An order bump is an additional offer presented on your checkout page that customers can add to their order with a single click before completing their purchase. This might be a discounted complementary product, an upgrade, a bonus add-on, or anything that enhances the core purchase. Order bumps work because people are already in buying mode, the friction is minimal since they’re already checking out, and the offer is typically positioned as enhancing their main purchase. A well-designed order bump can increase average order value by 20% to 40% with minimal additional effort since you’re monetizing customers who are already buying.
What Makes Order Bumps Convert
Effective order bumps convert when they’re genuinely complementary to the main purchase, clearly enhance the outcome or experience, are priced appropriately relative to the main offer usually 10% to 30% of the core price, are presented with clear benefit-focused copy, and require minimal thought or friction to add. The offer should feel like an obvious yes for people who are already buying. Bad order bumps feel random or disconnected from the main purchase, are too expensive relative to the core offer, or require leaving the checkout flow. The best order bumps are designed specifically to pair with the main offer.
Testing Order Bump Offers
You should test different order bump offers to find what resonates with your buyers. The same main product might have multiple potential order bumps and only testing reveals which converts best. Test different products, different price points, different positioning, and different copy to see what maximizes the percentage of buyers who add the bump. Even small improvements in order bump conversion translate to significant revenue increases since they apply to everyone who’s already buying. The businesses maximizing order bumps treat them as strategic revenue opportunities and continuously test to find optimal offers.