ticket to high ticket funnel has transformed numerous businesses, pushing them to heights that many only dream of. One particular case study that stands out is a business generating approximately $1.6 million a month, largely fueled by the success of its low ticket to high ticket strategies.
In this operation, every component of the funnel is designed to deliver value. The low ticket offers are meticulously crafted, addressing specific pain points while providing fast and noticeable improvements. Once a customer experiences these results, the sales team engages in a highly personalized upsell process that extends the relationship into a premium offering. This is not about forcing an expensive product on an unsuspecting buyer—it’s a natural evolution, built on trust and tangible results.
Another powerful example comes from our very own inner circle program. Here, the approach is multi-dimensional: prospective customers begin by investing in low ticket modules that deliver immediate value—whether that’s streamlining an advertising strategy or providing actionable insights into sales optimization. As these customers experience rapid wins, they are gradually introduced to a comprehensive high ticket program that includes weekly group calls, twice-a-month one-on-one sessions, quarterly in-person masterminds, and access to a high-caliber community of like-minded, success-driven entrepreneurs. The result is a seamless transition where each client feels confident stepping up their investment and, in turn, receiving unparalleled value.
From these success stories, one key lesson emerges: every detail matters. The success of the model is not solely dependent on delivering a low ticket product or on a skilled sales team—it’s about the entire ecosystem working in harmony. From setting precise acquisition costs to ensuring rapid delivery of value, every aspect of the funnel is designed to create momentum. When executed flawlessly, this system transforms everyday transactions into a powerful engine for long-term growth and exponential revenue.
Behind every high-performing funnel is a robust marketing automation system that ties every element together. In today’s fast-paced digital marketplace, relying solely on manual follow-up and outreach is not an option if you’re serious about scaling. Automation ensures that every lead is nurtured with precision and care, without placing an undue burden on your sales team.
Marketing automation encompasses everything from content remarketing campaigns to personalized follow-up emails that reinforce the rapid wins delivered by your low ticket product. For example, when a customer experiences success with a $20 offer, an automated system can trigger a series of tailored communications—delivering additional case studies, actionable tips, and subtle invitations to explore more advanced, high ticket solutions. This ensures that even if a lead isn’t immediately ready to escalate their commitment, they are continuously nurtured until they are.
The synergy between sophisticated marketing automation and a dedicated sales team creates a nearly unstoppable conversion engine. Automation captures the detailed metrics of customer behavior and engagement, providing the sales team with invaluable insights that allow them to tailor their approach even further. When every potential lead is given a personalized journey that aligns with their specific needs, the result is a finely tuned funnel that delivers measurable results—consistently and reliably.
This level of integration not only maximizes your conversion rates but also reinforces your brand’s commitment to delivering value at every touchpoint. It transforms the customer journey from a series of isolated transactions into a coherent, continuously evolving narrative of success and growth.
The low ticket to high ticket funnel model is more than just a marketing tactic—it’s a comprehensive blueprint that empowers you to transform everyday transactions into an engine for explosive, sustainable growth. From the initial, irresistible low ticket offers that deliver rapid, undeniable results to the ethical, consultative upsell process that transforms modest wins into high ticket successes, every component of this model is engineered for maximum impact.
What truly sets this approach apart is its relentless focus on immediate value, speed, and integrity. With a well-crafted low ticket product, you immediately prove your worth to the customer, building trust and setting the stage for a natural progression toward higher-value solutions. Add an elite, ethically driven sales team that acts as trusted advisors, and you create a win–win situation: your customers achieve faster, more sustainable success while you unlock a revenue stream that scales effortlessly month after month.
The opportunity here is clear. By embracing the principles of rapid delivery, constant value, and genuine partnership, you can propel your business to those coveted million-dollar months—and beyond. Every detail, from precise customer acquisition costs to integrated automation systems, plays its role in this well-oiled machine. And when every cog is operating flawlessly, the entire system transforms from a simple funnel into a dynamic pathway for exponential growth.
Now that you have the blueprint in hand, it’s time to put theory into practice. Consider the following steps as your roadmap to unlocking the full potential of low ticket to high ticket funnels:
These actionable steps, combined with a relentless commitment to delivering value and maintaining ethical practices, will set you on the path to lasting, exponential growth.
If you’re ready to transform your business and shatter the growth ceiling that’s been holding you back, now is the time to dive headfirst into the low ticket to high ticket funnel model. This isn’t a fleeting trend—it’s a tested and proven strategy that turns modest, fast-delivered wins into a dynamic, scalable machine for pure profit.
By focusing on rapid results, ethical selling practices, and an unwavering commitment to customer success, you’re not just making a sale—you’re building an empire. An empire where every fast win lays the groundwork for the next big breakthrough, where every interaction is an opportunity to strengthen trust, and where the eventual transition to high ticket investments feels natural and inevitable.
The blueprint is simple, the strategy is sound, and the potential is limitless. It’s time to harness the power of low ticket to high ticket funnels and set your business on an unstoppable trajectory toward exponential revenue and lasting success. As you implement these strategies, remember that every detail matters and every fast win is the first step toward transforming not just your business, but your legacy.
So, take that leap. Refine your low ticket offers, empower your sales team to act as true advisors, integrate robust automation systems, and watch as your customer journey transforms into a proven engine of growth. The moment to act is now, and the blueprint for your future success is in your hands.
By embracing the low ticket to high ticket funnel, you’re not merely adopting a marketing strategy—you’re committing to a philosophy of rapid value delivery, unwavering integrity, and exponential growth. This blueprint isn’t just about creating revenue; it’s about forging lasting relationships and building an empire that stands the test of time. Step into the revolution, and let every fast, valuable win become a building block for a future defined by success.
In summary, low ticket to high ticket funnels represent a transformative, proven strategy that can turn modest beginnings into monumental profits. With an irresistible low ticket offer, rapid results that build trust, and an ethical, expert sales team guiding customers to higher-value investments, this model isn’t just effective—it’s revolutionary. Embrace the strategy, fine-tune every detail, and prepare to watch your business scale to levels you never thought possible. The time is now to build, scale, and succeed—one fast win at a time.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
Jeremy Haynes is the founder of Megalodon Marketing. He is considered one of the top digital marketers and has the results to back it up. Jeremy has consistently demonstrated his expertise whether it be through his content advertising “propaganda” strategies that are originated by him, as well as his funnel and direct response marketing strategies. He’s trusted by the biggest names in the industries his agency works in and by over 4,000+ paid students that learn how to become better digital marketers and agency owners through his education products.
This site is not a part of the Facebook website or Facebook Inc.
This site is NOT /endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
We don’t believe in get-rich-quick programs or short cuts. We believe in hard work, adding value and serving others. And that’s what our programs and information we share are designed to help you do. As stated by law, we can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and, besides, your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
Results may vary and testimonials are not claimed to represent typical results. All testimonials are real. These results are meant as a showcase of what the best, most motivated and driven clients have done and should not be taken as average or typical results.
You should perform your own due diligence and use your own best judgment prior to making any investment decision pertaining to your business. By virtue of visiting this site or interacting with any portion of this site, you agree that you’re fully responsible for the investments you make and any outcomes that may result.
Do you have questions? Please email [email protected]
Call or Text (305) 704-0094